Goodwin Group

Name

Goodwin Group

Legal name

Goodwin Group

Website

https://goodwingroup.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Healthcare Education Consulting

NAICS

Management Consulting Services (54161), Educational Services (611), Educational Support Services (611710)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Compliance, Risk & Audit Support Services (EHS, Title IX/Clery Support, Policy Admin) (EDAEALAK)

akta.pro secondary industries

Compliance, Regulatory & Audit Reporting (State/Federal/Ofsted-style) (EDADAIAF), Education Reporting, Dashboards & Business Intelligence (BI) (EDADAIAC)

Keywords

• Accreditation consulting
• Continuing education management
• Healthcare education strategy
• ACCME compliance services
• Accreditation management software

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consulting Services: Strategic consulting engagements for healthcare education organizations including accreditation support, operational modernization, workflow automation, and AI governance advisory services. Revenue generated through professional services engagements with hospitals, health systems, specialty societies, academic institutions, and medical education companies.
2. AEMS Software Platform: Licensing and support of the Accredited Education Management System (AEMS) built on Smartsheet. Contact-based pricing model for access to modular dashboard with disclosure management, learner credit tracking, activity planning, reaccreditation tracking, and income management functions.
3. File Review Services: Per-engagement pricing for accredited education file reviews. $1,250 for first file review with 3-5 business day turnaround, $300 for each additional file. Includes written feedback with tracked changes and one 30-minute Zoom clarification session.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Goodwin Group is a healthcare education and operational strategy consultancy that sells the AEMS (Accredited Education Management System), a Smartsheet-based platform for managing accredited continuing education programs, alongside professional consulting services including ACCME/ANCC accreditation support, file reviews, project management, coaching, video/audio production, and virtual event hosting. The firm targets hospitals, health systems, specialty societies, academic institutions, and medical education companies that need help achieving and maintaining accredited continuing education compliance.

Product overview

Goodwin Group is a healthcare education and operational strategy consultancy offering a portfolio of services centered on the AEMS (Accredited Education Management System), a Smartsheet-based modular platform for managing accredited continuing education programs. The core AEMS platform is complemented by professional services including coaching and team dynamics, education and LMS support, ACCME/ANCC accreditation support, project management, video/audio production, virtual events, and file review services. The company operates as an economically disadvantaged woman-owned small business serving hospitals, health systems, specialty societies, academic institutions, and medical education organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• AEMS (Accredited Education Management System) A Smartsheet-based modular dashboard product that unites forms and reports for managing accredited education programs. It includes disclosure management, learner credit and certification tracking, activity planning, reaccreditation monitoring, and income management modules, providing full visualization of a continuing education program. It is sold to healthcare organizations operating accredited continuing education.
• ACCME/ANCC Accreditation Support Full-service accreditation and reaccreditation consulting including Smartsheet platform setup, timeline creation, narrative self-study preparation, activity file assembly, quality assurance, mock interviews, and disclosure management aligned with ACCME Standard 3. Targeted at healthcare organizations pursuing or maintaining ACCME, ANCC, AANP, or Joint Accreditation.
• Accredited Education File Check Up Expert file review service that assesses alignment with ANCC and ACCME requirements, providing written feedback with tracked changes and a 30-minute clarifying Zoom session with consultants who have over 50 years of combined experience. First file priced at $1,250; additional files priced at $300 each.
• Education & LMS Support Comprehensive support for accredited education programs including Learning Cluster Design model training, needs assessment surveys, outcome assessment tools and reports, implementation and training documentation, customer service support, and LMS selection and implementation assistance. Targeted at healthcare education teams.
• Coaching & Team Dynamics Team and individual coaching services including licensed professional counselor support, team dynamics assessment via surveys and interviews, leadership development, performance optimization, and change management assistance for healthcare and client teams.
• Project Management Customized project management for virtual teams including project planning, deliverable tracking, reminder systems, meeting documentation with agendas and action item trackers, and timeline milestone management.
• Video/Audio Production & Editing Digital content creation including animations, videos, and podcast production; video and audio editing; microlearning and bite-size learning module development; social media teaser clips; and highlight reel creation from long-form content. Targeted at healthcare and client organizations producing continuing education content.
• Virtual Events Virtual meeting and webinar hosting on Zoom with co-hosting support, technical assistance, event planning from ideation through outcome assessment, and implementation of the Envision <> Invent <> Produce <> Improve toolkit for healthcare education events.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Vivacity ConsultingcoreStrategic or Co-development PartnerVivacity Consulting is a trusted leader in medical education offering expert guidance in CME/CE design, implementation, evaluation, and accreditation support. Collaborates with Goodwin Group by integrating their expertise with Goodwin's CE software solutions (AEMS) to enhance efficiency and impact of continuing education programs. Jan Schultz (founder) has 30+ CPD career and serves as immediate past President of Alliance Board.
• StoryPunchminorGTM or Marketing PartnerStrategic design and communications partner providing streamlined solution for communications and design needs including social media graphics, campaigns, newsletter design, infographics, report layouts, and educational materials. Partnership amplifies Goodwin Group's brand storytelling and visual content capabilities.
• Lumen CollectivecoreStrategic or Co-development PartnerExperts in accredited education optimization who guide people, build systems, and improve processes. Goodwin Group is a member of the Lumen Collective. Collaboration includes exploring new approaches to CME/CPD outcomes assessment with Systemores, focusing on measuring learner adaptation, team dynamics, and practice-change readiness over time using longitudinal framework.
• SystemoresminorStrategic or Co-development PartnerCollaboration with Goodwin Group to explore new approach to CME/CPD outcomes assessment focused on measuring learner adaptation, team dynamics, and practice-change readiness over time. By embedding brief reflective inputs into educational workflows, this longitudinal framework moves beyond episodic surveys toward continuous insight into real-world performance and growth.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CE Outcomes: CE Outcomes is a healthcare continuing education consultancy providing outcomes measurement, gap analysis, and accreditation support to CE providers. Closely aligned with Goodwin Group's outcomes-focused, provider-services model.
• Vivacity Consulting: Founded by Jan Schultz (Goodwin Group's named collaborator), Vivacity Consulting is a medical education consultancy offering CME/CE design, implementation, evaluation, and accreditation support to specialty societies, hospitals, universities, and medical education companies - the same customer set Goodwin Group serves.

Broad incumbents

• AcademicCME: AcademicCME is a long-standing accredited CE provider supporting healthcare professionals with CME/CE activities and accreditation infrastructure. Comparable in customer type (specialty societies, academic institutions) but operates at materially larger scale as a multi-accreditor provider.
• Med-IQ: Med-IQ is an ACCME-accredited provider delivering CME/CE programs with proprietary technology, outcomes measurement, and learning platforms to healthcare professionals. Overlaps with Goodwin Group on accreditation expertise, disclosure management, and CE program operations, but at much larger scale.
• Medical Education Resources (MER): MER is an ACCME-accredited medical education company offering CME/CE programming, accreditation joint providership, and meeting management. Competes for the same hospital, health system, and specialty society clients Goodwin Group supports, with a broader event-management portfolio.
• Postgraduate Institute for Medicine (PIM): PIM is an established ACCME-accredited provider and joint provider of continuing education for healthcare professionals, offering accreditation joint providership, outcomes measurement, and operational services. Larger scale and broader portfolio than Goodwin Group, but overlapping CE compliance and provider-services focus.

Others

• Lumen Collective: Network of accredited education optimization experts that Goodwin Group is a member of; competitors and collaborators overlap. Comparable as a peer network in the same CE operations space.

Emerging players

• CE21: CE21 provides SaaS-based CE management, learner credit tracking, and accreditation reporting tools for healthcare CE providers. Competes with AEMS on the same disclosure management, credit, and reporting workflows.
• Cadmium: Cadmium offers event management and abstract/long-form content software used by medical societies and accredited providers. Adjacent competitor for the project and content management pieces of Goodwin Group's portfolio.
• EthosCE: EthosCE is a healthcare-specific LMS and CE management platform purpose-built for ACCME, ANCC, and state-board accredited providers. Directly comparable to Goodwin Group's AEMS as a technology solution for the same compliance-heavy buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Goodwingroupconsulting
• LinkedInlinkedin.com/company/goodwingroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwin Group