Systemores

What Systemores does

Systemores is a private behavioral infrastructure technology company headquartered in Liberty Hill, Texas, founded by Bob Carilli. Its foundational product, the Systemores Core, is a proprietary behavioral engine that translates subjective user descriptors into objective measurements across 21 quantified dimensions, producing outputs such as Pressure Drift (baseline-to-high-stakes shift), Consistency Score (longitudinal stability under a 90-Day Freshness Rule), Profile Prime (cognitive translation strings for downstream AI), and Split-Signal Audit (cross-validation against self-reported narrative). The technology claims grounding in 15+ years of observation and millions of behavioral assessment datasets.

The company operates four parallel go-to-market motions: (1) enterprise advergaming via Systemores Play, which delivers custom branded game apps to elite CPG and QSR clients through a two-phase Surge build + Tether monthly subscription model; (2) Systemores Core API licensing with field-of-use exclusivity for developer partners; (3) Systemores Ventures, a co-design/co-equity studio that co-owns behavioral software assets with domain experts; and (4) consumer self-serve distribution via app stores and web for a portfolio of over a dozen applications including Scan Signals (enterprise Behavior OS), ChillLedger (cold-chain compliance), TRAC Engine (legal/medical documentation), Tome of Heroes (D&D companion), Upward Bound (persistence arcade), Behaviorhood (systems simulator), and BoB AI (satirical LLM companion).

Revenue is generated through one-time architectural build fees (The Surge), recurring monthly subscriptions (The Tether), API licensing royalties with co-owned proprietary assets, and venture-studio revenue sharing. The only named customer is Cassano's Pizza King, a 33-unit QSR franchise that served as the founding deployment partner and origin of the ChillLedger temperature-logging infrastructure. The company employs 1-10 people, has not disclosed funding, and operates without disclosed financials.

Name

Systemores

Legal name

Systemores

Website

https://systemores.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Systemores builds a proprietary behavioral engine (Systemores Core) that quantifies subjective descriptors across 21 dimensions, powering enterprise advergaming, Core API licensing, co-designed venture platforms, and a portfolio of consumer apps for QSR, CPG, and consumer brands.

Ownership category

akta.pro rank

Product category

Behavioral Analytics Software

NAICS

Software Publishers (513210), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Brand Guidelines, Governance & Asset Systems (MPAAAEAF)

Keywords

• Behavioral analytics software
• Enterprise behavior OS
• Advergaming platforms
• Core API licensing
• Venture co-design studios

Headquarters

HQ city

Liberty Hill

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise Custom Build (The Surge): Upfront architectural build engagement for bespoke branded game apps and behavioral platforms. Validates strategy, creative canvas development, custom visual/sound layout, and initial deployment code for high-level conversion. One-time upfront engagement fee.
2. Platform Tether Subscription: Monthly subscription covering enterprise scale, data hosting, continuous server monitoring, and real-time database management. Ensures system stability, high availability, and support for ongoing platform optimizations.
3. Systemores Core API Licensing: Field-of-use exclusivity licensing of the core behavioral math and predictive models. Partners embed real-time profiling, adaptive difficulty loops, and cohort alignment metrics. Revenue from licensing fees and co-owned proprietary assets.
4. Venture Co-Design & Co-Equity Model: Co-design and co-own behavioral software assets with domain experts. Licensing and equity structure governs revenue sharing, IP protection, and asset scaling as adoption grows.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Systemores develops and licenses a proprietary behavioral engine (Systemores Core) that translates subjective descriptors into 21 objective behavioral dimensions, and packages it into enterprise platforms (Scan Signals Behavior OS), custom branded advergaming apps for consumer brands, developer API licensing, and a portfolio of consumer-facing behavioral games and simulators. Revenue flows from upfront custom builds, monthly continuity subscriptions, API field-of-use licensing, and venture co-design equity partnerships.

Product overview

Systemores is a behavioral infrastructure technology company offering a platform-plus-modules architecture centered on the Systemores Core behavioral engine. The portfolio includes enterprise solutions (Scan Signals enterprise Behavior OS, TRAC Engine for legal/medical documentation), consumer applications (D&D Character Manager, Upward Bound, BoB AI, LifesRide), gaming assets (Systemores Arcade with multiple retro games and simulators), and compliance tools (ChillLedger). The company operates through co-design partnerships (Ventures) and enterprise advergaming services (Play), all powered by the same Core API that translates subjective descriptors into objective behavioral metrics.

Differentiator

Problem solved

Functional benefit

Brands

• Scan Signals: Enterprise-grade 'Behavior OS' for high-output environments delivering diagnostics, baseline mapping, and operational team calibration alerts.
• ChillLedger
• Loan Monkey
• Village Project AI
• TRAC Engine
• Friction + Flow
• Tome of Heroes
• Upward Bound
• Behaviorhood
• BoB AI
• LifesRide
• The Dawn Wave
• Zoo Bros
• Karen Rides

Products and services

• Scan Signals

Quantifiable outcome

• Over 35,000 temperature compliance logs annually from a single 33-unit franchise deployment
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature10 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Cassano's Pizza KingflagshipStrategic or Co-development PartnerDigital behavioral transformation for a 33-unit QSR franchise including bespoke branded pizza-making game deployment, frontline operational signaling, and tamper-proof logging infrastructure. This partnership served as the primary development ground for building custom digital solutions and directly inspired the founding of Systemores and development of Scan Signals.
• Indie Game DeveloperscoreStrategic or Co-development PartnerCo-design partnerships with indie game developers to turn raw game loops into highly valuable behavioral assets. Partners submit game concepts for behavioral validation and potential integration into the Systemores ecosystem.
• Creative BrandscoreStrategic or Co-development PartnerPartnerships with creative brands seeking to co-design and co-own behavioral software assets with clear vertical exclusivity and long-term compounding value.
• Domain Experts & OperatorscoreStrategic or Co-development PartnerCo-design partnerships with industry practitioners—brokers, lenders, operators, healthcare professionals, educators—bringing deep vertical knowledge to build proprietary behavioral assets with field-of-use licensing and vertical exclusivity.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tive: Tive is a supply chain visibility and cold chain compliance platform with hardware and software logging, comparable to ChillLedger's tamper-proof temperature compliance vision for multi-unit food service operations.
• Humantic AI: Humantic AI is a buyer intelligence platform that profiles personality and decision-making style for sales teams using behavioral data, directly comparable to Systemores Core's 21-dimension behavioral profiling and adaptive cohort alignment for enterprise revenue teams.
• Humu: Humu applies behavioral science to nudge employees and managers in workplaces, the same 'behavior change through behavioral design' thesis that Systemores uses to drive frontline operational compliance and team calibration. Comparable in customer base (enterprise people/ops teams) and behavioral methodology.
• Crystal Knows: Crystal Knows sells personality-based buyer intelligence to sales and enterprise teams, the same core use case Systemores targets with Systemores Core profiling and Scan Signals Behavior OS for sales and operations. Both companies translate subjective descriptors into objective behavioral signals used to steer human execution in B2B environments.
• Parsyl: Parsyl provides cold chain and supply chain compliance monitoring for perishable goods, directly comparable to Systemores' ChillLedger, which replaces paper-based temperature checklists with cryptographic behavioral logging for food service franchises.

Broad incumbents

• BetterUp: BetterUp is a scaled enterprise behavior change and coaching platform that overlaps with Systemores' Scan Signals Behavior OS positioning around high-output enterprise environments. BetterUp operates across a broader HR/coaching portfolio while Systemores focuses on operational behavioral calibration.
• Atomic: Atomic is a venture studio that partners with operators to launch and co-own technology companies, closely mirroring Systemores Ventures' three-phase alignment-to-launch co-design model for building proprietary behavioral platforms.
• High Alpha: High Alpha is a venture studio that co-builds and co-owns B2B SaaS companies with operators, the same thesis behind Systemores Ventures' co-design and co-equity model for behavioral software assets with domain experts.

Emerging players

• 16Personalities: 16Personalities is a consumer-facing personality assessment platform built on similar linguistic-descriptor-to-behavioral-model translation to Systemores Core, useful as a comparable for the Core engine's ability to translate subjective descriptors into scalable behavioral outputs.
• Rosebud AI: Rosebud AI is an AI-driven interactive experience and game creation platform, comparable to Systemores' Systemores Arcade and behavioral game portfolio (Upward Bound, Behaviorhood, Zoo Bros) that embed Core profiling into game loops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/systemores

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Systemores