What Episode does

Episode Silver is the consumer-facing brand of Whorra Enterprises, a family-owned Indian silverware business operated by the Whorra family, with a brand lineage tracing to G.M. Whorra's silverware shop established in Peshawar Cantonment in 1882. The Episode brand itself was created in 2001 by fifth-generation siblings Deepak Whorra (design) and Sanjiv Whorra (operations) to bring design-led silverware to the Indian domestic market after the family historically ran an export house (1978-2001) supplying luxury brands including Armani, Ralph Lauren, and Vera Wang. The company is registered as Whorra Enterprises, a private limited company headquartered in Noida, Uttar Pradesh, and operates with 51-100 employees.

The core product is handcrafted silver gifting and decor spanning 885+ SKUs across seven collections: Decor, Dining, Pooja, Deities, Gifting, Festivals, and Wedding services, priced from Rs. 555 for entry-level silver-plated accessories to Rs. 341,200 for premium sterling silver deity statues. Underlying technology is traditional silversmithing by fifth-generation artisans combined with a proprietary tarnish-resistant coating and 925 (92.5%) sterling silver composition for the premium tier. Beyond products, the company offers engraving, restoration and polishing, turnkey customization for hotels/offices, wedding design consultation, and corporate gifting with logo engraving.

Episode Silver generates revenue through four streams: direct-to-consumer e-commerce on Shopify serving pan-India; three retail showrooms in New Delhi (owned flagship in Greater Kailash 1), Mumbai (operated by partner SR Artefacts in Worli), and Kolkata (operated by partner Creative Grains Pvt Ltd); a dedicated corporate sales team targeting Automobile, FMCG, and Liquor sectors for Diwali and special-occasion gifting; and bespoke wedding services covering invitations, trousseau, and return gifts. Pricing is per-unit with a common 25% sale discount, multi-year contracts for corporate and wedding verticals, and free pan-India shipping. The business is family-controlled with no external institutional investment disclosed, and operates exclusively in India with international shipping handled only on a case-by-case basis.

Name

Episode

Legal name

Whorra Enterprises

Website

https://episodesilver.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Episode Silver is a family-owned Indian retailer (Whorra Enterprises, est. 2001) that crafts and sells handcrafted sterling silver and silver-plated gifts, home decor, pooja items, and deities through Shopify e-commerce, three metro retail showrooms, corporate gifting, and bespoke wedding services.

Ownership category

akta.pro rank

Product category

Silverware, Home Decor, and Gifting

NAICS

Jewelry and Silverware Manufacturing (33991), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944)

akta.pro primary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

akta.pro secondary industry

Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Silver home decor
• Sterling silverware
• Corporate gifting
• Wedding silverware
• Pooja silver items

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail E-commerce Sales: Direct-to-consumer online sales through their Shopify e-commerce platform, offering individual silver-plated and sterling silver products across categories including decor, dining, pooja items, deities, and gifting
2. Corporate Bulk Orders: Customized corporate gifting solutions for businesses across sectors including Automobile, FMCG, and Liquor industries for Diwali and special occasion gifting with logo engraving capabilities
3. Wedding Customization Services: Bespoke wedding services including customized wedding invites, trousseau items, return gifts, and first invites with theme-based designs and personalization through engraving
4. Export/Historical B2B: Historically, the company (through parent Whorra Enterprises) exported to international markets and served clients like Armani, Ralph Lauren, Vera Wang as a silverware export house (1978-2001)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Episode (Whorra Enterprises) designs, manufactures, and retails 925 sterling silver home décor, dining ware, pooja items, deities, and festival/gifting collections under the Episode Silver brand. Beyond finished products, the company provides custom wedding design, corporate gifting, personalization and engraving, silver restoration, and events/trophies services through retail showrooms, its Shopify e-commerce site, and a dedicated corporate sales channel.

Product overview

Episode Silver offers a comprehensive portfolio of premium sterling silver (92.5%) and silver-plated gifts and home decor products, handcrafted in India by fifth-generation silversmiths. The product range spans Decor (Boxes, Candle Holders, Photoframes, Vases, Wall Art, Figurines), Dining (Barware, Teasets, Bowls & Platters, Tableware, Trays, Napkin Holders, Glasses), Pooja items (Diyas, Bells, Pooja Sets, Incense Holders, Mandirs), and Deities (Ganesha, Lakshmi, Krishna & Radha, Hanuman, Shiva, Buddha, Sai Baba, Sikhism). The Gifting Collection covers occasions like Weddings, Corporate events, Birthdays, Anniversaries, and Festivals (Diwali, Dhanteras, Rakhis). Beyond products, Episode offers services including wedding customization, corporate gifting, silver restoration, personalization/engraving, and turnkey decor projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Silver Home Decor Collection Sterling silver decorative pieces for residential interiors, targeting premium Indian consumers seeking heritage home accents.
• Silver Dining Collection 925 sterling silver dining ware including plates, bowls, cutlery, and serveware for households and ceremonial dining.
• Silver Pooja Items 925 sterling silver articles used in Hindu religious worship and rituals, sold to individual households and temples.
• Silver Deities Sterling silver religious figurines and idols of Hindu deities intended for home worship and gifting.
• Silver Gifting Collection Curated 925 sterling silver gift items for personal occasions such as birthdays, anniversaries, weddings, and corporate gifting.
• Silver Festival Collection Sterling silver items themed around Indian festivals (e.g., Diwali, Raksha Bandhan) for celebratory gifting and home use.
• Wedding Customization Service Custom design and production of sterling silver wedding trousseau, gifts, and ceremonial items for brides, grooms, and families.
• Corporate Gifting Service Bulk sterling silver gifting solutions for corporates, institutions, and event organizers, including custom packaging and personalization.
• Silver Restoration Service Repair, polishing, and restoration of sterling silver items for existing customers and external clients.
• Personalization and Engraving Service Custom engraving and personalization of sterling silver products for individual, wedding, and corporate gifting orders.
• Events and Trophies Service Design and production of sterling silver trophies, awards, and commemorative pieces for corporate events, ceremonies, and competitions.

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Whorra EnterprisescoreOthersParent company established in 1978 by Deepak Whorra as a silverware export house. Episode brand was created in 2001 to bring design-based silverware to the Indian market. Deepak designed and Sanjiv Whorra executed, creating unique synergy.
• SR ArtefactsminorChannel Partner/ Reseller/ DistributorMumbai retail partner operating Episode Silver showroom at Shiv Smriti Chambers, Worli. Open Monday-Saturday, 11am-7pm.
• Creative Grains Pvt LtdminorChannel Partner/ Reseller/ DistributorKolkata retail partner operating Episode Silver showroom at Chakraberia Lane. Authorized dealer for Episode products in eastern India.
• ShopifycoreTechnology or IntegrationE-commerce platform powering episodesilver.com online store. Enables product catalog, shopping cart, inventory management, and payment processing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Joyalukkas: Global jewelry retailer with strong Indian retail presence across gold, diamond, silver, and lifestyle products. Comparable as a multi-category Indian luxury retailer with physical stores and silver offerings, but far larger and broader in scope than Episode Silver.
• Tanishq (Titan Company): India's largest jewelry retail chain from Titan Company, selling gold, diamond, and silver jewelry across 400+ stores. Comparable as a multi-channel premium silver/gift retailer in India with established brand recognition, but far broader in category scope than Episode Silver's specialized silverware focus.
• Malabar Gold & Diamonds: One of the largest gold jewelry retailers globally with significant India footprint and silver product line. Comparable as a broad incumbent in the Indian jewelry/gifting category with multi-city retail presence and bespoke services.

Direct peers

• CaratLane (Titan): Online-first Indian jewelry retailer acquired by Titan, selling fine and silver jewelry with personalization options. Directly comparable to Episode Silver's digital-first approach, customization/engraving services, and target customer of style-conscious premium gifting buyers in India.
• Archies (Archies Limited): India's leading greeting cards and gift retail chain with extensive product range including silverware and personalized gifts. Comparable as an Indian multi-channel gift retailer focused on occasions (birthdays, anniversaries, festivals) with similar target customers and gifting-centric positioning.
• BlueStone: India's leading online jewelry retailer offering gold, diamond, and silver jewelry with customization. Highly comparable in terms of omnichannel model, premium positioning, and direct-to-consumer silver gifting, though broader in product mix than Episode.
• Taraash (Shahi Exports/Sterling Trends): Indian 925 sterling silver jewelry brand offering affordable, mass-market silver chains, pendants, and gift sets. Comparable as a silver-specialty Indian retailer focused on gifting at accessible price points with similar B2C positioning.

Emerging players

• eCraftIndia: Indian online handicrafts and gifts retailer offering silver-plated pooja items, home decor, and corporate gifts. Comparable as an Indian D2C seller of handcrafted silver-plated giftware with a focus on festival and religious gifting categories.
• Wedtree: Indian wedding services platform offering customizable wedding favors, invitations, and trousseau items. Comparable in Episode Silver's bespoke wedding offering including personalized invitations, return gifts, and ceremonial accessories.
• Giva (Wolf India): India's D2C silver jewelry brand offering contemporary 925 sterling silver pieces targeted at younger consumers. Comparable as an online-first Indian silver retailer with gifting focus, though Episode Silver extends into broader home decor and ritual categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/episodesilvergifting
• Instagraminstagram.com/episode_silver

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Episode