Baker City Herald
Baker City Herald is a community newspaper serving Baker County, Oregon, delivering local news, sports, government coverage, and obituaries to area residents. It operates as part of Carpenter Media Group's regional Eastern Oregon publication network, generating revenue from subscriptions, local advertising, and classifieds.
- Company typePrivate
- Founded1870
- HeadquartersBaker City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Baker City Herald does
Baker City Herald is a privately held community newspaper serving Baker County, Oregon, founded in 1870 and currently operated as part of the Carpenter Media Group (formerly EO Media Group) network of regional Eastern Oregon publications. The publication provides local news, government coverage, sports, community events, opinion/editorial content, and obituaries to residents of Baker City and surrounding Baker County communities. Its product set includes the core newspaper (print and digital), the eEdition digital replica platform, Newsletters, Newspapers In Education for schools, an Area Guide business directory, online Puzzles & Games, and a Classifieds marketplace; it also co-promotes the Go! Eastern Oregon regional lifestyle publication within the broader network.
The business model is a traditional community-newspaper revenue stack: recurring print and digital subscriptions (managed through the subscribe.eastoregonian.com platform), local advertising (rate card gated behind a contact form), and transactional fees from classifieds, obituaries, public notices, and event promotion. There is no publicly disclosed pricing; advertising rates and subscription terms are obtained through the parent network's sales channels. The company is headquartered in Baker City, Oregon, and operates with a very small (1-10) employee footprint, with editorial leadership including Jayson Jacoby (Editor) and Lisa Britton (Editor of Go! Eastern Oregon / reporter). Technology is a standard WordPress CMS on a shared media-group theme with no proprietary technical differentiation.
Baker City Herald firmographics
Firmographics- Name
- Baker City Herald
- Legal name
- Baker City Herald
- Website
- https://bakercityherald.com
- Company type
- Private
- Founded year
- 1870
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Baker City Herald is a community newspaper serving Baker County, Oregon, delivering local news, sports, government coverage, and obituaries to area residents. It operates as part of Carpenter Media Group's regional Eastern Oregon publication network, generating revenue from subscriptions, local advertising, and classifieds.
- Ownership category
- akta.pro rank
Baker City Herald industry classification
Industry- Product category
- Local Newspaper Publishing
- NAICS
- Newspaper Publishers (513110), Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)
Keywords
Where Baker City Herald is headquartered
LocationHeadquarters
- HQ city
- Baker City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Baker City Herald business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Subscription Revenue: The newspaper generates revenue through paid subscriptions for both print and digital content. Subscriptions are managed through subscribe.eastoregonian.com platform.
- Advertising: Revenue from local advertising, with an advertising rate card available for download. Advertisers can place ads through the e-store platform.
- Digital Services: Additional revenue streams include classifieds, obituaries, public notices, and event promotion services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Advertising rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Baker City Herald product offering
Product offeringCore offering
Baker City Herald is a community newspaper that publishes daily local news, sports, government, business, and opinion coverage for Baker County, Oregon, distributed in both print and digital formats. The newspaper sells print and digital subscriptions, accepts display and classified advertising including public notices and obituaries, and operates complementary digital products such as an e-edition replica, email newsletters, an area guide directory, and a shared regional classifieds marketplace.
Product overview
Baker City Herald is a local newspaper serving Baker County, Oregon, operated by Carpenter Media Group. The company offers a primary newspaper product complemented by digital services including eEdition (digital replica of the printed paper), newsletters, Newspapers In Education program, online puzzles and games, classifieds marketplace, and the regional Go! Eastern Oregon lifestyle publication. The newspaper also provides an Area Guide business directory. The offerings represent a traditional newspaper model with supplementary digital services.
Differentiator
Problem solved
Functional benefit
Products and services
- Baker City Herald Newspaper Daily community newspaper covering local news, sports, government, business, opinion, obituaries, and classifieds for residents of Baker County, Oregon.
- eEdition Online digital replica of the printed newspaper, allowing subscribers to view the full paper layout electronically each day.
- Email Newsletters Curated email newsletter services delivering local news and community updates directly to subscriber inboxes.
- Newspapers In Education Program that provides newspapers and related instructional materials to Baker County schools for classroom use.
- Puzzles and Games Online collection of daily puzzles and games including Classic Sudoku, Daily Commuter Crossword, Jumble variants, Killer Sudoku, Futoshiki, Hitori, LA Times Crossword, and TV-themed puzzles.
- Classifieds Marketplace Online classifieds marketplace for real estate listings, job postings, public notices, and statewide public notices across Eastern Oregon.
- Area Guide Local business directory and community resource guide featuring travel, services, retail, dining, and attractions listings for Baker County.
- Go! Eastern Oregon Regional lifestyle and events publication covering Eastern Oregon communities, including local events, travel, and community features.
Companies that use Baker City Herald
Customer profileSegments1 record
Ideal customer profiles2 records
Baker City Herald technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baker City Herald partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EO Media Group / Carpenter Media GroupcoreBaker City Herald is part of the EO Media Group and Carpenter Media Group network of regional publications serving Eastern Oregon. This affiliation provides shared resources, content syndication across regional papers, and consolidated business operations including advertising, subscriptions, and digital services.
Scale indicators1 record
Recent moves5 records
Baker City Herald competitors and assessment
Company assessmentDirect peers
- Wallowa County Chieftain: Small rural-county weekly newspaper in the same parent network; provides a close analog for Baker City Herald's small-footprint, hyperlocal subscription and legal-notice business model.
- Daily Astorian: Oregon coastal community daily newspaper with a long-standing local subscription and advertising model similar in scale and structure to Baker City Herald.
- Blue Mountain Eagle: Sister publication in the same Carpenter Media Group/EO Media Group network, serving another small Eastern Oregon community with a similar weekly/community newspaper model and shared ad and subscription infrastructure.
- La Grande Observer: Another Eastern Oregon local newspaper in the same EO Media Group family, covering a comparable small-city community with parallel editorial, classifieds, and subscription offerings.
- East Oregonian: Regional daily in the same Carpenter Media Group/EO Media Group network serving Eastern Oregon; operates a very similar hybrid print/digital subscription and advertising model and shares the central subscription platform with Baker City Herald.
- Hermiston Herald: Sister paper under Carpenter Media Group covering Hermiston, OR with a similar local-news, sports, classifieds, and public-notice revenue mix.
- Walla Walla Union-Bulletin: Long-established regional daily in the neighboring Walla Walla Valley, serving a similar small-market rural community with a parallel print/digital subscription model and local advertising base.
- Argus Observer (Ontario, OR): Regional daily covering Malheur County in Eastern Oregon under Lee Enterprises; comparable small-market Oregon local newspaper with a similar mix of print, e-edition, and advertising revenue.
Broad incumbents
- Carpenter Media Group: Parent conglomerate that owns Baker City Herald and a portfolio of regional/community newspapers across the U.S.; relevant as the broader incumbent owner of the subject company's competitive and operational context.
- EO Media Group: Operating media group affiliated with Baker City Herald, running shared subscription, advertising, and digital platforms across the Eastern Oregon newspaper network referenced throughout the company data.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Baker City Herald social profiles
Digital presenceBaker City Herald financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baker City Herald leadership team
Management profileNumber of profiles
Profiles2 records
Baker City Herald funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baker City Herald M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baker City Herald
What does Baker City Herald do?
Baker City Herald is a community newspaper that publishes daily local news, sports, government, business, and opinion coverage for Baker County, Oregon, distributed in both print and digital formats. The newspaper sells print and digital subscriptions, accepts display and classified advertising including public notices and obituaries, and operates complementary digital products such as an e-edition replica, email newsletters, an area guide directory, and a shared regional classifieds marketplace.
Is Baker City Herald a public or private company?
Baker City Herald is a private company. It is classified as corporate owned and is currently operating.
When was Baker City Herald founded?
Baker City Herald was founded in 1870. It employs 1 to 10 people.
Where is Baker City Herald based?
Baker City Herald is headquartered in Baker City, United States, in the North America region.
How does Baker City Herald make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising and digital Services.
Who are Baker City Herald's main competitors?
Direct peers on record are Wallowa County Chieftain, Daily Astorian, Blue Mountain Eagle, La Grande Observer, East Oregonian, Hermiston Herald, Walla Walla Union-Bulletin and Argus Observer (Ontario, OR). Broad incumbents are Carpenter Media Group and EO Media Group.
Does Baker City Herald have an API?
No public API is recorded for Baker City Herald.
What industry is Baker City Herald in?
Baker City Herald's product category is Local Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of CRALAAAH, Magazine & Newspaper Subscriptions / Delivery Retail. Its NAICS code is 513110 and its SIC code is 2711.