The Mindfulness Project

What The Mindfulness Project does

The Mindfulness Project is a London-based registered charity (no. 1200437) and company limited by guarantee (no. 13539410) that operates as a dedicated centre for secular mindfulness courses. Founded around 2013-2015, the organisation delivers evidence-based programmes rooted in Mindfulness-Based Stress Reduction (MBSR), Mindfulness-Based Cognitive Therapy (MBCT), and Mindful Self-Compassion (MSC) curricula, taught by teachers following the Mindfulness Teacher Good Practice Guidelines under an Advisory Board. Its primary operations are in London with an in-person venue, complemented by online delivery via Zoom, allowing UK-wide reach for synchronous courses.

The company's product portfolio is structured as a learning pathway: introductory 8-week courses, a condensed 6-week "Finding Peace in a Frantic World" course, advanced programmes (12-Week Deepening, Interpersonal Mindfulness), one-to-one private sessions at £75/hour, retreat days, workshops, and drop-in sessions. Retention is pursued through the "In Good Company" membership community hosted on Mighty Networks and a mobile app that provides course participants with workbooks and guided meditation audio. The technology stack is modest: a website with a course calendar and booking system, Zoom integration, and a course companion app — there is no API, no proprietary AI/ML, and no disclosed integrations.

The business model is a hybrid of direct-to-consumer course fees, corporate programme contracts, B2C private sessions, ancillary product sales (notably the "Into Nature" book at £10 and gift vouchers), and membership subscriptions. Customer segments are split between individual learners (primary) and corporate clients (secondary, with a dedicated enquiry channel). No external investors, parent company, or venture funding are indicated; the entity is independently operated as a nonprofit, with two registered London locations (Long Acre, Covent Garden; Fitzroy Square) and a small team of staff and freelance teachers. Revenue is not publicly disclosed.

Name

The Mindfulness Project

Legal name

London Mindfulness Centre Limited dba The Mindfulness Project

Website

https://londonmindful.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Mindfulness Project is a London-based registered charity that delivers evidence-based secular mindfulness courses (MBSR, MBCT, MSC) in-person and online to individual learners and corporate clients, supplemented by private sessions, retreats, and a membership community.

Ownership category

akta.pro rank

Product category

Mindfulness Training Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Mindfulness training courses
• Secular meditation programs
• Workplace wellness programs
• Mindfulness-based therapy
• Guided meditation sessions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 8-Week Mindfulness Courses: Primary revenue stream from group mindfulness courses including MBSR, MBCT, Mindful Self-Compassion (MSC), and Finding Peace in a Frantic World. Courses are delivered in-person or online with weekly sessions over 6-8 weeks plus retreat days.
2. One-to-One Private Sessions: Private mindfulness coaching at £75 per one-hour session for individuals preferring individual attention or unable to attend group courses.
3. Corporate Mindfulness Programs: Mindfulness courses and workshops designed specifically for businesses and organisations, offered as custom packages for workplace wellness programs.
4. Product Sales: Sale of mindfulness-related products including books such as 'Into Nature' priced at £10, and gift vouchers valid for any evening event, course, workshop or drop-in session.
5. Membership Community: 'In Good Company' membership community designed for those who have already started their mindfulness journey, offering ongoing practice support and community connection.
6. Retreat Days and Workshops: Full-day mindfulness retreats and specialist workshops available to course graduates and beyond, including drop-in sessions for ongoing practice support.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

The Mindfulness Project delivers structured secular mindfulness courses — including 8-week MBSR and MBCT programs, Mindful Self-Compassion (MSC), Finding Peace in a Frantic World, and advanced deepening and interpersonal courses — taught in small groups of 8–14 participants online (via Zoom) and in-person in London. The organisation also offers one-to-one private mindfulness sessions, corporate workplace programs, full-day retreats, workshops, drop-in sessions, a curated 'In Good Company' membership community, a published mindfulness book, and gift vouchers.

Product overview

The Mindfulness Project is London's dedicated centre for secular mindfulness courses, offering a structured portfolio of programs ranging from introductory 6-8 week courses to advanced deepening programs. The core offerings include Mindfulness-Based Stress Reduction (MBSR), Mindfulness-Based Cognitive Therapy (MBCT), and Mindful Self-Compassion (MSC) courses, all delivered in small group formats (8-14 participants) with both in-person and online delivery options. Supporting offerings include One-to-One Mindfulness Sessions, corporate mindfulness programs for businesses, retreat days, workshops, and drop-in sessions for ongoing practice. The organization also provides a mobile app for course participants, an online membership community called 'In Good Company,' published the 'Into Nature' mindfulness book, and offers gift vouchers. The product portfolio is designed as a complete learning pathway from beginner through advanced practitioner, with each program building on the previous level.

Differentiator

Problem solved

Functional benefit

Products and services

• 8-Week Mindfulness Courses (MBSR & MBCT) Structured 8-week secular mindfulness courses based on Mindfulness-Based Stress Reduction (MBSR) and Mindfulness-Based Cognitive Therapy (MBCT) curricula, offered in-person and online with evening and daytime options for adults seeking foundational mindfulness skills.
• Mindful Self-Compassion Course (MSC) 8-week course teaching the principles and practices of self-compassion, designed for adults who struggle with self-criticism and perfectionism.
• Finding Peace in a Frantic World Course 6-week condensed mindfulness course with 1.5-hour sessions and no retreat day, developed for adults with busier lifestyles who cannot commit to the full eight-week format.
• 12-Week Deepening Mindfulness Course Advanced 12-week course for graduates of 8-week courses seeking to deepen their mindfulness practice beyond initial training.
• 8-Week Interpersonal Mindfulness Course Course designed to help participants integrate mindfulness awareness into daily relational life, suitable for adults with existing meditation practice.
• One-to-One Mindfulness Sessions Private one-to-one mindfulness teaching providing undivided teacher attention with curriculum tailored to individual learning needs, available at £75 per one-hour session for individuals preferring private instruction.
• Mindfulness for Businesses (Corporate Programs) Corporate mindfulness programs including courses, workshops, and custom events designed for organisations to support employee wellbeing, backed by research evidence.
• In Good Company Membership Community Small-scale curated membership community for mindfulness practitioners who have completed introductory courses, offering ongoing guidance from teachers and group practice support.
• Retreat Days Full-day guided mindfulness retreats included in MBSR, MBCT, and MSC courses, or bookable separately for ongoing practice support.
• Workshops and Drop-In Sessions Evening, lunchtime, and specialty workshops plus weekly drop-in meditation sessions for continued practice after completing introductory courses.
• Into Nature Mindfulness Book Follow-on book offering over 70 playful exercises for mindful nature connection with field notes section for documentation, priced at £10 per copy including shipping.
• Gift Vouchers Digital gift vouchers available in any denomination, valid for 12 months from purchase date, redeemable against any evening event, course, workshop, or drop-in session.

Quantifiable outcome

• 25% improvement in overall health and wellbeing reported by gratitude journal participants in Robert Emmons' research (cited in blog)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Plum Village App: Mindfulness app from the Plum Village community founded by Thich Nhat Hanh, offering guided meditations and retreats. Comparable as a meditation teacher-backed offering with secular mindfulness focus and retreat programming.
• Waking Up: Mindfulness and meditation app founded by Sam Harris emphasizing secular, evidence-based practice. Comparable as a premium subscription meditation offering targeting the same secular mindfulness consumer.
• Search Inside Yourself UK: UK-originated mindfulness and emotional intelligence training program focused on workplace and leadership audiences. Comparable as a secular mindfulness provider with a corporate-focused GTM and structured curriculum.

Regional players

• Mindful Life: UK mindfulness training provider offering courses, workshops, and corporate programs. Comparable as a UK-focused mindfulness course provider with similar MBSR-style curriculum delivery.

Direct peers

• Breathworks: UK-based charity offering mindfulness and compassion teacher training and courses based on the Breathworks methodology. Directly comparable as another UK-centered mindfulness course provider serving both individuals and corporate clients with structured curricula.
• Oxford Mindfulness Centre: University-affiliated mindfulness research and training center offering MBCT-based teacher training and public courses. Comparable as an evidence-based MBCT course provider with similar curriculum foundations and a UK base.
• Bangor University Centre for Mindfulness Research: Academic center offering teacher training and MBSR/MBCT training programs in the UK. Comparable evidence-based mindfulness training provider operating in the same secular mindfulness space in the UK.

Broad incumbents

• Headspace: Global meditation and mindfulness app offering guided meditations, sleep content, and workplace wellness programs. Comparable broad incumbent serving the same consumer mindfulness use case with significant scale and venture backing.
• Calm: Leading meditation and sleep app with consumer subscriptions and a Calm Business corporate offering. Comparable broad incumbent in the secular mindfulness space targeting individual and enterprise wellbeing.
• Insight Timer: Largest free meditation app marketplace with thousands of teachers and guided meditations. Comparable as a broad incumbent offering secular mindfulness content directly competing for consumer attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/londonmindful
• Xx.com/londonmindful
• LinkedInlinkedin.com/company/the-mindfulness-project

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mindfulness Project