In and Out

What In and Out does

In&Out AG is a Zürich-headquartered Swiss IT consulting firm founded in 1993 (with the management team's continuity practice dating from the late 1980s) that delivers holistic, vendor-neutral IT advisory services to large and mid-sized Swiss organizations. The company operates across six competency areas — Technology & Platforms, Data Center Management, Continuity Management (BCM/ITSCM), IT Service Management, Security Consulting, and Project Management — and has built a portfolio of over 100 named enterprise clients concentrated in Swiss banking (Credit Suisse, PostFinance, Raiffeisen Schweiz, Zürcher Kantonalbank), insurance (AXA, Helsana, Helvetia, SUVA), healthcare (Universitätsspital Zürich, Luzerner Kantonsspital), federal and cantonal government (BIT, Stadt Zürich, Stadt Bern), and large industrial/retail/telecom enterprises (Migros, Swisscom, Bühler, Alpiq).

The company's central technical differentiator is a proprietary Performance Benchmark Suite — OraBench (Oracle database), IOgen (storage I/O), NETgen (network/TCP-IP), and CPUgen (CPU/architecture) — developed and refined over more than 10 years. These tools deliver reproducible, vendor-independent measurements across AIX, Linux, Windows, Solaris, HP-UX, and major storage platforms (IBM, HPE, NetApp, Hitachi, EMC, Huawei). The firm monetizes through two parallel streams: project-based professional services (consulting engagements, data center evaluation, cloud migration, security architecture) and a subscription benchmarking product tiered as Fitnesswoche (one-month engagements, CHF 7,000–18,000), Fitnessabo (annual subscriptions, CHF 10,000–36,000), and Fitnessstudio (unlimited enterprise licenses, CHF 20,000–80,000).

GTM is enterprise field sales: direct engagement with CIOs, CISOs, and IT managers, supported by a steady cadence of technical publications, whitepapers, and benchmark reports published on the company website. The company is privately held by CEO Andreas Zallmann (sole owner since 2020), has approximately 15–20 staff, and serves exclusively the Swiss/DACH market without resellers or marketplace channels. Recent service additions include Cyber Defense Center (CDC) planning, PKI and post-quantum cryptography consulting, and IT security frameworks (ISO 27001, NIST CSF, ISAE 3402).

Name

In and Out

Legal name

In&Out AG

Website

https://inout.ch

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

In&Out AG is a Zürich-based Swiss IT consulting firm serving 100+ large enterprise and public-sector clients with vendor-neutral infrastructure evaluation, proprietary performance benchmarking (OraBench, IOgen, NETgen, CPUgen), continuity management, and security consulting across banking, insurance, healthcare, and government sectors.

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industries

Strategy & IT Advisory (BPAEAAAA), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

Keywords

• IT consulting services
• Infrastructure performance benchmarking
• Business continuity management
• Data center consulting
• Security advisory services

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. IT Consulting Services: Professional consulting services including technology & platforms consulting, data center management, continuity management, IT service management, and security consulting. Revenue generated through project-based engagements with Swiss enterprises.
2. Performance Benchmarking Services: Proprietary benchmarking tools (OraBench, IOgen, NETgen, CPUgen) offered in three tiers: Fitnesswoche (one-time evaluation), Fitnessabo (annual subscription), Fitnessstudio (unlimited enterprise license).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

In&Out AG delivers holistic, solution-oriented IT consulting to Swiss enterprises across technology and platforms, data center management, business/IT continuity management, IT service management, security consulting, and project management. Alongside advisory work, the firm operates a proprietary Performance Benchmark Suite (OraBench, IOgen, NETgen, CPUgen) sold on tiered subscriptions (Fitnesswoche, Fitnessabo, Fitnessstudio) to provide vendor-neutral infrastructure performance measurements.

Product overview

In&Out AG is a Swiss IT consulting firm offering holistic, solution-oriented IT advisory services spanning technology and platforms, data center management, business/IT continuity management, IT service management, security consulting, and project management. The core consulting portfolio is organized into six competency areas: Technology & Platforms (infrastructure assessment, platform evaluation, implementation, and tuning); Data Center Management (concepts, cloud migration, and modernization); Continuity Management (BCM and crisis management); IT Service Management (process transformation); Security Consulting (including CDC planning, PKI/post-quantum cryptography, and IT security frameworks); and Project Management. Alongside advisory services, In&Out offers a proprietary Performance Benchmark Suite (OraBench, IOgen, NETgen, CPUgen) for neutral performance testing of Oracle, storage, network, and CPU environments.

Differentiator

Problem solved

Functional benefit

Brands

• OraBench: Oracle performance benchmark suite
• IOgen
• NETgen
• CPUgen

Products and services

• Performance Benchmark Suite (OraBench, IOgen, NETgen, CPUgen) Vendor-neutral benchmarking suite that identifies performance bottlenecks across Oracle databases, storage I/O, network throughput, and CPU architectures; offered to enterprise customers on tiered subscriptions with disclosed pricing from CHF 7,000 to CHF 80,000 per tier.
• Technology & Platforms Consulting IT systems conception and architecture consulting for enterprise customers, covering technology advisory, evaluation, implementation, and tuning against customer-specific requirements.
• Data Center Management Consulting Data center consulting covering concept design, technology change, cloud adoption strategy, and modernization of existing on-premises solutions for enterprise customers.
• Continuity Management Consulting Business and IT service continuity management consulting, ensuring availability of critical business processes during extraordinary events by integrating technology, processes, and organizational measures.
• IT Service Management Consulting ITSM consulting covering methods and measures to optimally support business processes through the IT organization, including the transformation of IT toward customer and service orientation.
• Security Consulting Security risk consulting encompassing security assessments, governance, compliance, incident readiness, and security architectures for enterprise customers.
• Project Management Consulting Project leadership combining methodological rigor, technical expertise, and people management to deliver measurable results on time and within budget.
• Cyber Defense Center (CDC) Planning and Implementation Design and deployment of a centralized Cyber Defense Center covering SIEM, vulnerability management, threat intelligence, and incident response and forensics.
• Public Key Infrastructure / Post-Quantum Cryptography Consulting PKI strategy consulting including post-quantum cryptography readiness assessment, hybrid certificate migration planning, and implementation support for enterprise customers.
• IT Security Frameworks Consulting (ISO 27001, NIST CSF, ISAE 3402) Introduction and optimization of IT security frameworks based on NIST CSF, ISO/IEC 27001, and ISAE 3402 standards, including gap analysis, measure definition, and audit support.
• Business Continuity Management System (BCMS) Consulting Full lifecycle Business Continuity Management System consulting covering policy definition, Business Impact Analysis, risk analysis, strategy development, continuity plan creation, testing, and ongoing maintenance.
• Data Center Evaluation, Relocation & Cloud Management Data center site evaluation, migration planning and execution, and cloud strategy definition, architecture, service evaluation, and solution deployment.

Quantifiable outcome

• Oracle performance testing with vendor-neutral methodology comparing x86 vs Power8 platforms
• +2 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Hitachi VantaracoreTechnology or IntegrationIn&Out conducted performance testing and proof-of-concept for Hitachi Vantara VSP 5500 storage systems at client SUVA. Company publishes technical analyses and benchmarks of Hitachi storage products including Dorado series. Partnership involves joint validation of storage performance specifications.
• NetAppcoreTechnology or IntegrationIn&Out performed independent performance benchmarks on NetApp A800 and SolidFire storage systems. Testing conducted at NetApp facilities or with NetApp-provided equipment. Results published as whitepapers with full methodology transparency.
• HPE (Hewlett Packard Enterprise)coreTechnology or IntegrationIn&Out conducted multiple benchmarking studies comparing HPE servers (DL380, DL580, Superdome X) against IBM Power systems. HPE co-funded some studies but In&Out maintains independence in methodology and results.
• OraclecoreTechnology or IntegrationIn&Out specializes in Oracle database performance benchmarking and Oracle licensing consulting. Published extensive analysis on Oracle performance on x86 vs Power platforms, Oracle licensing on VMware, and database migration from Oracle to PostgreSQL.
• IBMcoreTechnology or IntegrationIn&Out conducted FlashSystem 900 benchmarking for IBM. Published IBM FlashStorage performance studies and Oracle database comparisons involving IBM Power systems.
• VMwarecoreTechnology or IntegrationIn&Out provides specialized Oracle licensing consulting for VMware environments, helping clients navigate Oracle's policies on soft partitioning and dedicated cluster arrangements.
• HuaweicoreTechnology or IntegrationIn&Out conducted performance testing and reviews of Huawei OceanStor and OceanProtect storage products. Published benchmarks including Dorado 8000 V6, Dorado 3000 V7, and OceanProtect X8000.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• bbv Software Services AG: Mid-sized Swiss IT consulting and software engineering firm serving insurance, banking, and industry clients; comparable in scale and consulting-led business model.
• ti&m AG: Swiss IT services firm specializing in digital, banking, and insurance technology consulting with strong enterprise client base across Switzerland — a clear analogue to In&Out's financial services and advisory portfolio.
• ELCA Informatik AG: Swiss-headquartered IT services firm providing custom software development, IT consulting, and infrastructure services to banking, insurance, and public-sector clients — directly comparable to In&Out's enterprise IT advisory and managed services in Switzerland.
• Netcetera AG: Swiss IT consultancy offering software engineering and digital transformation services to banks, insurance, and public-sector clients; comparable in size, geography, and enterprise-IT consulting focus.
• msg Schweiz AG: DACH-headquartered IT consulting and software firm with deep banking, insurance, and public-sector practices; comparable to In&Out's regulated-vertical enterprise consulting and infrastructure advisory.

Broad incumbents

• Avanade Switzerland: Joint venture between Accenture and Microsoft providing enterprise IT, cloud, and security advisory across Switzerland; overlaps with In&Out's technology and platforms, data center modernization, and security consulting competencies.
• Accenture Switzerland: Global management and technology consulting firm with a Swiss practice covering infrastructure, cloud, security, and continuity advisory; overlaps with In&Out's enterprise IT consulting but at materially larger scale.
• Atos Switzerland: Global IT services firm with a Swiss footprint focused on digital workplace, infrastructure, security, and continuity services; competes for the same enterprise IT and security advisory engagements as In&Out.
• KPMG Switzerland: Big Four advisory firm offering IT risk, BCM, security framework, and infrastructure consulting to Swiss banks, insurers, and public-sector clients — broadly comparable service lines to In&Out at much greater scale.

Emerging players

• SolarWinds Database Performance Analyzer: Commercial database and infrastructure performance monitoring/benchmarking product that competes with In&Out's OraBench/IOgen modules as a more scalable software substitute, especially for clients with limited consulting budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/inoutag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In and Out