Care Cosmetics

What Care Cosmetics does

Care Cosmetics is the leading B2B beauty product distributor in the Benelux region, headquartered in Barendrecht, Netherlands, with a Belgian office in Maaseik. Founded in 1996 by Duco van Keimpema, the company distributes a portfolio of 44+ international cosmetic brands spanning skincare (Guinot, Payot, Annemarie Börlind, Skeyndor, Darphin, PCA SKIN, Matis, Dr. Spiller), make-up (PUPA Milano, Artdeco, RefectoCil, BeautyLash, Sabrina Carpenter), professional equipment and treatments (including the patented MEGAN facial system, Care Equipment devices, and Bentlon treatment chairs), and nail/wax categories (ProNails, Depilève). It sells through direct field sales to 8,000+ beauty salons and via wholesale to enterprise retail chains including DA, Douglas, Etos, ICI PARIS XL, Holland & Barrett, Multipharma, and Medimarket. The company operates its own private-label brands (Pascaud and DermaPrime), a B2B e-commerce webshop, and proprietary treatments including the patent-protected MEGAN facial, which won the Dutch Beauty Awards 2025 in the Salonbehandelingen category.

The commercial model is hybrid: transactional product reselling to beauty professionals and retailers, complemented by bundled professional services—Care Coaching (business coaching proven to lift partner product sales by 50%), training and education, marketing support, and the Care Loyalty retention program. Marketing is anchored on recurring events (Beauty Trade Special, Care Grow Event, Carepress, Care Awards) and owned content (Care Magazine, active Instagram/Facebook/LinkedIn/YouTube presence), plus sponsorship of the Beauty Award as Gold Sponsor in 2024-2025. Logistics is outsourced to Monta Logistics, whose 2022 system implementation enabled a 50% throughput uplift.

Since mid-2020, Care Cosmetics has been majority-owned by 3d investors, a Belgian family investment firm founded in 1992 by the Donck and Desimpel families. The investor has funded a buy-and-build consolidation of Benelux beauty distribution: acquisition of Belgian distributor Consulta NV (January 2022), Dutch competitor Mikos BV/RefectoCil (March 2022), German partnership with Sommaire Beauté (May 2024), and MOOR Cosmetics (July 2025, adding clean-beauty brands Novexpert and TanOrganic). Founder Duco van Keimpema stepped down as CEO in early 2023 to co-build The Elegance Company with 3d investors and returned as CEO of Care Cosmetics in April 2026. The combined Elegance Company group—Care Cosmetics, Consulta, Mikos, MOOR Cosmetics, and Sommaire Beauté—reaches approximately €40 million in revenue with 95+ employees.

Name

Care Cosmetics

Legal name

CARE COSMETICS B.V.

Website

https://carecosmetics.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Care Cosmetics is the largest B2B beauty product distributor in the Benelux and Germany, supplying 44+ international cosmetic brands to over 8,000 beauty salons and retail chains through direct field sales and bundled professional services.

Ownership category

akta.pro rank

Product category

Beauty Products Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Beauty products distribution
• Professional cosmetics wholesale
• Salon supply distributor
• Skincare brand distribution
• Beauty professional services

Headquarters

HQ city

Barendrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Cosmetics Distribution: Care Cosmetics distributes 44+ international cosmetic brands (skincare, makeup, nail, wax, equipment) to beauty professionals and retailers in the Benelux. Revenue is generated through product sales, with brands including Annemarie Börlind, Guinot, Payot, RefectoCil, Pupa Milano, and own brands Pascaud and DermaPrime. The company also serves large retail chains (DA, Douglas, Etos).
2. Sales Support & Training Services: Provides sales support, marketing support, training and education, and Care Coaching services to beauty professionals and partners. Services are bundled with product distribution to support customer growth.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Care Cosmetics is a Benelux beauty distributor that supplies 44+ international cosmetic brands across skincare, makeup, nail care, wax, and equipment to over 8,000 beauty salons and retail chains. The company also owns two private-label brands (Pascaud and DermaPrime) and proprietary equipment under Care Equipment, and bundles sales support, marketing support, training, and business coaching around its distribution offering.

Product overview

Care Cosmetics is a leading beauty distributor in the Benelux (Netherlands, Belgium, Luxembourg) and Germany, distributing 44+ international cosmetic brands to over 8,000 beauty salons and retailers. The company operates a multi-brand portfolio across four product categories: Skincare (including Guinot, Payot, Annemarie Börlind, Darphin, Skeyndor, PCA SKIN, Novexpert, Dr. Spiller, Matis, Team Dr. Joseph), Make-up (including PUPA Milano, Artdeco, RefectoCil, BeautyLash, Sabrina Carpenter), Equipment and Treatments (including MEGAN facial system, Care Equipment devices, Guinot devices, Bentlon treatment chairs), and Nails and Wax (including ProNails, Depilève). Care Cosmetics also owns two private label brands: Pascaud (innovative beauty treatments, supplements, and devices including Firmness collagen supplement, Circadian sleep/focus line, Contour and Wave devices) and DermaPrime (vegan Swiss skincare including 24h Advance Crème and Dermaceutix peelings). The company additionally provides services including Care Coaching (business coaching for beauty professionals), Training and Education, a Partner Loyalty Plan, and a Webshop for online ordering.

Differentiator

Problem solved

Functional benefit

Brands

• Pascaud: Innovative beauty brand focusing on natural beauty and advanced treatments including skin supplements and Circadian sleep/focus line.
• DermaPrime
• Care Equipment
• MEGAN

Products and services

• Pascaud

Quantifiable outcome

• Care Coaching increased product sales by 50% for coached salon partners
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MOOR CosmeticscoreChannel Partner/ Reseller/ Distributor · 3 July 2025Exclusive distributor of 9 brands including Novexpert (French skincare) and TanOrganic (organic self-tan), acquired July 2025. Strong in clean beauty and sustainable skin improvement segment. Strong presence at ICI PARIS XL, Holland & Barrett and Etos. Founded 2015. MOOR founder Carla van der Veen and Senior Accountmanager Marianne Voorink joined Care Cosmetics, ensuring continuity.
• Sommaire Beauté (Germany)minorChannel Partner/ Reseller/ Distributor · 17 May 2024German beauty distribution partnership announced May 2024. Part of Care Cosmetics' international expansion beyond BeNeLux into Germany.
• Mikos BV (Mikos Care BV)coreChannel Partner/ Reseller/ Distributor · 31 March 2022Exclusive distributor of RefectoCil and other brands, acquired March 2022 from Capelle a/d IJssel. 50+ years in business, serves professional salon market. Portfolio includes Mila d'Opiz, equipment and consumables. Focus on RefectoCil (eyelash/eyebrow brand) and added Belgium as distribution country and hairdresser segment as new channel. Erik Ceelen remains as director and shareholder. Group expected revenue rises to ~€30M with 95 employees post-acquisition.
• Consulta NVcoreChannel Partner/ Reseller/ Distributor · 12 January 2022Belgian cosmetics distributor founded 1981 in Mechelen, acquired January 2022. Specialized in distribution of care brands for beauty salons, specialized foot care, pharmacy and parapharmacy. Market leader in Belgium with 2000+ professional clients. Complementary brand portfolio to Care Cosmetics. Marijn van Benthem remains as shareholder and Managing Director responsible for Belgium and Luxembourg.
• Marktlink Fusies & OvernamesminorImplementation/ SI/ Consulting Partner · 12 January 2022M&A advisor that facilitated the acquisition of Consulta. Largest independent SME M&A specialist in Benelux with 120+ specialists. Facilitated the Care-Consulta transaction as advisor.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Puig: Spanish beauty and fashion group with a portfolio of premium brands (e.g., Charlotte Tilbury, Jean Paul Gaultier, Byredo). Comparable as a broad incumbent in European beauty with distribution models that intersect with Care Cosmetics' customer set.
• L'Oréal: Global beauty conglomerate that owns many of the brands Care Cosmetics distributes (e.g., through divisions like L'Oréal Dermatological Beauty and Professional Products). Comparable as a brand owner and broad incumbent that defines the competitive landscape for distributors in BeNeLux.
• Sephora: Global multi-brand beauty retailer operating in Europe. Comparable as a broad incumbent that competes for the same international beauty brands and consumer mindshare that Care Cosmetics channels through salons and retailers.
• Douglas: Europe's largest beauty retailer with 2,400+ stores across 25 countries. Douglas is both a customer of Care Cosmetics and a comparable distribution-led retail operator, with overlapping brand relationships and similar BeNeLux/DACH market presence.
• Pierre Fabre: French pharmaceutical and dermo-cosmetics group with major professional beauty brands (e.g., Eau Thermale Avène, Klorane, René Furterer). Comparable as a broad incumbent brand owner relying partly on professional distribution networks in Europe.
• Coty Inc. Global beauty company with a multi-brand portfolio including professional and retail channels. Comparable as a brand owner that engages with distributors like Care Cosmetics, and as a broad incumbent shaping the European beauty distribution value chain.

Regional players

• Nocibé: French multi-brand beauty retailer operating ~480 stores. Comparable as a regional player with similar multi-brand portfolio model and customer base in the European beauty retail market.
• ICI PARIS XL: Belgian/Dutch beauty retailer with ~270 stores, headquartered in Vilvoorde, Belgium. Comparable as a regional beauty retailer operating in the same BeNeLux geography, distributing many of the same international brands (e.g., Novexpert, MOOR Cosmetics brands).
• BEAUTY SUCCESS: French beauty retailer with ~600 stores across France and Europe. Comparable as a regional multi-brand beauty distribution platform serving similar consumer segments as Care Cosmetics' retail customers.

Direct peers

• Selective Beauty: Italian beauty distribution company representing international premium brands across professional and retail channels in Southern Europe. Comparable as a direct peer in European multi-brand beauty distribution with similar brand portfolio and channel mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/carecosmeticsbv
• Facebookfacebook.com/carecosmetics
• LinkedInlinkedin.com/company/care-cosmetics
• Instagraminstagram.com/carecosmetics

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Cosmetics