Moor Cosmetics

What Moor Cosmetics does

Moor Cosmetics B.V. is a Dutch natural cosmetics distributor and brand importer founded in 2015, registered in Amsterdam with operations in Barendrecht, and active in the Netherlands and Belgium. The company represents more than eleven international sub-brands covering makeup (T. Le Clerc, founded 1881), premium clean-beauty skincare (Novexpert, which uses a proprietary golden-seaweed-derived ingredient called Novaxyline), organic skincare (SO'BiO étic), Ecocert self-tanning (TanOrganic), niche natural perfumery (Aimée de Mars, 100Bon), water-free skincare (Booming Bob), CBD-based skincare (Hemptouch), mineral sun care (Seventy-One Percent), men's grooming (Monsieur Barbier), and wellness skincare (Les Huilettes). Most brands carry Ecocert, Cosmos, Fairtrade, and/or vegan certifications, positioning the portfolio in the certified natural and clean-beauty segment.

The business model is B2B brand distribution: Moor Cosmetics generates revenue by importing these brands and placing them in Dutch and Belgian retail channels, including major drugstore chains (DA, DIO), beauty retailers (ICI Paris XL, Etos), health stores (Holland & Barrett, De Groene Drogist, Care & Beauty), and a long tail of independent pharmacies and beauty salons, supplemented by e-commerce platforms and a recently launched Novexpert direct-to-consumer webshop. The company differentiates via point-of-sale training and partner support rather than owned IP, and its go-to-market is entirely channel-partner driven. As of July 1, 2025, the operating activities of Moor Cosmetics were acquired by Care Cosmetics B.V. in Barendrecht, making the successor entity the continuing operator of the platform.

Name

Moor Cosmetics

Legal name

MOOR Cosmetics B.V.

Website

https://moorcosmetics.nl

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

1–10 employees

Short description

Moor Cosmetics B.V. is a Dutch natural cosmetics distributor founded in 2015 that imports and represents 11+ certified organic and vegan international beauty brands across the Netherlands and Belgium through major drugstore, beauty, health, and pharmacy retail channels.

Ownership category

akta.pro rank

Product category

Natural Cosmetics Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

akta.pro secondary industries

Barber & Professional Men’s Grooming Products (CRABAGAK), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD), Men’s Grooming & Shaving Distribution (CRAOAEAI)

Keywords

• Natural cosmetics distribution
• Organic skincare brands
• Clean beauty distribution
• Cosmetic brand representation
• Retail distribution services

Headquarters

HQ city

Barendrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brand Distribution: Moor Cosmetics generates revenue by distributing and representing international natural cosmetics brands in the Dutch and Belgian markets through retail partnerships and direct sales to beauty salons and pharmacies.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels5 records

Core offering

Moor Cosmetics is a Dutch brand distributor and importer that represents and distributes a portfolio of international natural and organic cosmetics brands in the Netherlands and Belgium. The company supplies retailers (drugstores, beauty chains, pharmacies, health stores, beauty salons) and operates a direct-to-consumer webshop, focusing on certified natural formulations including skincare, makeup, self-tanning, sun care, men's grooming, and natural perfumery.

Product overview

Moor Cosmetics B.V. is a Dutch natural cosmetics distributor representing 11 international sub-brands. The portfolio includes makeup (T. Le Clerc), skincare with anti-aging focus (Novexpert, Hemptouch), organic cosmetics (SO'BiO étic), self-tanning products (TanOrganic), natural perfumes (100BON, AIMÉE DE MARS), water-free skincare (BOOMING_BOB), sun care (Seventy-One Percent), men's grooming (Monsieur Barbier), and wellness skincare (Les Huilettes). The company serves as strategic partner for its brand partners, operating in Netherlands and Belgium with distribution through pharmacies, beauty salons, health shops, and e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• T. Le Clerc Iconic French makeup brand founded in 1881 in Paris by a pharmacist who pioneered colored face powders; products based on rice powder that do not accumulate in wrinkles, including 99% natural concealers and compact powders in 16 shades; favored by professional makeup artists.
• Novexpert French skincare brand available in Netherlands since 2014 with unique 100% natural preservation system; uses patented Novaxyline (golden seaweed) ingredient for anti-aging; known for world-class Booster serums; free from parabens, phenoxyethanol, microplastics, silicones, PFAS, BHT, PEG, hormone-disrupting substances and mineral/essential oils.
• TanOrganic Ecocert certified self-tanning brand marketed as 'the skincare tan'; provides natural tanning without streaks and odor using Selftan Lotion, Self-tanning Oil, Multi-use Dry Oil, Tan-Erase scrub and Application glove.
• Aimée de Mars Niche French perfume house by female nose Valérie Demars; Eaux de Parfums each have a heart of 21 essential oils of 100% natural origin with active molecules influencing mood; offers floral, aquatic and oriental scents, 7 GODDESS perfumes working on specific chakras, solid perfumes and home perfumes; three Cosmos Natural certified.
• SO'BiO étic French organic cosmetics brand with 15 years of experience; products are organic, affordable, partly hypoallergenic, vegan and Cosmos/Ecocert certified; developed according to Fairtrade principles; member of 1% for the Planet; dermatologically tested.
• 100BON French natural perfume brand meaning 'smells delicious'; 100% Based On Nature formulas; fully natural vegan perfumes created in Grasse, France; based on organic wheat alcohol blended with essential oils and biological ingredients such as vanilla from Madagascar or tonka beans from Venezuela.
• BOOMING_BOB Complete water-free skincare brand made from plant-based ingredients; uses exclusively powerful and nourishing oils, waxes and extracts; all ingredients listed on front of products; packaging from 100% recycled paper and fully recyclable.
• Hemptouch Slovenian brand offering solutions for people with occasional skin problems using CBD from hemp plant; CBD oil calms and balances, hemp seed oil nourishes and renews, hemp hydrolate protects and hydrates; offers body lotion, shampoo and pure CBD oil (5%) for daily use.
• Seventy-One Percent French sun care brand created around Biarritz by two surf friends; products respect the maritime ecosystem and help protect coral; uses mineral filters where possible; clean beauty formulations free from parabens, silicones, phenoxyethanol, sulfates, nano-particles or petroleum derivatives; gender-neutral products in eco-friendly packaging.
• Monsieur Barbier French men's grooming brand launched in 2013; brand leader in Men's Grooming category in France; offers natural shaving, styling and skincare products; vegan formulated, minimum 97% natural origin and largely Cosmos certified.
• Les Huilettes French organic skin, hair and body care brand developed by Claire and Pascale; all formulas are vegan and Cosmos/Ecocert certified, free from microplastics; night serum features essential oils for relaxing face yoga and improved sleep quality.

Quantifiable outcome

• Multiple award wins including Beauty Astir awards (2017, 2018), Dutch Beauty Awards nominations, and DBA 2nd prize (2025)

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• T. Le ClerccoreOthers · 1 January 2020French makeup brand founded in 1881 by a pharmacist who pioneered colored facial powders. Iconic brand with exceptional quality powders favored by professional makeup artists. Products based on rice powder that don't accumulate in wrinkles. The 2020 relaunch brought formulations without questionable ingredients. Distributed exclusively in Netherlands and Belgium through Moor Cosmetics.
• NovexpertcoreOthers · 1 January 2014French brand available in Netherlands since 2014 with a loyal fan base. Uses patented Novaxyline ingredient based on golden seaweed for anti-aging benefits. Known for 100% natural preservation that maintains skin flora. Booster serums considered world-class. Highly dosed formulas. Free from parabens, phenoxyethanol, microplastics, silicones, PFAS, BHT, PEG, hormone-disrupting substances and mineral/essential oils.
• TanOrganiccoreOthersEcocert certified self-tanning brand marketed as 'the skincare tan'. Products contain only natural ingredients with no parabens, chemical colorants or fragrances. Founder Noelle O'Connor developed the brand concept. Available through ICI Paris XL, pharmacies, beauty salons, and online retailers across Netherlands and Belgium.
• AIMÉE DE MARScoreOthersNiche French perfume house created by female nose Valérie Demars. Special Eaux de Parfums each have a heart of 21 essential oils of 100% natural origin with active molecules that positively influence mood. Products connect people with their spiritual side and awaken the soul. Includes 7 GODDESS perfumes working on specific chakras, Cosmos Natural certified perfumes, and solid perfumes. Since 2023 also offers Home Perfume products.
• SO'BiO éticcoreOthersFrench brand with 15 years of experience developing organic cosmetics. R&D expertise center is leading in the segment. Products are dermatologically tested and demonstrably effective. Member of 1% for the Planet foundation. Products sold in Netherlands are vegan, Cosmos/Ecocert certified, and available at DA, Care & Beauty, De Groene Drogist, and Drogisterij.net.
• 100BONminorOthersFrench natural perfume brand meaning 'smells delicious'. 100% Based On Nature formulas. Completely natural vegan perfumes created in Grasse, France. Composed using organic wheat alcohol blended with essential oils and organic ingredients like vanilla from Madagascar or tonka beans from Venezuela.
• BOOMING_BOBminorOthersComplete waterfree skincare brand made from plant-based ingredients. Uses only powerful and nourishing oils, waxes and extracts. All ingredients listed on front of products. Works with certified organic companies using renewable energy. Minimizes plastic use with recycled paper packaging and fully recyclable product materials.
• HemptouchminorOthersSlovenian brand offering solutions for people with occasional skin problems. Products are 'transformational', helping people achieve lasting improvement. Contains CBD from hemp plant (not to be confused with cannabis). CBD oil calms and balances, hemp seed oil nourishes and renews, hemp hydrolate protects and hydrates. Also offers body lotion, shampoo, and pure CBD oil (5%) for daily use.
• Seventy-One PercentminorOthersFrench suncare brand created around Biarritz by two surf friends who wanted to develop sun products that respect the maritime ecosystem and protect coral. Contains as much mineral filters as possible. Meets strict clean beauty requirements without parabens, silicones, phenoxyethanol, sulfates, nano-particles or petroleum derivatives. Name reflects: 70% of earth is water, 70% of body is water, 1% for the planet (donates 1% of profits to charity). Gender-neutral products in eco-friendly packaging.
• Monsieur BarbierminorOthersFrench brand launched in 2013 that has conquered the hearts of all men with the finest natural origin shaving, styling and skin care products. Brand leader in Men's Grooming category in France. Innovation, health, style and joy are central. All products are vegan formulated, minimum 97% naturally derived and largely Cosmos certified.
• Les HuilettesminorOthersFrench brand developed by Claire and Pascale: two women who followed their hearts to create high-quality organic skin, hair and body care. All formulas are vegan and Cosmos/Ecocert certified and free from microplastics. Night serum provides perfect base for relaxing facial yoga and guaranteed relaxing moment to help promote night rest. Also offers hair, body products and fragrance-free options for sensitive skin.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Cattier Paris: French organic-cosmetics house with Cosmos/Ecocert-certified ranges in skincare, body care, and men's grooming, distributed through organic-focused retailers in Europe. Comparable to Moor's SO'BiO étic and Les Huilettes on certifications and natural/clean specialty channels.
• Melvita: French organic-beauty pioneer (founded 1983) with a portfolio comparable to Moor's Novexpert/SO'BiO étic franchise, distributed through its own retail stores, pharmacies, and natural-cosmetics specialty channels across multiple European markets. Most directly comparable French organic brand on positioning and channel mix.
• Yves Rocher: French botanical-beauty house with multi-channel distribution across own retail, partner stores, and digital, and a similar portfolio spanning skincare, fragrance, and men's grooming. Comparable to Moor on French-origin clean beauty and multi-channel European rollout.
• Avril Beauté: French organic-cosmetics brand with Cosmos/Ecocert positioning and a similar product breadth (skincare, body, fragrance, men's grooming) distributed through organic-specialty and mass-retail channels. Comparable to Moor's portfolio in French organic positioning and channel structure across European natural-beauty retail.
• Weleda: Swiss/German natural cosmetics brand with NaTrue and similar certification emphasis, distributed primarily through pharmacies and natural-product specialist retailers across Europe. Comparable to Moor on certified-organic positioning and pharmacy-led distribution channels.

Broad incumbents

• L'Occitane en Provence: Globally distributed natural cosmetics brand with portfolio breadth in skincare, fragrance, body care, and men's grooming, sold through department stores, own retail, travel retail, and specialty beauty outlets. Comparable to Moor on botanical/natural positioning and the same multi-brand beauty channels.
• Sephora: Global selective beauty retailer within the LVMH group, carrying both luxury and clean/natural indie brands (including several Moor-distributed brands like Novexpert). Comparable as a multi-brand distributor of premium cosmetics across both physical stores and strong D2C e-commerce.
• Douglas Holding: Europe's largest perfumery and health & beauty retailer, operating roughly 1,800 stores across 20+ countries and carrying a multi-brand portfolio of premium, niche, and natural cosmetics. Highly comparable as a multi-channel beauty distributor with category breadth well beyond Moor Cosmetics.
• The Body Shop: Multi-channel natural and ethically positioned beauty retailer (L'Oréal-owned subsidiary), with global franchise and wholesale distribution into pharmacies and health retailers. Comparable to Moor on natural-ingredient positioning and broad specialty retail distribution model.
• Lush Cosmetics: Multi-channel ethical cosmetics retailer emphasising handmade, natural, and vegan formulations with strong owned-brand positioning and franchise distribution. Comparable to Moor on the clean/vegan/natural value proposition and direct customer relationships through its D2C channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/moorcosmetics.benelux
• LinkedInlinkedin.com/company/moor-cosmetics-b-v

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moor Cosmetics