What Liebe Co does

Underlying the operations is an international trading function that imports premium hardwood (Itauba, Ipe, Manilcara, Piquia, Ulin, Selangan Batu, Cypress, Eucalyptus and others) directly from suppliers in 9 countries — primarily Brazil, Indonesia, and Australia — and distributes via a logistics footprint of four warehouses spanning Chiba, Osaka, and Aichi prefectures capable of nationwide delivery of oversized timber. Revenue is generated through three discrete streams: unit-priced e-commerce sales to individual consumers (one-time transactions), transaction-based wholesale to corporate buyers (quote-driven), and professional services revenue from installation contracts. The company is a member of the Zaiso DMB Holdings group, a ¥40 billion-revenue diversified timber and building materials conglomerate, with a strategic alliance specifically with DMB (Dai-Nihon Mokuzai Boshoku), a 100-year-old wood industry leader, for product supply and construction collaboration in Tokai/Kansai/Shikoku/Chugoku. Leadership comprises Representative Director Chairman Suzuki Ryuichiro, Representative Director President Saito Takahiro, and founder/advisor Takamura Hiroyuki, supported by 34 employees and FY2024 revenue of approximately ¥10 billion.

Name

Liebe Co

Legal name

株式会社リーベ / LIEBE CO., LTD.

Website

https://liebe.co.jp

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Liebe Co is a Japanese specialty retailer and wholesaler of wood decking, fencing, and exterior building materials. Founded in 1999, it operates 30-plus e-commerce sites plus Rakuten and Yahoo marketplace storefronts, delivering installation services across five regions as part of Zaiso DMB Holdings.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Hardwood Lumber Distribution & Trading (IMAMAIAB)

akta.pro secondary industries

Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC), Softwood Lumber Distribution & Trading (IMAMAIAA)

Keywords

• Wood decking materials
• Fence materials
• Exterior building materials
• DIY home improvement
• Imported hardwood supply

Headquarters

HQ city

Funabashi

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Online Shopping (B2C): Operates 30+ e-commerce sites selling wood decks, fences, exterior materials, and interior products directly to individual consumers. Products include 30,000+ items including original Liebe-branded products.
2. Wholesale Distribution (B2B) - Liebe Pro: Wholesale and sales of wood deck, fence, and exterior materials to corporate clients including landscape contractors, design firms, architectural firms, and general builders. Has served 70,000+ past customers.
3. Construction Services - Liebe Works: Provides wood deck, fence, pergola, and exterior construction and installation services for residential renovations. Covers Kanto, Tokai, Kansai, Shikoku, and Chugoku regions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Liebe Co is a Japanese specialty retailer and wholesaler of wood decking, fencing, and exterior building materials, operating three integrated divisions: (1) direct-to-consumer online shopping through 30+ owned e-commerce sites plus Rakuten and Yahoo Shopping storefronts, with a catalog of 30,000+ items; (2) B2B wholesale distribution (Liebe Pro) serving landscape contractors, design firms, architectural firms, and builders; and (3) installation and construction services (Liebe Works) for wood decks, fences, pergolas, and exteriors across five Japanese regions. The company functions as an international trading house, directly importing premium hardwoods (Itauba, Ipe, Selangan Batu, Ulin, Cypress, Eucalyptus) from Brazil, Indonesia, and Australia, and is part of the Zaiso DMB Holdings group.

Product overview

Liebe Co operates a multi-channel business comprising three core divisions: (1) Online Shopping — a flagship e-commerce platform at 1128.jp with over 30,000 products, supplemented by two Yahoo! Shopping stores and a Rakuten store; (2) Liebe Pro — a corporate-facing wholesale platform (liebe-pro.com) for garden and residential materials serving landscape companies, design firms, architects, and builders with a client base of 70,000+ past customers; and (3) Liebe Works — an exterior construction service (14510.jp) providing wood deck, fence, pergola, gazebo, and garage installation across Kanto, Tokai, Kansai, Shikoku, and Chugoku. The company also operates a DIY award program (grandprix.liebe-pro.com) and multiple specialty niche stores covering artificial grass, wrought iron, sleepers, garden furniture, and fence materials. All three divisions are supported by international trade operations importing wood, building materials, and exterior products directly from nine countries, and are aligned under the DMB Holdings group with DMB (Dai-Nihon Mokuzai Boshoku), a 100-year-old wood industry leader.

Differentiator

Problem solved

Functional benefit

Brands

• リーベプロ (Liebe Pro): 法人向けウッドデッキ・エクステリア資材の卸販売サービス。
• リーベワークス (Liebe Works)

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Dai-Nihon Mokuzai Bōshō (DMB) (大日本木材防腐株式会社)coreStrategic or Co-development PartnerStrategic alliance with DMB, a 100-year-old wood industry leader, for enhanced product supply and installation services collaboration. Liebe Co leverages DMB's leadership in the wood materials industry for product sales expansion and construction service partnerships covering东海 and 関西 regions.
• Zaiso DMB Holdings (材惣DMBホールディングス株式会社)coreOthersLiebe Co is a member of the Zaiso DMB Holdings group with annual group revenue of 400 billion yen. The group includes multiple wood materials and construction-related companies.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Trex Company, Inc. US-based leading manufacturer of composite decking and railing products. Comparable as a wood-alternative decking brand with strong direct-to-consumer brand recognition and a specialty retail distribution model. Differs in product (composite vs. natural hardwood) and geography.
• Fiberon (Fortress Building Products): North American composite decking and railing manufacturer serving both DIY retail and contractor channels. Comparable as a specialty decking brand with strong distribution partnerships and a focus on premium exterior building products.
• The AZEK Company: US-based manufacturer of premium composite decking, trim, and exterior building products. Comparable as a specialty exterior building materials brand targeting both DIY consumers and contractors through specialty distribution, though focused on engineered materials rather than imported hardwoods.
• Greenfund Co., Ltd. Japanese e-commerce retailer specializing in artificial grass, garden products, and exterior DIY materials. Comparable as a Japanese online specialty retailer in adjacent exterior/garden product categories, competing for similar DIY consumer demand.

Broad incumbents

• Joyful Honda Co., Ltd. Large Japanese home center chain operating primarily in the Kanto region. Sells lumber, fencing, exterior materials, and DIY products, directly competing with Liebe for DIY and light contractor customers in shared geographies.
• Komeri Co., Ltd. One of Japan's largest home center chains with nationwide physical stores and a growing e-commerce presence. Sells lumber, fencing, exterior materials, and DIY products overlapping with Liebe's portfolio, though it operates as a broad home center rather than wood deck specialty retailer.
• Cainz Corporation: Major Japanese home center chain carrying lumber, building materials, exterior products, and DIY goods across 200+ physical stores plus e-commerce. Directly competes with Liebe in DIY wood deck and exterior materials retail, though with a much broader general-merchandise assortment rather than specialty depth.

Others

• Dai-Nihon Mokuzai Boshoku (DMB): Sister/strategic ally company within the Zaiso DMB Holdings group. A 100-year-old wood industry leader providing pressure-treated lumber and wood preservation services. Functions as both partner and peer in wood materials supply and construction services across Japan.

Regional players

• BelWood (Nakayama Mokuzai): Japanese lumber and wood products company with specialty focus on wood decks and exterior applications. Comparable as a Japanese wood deck material supplier with similar product categories (hardwood, pressure-treated, artificial wood) and overlapping customer segments.
• Shizuoka Mokuzai Co., Ltd. Japanese lumber wholesale and specialty wood products distributor serving construction professionals and specialty retailers. Comparable as a domestic wholesale distributor of lumber and wood building materials, though with less emphasis on consumer-facing e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liebe Co