Miamisburg Vision Care

What Miamisburg Vision Care does

Miamisburg Vision Care is a privately-held, single-location optometry practice based in Miamisburg, Ohio, established in the 1940s by Dr. CJ Wagner and now staffed by six optometrists covering general optometry, pediatric and binocular vision, low vision rehabilitation, cornea and contact lenses, ocular disease, and dry eye management. The practice delivers a full continuum of services — comprehensive and pediatric eye exams, contact lens fittings, ocular disease management (glaucoma, macular degeneration, diabetic retinopathy, cataract co-management), emergency eye care, and Intense Pulsed Light (IPL) therapy for dry eye — supported by in-clinic diagnostic technology including OCT, advanced visual field testing, and slit-lamp instrumentation.

The business model is a hybrid of professional services and retail optical. Revenue is generated through insurance-reimbursed exam and disease-management services (VSP, Medicare, Aetna, United Healthcare, Anthem) and through dispensing prescription eyewear (designer frames from brands such as Ray-Ban, Kate Spade, Calvin Klein, Jimmy Choo, Maui Jim, and Nike) and contact lenses, with a newly added online reordering channel for contact lens resupply. The practice's go-to-market is direct-to-consumer within the Miamisburg micro-market and surrounding communities (West Carrollton, Moraine, Dayton, Germantown), driven by physical presence, insurance network participation, local SEO, patient referrals across generations, and content marketing through its website and blog.

Miamisburg Vision Care operates independently with no external investors, no parent company, and no disclosed financial statements. Ownership transitions have followed a partnership succession model in which incoming optometrists join and senior doctors retire, most recently bringing the headcount to six providers by 2022. The practice expanded its footprint in 2013 with a move to a larger modern facility at 340 Alexandersville Road.

Name

Miamisburg Vision Care

Legal name

Miamisburg Vision Care

Website

https://miamisburgvisioncare.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Miamisburg Vision Care is a privately-held, single-location optometry practice in Miamisburg, Ohio, founded in the 1940s. It employs six optometrists delivering comprehensive eye exams, pediatric vision care, contact lens fittings, dry eye and ocular disease management, IPL therapy, and optical retail to patients across the Miami Valley region.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Retina & Vitreous Specialists (HLAKAKAE)

Keywords

• Optometry services
• Comprehensive eye exams
• Contact lens fitting
• Dry eye treatment
• Pediatric eye care

Headquarters

HQ city

Miamisburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Eye Exams and Professional Services: Comprehensive eye exams, pediatric eye care, contact lens exams and fittings, emergency eye care, and eye disease management services billed through insurance or patient direct payment.
2. Eyewear Sales: Sale of prescription eyeglasses, sunglasses, reading glasses, and specialty eyewear including designer brands (Ray-Ban, Kate Spade, Calvin Klein, Jimmy Choo, Maui Jim, Nike, Vera Bradley, Kendra Scott, Longchamp).
3. Contact Lens Sales: Sale of contact lenses including daily disposables, monthly lenses, toric lenses for astigmatism, multifocal/bifocal lenses, colored contacts, and specialty gas permeable lenses.
4. Dry Eye Treatment: Dry eye treatment programs including IPL therapy sessions, punctal plugs, and prescription medications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Miamisburg Vision Care is a full-service optometry practice providing comprehensive eye examinations, pediatric eye care, contact lens exams and fittings, prescription eyewear, and specialty treatments including IPL therapy for dry eye and management of ocular diseases such as glaucoma, cataracts, macular degeneration, and diabetic retinopathy. The practice also provides emergency eye care and accepts multiple vision and medical insurance plans.

Product overview

Miamisburg Vision Care is an optometry practice offering a comprehensive suite of eye care services built around a core examination and eyewear platform. The practice provides comprehensive eye exams, pediatric eye exams, and contact lens services as foundational offerings, supplemented by specialty treatments including IPL therapy for dry eye relief, eye disease management (glaucoma, cataracts, macular degeneration, diabetic retinopathy), and an optical boutique featuring prescription eyeglasses, designer frames, and specialty lenses. The practice accepts multiple insurance plans including VSP, Medicare, United Healthcare, Aetna, and Anthem, and offers emergency eye care services. The service portfolio is unified under a single practice brand rather than modular software architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exams Full-service eye examinations evaluating vision clarity, eye health, and screening for diseases such as age-related macular degeneration, dry eye syndrome, and diabetic eye disease. Offered to patients of all ages.
• Pediatric Eye Exams Specialized eye examinations for children at 6 months, 3 years, school age, and annually thereafter, using age-appropriate testing methods and detecting conditions like strabismus and amblyopia.
• Contact Lens Exams and Fitting Professional contact lens fitting services including corneal curvature measurements, tear film evaluation, and trial lenses for daily disposables, bifocals, toric lenses for astigmatism, colored lenses, and specialty lenses for hard-to-fit patients.
• Contact Lenses (Retail) Retail sale of contact lenses including daily disposables, bifocal/multifocal lenses, colored lenses, toric lenses for astigmatism, gas permeable lenses, and specialty lenses for keratoconus and dry eyes. Available for online ordering through the practice website.
• Intense Pulsed Light (IPL) Therapy Minimally invasive dry eye treatment using high-intensity pulsed light to stimulate meibomian glands, reduce eyelid inflammation, and improve tear film quality.
• Eye Disease Management Diagnosis and management of ocular diseases including glaucoma (with OCT and visual field testing), cataracts (with co-management and surgeon referrals), macular degeneration, and diabetic retinopathy monitoring.
• Dry Eye Treatment Program Comprehensive dry eye syndrome treatment programs including artificial tears, prescription medications, punctal plugs, warm compress therapy, eyelid scrubs, and IPL therapy to restore healthy tear balance.
• Eyeglasses and Sunglasses (Optical Boutique) Full-service optical boutique offering prescription eyeglasses, designer frames (Ray-Ban, Kate Spade, Calvin Klein, Jimmy Choo, Maui Jim, Nike, Vera Bradley), specialty lenses (high-index, aspheric, single vision, progressives), lens treatments (anti-glare, scratch-resistant, UV, blue light filters), sunglasses, safety glasses, and kids' eyewear.
• Emergency Eye Care Same-day emergency appointments for eye trauma, foreign objects, chemical injuries, sudden vision changes, flashes/floaters, severe pain, and infections with diagnostic imaging and in-office treatment.
• Eye Condition Treatment (including Myopia Control) Treatment services for common eye conditions including astigmatism, dry eye syndrome, presbyopia, and myopia control for children to slow nearsightedness progression.

Quantifiable outcome

• Practice has served the Miamisburg community for over 75 years
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MyEyeDr. Multi-location U.S. optometry group offering comprehensive eye exams, contact lens fittings, disease management, and optical retail. Directly comparable to Miamisburg Vision Care's service mix, with the key difference of operating a multi-site platform across multiple states.
• Target Optical: Optical retail counters inside Target stores offering eye exams and a broad selection of frames and contact lenses. Comparable exam-plus-eyewear model, with a national footprint and strong brand traffic that pressures local independent practices.
• America's Best Contacts & Eyeglasses: High-volume U.S. optical chain combining eye exams with low-priced eyewear and contact lenses. Comparable service mix to Miamisburg Vision Care, but competes aggressively on price and convenience in the value segment.
• LensCrafters: Large national optical retailer with in-store optometrists offering exams, designer frames, and contact lenses. Comparable core offering (exams + eyewear retail) but operates at much larger scale within mall and retail-center locations.
• Pearle Vision: National franchised optometry and optical retail brand providing eye exams, prescription eyewear, and contact lenses in a doctor-staffed retail setting. Closely comparable in services and customer experience, though distributed through a franchise model rather than a single independent practice.
• Walmart Vision Center: Optical departments in Walmart Supercenters providing affordable eye exams and eyewear. Comparable service offering at a national scale, particularly competing for price-sensitive patients in the Dayton-area trade area.
• Costco Optical: Membership-warehouse optical department offering eye exams and competitively priced eyewear and contact lenses. Comparable core services, with pricing power that competes directly with independent practices' optical dispensary.

Emerging players

• Zenni Optical: Leading online-only prescription eyewear retailer. Not a clinical competitor, but represents the structural shift of eyewear purchases online that erodes the optical dispensary revenue model underpinning Miamisburg Vision Care's economics.
• Warby Parker: DTC eyewear company combining online and retail-store channels for prescription glasses, contact lenses, and eye exams. Competes with the practice on the eyewear retail side and increasingly on basic primary eye care through its store-based optometrists.

Broad incumbents

• EyeCare Partners: PE-backed network of optometry and ophthalmology practices across the U.S. delivering full-scope eye care. Comparable clinically but operates as a consolidated platform that may acquire independent optometry groups like Miamisburg Vision Care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/miamisburg-vision-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miamisburg Vision Care