Zinkia
Zinkia Entertainment S.A. is a Madrid-based audiovisual production company that creates and distributes animated entertainment brands for the global family audience. Its flagship property, Pocoyo, exceeds 40 million YouTube subscribers, with revenue from licensing, merchandise, and freemium apps.
- Company typePrivate
- Founded2008
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Zinkia does
Zinkia Entertainment S.A. is a Madrid-based audiovisual production company that creates, develops, and commercializes entertainment brands targeting the global family audience, with a particular focus on children aged 4-12. The company operates three integrated business lines: Production (development of animated series and interactive content), Distribution (multi-platform content delivery across TV, VOD, DVD, mobile devices, Smart TVs, broadcasting, and YouTube), and Commercialization (merchandising and event licensing). Its brand portfolio is anchored by Pocoyo, a flagship animated property with 40+ million YouTube subscribers and 20+ years of brand history, supplemented by Shuriken School and Mola Noguru.
The company's technology stack includes proprietary platforms spanning interactive content delivery and production tools. The Moving Pocoyo mobile application (launched 2013, iOS and Android, available in nine languages) uses augmented reality to enable children to create animated Pocoyo movies, monetized via a freemium model with in-app purchases. The E-Learning Playset platform, funded in part by the European Regional Development Fund, distributes multi-device educational content supporting smartphones, tablets, connected TVs, and electronic whiteboards, with VR video recording and social sharing capabilities. Zinkia Croupier is a distributed computing management system for optimizing production-side compute tasks with energy efficiency features. Revenue is generated through a mix of content licensing royalties, merchandise licensing (via partners such as Luppa), freemium app monetization, and premium digital services.
Zinkia firmographics
Firmographics- Name
- Zinkia
- Legal name
- Zinkia Entertainment S.A.
- Website
- https://zinkia.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zinkia Entertainment S.A. is a Madrid-based audiovisual production company that creates and distributes animated entertainment brands for the global family audience. Its flagship property, Pocoyo, exceeds 40 million YouTube subscribers, with revenue from licensing, merchandise, and freemium apps.
- Ownership category
- akta.pro rank
Zinkia industry classification
Industry- Product category
- Children's Animated Entertainment
- NAICS
- Motion Picture and Video Industries (5121), Motion Picture and Sound Recording Industries (512), Motion Picture and Video Distribution (512120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Motion Graphics & Animation (BPAFAIAD)
- akta.pro secondary industries
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style) (MPADAEAB), Interactive Learning Games & Gamified Courseware (EDAGALAL)
Keywords
Where Zinkia is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Zinkia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Content Production and Licensing: Creating and developing audiovisual and interactive content through innovative processes and creative team expertise. Content is distributed across various platforms and devices worldwide including TV, VOD, DVD, mobile devices, Smart TVs, broadcasting and YouTube.
- Merchandising and Event Licensing: Strengthening and consolidating brands through commercialization of licenses for production of merchandise and events based on characters from the animated series.
- Digital App Products: Freemium mobile applications with in-app purchases, such as the Moving Pocoyo augmented reality app for children aged 4-12 years supporting iOS and Android platforms.
- Premium Digital Services: Premium and payment sections requiring additional personal data from adults for access to conditional content and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Moving Pocoyo - Free tier with in-app purchases |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Zinkia product offering
Product offeringCore offering
Zinkia Entertainment creates, develops, and commercializes global audiovisual and interactive entertainment brands targeted at family audiences, with flagship property Pocoyo alongside Shuriken School and Mola Noguru. The company produces content distributed worldwide through TV, VOD, DVD, mobile devices, Smart TVs, broadcasting networks, and YouTube, while strengthening its brands through merchandise and event licensing. Technology products include the Moving Pocoyo augmented reality mobile app, the E-Learning Playset educational content platform, and the Zinkia Croupier distributed computing system.
Product overview
Zinkia Entertainment is an audiovisual production company that creates entertainment brands and interactive products for family audiences worldwide. The company operates across three main business areas: Production (developing audiovisual and interactive content), Distribution (through TV, VOD, DVD, mobile devices, Smart TVs, broadcasting, and YouTube), and Commercialization (licensing for merchandising and events). Its core brand portfolio includes the flagship Pocoyo property along with Shuriken School and Mola Noguru. Technology products include the Moving Pocoyo AR app for children's creative content creation, the E-Learning Playset multi-device educational platform, and the Zinkia Croupier distributed computing system.
Differentiator
Problem solved
Functional benefit
Brands
- Pocoyo: Major animated series brand aimed at family audience; exceeds 40 million YouTube subscribers; available on multiple platforms worldwide.
- Shuriken School
- Mola Noguru
Products and services
- Pocoyo
Quantifiable outcome
- Pocoyo exceeded 40 million subscribers on YouTube
Companies that use Zinkia
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Zinkia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Zinkia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- RTVEcoreRTVE (Radio Televisión Española) is a co-production partner for Zinkia's animation series including Ghost Bros, one of the new animation series being co-produced by the public broadcaster.
- LuppaminorLuppa is a new Pocoyo licensee handling merchandise licensing for the brand.
- Licensing Expo 2023minorZinkia participated in Licensing Expo 2023 in Las Vegas, a major industry event for licensing and brand partnerships.
Scale indicators4 records
Expansion highlights4 records
Zinkia competitors and assessment
Company assessmentDirect peers
- Mondo TV: Italian-listed animation producer and distributor (e.g., Winx Club, 44 Cats) targeting global kids' audiences through TV, VOD, and licensing. Closest publicly-listed European small-cap comparable to Zinkia.
- WildBrain (DHX Media): Canadian kids' entertainment company managing IP like Strawberry Shortcake, Teletubbies, and YouTube channels (e.g., Caillou). Comparable in managing legacy kids' IP across digital and licensing channels.
- BRB Internacional: Spanish animation production company (creator of David the Gnome, Dogtanian) with a similar family-audience IP portfolio and global licensing model. Direct competitor operating in the same Madrid/Spain market.
- Aardman Animations: UK-based animation studio (Shaun the Sheep, Wallace & Gromit) creating original family IP with global distribution and licensing. Comparable in original IP creation, brand management, and licensing.
- Studio 100: European family entertainment company (Maya the Bee, Heidi) with proprietary animated IP, multi-platform distribution, and global merchandise licensing. Comparable in brand portfolio and licensing model.
- Guru Studio: Canadian animation studio (True and the Rainbow Kingdom, Justin Time) producing original kids' IP with global distribution and licensing. Comparable in original IP creation and multi-platform kids' distribution.
Broad incumbents
- HiT Entertainment (Mattel subsidiary): Owner of Thomas & Friends, Bob the Builder, and other classic kids' IP, now part of Mattel. Comparable as an owner of long-running children's character IP.
- Entertainment One (eOne / Hasbro): Major children's content owner (Peppa Pig, PJ Masks) with extensive global distribution and licensing. Comparable at the portfolio level as a kids' IP owner, though significantly larger.
- Illumination (Universal): Major animation studio (Despicable Me, Minions) producing theatrical and character-driven family IP with massive licensing. Comparable in animation IP and licensing, but at a vastly larger scale.
Regional players
- Cosgrove Hall Films (legacy/IP holder): Historical UK animation studio behind Danger Mouse, Count Duckula, and others. Comparable as a legacy European animation producer whose IP has been licensed and repurposed across platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Zinkia social profiles
Digital presenceZinkia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zinkia leadership team
Management profileNumber of profiles
Profiles4 records
Zinkia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zinkia M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zinkia
What does Zinkia do?
Zinkia Entertainment creates, develops, and commercializes global audiovisual and interactive entertainment brands targeted at family audiences, with flagship property Pocoyo alongside Shuriken School and Mola Noguru. The company produces content distributed worldwide through TV, VOD, DVD, mobile devices, Smart TVs, broadcasting networks, and YouTube, while strengthening its brands through merchandise and event licensing. Technology products include the Moving Pocoyo augmented reality mobile app, the E-Learning Playset educational content platform, and the Zinkia Croupier distributed computing system.
Is Zinkia a public or private company?
Zinkia is a private company. It is classified as public and is currently operating.
When was Zinkia founded?
Zinkia was founded in 2008. It employs 51 to 100 people.
Where is Zinkia based?
Zinkia is headquartered in Madrid, Spain, in the Europe region.
How does Zinkia make money?
Four revenue lines are on record. Content Production and Licensing is the primary driver. The others are merchandising and Event Licensing, digital App Products and premium Digital Services.
Who are Zinkia's main competitors?
Direct peers on record are Mondo TV, WildBrain (DHX Media), BRB Internacional, Aardman Animations, Studio 100 and Guru Studio. Broad incumbents are HiT Entertainment (Mattel subsidiary), Entertainment One (eOne / Hasbro) and Illumination (Universal). Cosgrove Hall Films (legacy/IP holder) is listed as a regional player.
Does Zinkia have an API?
No public API is recorded for Zinkia.
What industry is Zinkia in?
Zinkia's product category is Children's Animated Entertainment. Its primary akta.pro industry code is BPAFAIAD, Motion Graphics & Animation, with a secondary code of BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 5121 and its SIC code is 7330.