Luppa

What Luppa does

Luppa d.o.o. is a Croatian SaaS company, founded in 2018 as Stethoscope and rebranded in September 2023, that provides an employee satisfaction and engagement measurement platform headquartered in Zagreb. Its core product suite includes a comprehensive Deep Dive survey covering 12 organizational dimensions and 100+ factors, lightweight Pulse surveys, customizable surveys, Welcome and Exit surveys, and a 27-module Solutions Library for targeted topics such as wellbeing, burnout, psychological safety, and AI readiness. The platform is built on science-based questionnaires developed with organizational psychologists, includes a control system that filters unreliable responses, and supports multi-language delivery and local benchmarking across Croatia, Serbia, Slovenia, and Bosnia and Herzegovina.

The company monetizes through tiered per-employee-per-month subscriptions (Basic €4.65, Standard, and Enterprise), with volume discounts for organizations of 50+ employees and dedicated Customer Success onboarding. The Enterprise tier bundles Luppa AI, which uses generative AI to produce tailored action plans and NLP for comment summarization and sentiment analysis, alongside predictive analytics that flag attrition and burnout risk. Go-to-market is sales-led, combining direct enterprise demos, a regional partner ecosystem of sales partners (HR Fabrika in Serbia) and consultancy partners (Moment, MindLab, Razum), and demand-generation through content, regional 'State of the Nation' reports, and the annual HR.Weekend conference in Rovinj where Luppa's Top Workplace Awards are presented. Named customers span enterprise and mid-market accounts including Rimac Technology, ASEE, JGL, Mplus, Telegram Media Group, and Degordian, with case-study outcomes such as reduced turnover (13.3% to 9.3% at Degordian) and a 65% increase in applicants.

Name

Luppa

Legal name

Luppa d.o.o.

Website

https://luppa.app

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Luppa is a Zagreb-based SaaS platform that helps organizations measure and improve employee satisfaction and engagement through science-based surveys, predictive analytics, and AI-generated action plans, primarily serving enterprise and mid-market customers across Southeast and Eastern Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Per Employee: Luppa generates revenue through subscription-based SaaS pricing charged per employee per month. The pricing follows a tiered model (Basic, Standard, Enterprise) with annual or monthly billing options. Additional revenue comes from volume discounts for larger organizations and advance annual payments.
2. Professional Services - Onboarding: Dedicated Customer Success Manager guides clients through onboarding process including setup, training on product features, and strategies for maximizing platform value.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Luppa is a SaaS platform that helps organizations measure and improve employee satisfaction and engagement through structured surveys (Deep Dive, Pulse, Custom, Welcome, Exit), science-based validated questionnaires, predictive attrition and burnout analytics, and an AI-powered assistant (Luppa AI) that generates tailored action plans and summarizes feedback. Customers access the platform via tiered per-employee subscriptions, supported by direct sales, regional partners, consultancy partners, and self-serve free tools such as Personal Luppa and the ROI Calculator.

Product overview

Luppa is an employee satisfaction and engagement SaaS platform providing a suite of survey tools and analytics. The core products are Deep Dive (comprehensive annual survey covering 12 dimensions and 100+ factors), Pulse (lightweight monthly trend survey), Custom (tailored surveys), Welcome (onboarding surveys), and Exit (departure surveys). Luppa AI is an enterprise-tier AI module that generates action plans and summarizes feedback using NLP and generative AI. The Top Workplace Award is a recognition and benchmarking program. Personal Luppa and the ROI Calculator are free tools. The Solutions Library offers 27 targeted topic-specific survey modules (Employee Experience, Wellbeing, Burnout Risk, Leadership, etc.). Pricing is tiered (Basic, Standard, Enterprise) on a per-employee-per-month basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Deep Dive Survey The flagship comprehensive survey covering 12 organizational dimensions and 100+ factors of employee satisfaction and engagement. Available in three survey lengths, it delivers in-depth insights, industry benchmarking, and predictive analytics, and forms the basis for Luppa AI action plans.
• Pulse Survey A lightweight monthly survey tracking 16 factors to monitor trends in employee sentiment over time, with higher response rates than comprehensive surveys, designed for quick issue detection and ongoing engagement tracking.
• Custom Survey A fully customizable survey tool allowing organizations to design tailored questions, select specific audiences, and create custom reports aligned with unique organizational goals and strategic decision-making needs.
• Exit Survey A survey deployed when employees depart, analyzing reasons for leaving, identifying turnover patterns, and providing insights into competitor appeal. Supports automated, hybrid, and 1-on-1 conversation approaches, available in 21 languages.
• Welcome Survey A survey capturing immediate feedback from new hires during onboarding to identify first impressions, align expectations, and improve onboarding processes and early retention.
• Luppa AI An AI-powered HR assistant that automatically generates tailored action plans based on Deep Dive survey results, includes AI-driven insights, employee comment summaries, and sentiment analysis, and in benchmark studies outperformed action plans from average HR professionals with 2-10 years of experience.
• Solutions Library A collection of 27 targeted survey solutions covering specific HR topics including Employee Experience, Retention & Stay Intent, Employee Wellbeing, Burnout & Stress Risk, Leadership Effectiveness, Inclusion & Belonging, AI Readiness, Psychological Safety, and others, with validated questionnaires designed by organizational psychology experts.
• Top Workplace Award program An annual workplace excellence award recognizing organizations scoring 15%+ above industry benchmarks in overall score, engagement, and eNPS, with a 'Best of the Best' tier for 25%+ above benchmarks; winners are announced at HR.Weekend in Rovinj, Croatia.
• Personal Luppa A free individual self-assessment tool that lets employees explore their personal job satisfaction and receive a private report benchmarked against market and industry data.
• ROI Calculator A free online calculator that estimates the financial return on investment from improving employee engagement, including savings from reduced turnover, increased productivity, and lower absenteeism.

Quantifiable outcome

• Reduced employee turnover from 13.3% to 9.3%
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• HR FabrikacoreChannel Partner/ Reseller/ DistributorHR Fabrika is a sales partner operating in Serbia, helping introduce Luppa to organizations seeking to enhance employee satisfaction. Partner benefits include dedicated account manager, onboarding support, partner badge, and placement in partnership directory.
• MomentcoreImplementation/ SI/ Consulting PartnerConsultancy partner in the Luppa ecosystem providing expert guidance to help clients make the most of Luppa analytics and transform insights into effective strategies.
• MindLabcoreImplementation/ SI/ Consulting PartnerConsultancy partner specializing in transforming Luppa insights into actionable strategies for enhanced employee engagement and satisfaction.
• RazumcoreImplementation/ SI/ Consulting PartnerConsultancy partner helping clients translate Luppa analytics into effective workforce strategies and organizational improvements.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Officevibe: Lightweight employee engagement/survey SaaS comparable to Luppa's Pulse and Deep Dive offerings, focused on SMB and mid-market with action-oriented insights.
• TINYpulse: Employee engagement pulse-survey platform similar in scope to Luppa's Pulse offering, with anonymous feedback and benchmarking for SMB/mid-market.
• Culture Amp: Global employee engagement survey SaaS widely regarded as the category leader; competes head-to-head with Luppa on engagement measurement, action planning, and benchmarks across mid-market and enterprise.
• Workday Peakon: Employee voice/engagement platform originally Peakon (Copenhagen/UK), now a Workday product; closest European analog to Luppa in scope, continuous listening model, and benchmarked scoring.
• 15Five: Continuous employee engagement, performance and pulse-survey SaaS selling into HR teams; overlaps Luppa on pulse surveys, manager insights, and engagement analytics.
• Leapsome: Berlin-based people enablement/engagement SaaS operating across Europe; closest Western-European geographic and SMB/mid-market analog competing for the same category buyers as Luppa.

Broad incumbents

• LinkedIn Glint: Employee engagement platform owned by LinkedIn/Microsoft, positioned within a broader talent/recruiting suite; competes on analytics and benchmarks at the high end of the market.
• Qualtrics (Employee Experience): Experience management platform with an EmployeeXM module; competes with Luppa in the same survey/analytics category but as part of a much larger CX/EX portfolio.

Emerging players

• SurveySparrow: Conversational survey platform with an employee experience use case; an emerging competitor for conversational pulse-survey deployments compared with Luppa's traditional survey model.
• Lattice: Performance and engagement platform with pulse-survey and eNPS capabilities; partial overlap with Luppa's engagement analytics, often sold into HR-tech stacks at mid-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/app.luppa
• LinkedInlinkedin.com/company/luppa-app
• Instagraminstagram.com/luppa.app

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luppa