Agencia de Viajes Santur

What Agencia de Viajes Santur does

Agencia de Viajes Santur is a Colombian travel agency headquartered in Bucaramanga, Santander, operating under the legal name SANTANDEREANA DE TURISMO L'ALIANXA S.A.S. and active since 1950. The company functions as an intermediary between clients and tourism providers, offering international and domestic tour packages, cruise bookings, airline tickets, hotel accommodations, quinceañera trips, vehicle rentals, and international SIM cards. It holds IATA accreditation for direct airline ticket issuance and is a member of ANATO and FENALCO, serving both corporate clients and leisure/vacation travelers through a hybrid segmentation model.

The business operates on a traditional, advisor-led intermediation model rather than a self-service digital platform. The website (santur.travel) is explicitly informational and commercial, with no e-commerce transactions processed online; all bookings are formalized through personalized quotes via WhatsApp, phone, or email, with responses typically delivered within 24 hours. Revenue is generated through commissions and transaction fees on bookings with airlines, hotels, tour operators, and cruise lines. Pricing is quote-based, with published indicative tariffs ranging from COP $670,000 for domestic Santa Marta packages to over COP $23 million for international China tours. The company employs 101-250 staff and operates from a single headquarters location in Bucaramanga, with no disclosed subsidiaries, funding rounds, or M&A activity.

Technology adoption is limited: there are no proprietary platforms, APIs, or SDKs; no AI/ML capabilities; and no mobile applications. The core value proposition rests on institutional longevity (75+ years), established supplier relationships (including a broad carrier network and Royal Caribbean), regulatory credentials (IATA), and personalized human advisory services rather than technological differentiation or scale efficiencies.

Name

Agencia de Viajes Santur

Legal name

SANTANDEREANA DE TURISMO L'ALIANXA S.A.S.

Website

https://santur.travel

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Agencia de Viajes Santur is a Bucaramanga, Colombia-based travel agency founded in 1950 that sells international and domestic tour packages, cruises, flights, and accommodations through personalized advisory services to corporate and leisure clients via a transaction-fee intermediation model.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Culinary & Wine Travel Agencies (THAKAFAH)

Keywords

• Travel agency services
• Tour package booking
• Airline ticket sales
• Cruise vacation packages
• Corporate travel management

Headquarters

HQ city

Bucaramanga

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Travel Agency Intermediation: The company acts as an intermediary between clients and tourism providers (airlines, hotels, operators, cruise lines, among others). Revenue is generated through commissions and service fees from facilitating travel bookings and package sales.
2. Tourist Packages: Sale of international and national travel packages including flights, hotels, tours, and transportation. Prices range from approximately $670,000 COP for domestic destinations to over $23 million COP for international packages like China.
3. Cruise Bookings: Sale of cruise travel packages with various cruise lines including Royal Caribbean.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Agencia de Viajes Santur is a traditional travel agency that intermediates between clients and tourism providers. It sells airline tickets, domestic and international tour packages, cruises, hotel accommodations, quinceañera trips, car rentals, and international SIM cards. All transactions are quote-based and handled through personalized advisory rather than online self-service.

Product overview

Agencia de Viajes Santur operates as a traditional travel agency offering a comprehensive portfolio of travel services. The company provides international and national travel plans, cruise packages, flights, hotels, and specialized services. The core offerings include tour packages (Planes Internacionales and Planes Nacionales), cruise experiences (Cruceros), flight booking (Vuelos), and accommodation services (Hoteles). Complementary services include quinceañera travel packages (Viajes de Quinceañeras), vehicle rental (Alquiler de Vehículos), and international SIM cards (Tarjetas SIM para Viajeros). The company operates as an intermediary between clients and tourism providers, providing personalized advisory services rather than a self-service digital platform. Notable named product lines include Europa Primera Vez, Viva China, Turquía con Crucero por las Islas Griegas, and various Colombian domestic destinations like Santa Marta, Guajira Profunda, and the Coffee Triangle.

Differentiator

Problem solved

Functional benefit

Products and services

• Planes Internacionales Multi-country international tour packages covering Europe, Asia, Americas, and other regions, including flights, hotels, meals, tours, transfers, and medical assistance. Targeted at leisure and corporate international travelers.
• Planes Nacionales Domestic travel plans within Colombia featuring destinations like Guajira, Santuario de las Lajas, Santa Marta, and Eje Cafetero with transportation, accommodation, and guided tours included. Targeted at Colombian residents seeking local leisure experiences.
• Cruceros Cruise vacation packages with international cruise lines including Royal Caribbean, offering multi-destination sea travel experiences with all-inclusive dining, entertainment, and premium services.
• Vuelos Airline ticket booking service for domestic and international routes, leveraging IATA accreditation for direct ticket issuance. Targeted at leisure and corporate travelers.
• Paquetes (Flight + Hotel) Bundled travel packages combining flights and hotel accommodations customized to traveler specifications for both international and domestic travel.
• Viajes de Quinceañeras Specialized travel packages designed for quinceañera celebrations, combining travel experiences with event planning for this Latin American coming-of-age tradition. Targeted at families and groups celebrating a quinceañera.
• Alquiler de Vehículos Vehicle rental services offered as a complementary tourist service, enabling travelers to arrange independent transportation during their trips.
• Tarjetas SIM para Viajeros International SIM cards for travelers, providing connectivity solutions for tourists traveling abroad, offered as a complementary service.
• Asesoría Personalizada Personalized advisory service helping travelers find their ideal trip according to budget, dates, and travel style, with quick response and customized attention. Available via WhatsApp, phone, and email.
• Europa Primera Vez 17-day/16-night tour package covering Madrid, San Sebastian, Paris, Dijon, Zurich, Lucerne, Venice, Florence, Assisi, Rome, Pisa, Nice, Nimes, and Barcelona. Includes flights, 4-star hotels, meals, Spanish-speaking guide, tours, transfers, and medical assistance. From $10,828,720 COP per person in double occupancy.
• Viva China 20-day/19-night comprehensive China tour visiting Istanbul, Hong Kong, Guilin, Yangshuo, Shanghai, Suzhou, Hangzhou, Xian, and Beijing. Includes flights, 4-5 star hotels, meals, tours, transfers, and medical assistance. From $23,108,000 COP per person in double occupancy.
• Turquía con Crucero por las Islas Griegas 15-day/14-night tour package combining Turkey with a Greek Islands cruise, visiting Athens, Mykonos, Kusadasi, Patmos, Crete, Santorini, Istanbul, Ankara, Cappadocia, Pamukkale, Ephesus, Izmir, and Bursa. From $16,353,000 COP per person.
• Pueblando por Portugal 10-day/9-night Portugal tour visiting Lisbon, Estoril, Cascais, Sintra, Obidos, Alcobaca, Nazare, Coimbra, Porto, Braga, Guimaraes, Vila Real, Viseu, and Fatima with 4-star hotels and comprehensive itineraries. From $12,940,000 COP per person.
• Santa Marta 3-day/2-night domestic plan to Santa Marta, Colombia including accommodation at La Riviera or similar hotels, meals, and visits to Buritaca Beach and Playa Blanca. From $670,000 COP per person.
• Guajira Profunda 3-night/4-day plan exploring the Guajira peninsula including Riohacha, Cabo de la Vela beach, Pilon de Azucar beach, Wayuu cultural experiences, Mayapo beaches, and flamingo sanctuary. From $1,050,000 COP per person.
• Santuario de la Virgen de las Lajas 8-day/7-night tour to the Santuario de Nuestra Señora de las Lajas including visits to Pasto, Quito, Otavalo, and surrounding attractions with air tickets and comprehensive services. Multiple occupancy from $5,500,000 COP per person.
• Triángulo Cafetero 4-day/3-night tour of Colombia's Coffee Triangle including Termales de Santa Rosa de Cabal, Valle de Cocora, La Mano de Acaime, Nacional del Café theme park, Filandia, Bioparque Ukumary, and Recuca coffee culture experience. From $1,150,000 COP per person.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• ANATO (Asociación Colombiana de Agencias de Viajes y Turismo)minorOthersThe company is a member of ANATO, the Colombian Association of Travel Agencies and Tourism. This membership provides industry recognition and integration into a national tourism network.
• IATA (International Air Transport Association)coreOthersThe company holds IATA accreditation, enabling direct issuance of airline tickets and formal recognition as a qualified travel agency in the international aviation industry.
• FENALCO (Federación Nacional de Comerciantes)minorOthersThe company is affiliated with FENALCO, the National Federation of Merchants, which provides commercial representation and industry advocacy in Colombia.
• Royal CaribbeancoreChannel Partner/ Reseller/ DistributorThe company offers Royal Caribbean cruise packages as part of their cruise booking services. They feature Royal Caribbean among their 'best navieras del mundo' (best cruise lines in the world).

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Viajes El Corte Inglés: Spanish travel agency division of El Corte Inglés, operating in Spain and select international markets. Comparable as a traditional full-service travel agency selling packaged tours, cruises, and corporate travel with a similar advisory-led model.
• Almundo: Argentina-origin travel agency with operations across Latin America including Colombia. Offers flights, hotels, packages, and ancillary travel services in a comparable intermediation model, though more digitally enabled than Santur.

Broad incumbents

• Expedia Group: Major global OTA operating Expedia, Hotels.com, Vrbo, and other travel brands worldwide including Colombia. Competes for the same customer travel bookings but through an asset-light digital marketplace model rather than human advisory.
• Booking Holdings (Booking.com): Global online travel giant operating Booking.com, Priceline, and other brands with significant Latin American presence including Colombia. Indirectly competes with Santur for the same hotel, flight, and package bookings through a self-service digital platform.
• Despegar: Leading Latin American online travel agency (OTA) operating across multiple countries including Colombia. Comparable as a competitor selling flights, hotels, and packages to Colombian consumers, but via a digital self-service platform rather than advisory sales.
• CVC Corp: Largest travel operator in Latin America, headquartered in Brazil with growing presence across the region. Sells comparable packaged travel products (flights, tours, cruises) and represents an incumbent competitor in the LATAM travel intermediation space.

Direct peers

• Aviatur: Colombia's largest traditional travel agency, headquartered in Bogotá. Directly comparable as a Colombian full-service travel agency offering air tickets, tour packages, cruises, hotels, and corporate travel with IATA accreditation.
• Viajes Falabella: Latin American travel agency chain operating in multiple countries including Colombia under the Falabella retail brand. Sells similar products (flights, packages, hotels) and competes for the same Colombian leisure and corporate travel customers.

Emerging players

• Trip.com Group: Global online travel company with growing Latin American footprint. While primarily Asia-Pacific in focus, it increasingly targets LATAM travelers with flights, hotels, and tours, competing for the same cross-border travel demand Santur serves.
• WTravel (formerly World2Meet): Iberian travel platform expanding across Latin America with packaged tours, hotel distribution, and inbound destination services. Represents an emerging digitally-enabled hybrid competitor targeting the same packaged international travel market as Santur.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Viajes_Santur
• Facebookfacebook.com/Viajes.Santur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agencia de Viajes Santur