WeTravel
WeTravel is an AI-assisted operating system for multi-day travel businesses, combining CRM, itinerary building, booking management, and multi-currency payment processing. Founded in 2014, it serves 10,000+ travel operators across adventure, luxury, wellness, group, and agency segments globally.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What WeTravel does
WeTravel is a private software company that operates an integrated platform — positioned as an operating system for multi-day travel businesses — combining an AI-assisted Travel CRM, itinerary builder, booking and inventory management, payment plans, and multi-currency payment processing. Founded in 2014 (Netherlands origin, with current headquarters in San Francisco) and employing 101–250 people, the platform serves 10,000+ travel businesses across nine customer segments including adventure operators, custom/luxury travel, group travel, wellness retreats, travel agencies, student/sports/performance travel, event/fan travel, faith-based travel, and university/MBA travel. Product surface spans core modules (Travel CRM, Itinerary Builder, Booking Management, Inventory Management, Payment Plans, Payment Processing) and add-on modules (WeTravel Network partner hub, WeTravel Cards business spending cards, WeTravel Growth Capital financing), with a third-party Hotel Booking Service powered by Nuitée.
Underlying technology is a cloud-based platform integrating payment processing through Stripe, Airwallex (US and Netherlands), Corpay, and Mangopay; KYC/KYB verification through Persona; hotel booking through Nuitée; travel insurance through Trawick; and operational tooling through HubSpot, Intercom, Twilio, Mailchimp, Nylas, Snowflake, and Zapier. AI capabilities — generative AI in the CRM, an AI Itinerary Builder with Smart Import (PDF/URL ingestion), AI-assisted email content, and anomaly detection for fraud — are layered on top of this infrastructure.
The business model combines recurring subscription revenue (WeTravel Pro and Enterprise tiers, with monthly or annual billing and a 30-day money-back guarantee) with transaction-based revenue streams: payment processing fees, marketplace service fees deducted before operator remittance, and WeTravel Card cross-border and FX fees. Go-to-market is hybrid, pairing enterprise field sales via a "Book a Demo" CTA with self-serve online signup for smaller operators. The company is privately held and venture-backed, having closed a $92 million Series C in September 2025 led by Sapphire Ventures (with Left Lane Capital, Base10, Cross Creek, and angel investors), following a $27 million round in 2022. Use of Series C proceeds is targeted at AI-driven tool development, expanded payment infrastructure, and global office expansion.
WeTravel firmographics
Firmographics- Name
- WeTravel
- Legal name
- Wetravel, Inc.
- Website
- https://www.wetravel.com/
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WeTravel is an AI-assisted operating system for multi-day travel businesses, combining CRM, itinerary building, booking management, and multi-currency payment processing. Founded in 2014, it serves 10,000+ travel operators across adventure, luxury, wellness, group, and agency segments globally.
- Ownership category
- akta.pro rank
WeTravel industry classification
Industry- Product category
- Travel Management Software
- akta.pro primary industry
- Online Booking Tools (OBT) for Managed Travel (THAKANAB)
- akta.pro secondary industries
- Travel Policy, Approval & Compliance Software (THAKANAC), Expense, Invoice & Reconciliation (ERP/AP) for Travel (THALAMAC)
Keywords
Where WeTravel is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
WeTravel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Revenue: WeTravel charges subscription fees for its platform access, including WeTravel Pro and Enterprise tiers. The Pro subscription offers a 30-day money-back guarantee. Annual and multi-year subscription options are available with automatic renewal.
- Payment Processing Fees: WeTravel earns revenue through payment processing fees on transactions facilitated through its platform. Standard credit card and third-party processing fees apply in addition to service fees. The platform supports multiple currencies with foreign currency conversion rates that may vary from market rates.
- Service Fees: Marketplace service fees deducted from Trip Cost before remitting balance to Trip Organizers. These may include foreign currency processing costs on non-USD transactions.
- WeTravel Card Fees: Fees associated with WeTravel Cards including cross-border transaction fees and currency exchange fees deducted from card accounts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | WeTravel Pro - Subscription tier for travel operators |
| Subscription | Annual | WeTravel Enterprise - Enterprise-tier subscription |
| Transaction based/ take rate | Pay-as-you-go | Transaction-based fees for payment processing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
WeTravel product offering
Product offeringCore offering
WeTravel is a SaaS platform that provides booking, payment processing, itinerary management, and CRM tools for multi-day travel businesses. It enables tour operators, retreat organizers, and travel agencies to publish trip listings, collect deposits and installment payments from travelers, manage bookings, and disburse funds to suppliers.
Product overview
WeTravel is an operating system for multi-day travel businesses, offering a platform-plus-modules architecture. The core platform includes Travel CRM (AI-powered lead management), Itinerary Builder (proposal and itinerary creation), Booking Management, Inventory Management, Payment Plans, and Payment Processing. Additional modules include WeTravel Network (partner hub), WeTravel Cards (business payment cards), and WeTravel Growth Capital (financing). The platform integrates payment processing via Stripe, Airwallex, Corpay, and Mangopay, and connects to hotel booking services through Nuitée. WeTravel serves 10,000+ travel businesses including adventure travel operators, custom/luxury travel, group travel, wellness retreats, travel agencies, and other multi-day travel segments.
Differentiator
Problem solved
Functional benefit
Products and services
- WeTravel Platform
Quantifiable outcome
- 50% increase in sales for customers using WeTravel Itinerary Builder
- +2 more outcomes
Companies that use WeTravel
Customer profileNamed customers3 records
Segments9 records
Ideal customer profiles1 record
WeTravel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability6 records
Feature8 records
WeTravel partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Stripe, Inc.corePrimary payment processing provider for WeTravel services, subject to Stripe Connected Account Agreement including Stripe Terms of Service. Handles card payments and transaction processing for the platform.
- Airwallex (Netherlands) B.V.corePayment processing services provider for WeTravel in the EU region, subject to Airwallex Terms of Service. Supports European payment operations and verification services.
- Airwallex US, LLCcorePayment processing and payout services for WeTravel US operations, subject to applicable Airwallex Terms of Service.
- CorpaycoreCross-border payments provider for international business payments, supplier settlements, and currency exchange. Part of Fleetcor Technologies, processing international transactions with compliance with payment regulations.
- Trawick InternationalminorWeTravel's travel insurance partner offering optional travel insurance plans for trips booked through the platform. WeTravel partners with Trawick International to provide coverage options for travelers.
- Google, LLCcoreEmail communications, file storage, cloud computing infrastructure, and analytics provider for WeTravel. Enables mailbox integration for CRM messaging features under Google API Services User Data Policy.
- HubSpot, Inc.coreCRM platform used by WeTravel for sales and marketing activities to manage customer relationships and pipeline.
- Intercom, Inc.coreCustomer support platform provider for WeTravel's customer service operations.
- Persona, Inc.coreKYC and KYB orchestration and automation provider supporting WeTravel's compliance processes for verifying trip organizers and business entities.
Scale indicators6 records
Recent moves6 records
Expansion highlights2 records
WeTravel competitors and assessment
Company assessmentDirect peers
- TravelPerk: TravelPerk is a travel management platform offering booking, payment, and expense solutions for businesses. It is comparable to WeTravel as both target SMB/enterprise travel spend with integrated booking and payment infrastructure, though TravelPerk is more focused on corporate/business travel while WeTravel specializes in multi-day leisure/group operators.
- TripActions (Navan): Navan (formerly TripActions) provides an end-to-end corporate travel and expense platform with booking, payment cards, and AI-powered personalization. It competes with WeTravel on integrated payment + booking infrastructure, though Navan targets corporate buyers whereas WeTravel targets travel operators selling to consumers.
- Travefy: Travefy is a proposal, itinerary, and booking platform built for travel agents and tour operators, with payment collection and supplier management features. It is a direct competitor to WeTravel in the multi-day travel operator segment, serving a similar SMB customer base with itinerary and payment workflows.
- Peek.com: Peek is a software and marketplace platform for tour and activity operators, offering booking, payment, and marketing tools. It overlaps with WeTravel in serving experience-based travel operators with integrated booking and payments.
- Rezdy: Rezdy is a booking and distribution platform for tour operators and activity providers, with payment processing and channel management. It directly competes with WeTravel in the tour/operator booking software category, particularly for multi-day and experience-based travel businesses.
- Checkfront (by Lightspeed): Checkfront provides online booking and reservation management software for tour operators and activity businesses. It overlaps with WeTravel on booking management, payment processing, and inventory features for multi-day travel operators.
Emerging players
- TourRadar: TourRadar is a multi-day tour marketplace that connects travelers with operators globally. While it is more of a marketplace than a software platform, it serves the same multi-day travel operator customer base as WeTravel and offers operator tooling alongside its booking marketplace.
- TravelJoy: TravelJoy is a CRM and itinerary platform for travel advisors and agents, with payment collection features. It overlaps with WeTravel in serving independent travel advisors and small agencies with CRM, itinerary, and payment workflows.
Broad incumbents
- Booking.com for Business: Booking.com for Business is the corporate/institutional arm of Booking Holdings, offering travel booking and management tools for businesses. It is a broader incumbent in the travel management space with overlapping booking and payment functionality, though not specialized in multi-day tour operators like WeTravel.
- Sabre Travel Solutions: Sabre provides travel technology, GDS, and airline/agency software solutions globally. It is a broad incumbent in travel technology with overlapping booking workflow and payment components, though Sabre serves large agencies and airlines rather than the SMB multi-day operator niche WeTravel targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
WeTravel social profiles
Digital presenceWeTravel compliance and trust
Trust signalCompliance4 records
WeTravel financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeTravel leadership team
Management profileNumber of profiles
Profiles4 records
WeTravel funding detail
Funding detailFunding overview
Funding rounds8 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeTravel M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeTravel
What does WeTravel do?
WeTravel is a SaaS platform that provides booking, payment processing, itinerary management, and CRM tools for multi-day travel businesses. It enables tour operators, retreat organizers, and travel agencies to publish trip listings, collect deposits and installment payments from travelers, manage bookings, and disburse funds to suppliers.
Is WeTravel a public or private company?
WeTravel is a private company. It is classified as venture growth investor backed and is currently operating.
When was WeTravel founded?
WeTravel was founded in 2016. It employs 101 to 250 people.
Where is WeTravel based?
WeTravel is headquartered in San Francisco, United States, in the North America region.
How does WeTravel make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are payment Processing Fees, service Fees and weTravel Card Fees.
Who are WeTravel's main competitors?
Direct peers on record are TravelPerk, TripActions (Navan), Travefy, Peek.com, Rezdy and Checkfront (by Lightspeed). Emerging players are TourRadar and TravelJoy. Broad incumbents are Booking.com for Business and Sabre Travel Solutions.
Does WeTravel have an API?
No public API is recorded for WeTravel.
What industry is WeTravel in?
WeTravel's product category is Travel Management Software. Its primary akta.pro industry code is THAKANAB, Online Booking Tools (OBT) for Managed Travel, with a secondary code of THAKANAC, Travel Policy, Approval & Compliance Software.