SATT

What SATT does

SATT (Sundai Advanced Teaching Technology / エスエイティーティー株式会社) is a Japanese education technology company founded in 1986 and part of the Sundai Group, an educational organization with over a century of operating history. The company develops e-learning platforms, content authoring tools, and digital learning infrastructure, with a particular focus on serving medical and healthcare universities across Japan. SATT operates eight offices nationwide and employs approximately 234 people, providing technology solutions that support distance learning, content management, and educational content distribution at scale. Its customer base is concentrated in the higher-education segment, particularly medical and healthcare institutions requiring specialized adaptive testing and curriculum delivery capabilities.

SATT's core product portfolio centers on the smart C-Cube content authoring tool, launched in April 2022 as a SCORM-compliant successor to the legacy smart product line discontinued in March 2022. The company also operates the SATT AI Lab, established through a 2018 acquisition, which develops adaptive learning capabilities including S-LME (an Item Response Theory-based learning engine), AI-based handwriting and character recognition, and personalized assessment algorithms. These AI capabilities are integrated into the company's learning management offerings rather than marketed as standalone products. The company holds ISMS certification (initial 2013-02-28) and Cloud Security certification (2024-08-29), positioning it to meet enterprise procurement standards at Japanese universities.

SATT's business model is primarily B2B enterprise licensing to Japanese universities, with contract structures reflecting long-term institutional relationships rather than transactional SaaS sales. Revenue is generated through platform licensing, content authoring tool subscriptions, and associated services for university implementations. Strategic partnerships, including a collaboration with Osaka University on the Crisis Management College program, extend the company's reach into continuing and professional education verticals. The company's pricing model is consistent with enterprise education IT contracts — moderate-volume, high-value engagements with multi-year retention characteristics typical of integrated LMS deployments.

Name

SATT

Legal name

エスエイティーティー株式会社

Website

https://satt.jp

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

SATT is a Japanese education technology company, part of the Sundai Group, that develops e-learning platforms, content authoring tools, and adaptive learning AI for Japanese universities, with a particular focus on medical and healthcare institutions.

Ownership category

akta.pro rank

Product category

Learning Management Systems (E-Learning & Educational Technology)

NAICS

Educational Support Services (611710), Computer Training (61142)

SIC

Services-Educational Services (8200), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

Keywords

• Learning management systems
• E-learning content authoring
• Medical education software
• School administration systems
• Cloud LMS platforms

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. E-learning System Provision (SaaS/LMS): SATT provides cloud-based e-learning platforms including the Manabeat LMS, smart FORCE LMS, and related systems on a subscription basis. Cloud services are delivered via AWS infrastructure with ISMS and cloud security certifications.
2. Custom E-learning Content Production: SATT produces custom e-learning content for clients, including lecture-type, animation-type, drama-type, and simulation-type educational materials, as well as test/exam content. Multi-language content production (Japanese, English, Chinese, Korean) is also offered.
3. Educational Authoring Tools (smart C-Cube): Sale of software tools for creating e-learning content, including smart C-Cube (online SCORM-compliant content authoring tool), sold under perpetual license or subscription models with tiered pricing per number of seats.
4. School Administration Systems: Provisioning and support of school administration (校務支援) systems for managing student records, attendance, grades, and school administrative tasks at educational institutions.
5. University Support Programs: Programs for universities including placement testing, pre-enrollment preparation, Japanese language support, exam analysis, and original course development — charged per program or per student.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SATT provides cloud-based e-learning platforms, Learning Management Systems (LMS), and SCORM-compliant content authoring tools (Manabeat, smart C-Cube) for corporate and educational institution customers, alongside specialized education support systems (ESS) for medical/healthcare institutions and university support programs. The company also delivers custom e-learning content production, consulting, AWS-based cloud infrastructure services, and AI-powered adaptive learning tools developed at the Sundai AI Research Laboratory.

Product overview

SATT operates a multi-product e-learning and education technology platform under the Sundai Group, organized around three pillars: cloud-based and on-premise Learning Management Systems (LMS), e-learning content authoring tools, and specialized education support systems for schools and universities. The core product portfolio includes 学び～と (Manabeat) as the primary cloud LMS built on AWS, supplemented by the discontinued but referenced smart FORCE for customized deployments; smart C-Cube as the flagship online SCORM-compliant content authoring tool (successor to the retired smart QUTE 3, smart TLEC 3, and smart PREO 3 product lines); ESS as a specialized education support system for medical and healthcare institutions covering national exam preparation; 受講管理システム for face-to-face and online course/seminar administration; S-JEP for Japanese language education support; 大学支援プログラム offering pre-enrollment, placement testing, and academic support for universities; and 危機管理カレッジ for crisis management training. Supporting services include 教材制作 (full-service content development), 教育支援コンサルティング, サポートチケット, 即トレWeb研修サービス, and cloud server construction on AWS. The portfolio also includes the 駿台人工智能研究所 (AI Research Laboratory) developing AI-based adaptive learning content and character recognition capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• 学び～と (Manabeat): Cloud-based Learning Management System (LMS) that consolidates learning history, achievement data, and progress dashboards for educational institutions and corporations.
• smart C-Cube
• ESS (Educational Support System)
• S-JEP (SATT-Japanese Education Program)
• 危機管理カレッジ (Crisis Management College)
• 即トレ (Sokutore)
• 受講管理システム (Attendance/Course Management System)
• 駿台人工智能研究所 (Sundai AI Research Institute)

Products and services

• Manabeat (学び～と) Cloud LMS Cloud-based Learning Management System (LMS) that delivers e-learning courses, tracks learning progress, manages enrollment, and generates reports for corporate and educational institution customers; built on AWS cloud infrastructure.
• smart C-Cube (スマートシーキューブ) Content Authoring Tool Online SCORM-compliant integrated e-learning content authoring tool enabling users to create courses by filling in forms directly in a web browser without installing additional applications, supporting video, audio, quiz, and slide content.
• ESS (教育支援システム) Educational Support System Education support system specialized for medical and healthcare educational institutions, providing exam question creation, test delivery, national exam (CBT) preparation, and academic management features covering pharmacy, dental, nursing, physical therapy, and other healthcare programs.
• S-JEP Japanese Language Education Support System Japanese language proficiency education support system providing Japanese language learning content and tools for international students, university applicants, and educational institutions.
• University Support Program (大学支援プログラム) Comprehensive suite of programs for universities including pre-enrollment preparation, Japanese language skills development, entrance exam analysis, placement testing, and original course development — supporting student transitions from admission through first year.
• Crisis Management College (危機管理カレッジ) Comprehensive web-based crisis management learning program developed in partnership with Osaka University, designed for university students and staff to develop emergency response and risk management awareness.
• Sokutore (即トレ) Web Training Service Web-based training service providing pre-built corporate training content that can be deployed immediately without custom content development, part of the e-learning product lineup for corporate employees.
• Attendance/Course Management System (受講管理システム) System for managing face-to-face training sessions, seminars, and e-learning content — handles ticket sales, enrollment, attendance tracking, venue management, invoicing, and certificate issuance; integrates Google Maps for venue location display.
• Content Development Services (教材制作) End-to-end e-learning content production services including needs analysis, instructional design, scenario development, media production (video, animation, simulation), SCORM-compliant packaging, and quality assurance; multi-language support (Japanese, English, Chinese, Korean).
• AWS Cloud Server Construction (クラウドサーバ構築) AWS cloud infrastructure setup and deployment service for organizations requiring dedicated cloud environments to host SATT's e-learning systems, LMS, or related applications.
• Educational Support Consulting (教育支援コンサルティング) Consulting service covering e-learning strategy, LMS selection and deployment, instructional design, and continuous evaluation and improvement for organizations implementing or optimizing e-learning programs.
• Support Ticket Service (サポートチケット) Ticket-based technical support service for e-learning authoring tool users, providing expedited troubleshooting for content creation issues, system errors, and operational questions.

Quantifiable outcome

• Pre-enrollment programs have enabled universities to better prepare diverse student cohorts admitted through various selection routes
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationSATT uses AWS as the underlying cloud infrastructure for its cloud-based e-learning services including Manabeat LMS. AWS is referenced as the cloud service customer in SATT's ISMS Cloud Security Certification (JIP-ISMS517-1.0), indicating a cloud services provider relationship.
• Sundai Group (駿台グループ)coreStrategic or Co-development PartnerSATT is a member of the Sundai Group, leveraging over 100 years of educational expertise from Sundai Preparatory School and related institutions. The group provides educational methodology know-how that SATT combines with IT to deliver e-learning and school administration solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Instructure (Canvas LMS): Global higher-ed focused LMS vendor competing in Japan through partnerships and direct sales. Broad incumbent in the same LMS category as SATT but with significantly larger scale and international footprint. <parameter name="peer_description">Global higher-ed focused LMS vendor competing in Japan through partnerships and direct sales. Broad incumbent in the same LMS category as SATT but with significantly larger scale and international footprint.
• Docebo: AI-powered cloud LMS platform for enterprise learning with global presence. Comparable to Manabeat in cloud LMS functionality, though Docebo targets a different (predominantly corporate) segment with broader scale. <parameter name="peer_description">AI-powered cloud LMS platform for enterprise learning with global presence. Comparable to Manabeat in cloud LMS functionality, though Docebo targets a different (predominantly corporate) segment with broader scale.
• Moodle Pty Ltd: Largest open-source LMS globally, widely adopted in higher education including Japan. Competes with Manabeat as a lower-cost, community-driven alternative for universities, though with less Japanese localisation. <parameter name="peer_description">Largest open-source LMS globally, widely adopted in higher education including Japan. Competes with Manabeat as a lower-cost, community-driven alternative for universities, though with less Japanese localisation.

Emerging players

• Shogakukan Shueisha Production / Medichart: Japanese e-learning platform with medical education test prep and CBT delivery modules, including national exam preparation. Closest direct competitor to SATT's ESS for medical/healthcare universities. <parameter name="peer_description">Japanese e-learning platform with medical education test prep and CBT delivery modules, including national exam preparation. Closest direct competitor to SATT's ESS for medical/healthcare universities.

Regional players

• DENSO CREATE / ePromoter: Japanese e-learning service provider focused on corporate compliance and HR training. Comparable to SATT's corporate-side Sokutore and Manabeat offerings, primarily serving the Japanese domestic market. <parameter name="peer_description">Japanese e-learning service provider focused on corporate compliance and HR training. Comparable to SATT's corporate-side Sokutore and Manabeat offerings, primarily serving the Japanese domestic market.

Direct peers

• NET ICHIBA Co., Ltd. / AirCourse: Operator of AirCourse, a Japan-focused cloud LMS platform with a built-in course marketplace, targeting corporate training and educational institutions. Overlaps with SATT's Manabeat LMS and Sokutore web training service. <parameter name="peer_description">Operator of AirCourse, a Japan-focused cloud LMS platform with a built-in course marketplace, targeting corporate training and educational institutions. Overlaps with SATT's Manabeat LMS and Sokutore web training service.
• Knowledge Anywhere Inc. Japan-headquartered Learning Management System vendor serving enterprise and education markets with a cloud LMS and course library. Comparable to SATT's Manabeat offering in scope and target customer. <parameter name="peer_description">Japan-headquartered Learning Management System vendor serving enterprise and education markets with a cloud LMS and course library. Comparable to SATT's Manabeat offering in scope and target customer.
• Digital Knowledge Co., Ltd. (デジタルナレッジ): Japanese e-learning platform vendor offering knowledgeRing and other LMS/content platforms to enterprises and educational institutions. Directly competes with SATT in the Japan corporate and academic LMS market. <parameter name="peer_description">Japanese e-learning platform vendor offering knowledgeRing and other LMS/content platforms to enterprises and educational institutions. Directly competes with SATT in the Japan corporate and academic LMS market.
• Articulate Global, Inc. Global leader in e-learning content authoring tools (Storyline, Rise) used to build SCORM-compliant courses. Direct comparable to SATT's smart C-Cube authoring tool in functionality and target user. <parameter name="peer_description">Global leader in e-learning content authoring tools (Storyline, Rise) used to build SCORM-compliant courses. Direct comparable to SATT's smart C-Cube authoring tool in functionality and target user.
• School Aid (School Aid Co., Ltd.): Japanese vendor of school affairs support / school administration systems for K-12 and higher education. Competes with SATT's 校務支援 (school administration) and university support product lines in the Japanese education sector. <parameter name="peer_description">Japanese vendor of school affairs support / school administration systems for K-12 and higher education. Competes with SATT's 校務支援 (school administration) and university support product lines in the Japanese education sector.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sattjp
• YouTubeyoutube.com/c/SattJp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SATT