Centro Latinoamericano De Desarrollo Empresarial

What Centro Latinoamericano De Desarrollo Empresarial does

Centro Latinoamericano De Desarrollo Empresarial (CELADE) is a privately held Chilean training and development firm founded in 1994, headquartered in Santiago at San Antonio 486 near Plaza de Armas. The company specializes in Neuro-Linguistic Programming (PNL/NLP) certifications and training, with an integrated methodology combining PNL, Emotional Intelligence, and Integrative Coaching. It offers two core diploma products — the Practitioner in PNL (first-level certification) and the Master in PNL (advanced) — available in both virtual online and in-person formats, with program lengths ranging from 5 to 124 hours.

CELADE's customer base spans individual professionals and corporate clients across Chile, with 65+ named institutional clients including Nestlé, Sony, Siemens, Citibank, AngloAmerican, Banco Central de Chile, Banco do Brasil, FedEx, LAN (Latam Airlines), Farmacias Salco Brand, Reebok, El Mercurio, multiple Chilean government ministries, public hospitals, and universities. The company operates three revenue streams: open-enrollment diploma programs (priced at approximately $2,500,000 CLP / ~USD 2,700 per enrollment with discounts and scholarships), corporate in-house training engagements, and short courses/workshops. A core institutional partnership with PROCADE-UC (Pontificia Universidad Católica de Chile's training division) serves as a primary channel partner, listing and co-delivering CELADE programs to UC's corporate and alumni network.

The company is led by Gerente General Enrique Célèry Sanz, an internationally recognized NLP and Emotional Intelligence expert who also serves as President of the International Society of Integrative Coaching (SICI). CELADE has 11-50 employees, no disclosed venture funding, and no parent company. The firm generated no publicly disclosed financial figures. Recent activity shows a pivot to online program delivery via the "CELADE Online" platform in 2022-2023, but no evidence of meaningful headcount expansion, geographic expansion beyond Chile/Uruguay, or material new capital inflows was found in the source data.

Name

Centro Latinoamericano De Desarrollo Empresarial

Legal name

Centro Latinoamericano de Desarrollo Empresarial

Website

https://celade.cl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

CELADE is a Santiago-based training and consulting firm founded in 1994 that delivers Neuro-Linguistic Programming certifications, integrative coaching, and corporate training programs. It serves individual professionals and corporate clients in Chile through diploma programs, workshops, and in-house engagements.

Ownership category

akta.pro rank

Product category

Professional Training & Development

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)

akta.pro secondary industry

Global HR, Mobility & Cross-Cultural People Ops Training (EDABAIAL)

Keywords

• Professional training services
• Executive coaching programs
• NLP certification courses
• Corporate consulting services
• Personal development training

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Certification Programs (Diplomas): Revenue from diploma and certification programs in PNL at Practitioner and Master levels, offered as open enrollment courses (online/virtual) and closed corporate sessions. Programs range from 5 hours to 124 hours and are priced per enrollment.
2. Corporate Training and Consulting: Custom in-house training programs delivered to corporate clients such as Nestlé, Sony, Siemens, banks, universities, and government agencies. Programs cover PNL, coaching, emotional intelligence, sales management, and team leadership.
3. Short Courses and Workshops: Shorter-format training sessions (workshops, seminars, and talks) on topics such as stress management, communication, time management, and neuro-science, offered both open-enrollment and in-house.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Centro Latinoamericano De Desarrollo Empresarial designs and delivers training programs in Neuro-Linguistic Programming (PNL), coaching, and personal development for individual professionals and corporate clients in Latin America. The company sells multi-level NLP certification pathways for individuals and customized corporate training/consulting engagements for organizations seeking leadership, communication, and behavioral change outcomes.

Product overview

CELADE offers a unified training and development platform centered on Neuro-Linguistic Programming (PNL/NLP), Integrative Coaching, and Emotional Intelligence methodologies. The core offerings include the Practitioner and Master diploma programs in NLP, which together form a comprehensive certification pathway. These are complemented by specialized add-on modules covering sales management, team leadership, stress management, and organizational wellness. The company also provides consulting, diagnostics, and coaching services for corporate clients seeking to implement personal development programs. All programs are available in both in-person and virtual online formats, with the CELADE Online platform serving as the digital delivery channel for 2023 programs.

Differentiator

Problem solved

Functional benefit

Products and services

• PNL Practitioner Certification Foundational practitioner-level certification in Neuro-Linguistic Programming (PNL) for individuals seeking accredited NLP credentials for personal development or coaching practice.
• PNL Master Practitioner Certification Advanced NLP/PNL certification program building on practitioner-level training, targeting experienced practitioners pursuing master-level credentials and deeper coaching expertise.
• Corporate NLP Training Programs Customized in-company training programs using NLP methodologies to develop leadership, communication, sales, and behavioral change capabilities within organizations.
• Executive Coaching Services One-on-one executive and personal coaching engagements applying NLP techniques for individual and leadership development outcomes.
• Personal Development Workshops Group-format personal development workshops and seminars designed for general audiences seeking NLP-based tools for self-improvement and communication.

Quantifiable outcome

• Over 50 hours of theoretical training and 70 hours of practical training in Practitioner programs; 124 hours for Master programs
• +1 more outcomes

Named customers66 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• PROCADE-UC (Pontificia Universidad Católica de Chile - Programa de Capacitación y Desarrollo)coreChannel Partner/ Reseller/ DistributorLong-standing institutional partnership with the Pontifical Catholic University of Chile's training division. PROCADE-UC acts as a channel partner and co-organizer, listing and distributing CELADE's PNL and coaching programs to its extensive corporate and individual client network. Programs are promoted through UC's education platforms and CELADE delivers programs at UC facilities. The partnership enables CELADE to reach enterprise clients across Chile including government ministries and large corporations.

Scale indicators2 records

Emerging players

• MindValley: Global online personal-development and transformation platform offering NLP-adjacent content (e.g., certified NLP, emotional intelligence) — competes with CELADE's newly-launched online PNL diplomas on price and reach.
• Marshall Goldsmith Stakeholder Centered Coaching: Executive coaching methodology and certification platform focused on leadership behavior change — overlapping with CELADE's leadership and coaching programs at the high end of the market.

Direct peers

• iPEC Coaching: ICF-accredited coach training and certification provider with structured curricula, comparable to CELADE's tiered NLP certification pathway and corporate coaching engagements.
• Center for Creative Leadership (CCL): Global non-profit specializing in leadership development research and programs; comparable to CELADE in its focus on leadership training, coaching integration, and corporate L&D delivery.
• The Coaches Training Institute (CTI): Major global coaching certification school offering Co-Active coaching and leadership programs — closely matches CELADE's Practitioner/Master certification model in NLP and integrative coaching.
• NeuroLeadership Institute: Organization applying neuroscience to leadership, change management, and coaching — directly comparable to CELADE's neuroscience/PnL crossover content and corporate training focus.
• Dale Carnegie Training: Global corporate training franchise delivering courses in communication, leadership, and sales — directly comparable to CELADE's PNL-based leadership, communication, and neuro-sales offerings for enterprise clients.
• FranklinCovey: Provider of corporate training and coaching methodologies (e.g., The 7 Habits) targeting leadership, productivity, and behavioral change — overlapping with CELADE's integrative coaching and leadership programs for enterprise buyers.

Others

• International Coach Federation (ICF): Global credentialing body for professional coaches — adjacent to CELADE's certification model and SICI affiliation, providing industry standards and credibility infrastructure rather than direct training.

Broad incumbents

• Korn Ferry (Leadership Development): Large global organizational consulting firm with a dedicated leadership development and executive coaching practice — competes for the same enterprise L&D budget as CELADE but offers a broader portfolio at scale.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/celadepnl
• LinkedInlinkedin.com/company/celade-capacitacion-rrhh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro Latinoamericano De Desarrollo Empresarial