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IonClean.nl

Full company profile

uuid0036j58

Namestring
IonClean.nl
Websiteurl
ionclean.nl
Company typeenum
Private
Founded yearint
2009
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersVenlo, Netherlands
HQ citystring
Venlo
HQ countrystring
Netherlands
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
air purifiers, indoor air quality, ionizer products, air cleaning devices, home air filtration
Industry1 code
1Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration
CodeHSAOANAHPrimaryYes
NAICS code1 code
  • Small Electrical Appliance Manufacturing335210
SIC code1 code
  • Electric Housewares & Fans3634
Product category
Air Purifiers
Social media profiles1 record
Cost components4 values
Supply Chain, Marketing or Sales, Operations, Infrastructure
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

IonClean.nl is an online store that supplies air purifier products. Operating from Venlo in the Netherlands since 2009, it sells indoor air cleaning devices directly to consumers via its ionclean.nl website. The product assortment is centered on air purifier hardware rather than broader household appliances.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Air purifiers
CategoryAir Purifiers
Description

Air purifier hardware sold directly to Dutch consumers through the ionclean.nl online store for residential indoor air quality use.

Expansion highlight1 record

Each record includes

Type, Description

Peers10 records
1Dyson
TypeBroad incumbent
Description

Global premium appliance brand with a substantial air purifier line. Sells direct-to-consumer in the Netherlands and across Europe, pressuring specialist resellers on both price and brand.

2Honeywell
TypeBroad incumbent
Description

Industrial and consumer conglomerate with a meaningful residential air purifier portfolio. Overlaps with IonClean.nl's category via branded air purifiers sold across European retail channels.

3Xiaomi
TypeEmerging player
Description

Smart home and consumer electronics brand with a popular line of affordable air purifiers (Mi Air Purifier). Competes aggressively in Europe on price, directly threatening small resellers' value proposition.

4Coway
TypeDirect peer
Description

Air purifier and water purifier specialist with global distribution, including Europe. Comparable product-line focus on residential air purifiers and recurring filter replacement revenue.

5Levoit
TypeEmerging player
Description

Fast-growing DTC air purifier brand that has built a strong direct-to-consumer presence in Europe and the US. Represents the emerging DTC competition that pressures small specialist resellers on price and customer acquisition.

6Austin Air
TypeDirect peer
Description

Specialist air purifier manufacturer focused on health-conscious and allergy-sensitive consumers. Comparable niche positioning in the air purifier category with a similarly premium, education-driven go-to-market.

7Blueair
TypeDirect peer
Description

Pure-play air purifier specialist selling consumer and commercial IAQ products. Closest direct comparable to IonClean.nl's product focus on residential air purifiers, though Blueair also operates as an OEM/brand owner rather than purely a retailer.

8Sharp
TypeBroad incumbent
Description

Diversified electronics/appliance manufacturer with an established air purifier product line (Plasmacluster). Comparable product offering at scale, though Sharp is a much broader incumbent across multiple consumer categories.

9IQAir
TypeDirect peer
Description

Premium air purifier and IAQ specialist serving residential and commercial customers. Highly comparable product category (air purifiers + filters), with a stronger brand position that competes for the same Dutch/EU consumer demand.

10Philips
TypeBroad incumbent
Description

Major Dutch consumer electronics and domestic appliance incumbent selling its own branded air purifiers. Headquartered in the Netherlands like IonClean.nl, and competes head-on in the same domestic IAQ category via retail and DTC channels.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

IonClean.nl

Air Purifiersionclean.nl

IonClean.nl firmographics

Firmographics
Name
IonClean.nl
Website
https://ionclean.nl
Company type
Private
Founded year
2009
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

IonClean.nl industry classification

Industry
Product category
Air Purifiers
NAICS
Small Electrical Appliance Manufacturing (335210)
SIC
Electric Housewares & Fans (3634)
akta.pro primary industry
Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH)

Keywords

  • Air purifiers
  • Indoor air quality
  • Ionizer products
  • Air cleaning devices
  • Home air filtration

Where IonClean.nl is headquartered

Location

Headquarters

HQ city
Venlo
HQ country
Netherlands
HQ region
Europe

Markets served

IonClean.nl business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Marketing or Sales, Operations, Infrastructure

IonClean.nl product offering

Product offering

Core offering

IonClean.nl is an online store that supplies air purifier products. Operating from Venlo in the Netherlands since 2009, it sells indoor air cleaning devices directly to consumers via its ionclean.nl website. The product assortment is centered on air purifier hardware rather than broader household appliances.

Differentiator

Problem solved

Functional benefit

Products and services

  • Air purifiers Air purifier hardware sold directly to Dutch consumers through the ionclean.nl online store for residential indoor air quality use.

Companies that use IonClean.nl

Customer profile

Ideal customer profiles1 record

IonClean.nl technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

IonClean.nl partnerships and signals

Strategic signal

Expansion highlights1 record

IonClean.nl competitors and assessment

Company assessment

Broad incumbents

  • Dyson: Global premium appliance brand with a substantial air purifier line. Sells direct-to-consumer in the Netherlands and across Europe, pressuring specialist resellers on both price and brand.
  • Honeywell: Industrial and consumer conglomerate with a meaningful residential air purifier portfolio. Overlaps with IonClean.nl's category via branded air purifiers sold across European retail channels.
  • Sharp: Diversified electronics/appliance manufacturer with an established air purifier product line (Plasmacluster). Comparable product offering at scale, though Sharp is a much broader incumbent across multiple consumer categories.
  • Philips: Major Dutch consumer electronics and domestic appliance incumbent selling its own branded air purifiers. Headquartered in the Netherlands like IonClean.nl, and competes head-on in the same domestic IAQ category via retail and DTC channels.

Emerging players

  • Xiaomi: Smart home and consumer electronics brand with a popular line of affordable air purifiers (Mi Air Purifier). Competes aggressively in Europe on price, directly threatening small resellers' value proposition.
  • Levoit: Fast-growing DTC air purifier brand that has built a strong direct-to-consumer presence in Europe and the US. Represents the emerging DTC competition that pressures small specialist resellers on price and customer acquisition.

Direct peers

  • Coway: Air purifier and water purifier specialist with global distribution, including Europe. Comparable product-line focus on residential air purifiers and recurring filter replacement revenue.
  • Austin Air: Specialist air purifier manufacturer focused on health-conscious and allergy-sensitive consumers. Comparable niche positioning in the air purifier category with a similarly premium, education-driven go-to-market.
  • Blueair: Pure-play air purifier specialist selling consumer and commercial IAQ products. Closest direct comparable to IonClean.nl's product focus on residential air purifiers, though Blueair also operates as an OEM/brand owner rather than purely a retailer.
  • IQAir: Premium air purifier and IAQ specialist serving residential and commercial customers. Highly comparable product category (air purifiers + filters), with a stronger brand position that competes for the same Dutch/EU consumer demand.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

IonClean.nl social profiles

Digital presence

IonClean.nl financial estimates

Financial estimate

Revenue estimate

Valuation estimate

IonClean.nl leadership team

Management profile

Number of profiles

IonClean.nl funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

IonClean.nl M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IonClean.nl

What does IonClean.nl do?

IonClean.nl is an online store that supplies air purifier products. Operating from Venlo in the Netherlands since 2009, it sells indoor air cleaning devices directly to consumers via its ionclean.nl website. The product assortment is centered on air purifier hardware rather than broader household appliances.

Is IonClean.nl a public or private company?

IonClean.nl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was IonClean.nl founded?

IonClean.nl was founded in 2009. It employs 1 to 10 people.

Where is IonClean.nl based?

IonClean.nl is headquartered in Venlo, Netherlands, in the Europe region.

Who are IonClean.nl's main competitors?

Broad incumbents on record are Dyson, Honeywell, Sharp and Philips. Emerging players are Xiaomi and Levoit. Direct peers are Coway, Austin Air, Blueair and IQAir.

Does IonClean.nl have an API?

No public API is recorded for IonClean.nl.

What industry is IonClean.nl in?

IonClean.nl's product category is Air Purifiers. Its primary akta.pro industry code is HSAOANAH, Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration. Its NAICS code is 335210 and its SIC code is 3634.

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