Table and Chair Express
Table and Chair Express operates an Australian e-commerce platform (Online Hospitality Furniture) selling commercial-grade hospitality furniture — chairs, stools, lounges, tables, and pre-styled packages — to cafes, restaurants, resorts, hotels, and short-stay venues nationwide, under the Trendline Group umbrella.
- Company typePrivate
- Founded1998
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Table and Chair Express does
Table and Chair Express operates an Australian e-commerce hospitality furniture platform under the storefront brand Online Hospitality Furniture (onlinehospitalityfurniture.com.au). The company sells commercial-grade indoor and outdoor furniture — including chairs (polypropylene, metal, timber, resin rattan, wicker, upholstered), stools, lounges, sun loungers, tables, and pre-styled venue packages — to cafes, restaurants, resorts, hotels, and short-stay accommodation operators across Australia, with unit pricing ranging from approximately $167 for entry chairs to $1,279 for premium aluminium-frame tables. Its product portfolio is anchored on branded partnerships with European manufacturers (Siesta for polypropylene/fibreglass chairs, Durafurn for timber and aluminium frames, Werzalit for table tops, and Paged), with the broader group identity reinforced by affiliation with the Trendline Group, Australia's hospitality and commercial furniture conglomerate.
The underlying product technology is materials engineering rather than software: commercial-grade polypropylene reinforced with fibreglass, aluminium frames, compact laminate, melamine, and Werzalit surfaces, selected for durability, weather resistance, and cleanability in high-traffic hospitality environments. Modular mix-and-match table systems and pre-styled furniture packages (2–10 seat alfresco dining, sun lounger, outdoor lounge) are the primary differentiators, reducing procurement complexity for new venue openings and refurbishments.
The business model is a direct-to-consumer wholesale/retail hybrid. Public retail pricing is listed on the storefront; a separate trade pricing tier is gated behind registered trade accounts with priority service. The company operates an omnichannel go-to-market — transactional e-commerce, phone (1300 208 959) and email-based inside sales for personalised quotes and larger venue fit-outs — supported by SEO, social media (Facebook, Instagram, YouTube, Twitter/X), an email newsletter, and customer testimonials. Shipping is offered at a $49 flat metro rate with next-day dispatch for orders placed by 4pm and a Freight Guarantee covering damage on arrival. The company is a private, family-owned Australian subsidiary of the Trendline Group with 11–50 employees and over 25 years of operational history.
Table and Chair Express firmographics
Firmographics- Name
- Table and Chair Express
- Legal name
- Online Hospitality Furniture
- Website
- https://tableandchairexpress.com.au
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Table and Chair Express operates an Australian e-commerce platform (Online Hospitality Furniture) selling commercial-grade hospitality furniture — chairs, stools, lounges, tables, and pre-styled packages — to cafes, restaurants, resorts, hotels, and short-stay venues nationwide, under the Trendline Group umbrella.
- Ownership category
- akta.pro rank
Table and Chair Express industry classification
Industry- Product category
- Commercial Hospitality Furniture
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)
- akta.pro secondary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
Keywords
Where Table and Chair Express is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Table and Chair Express business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Furniture Product Sales: One-time sale of commercial hospitality furniture (chairs, stools, tables, lounges, packages) to cafes, restaurants, resorts, hotels, and other hospitality venues across Australia. Products are sold as individual units, mix-and-match tops/bases, or complete pre-styled packages. Pricing varies by brand, material, and configuration, ranging from ~$167 for entry chairs to ~$1,279 for premium tables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual chairs |
| Unit Pricing | Pay-as-you-go | Table unit pricing |
| Other | Pay-as-you-go | Trade pricing for registered trade accounts |
| Unit Pricing | Pay-as-you-go | Pre-styled hospitality packages |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Table and Chair Express product offering
Product offeringCore offering
Table and Chair Express (also trading as Online Hospitality Furniture) sells commercial-grade indoor and outdoor hospitality furniture — chairs, stools, tables, lounges, sun loungers, and pre-styled furniture packages — to cafes, restaurants, resorts, hotels, and short-stay accommodation operators across Australia through its own e-commerce storefront. Products are sourced and distributed under the Siesta, Durafurn, Werzalit, and Paged brands, with mix-and-match table systems and curated package configurations designed to simplify venue fit-outs.
Product overview
Online Hospitality Furniture operates as a commercial hospitality furniture e-commerce platform offering a comprehensive portfolio of chairs, stools, lounges, tables, and pre-styled furniture packages. The product lineup includes named product lines such as the Siesta Helen Chair, Siesta Paris Arm Chair, Siesta Sky Chair, Siesta Portofino Armchair, Marseille Chair, Durafurn Atlanta Armchair Collection, and Bordeaux Table range. The offering is organized across multiple chair sub-categories (polypropylene, metal, timber, resin rattan, wicker, upholstered), commercial stools, lounges including sun loungers, complete tables and table components (tops and bases), and furniture packages (Alfresco Dining, Sun Lounger, Outdoor Lounge packages) in various seat configurations from 2 to 10 seats. The company carries four branded sub-lines: Siesta (European-made chairs), Durafurn (timber and aluminum chairs), Werzalit (commercial tables), and Paged, all positioned for commercial-grade durability in hospitality environments.
Differentiator
Problem solved
Functional benefit
Brands
- Cosmopolis: New range of outdoor furniture featuring the Bordeaux range.
- Bordeaux
- Portofino
Products and services
- Siesta Helen Chair Commercial hospitality chair by Siesta made in Europe from high-quality polypropylene reinforced with fibreglass, designed for both indoor and outdoor use in cafes, restaurants, and hospitality venues. Available in multiple colours including Marsala, White, Taupe, Olive Green, Anthracite, and Black, and priced from $167.20.
- Siesta Paris Arm Chair European-made Siesta armchair constructed from high-quality polypropylene reinforced with fibreglass, designed for indoor and outdoor hospitality environments combining style with durability. Available in multiple colours from $175.20.
- Siesta Sky Chair European-manufactured Siesta chair for hospitality venues, available in Red and Mango colours and designed for stylish and durable outdoor and indoor seating. Priced at $183.20.
- Siesta Portofino Armchair Stylish Siesta armchair suitable for hospitality venues, featuring modern design with commercial-grade durability for indoor and outdoor use.
- Marseille Chair European café-style Durafurn chair featuring a solid ashwood bentwood frame and handwoven rattan backrest, bringing timeless European café aesthetics to modern hospitality venues.
- Durafurn Atlanta Armchair Collection Commercial armchair series by Durafurn available in multiple backrest styles (large ply, narrow ply, large upholstered, narrow upholstered) with wood grain aluminium frames, available in Wenge or Oak finishes and a range of upholstery options.
- Bordeaux Table
Quantifiable outcome
- Next-day dispatch for orders placed by 4pm
- +3 more outcomes
Companies that use Table and Chair Express
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Table and Chair Express technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Table and Chair Express partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and secondary.
- Trendline GroupcoreOnline Hospitality Furniture is part of the Trendline Group, Australia's leading name in hospitality and commercial furniture. This affiliation enriches the company's service by providing access to the latest furniture trends, designs, and quality standards, strengthening its competitive positioning in the Australian market.
- SiestamajorSiesta is a key brand in Online Hospitality Furniture's portfolio, featuring European-made hospitality chairs and armchairs (e.g., Helen Chair, Paris Arm Chair, Sky Chair, Portofino Armchair) constructed from high-quality polypropylene reinforced with fibreglass. Products are sold through Online Hospitality Furniture's Australian e-commerce channel.
- DurafurnmajorDurafurn is a key brand partner offering commercial chairs and armchairs (e.g., Marseille Chair, Atlanta Armchair series) with diverse frame materials (solid ashwood bentwood, wood grain aluminium) and seat options (rattan, ply, upholstered). Products are distributed exclusively through Online Hospitality Furniture's Australian channel.
- WerzalitsecondaryWerzalit table tops are a product category stocked and sold by Online Hospitality Furniture, available as part of the table tops collection. Werzalit is a recognised brand of high-quality table surfaces used in commercial hospitality settings.
- PagedsecondaryPaged is a brand featured in Online Hospitality Furniture's portfolio under the brands collection, representing an additional commercial furniture brand available to Australian hospitality buyers through the platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Table and Chair Express competitors and assessment
Company assessmentBroad incumbents
- Harvey Norman: Large Australian multi-category retailer with a furniture and home furnishings offering. Overlaps with Table and Chair Express in dining and outdoor furniture retail, but operates as a broad incumbent rather than a hospitality specialist.
- IKEA: Global furniture mass-market retailer operating in Australia with dining, outdoor, and lounge furniture ranges. Competes for the residential/hospitality crossover buyer but does not specialize in commercial-grade hospitality supply.
- Webstaurant Store: Large US e-commerce distributor of restaurant supplies and commercial furniture. Overlaps in commercial chairs, tables, and bar stools for hospitality venues, but operates at much larger scale and serves North America.
Direct peers
- Zenith Interiors: Australian commercial furniture solutions provider serving hospitality, workplace, and education sectors. Direct competitor with overlapping chair, table, and lounge offerings for commercial venues.
- Stylecraft: Australian commercial furniture distributor offering chairs, tables, and lounge furniture to workplace, hospitality, and education. Comparable as a multi-brand commercial furniture supplier in Australia.
- Nufurn: Australian commercial furniture manufacturer and supplier serving hospitality, education, and aged care. Direct competitor to Table and Chair Express in the Australian B2B hospitality furniture market with overlapping chair and table categories.
- Tait Outdoor: Australian designer and manufacturer of outdoor commercial furniture for hospitality, public space, and residential. Comparable on outdoor dining and lounge ranges targeting cafes, resorts, and hotels.
- Criteria Furniture: Australian hospitality and commercial furniture supplier with chairs, tables, and outdoor ranges for cafes, restaurants, and hotels. Direct competitor in the Australian B2B hospitality furniture category.
Regional players
- Restaurant Furniture Plus: US-based e-commerce retailer of commercial restaurant and hospitality furniture (chairs, tables, barstools). Comparable product/category and direct-to-buyer model, but serves North America rather than Australia.
Others
- Siesta Furniture: European (Turkish) manufacturer of polypropylene/fibreglass hospitality furniture. Currently a key supplier to Table and Chair Express via Australian exclusive distribution; comparable on product specifications and materials though not a direct channel competitor.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Table and Chair Express social profiles
Digital presenceTable and Chair Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
Table and Chair Express leadership team
Management profileNumber of profiles
Table and Chair Express funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Table and Chair Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Table and Chair Express
What does Table and Chair Express do?
Table and Chair Express (also trading as Online Hospitality Furniture) sells commercial-grade indoor and outdoor hospitality furniture — chairs, stools, tables, lounges, sun loungers, and pre-styled furniture packages — to cafes, restaurants, resorts, hotels, and short-stay accommodation operators across Australia through its own e-commerce storefront. Products are sourced and distributed under the Siesta, Durafurn, Werzalit, and Paged brands, with mix-and-match table systems and curated package configurations designed to simplify venue fit-outs.
Is Table and Chair Express a public or private company?
Table and Chair Express is a private company. It is classified as family owned and is currently operating.
When was Table and Chair Express founded?
Table and Chair Express was founded in 1998. It employs 11 to 50 people.
Where is Table and Chair Express based?
Table and Chair Express is headquartered in Sydney, Australia, in the Oceania region.
How does Table and Chair Express make money?
One revenue line is on record: furniture Product Sales.
Who are Table and Chair Express's main competitors?
Broad incumbents on record are Harvey Norman, IKEA and Webstaurant Store. Direct peers are Zenith Interiors, Stylecraft, Nufurn, Tait Outdoor and Criteria Furniture. Restaurant Furniture Plus is listed as a regional player. Siesta Furniture is listed as an others.
Does Table and Chair Express have an API?
No public API is recorded for Table and Chair Express.
What industry is Table and Chair Express in?
Table and Chair Express's product category is Commercial Hospitality Furniture. Its primary akta.pro industry code is CRAIAAAJ, Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage), with a secondary code of CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 4491 and its SIC code is 5712.