Agrover

What Agrover does

Agrover s.r.l. is a privately held Italian rice processor and packer headquartered in Lignana (Vercelli), in the Po Valley, founded in 1955 by the Mottino family and currently managed by second-generation siblings Roberto and Feliciano Mottino. The company sources, processes, and packages Italian superfine varieties (Carnaroli, Arborio, Baldo, Sant'Andrea) and premium Asian aromatic varieties (Thai Jasmine 'Golden Dragon', Basmati 'Mahan Ratna') and supplies them in formats from 250g vacuum retail packets to 25kg sacks and polypropylene Big Bags. Its portfolio includes the ARIA vacuum-packed retail line, the Agronature organic line, and full private-label manufacturing services for European and international large-scale retail (GDO).

Core technology is industrial rather than digital: horizontal (single-level) rice processing pioneered in Italy in 1977, optical sorting machines for impurity removal, stainless-steel silos, seven automated packaging lines operating 24 hours a day, automatic palletizing systems and a 500-pallet storage facility with drive-in racking (built in 2017). Production capacity is approximately 60,000 tons of rice per year. Operational credentials rest on a layered certifications stack — BRCGS, IFS FOOD, Bioagricert organic, Fairtrade International, and Kosher (since 2019).

Agrover makes money through three parallel B2B revenue streams: private-label manufacturing and packaging for large retail chains (its core business since 2015), bulk/loose rice sales to the food industry and wholesalers, and own-brand retail sales through retailers and wholesalers. A smaller Ho.re.ca (hotel, restaurant, catering) channel and direct consumer sales of branded SKIs round out the mix. The commercial model is enterprise field sales executed through a multilingual website (IT/EN/FR) and an active presence at major international trade fairs (TuttoFood, PLMA, Anuga, Gulfood, BIOFACH, Summer Fancy Food Show, Marca by BolognaFiere). Agrover exports to roughly 40 countries across all continents. Pricing is not publicly disclosed, and the business operates with a lean team of 11-50 employees supported by capital-intensive, automated production lines.

Name

Agrover

Legal name

Agrover s.r.l.

Website

https://agrover.it

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Agrover is an Italian family-owned rice processor and packer in Lignana that processes about 60,000 tons yearly, supplying private-label and own-brand Italian and aromatic rice varieties to retailers, food industry wholesalers, and Ho.re.ca across 40 countries.

Ownership category

akta.pro rank

Product category

Rice Processing and Manufacturing

NAICS

Rice Milling (311212), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Starches, Flours & Milling Products Trading/Wholesale (AFAIAKAH)

Keywords

• Rice processing
• Private label manufacturing
• Italian rice varieties
• Aromatic rice sourcing
• Food packaging services

Headquarters

HQ city

Lignana

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Agrover processes and packages rice varieties for third-party retail brands (private labels) for large-scale retail trade (GDO) in multiple countries. They manufacture Arborio, Carnaroli, and other varieties under customer brand names in formats ranging from 500g to 10kg bags.
2. Bulk Rice Sales: Sale of loose/bulk rice and packaged rice in various formats (Big Bags, 500g–10kg sacks) to food industry wholesalers, processors, and catering companies.
3. Own Brand Product Lines: Sale of proprietary branded product lines: ARIA (premium vacuum-packed Italian rice), Agronature (organic rice), Golden Dragon (Thai Jasmine), Oishii Yamato (sushi rice), Mahan Ratna (Basmati), and other varieties through retail channels.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Agrover is an Italian rice processing and trading company that sources, processes, packages, and distributes premium Italian rice varieties (Carnaroli, Arborio, Baldo, Sant'Andrea) and Asian aromatic rice varieties (Basmati, Jasmine, Thai Fragrant, sushi rice). The company serves B2B customers through private label manufacturing for large-scale retail chains, bulk rice supply to food industry and Ho.re.ca channels, and operates its own branded retail lines (ARIA, Agronature, Golden Dragon, Oishii Yamato, Mahan Ratna). The company processes 60,000 tons of rice annually across 7 automated packaging lines, exporting to 40 countries.

Product overview

Agrover is an Italian rice processing and trading company that transforms and sells premium Italian and aromatic rice varieties globally. The company operates as a single unified product portfolio organized into three main lines: Retail products (vacuum-packed consumer rice including Carnaroli, Arborio, Risotto, Golden Dragon, Oishii Yamato, Mahan Ratna, and the new ARIA line), Bulk products (loose rice varieties including Baldo, Sant'Andrea, Loto, Tondo, Jasmine, Basmati, Long Grain, Integrale, Parboiled, and Medio), and Agronature (organic certified rice line). The company also offers Private Label manufacturing and packaging services for retailers and distributors. Products range from premium Italian superfine varieties like Carnaroli ('king of rice') and Arborio to aromatic Asian varieties like Thai Jasmine and Basmati, serving retail, food industry, HORECA, and private label customers across 40 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Agronature: Organic rice product line featuring varieties such as Arborio and Carnaroli, sourced from certified organic farmers without pesticides or chemical products
• ARIA
• Private Label
• Oishii Yamato
• Golden Dragon
• Mahan Ratna

Products and services

• Private Label Manufacturing Service Manufacturing and packaging service for private brands, offering all rice varieties (conventional and organic) with Agrover's expertise to meet customer requirements. Products are offered in 500g, 1kg, 2kg, 5kg, and 10kg bag formats for retail chains (GDO) in multiple countries. This service enables retailers to sell rice products under their own brand names without investing in rice processing infrastructure.
• Carnaroli Rice Premium Italian superfine rice variety known as the 'king of rice', ideal for risotto and dry rice dishes. High starch content holds cooking well and absorbs seasonings effectively. Targeted at retail consumers, food industry, and Ho.re.ca channels.
• Arborio Rice Fine Italian rice variety with large pearly grains that expand up to 5 times during cooking. Rich in vitamins and minerals, suitable for risotto, soups, and desserts. Available in both conventional and organic (Bio) variants.
• Risotto Rice Rice variety suitable for all types of risotto, with large grains that make risottos creamy by absorbing seasonings. Rich in vitamins, calcium, iron, and magnesium. Targeted at retail consumers for home risotto preparation.
• Golden Dragon Thai Fragrant/Jasmine Rice Thai Fragrant/Jasmine rice from northeastern Thailand with long crystalline grains that release a natural aroma of exotic spices during cooking. Ideal for rice salads and side dishes. Targeted at retail consumers seeking premium aromatic rice.
• Oishii Yamato Sushi Rice Japanese-style sushi rice with small round grains cultivated in Italy, ideal for sushi preparation due to its sticky texture when cooked. Targeted at retail consumers and food service (Ho.re.ca) for sushi preparation.
• Mahan Ratna Basmati Rice Premium Basmati rice from the Himalayan region (India/Pakistan border) with long white grains, unique aroma, and high nutritional value. Still cultivated and hand-picked according to traditional methods in Punjab and Indian Pamir regions. Targeted at retail consumers seeking premium aromatic rice.
• ARIA Vacuum-Packed Rice Line New line of vacuum-packed 1kg rice products available in Arborio, Risotto, and Carnaroli varieties. Premium retail packaging format designed for consumers seeking high-quality Italian rice in vacuum-sealed paperboard packets.
• Agronature Organic Rice Line Organic rice product line certified for biological cultivation, free from pesticides and chemical products. Certified as preparer and importer of organic rice by Bioagricert. Includes Arborio and Carnaroli organic variants sourced from certified organic farmers. Targeted at retail consumers seeking organic certified products.
• Baldo Bulk Rice Superfine Italian rice variety cultivated in Vercelli, Novara, and Pavia areas. Especially ideal for risottos, can absorb seasonings and release starch during cooking. Sold in bulk format to food industry and wholesale customers.
• Sant'Andrea Bulk Rice Superfine Italian rice variety with medium grains rich in starch. Ideal for risottos, broths, and rice cakes. Sold in bulk format to food industry and wholesale customers.
• Loto (Lotus) Bulk Rice Long tapered grain rice that cooks in 14 minutes, suitable for any type of dish. Sold in bulk format to food industry and wholesale customers.
• Tondo (Round) Bulk Rice Small round grain rice that releases starch during cooking, ideal for broths and desserts. Sold in bulk format to food industry and wholesale customers.
• Basmati Bulk Rice Premium aromatic rice variety from the India/Pakistan region with long grains and distinctive fragrance. Sold in bulk format to food industry and Ho.re.ca customers.
• Jasmine Bulk Rice Aromatic rice variety from Asia, known for its fragrance and soft texture. Sold in bulk format to food industry and wholesale customers.
• Long Grain Bulk Rice

Quantifiable outcome

• 60,000 tons of rice processed annually
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Scotti Group: Italian family-owned rice processor (Riso Scotti) founded in 1867, producing Italian and aromatic rice varieties, private label products, and branded retail lines. Comparable in scale, heritage, and customer mix (GDO, Ho.re.ca, food industry).
• Riso Gallo: Italian rice processor and brand owner founded in 1856, headquartered in the Po Valley. Directly comparable as a family-owned Italian rice mill selling both private label and branded risotto/aromatic rice varieties domestically and internationally.
• Riseria Vignola: Italian rice mill based in the Po Valley producing Italian and aromatic rice varieties for retail and private label. Closely comparable in scale, geography, product mix, and customer segments to Agrover.
• Tilda Rice: UK-based premium Basmati rice brand and miller, now owned by Ebro Foods. Directly comparable in the premium aromatic rice (Basmati) category and similar export-oriented, branded plus private label business model.
• Roland Foods: US-based specialty food importer and distributor offering premium rice, grains, and other global ingredients to foodservice and retail. Comparable in the import/distribution of aromatic and specialty rice varieties to retail and Ho.re.ca channels.
• Acqua & Sapone (no rice relevance, omitted); substitute: Curti 1870: Curti 1870 is a historic Italian rice mill based in the Po Valley (Novara) producing Italian and aromatic rice varieties under its own brand and for private label. Comparable as a family-owned, mid-sized Italian rice processor competing in the same GDO and export markets as Agrover.

Broad incumbents

• Riviana Foods: US-based rice processor (Mahatma, Carolina brands) owned by Ebro Foods. Comparable as a rice miller selling branded and private label rice in retail and food service channels, though focused on the Americas rather than Europe.
• SunRice: Australian-listed rice processor and global branded player with significant international rice exports. Comparable in the export-to-40-countries footprint and focus on specialty/aromatic varieties, though at much larger scale.
• Ebro Foods (Tilda): Spanish multinational food group with a substantial rice division (including the Tilda premium Basmati brand). A large, diversified incumbent operating across Europe with rice milling and private label capabilities, competing for the same European GDO contracts.

Emerging players

• Lotus Foods: US-based specialty rice brand focused on organic, heirloom, and sustainable rice varieties (including jasmine and basmati). Comparable in the specialty/organic rice segment and direct-to-retail branded model, though smaller and US-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agrovercompany
• LinkedInlinkedin.com/company/agrover

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrover