Funeral service workers academy

What Funeral service workers academy does

Funeral service workers academy, Inc. (FSWA / DBA Fswa-Net / F-NET / HILFE) is a privately-held, founder-operated dual-entity company incorporated on January 18, 2017 with a US parent headquartered in Santa Monica, Los Angeles and a Japanese corporation in Utsunomiya City, Tochigi Prefecture, plus a Honolulu branch office. The company's core product is the HILFE platform — a patented AR/VR-enabled automated booking and ordering system covering funeral services (hearse, resting place, funeral hall, cremation hall, religious, cemetery), transportation, hospitality and accommodation. Surrounding the core platform, FSWA operates a portfolio of vertical-specific apps: HILFE and HILFE AR for consumer-facing AR shopping, AR/VR Family Funeral Fnet for funeral arrangement, XR Bridal Fnet for weddings, AR Food Menu Fnet for restaurants, AR EC Interior Fnet and AR EC Fnet for e-commerce/AR product visualization, plus the AR Contractor Fnet and AR EC-I Contractor Fnet tools that let businesses author AR product data from a smartphone. In December 2024 the company extended into consumer edtech with HILFE AI, a dance and vocal learning app driven by AI motion analysis, real-time scoring and AR visualization. The proprietary technology stack rests on two granted Japanese patents (No. 6792306 for automatic ordering server, No. 6274545 for hearse dispatch server) plus international patents in Brazil (BR112019009096-7) and Russia (No.2726874), and runs on Microsoft Azure and Google Cloud infrastructure after the company was certified by Microsoft for Startups Founders Hub (Scale Tier) and Google for Startups Program (Start Tier) in October 2025.

Name

Funeral service workers academy

Legal name

Funeral service workers academy, Inc.

Website

https://fswa-net.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Funeral service workers academy operates the HILFE platform, providing AR/VR-enabled booking and automated ordering for funeral services, hospitality, restaurants, e-commerce and weddings, plus the HILFE AI dance and vocal learning app, monetizing via subscriptions, transaction fees, and custom OEM development.

Ownership category

akta.pro rank

Product category

AR/VR Software Platform

NAICS

Funeral Homes and Funeral Services (812210), Cemeteries and Crematories (81222), Death Care Services (8122), All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Hospice Medication, DME & Supply Management (In-Home Logistics) (HSABAFAN)

akta.pro secondary industries

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• AR/VR ordering platform
• Funeral booking software
• AI motion analysis
• Automated ordering system
• 3D product visualization

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Subscription Fees: Monthly fees charged per vehicle, room, or service facility registered on the platform. Online Plan includes USD 1 per facility plus 2% transaction fee; Offline Plan is USD 1 per facility only.
2. Transaction/Commission Fees: 2% commission on sales when items are sold through the platform for online reservation services.
3. AR/EC Clone Development Services: Custom contract development services for AR/VR automatic ordering systems. Starting from 8.8 million yen (excluding tax) for advance reservation, with 2-month minimum delivery time.
4. AR Product Setting App (HILFE AR): USD 1 per product per month and USD 1 per device for AR contract users, plus 2% of sales.
5. Unlimited Plan: USD 1000 per month per vehicle or room for unlimited usage tier.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Funeral service workers academy develops and operates the HILFE platform — an AR/VR-enabled online booking and automated ordering system spanning funeral services (hearse, resting place, funeral hall, cemetery), hospitality (accommodation and venue), transportation, and adjacent verticals. The company offers consumer-facing apps (HILFE, HILFE AR, HILFE AI) plus industry-specific B2B products (AR/VR Family Funeral Fnet, XR Bridal Fnet, AR Food Menu Fnet, AR EC Interior Fnet) and white-label AR/VR clone development services starting at 8.8 million yen per project.

Product overview

Funeral Service Workers Academy operates a platform portfolio centered on HILFE - a comprehensive booking system for accommodations, venues, vehicles, funeral services and hearses - augmented by AR/VR technologies. The product suite includes consumer-facing apps (HILFE, HILFE AR, HILFE AI), industry-specific AR/VR applications for funeral, wedding, restaurant and e-commerce sectors (AR/VR Family Funeral Fnet, XR Bridal Fnet, AR Food Menu Fnet, AR EC Interior Fnet), and contractor tools for content management (AR Contractor Fnet, AR EC-I Contractor Fnet). The company offers contract development services to adapt these technologies across industries, with patents covering automatic ordering systems and hearse dispatch automation.

Differentiator

Problem solved

Functional benefit

Brands

• HILFE: Platform for booking accommodations, venues, vehicles, funeral services, and hearses online. Patented funeral service management system.
• HILFE AR
• HILFE AI

Products and services

• HILFE Main online booking platform for accommodations, venues, vehicles, funeral services, and hearses. Patented automated ordering system with AR/VR technology that eliminates image discrepancies between expected and actual products. For consumers and service providers in the funeral, hospitality, and transportation sectors.
• HILFE AR AR shopping app displaying convenience store items and funeral-related products in 2D/3D augmented reality, allowing users to visualize products before ordering for home or hall funerals. Targets end consumers and funeral service providers seeking to reduce image-discrepancy returns.
• HILFE AI AI-powered dance and vocal learning app that compares and scores movement similarity within videos. Provides real-time feedback, motion analysis, and AR visualization for skill improvement. Targets beginners and professionals improving dance and vocal skills.
• AR/VR Family Funeral Fnet Funeral arrangement app using XR technology combining VR venue tours with AR product display. Allows users to tour virtual venues, browse products in AR, and complete orders directly from their smartphone. Targets families arranging funeral services.
• XR Bridal Fnet Wedding planning app using AR/VR technology for venue tours, product selection, and vendor coordination. Combines VR venue tours with AR catalogs for flowers and gifts. Targets wedding venues, bridal planners, and couples.
• AR Food Menu Fnet AR ordering system for restaurants adding AR display and product setting functions to cooking order tablets or smartphone applications. Solves 'not as expected' problems by showing 2D/3D food items in AR before ordering. Targets restaurants, take-out services, and food delivery operators.
• AR EC Interior Fnet AR furniture placement service for e-commerce apps allowing users to place furniture and goods in their room using smartphone AR and order after visualization. Targets furniture retailers and e-commerce operators wanting AR product visualization.
• AR EC Fnet AR e-commerce app displaying products in 3D and allowing instant ordering for selected items. Enables 'mail order as if actually picking up and purchasing' experience for online retailers and general merchandise sellers.
• AR Contractor Fnet Product setting application for creating AR display data. Allows companies to set and register product details on smartphones and create AR data within the app for the AR Family Funeral Fnet system. Targets businesses managing their own AR product catalogs.
• HILFE WordPress Plugin WordPress plugin for HILFE AR allowing WordPress website owners to integrate and guide visitors to AR services directly from their WordPress site. Targets SMB websites and content publishers.
• Custom AR/VR Clone Development Service Custom contract development service for AR/VR automatic ordering systems enabling white-label embedding of the patented HILFE ordering technology into client platforms with their own branding, logos, and customization. Targets IT/EC companies and enterprises seeking turnkey AR/VR ordering integration.

Quantifiable outcome

• 4107+ stores and 1454+ cremation halls registered on the platform
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Microsoft for Startups Founders HubcoreTechnology or Integration · 16 October 2025HILFE AI has been certified by Microsoft for Startups Founders Hub (Scale Tier), providing access to Azure cloud services, AI development tools, and business growth opportunities. The recognition highlights high-accuracy AI motion analysis using Azure infrastructure and scalable AR+Cloud integration.
• Google for Startups Cloud ProgramcoreTechnology or Integration · 16 October 2025HILFE AI has been officially selected for Google for Startups Cloud Program (Start Tier), a global program supporting startups with cloud infrastructure, AI development tools, and technical guidance. Recognized for innovative AI+AR learning, cloud-enabled with Google Cloud/Microsoft Azure.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 小さなお葬式 (Chiisana Osoushiki): Chiisana Osoushiki operates a low-cost direct-funeral booking marketplace in Japan; comparable as a Japanese funeral-services aggregator competing for the same contractor and end-user relationships that HILFE serves.
• Cake: Cake is a US-focused funeral planning platform that helps consumers compare costs, write obituaries, and pre-plan services — overlapping with FSWA's HILFE consumer-side funeral comparison and booking flow.
• Marxent: Marxent provides a white-label 3D/AR commerce platform for retailers, including product visualization and try-before-you-buy flows — directly analogous to FSWA's AR EC Interior Fnet, AR Food Menu Fnet, and clone-development services.
• Tulip Cremation: Tulip operates a tech-enabled cremation services platform in the US with a streamlined booking and pricing experience; directly comparable to the HILFE funeral/cremation booking marketplace and cremation-hall network of 1,454+ halls.
• よりそう (Yorisou): Yorisou is one of Japan's largest funeral services marketplaces, aggregating funeral homes, cremation halls, and pricing into a digital booking flow — directly comparable to FSWA's HILFE Japanese funeral-services network.

Emerging players

• Steezy: Steezy is a dance/fitness learning platform offering video lessons and feedback for skill progression — directly comparable to HILFE AI's motion-analysis, real-time scoring, and beginner-to-pro skill-improvement positioning.

Broad incumbents

• The Knot Worldwide: The Knot operates a much larger wedding planning marketplace with vendor directories, planning tools, and registries — a natural incumbent comparable to FSWA's XR Bridal Fnet vertical and broader event-services direction.
• IKEA Place: IKEA Place is IKEA's widely deployed AR furniture placement app; comparable as a flagship retail-grade AR furniture visualization experience that sets user expectations for the AR EC Interior Fnet use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FuneralWorkers
• YouTubeyoutube.com/channel/UCrMvhCQWUDxFVldB1DOrHdQ/videos?app=desktop
• Facebookfacebook.com/FuneralWorkers
• Instagraminstagram.com/funeral.application/?hl=ja

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funeral service workers academy