What Bibi Graetz does

Bibi Graetz is a privately held Italian winery founded in 2000 on the hill of Fiesole, overlooking Florence, by Dan Graetz (Bibi). The estate operates as a sole proprietorship (BIBI GRAETZ DI DAN GRAETZ) with a parallel limited liability entity (Bibi Graetz S.R.L.), and remains family/founder-controlled with no institutional or external equity backing evidenced in the source data. The company is vertically oriented around premium wine production from native Tuscan varieties — Sangiovese, Canaiolo, Colorino, and Ansonica — sourced from one of the largest collections of old vineyards in Tuscany, with vine ages ranging from 35 to over 120 years. White wines are produced separately on Isola del Giglio from century-old Ansonica vines on granite soils 50 meters from the sea.

The technical approach is defined by minimal-intervention, traditional winemaking: spontaneous fermentations in open-top barriques, manual punch-downs (6–8 daily) using old barrels, and natural viticulture on poor, stony, high-altitude hillside soils (scheletro, galestro, and clay). The portfolio spans two flagship Supertuscans (Colore and Testamatta, both 100% Sangiovese), two high-end whites (Colore Bianco and Testamatta Bianco, both 100% Ansonica), entry-level Casamatta Rosso and Casamatta Bianco, the single-vineyard Soffocone di Vincigliata, the sparkling Bollamatta Brut Rosé (Charmat method), and limited-edition Balocchi di Colore single-barrel releases. The Aurora cantina, located in Fiesole's main square, functions as a city-center château dedicated to flagship wine production and brand experience.

The business model is direct and allocation-driven. Distribution runs through a controlled wine club/allocation list (wineclub.bibigraetz.com) and reservation-only private tastings at the Fiesole estate, serving wine enthusiasts and collectors, Ho.Re.Ca. (restaurants, hotels, wine bars), and the wine trade. Pricing is quote-based rather than publicly listed, consistent with a scarcity-driven premium model. The brand has built global recognition in under 25 years, anchored by repeated 95–100 point scores from James Suckling, Decanter, and Robert Parker/Wine Advocate, including a perfect 100-point Decanter score for Testamatta 2018.

Name

Bibi Graetz

Legal name

BIBI GRAETZ DI DAN GRAETZ

Website

https://bibigraetz.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Bibi Graetz is a privately held Tuscan winery founded in 2000 that produces premium wines from native Italian varieties using old-vine, minimal-intervention winemaking, serving collectors, Ho.Re.Ca., and wine trade via an allocation-based distribution model.

Ownership category

akta.pro rank

Product category

Premium Wines

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Supertuscan Sangiovese wines
• Tuscan old vine wines
• Italian premium wine production
• Isola del Giglio white wines
• Natural winemaking Tuscany

Headquarters

HQ city

Fiesole

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of premium Italian wines including Colore, Testamatta, Soffocone, Bollamatta, Casamatta, and Balocchi di Colore to consumers, restaurants, and wine traders through the allocation list and private tastings

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Bibi Graetz is a Tuscan winery that produces premium Italian wines from old vines (35-120+ years) across multiple Tuscan sites and Isola del Giglio. The portfolio centers on Sangiovese-based Supertuscans (Colore, Testamatta, Soffocone di Vincigliata), Ansonica-based whites from Giglio Island (Colore Bianco, Testamatta Bianco), entry-level Casamatta line, and Bollamatta sparkling rosé, distributed via an allocation list and private tastings.

Product overview

Bibi Graetz is a Tuscan winery founded in 2000, producing a portfolio of wines from native Tuscan varieties. The core offerings center on two flagship Supertuscans: Colore (IGT Toscana Rosso, 100% Sangiovese) and Testamatta (100% Sangiovese Supertuscan). White wines include Colore Bianco (100% Ansonica from sea-facing vineyards) and Testamatta Bianco (from 120-year-old vines on Isola del Giglio). Entry-level offerings include Casamatta Rosso and Casamatta Bianco (blend of Ansonica, Vermentino, and Trebbiano), while single-vineyard Soffocone di Vincigliata and sparkling Bollamatta round out the portfolio. The portfolio spans from premium (Colore, Testamatta) to accessible (Casamatta), with production emphasizing old vines, high altitude, natural viticulture, spontaneous fermentations, and manual winemaking techniques.

Differentiator

Problem solved

Functional benefit

Brands

• Testamatta: Supertuscan wine produced exclusively with Sangiovese grapes from old vines, representing the purity and elegance of the native Tuscan variety
• Colore
• Colore Bianco
• Testamatta Bianco
• Casamatta Rosso
• Casamatta Bianco
• Soffocone di Vincigliata
• Bollamatta

Products and services

• Colore IGT Toscana Rosso produced exclusively from Sangiovese grapes sourced from the oldest vineyards (over 70 years old) in Lamole, Vincigliata, Olmo, and Siena. Represents the highest expression of Bibi Graetz's winemaking philosophy, aged 20 months in barriques with 6-8 manual punch-downs daily. Targeted at premium wine collectors and connoisseurs.
• Testamatta Supertuscan wine made from 100% Sangiovese from old vines (35-50 years old) on hillsides at Vincigliata, Olmo, Londa, Lamole, Montefili, and Siena. A combination of tradition and creativity expressing the purity, minerality, and transparency of Sangiovese. Targeted at premium wine enthusiasts.
• Colore Bianco IGT Toscana Bianco from a century-old vineyard (over 80 years old) overlooking the sea at Pietrabona on Isola del Giglio. Made from 100% Ansonica grapes grown in granite sand and rock soils, aged 8 months in new barriques and stainless steel. Targeted at premium white wine collectors.
• Testamatta Bianco White wine from the Serrone vineyard on Isola del Giglio, featuring 120-year-old vines. Born from the knowledge transmitted by old farmers, aged 12 months in barriques. Targeted at premium white wine enthusiasts.
• Casamatta Rosso Entry-level Sangiovese wine reflecting freshness, transparency, and red fruit character. Entirely vinified in stainless steel to preserve its vibrant and playful character from vineyards between Florence and Siena. Targeted at consumers seeking approachable, everyday Tuscan wine.
• Casamatta Bianco The 'little Testamatta Bianco' produced from the youngest vineyards on Isola del Giglio. A blend of 60% Ansonica, 30% Vermentino, and 10% Trebbiano, bringing freshness and salinity with a sea breeze character. Targeted at consumers seeking accessible Giglio Island whites.
• Soffocone di Vincigliata IGT Toscana Rosso named after its vineyard of production in Vincigliata, the only wine with this distinction. From Vincigliata vines (35-40 years old) in galestro-rich soil, aged 12 months in 30-50hl casks plus 6 months in bottle. Targeted at single-vineyard wine enthusiasts.
• Bollamatta Brut Rosé sparkling wine made using the Charmat method with Sangiovese from the best vineyards (50-80 years old). A green-harvested, immediate, and pleasant sparkling wine expressing great terroir and creativity. Targeted at consumers seeking premium Italian sparkling rosé.
• Balocchi di Colore Limited edition wines from select barrels of Colore, numbered releases (N1, N3, N8) representing exceptional single-barrel expressions. Targeted at collectors seeking unique, numbered Colore editions.

Quantifiable outcome

• Decanter awarded Testamatta 2018 a perfect 100 points
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Isole e Olena: Tuscan estate in Chianti Classico, owned by Paolo De Marchi, producing premium Sangiovese wines. Direct peer in artisanal, old-vine Sangiovese production with similar scale and philosophy.
• Marchesi Antinori: Historic Tuscan producer of Tignanello and Solaia, pioneering Supertuscan category. Direct peer competing for the same collector and Ho.Re.Ca. premium Italian wine demand as Bibi Graetz.
• Tua Rita: Small premium Tuscan estate in Suvereto known for Redigaffi (100-point Merlot). Direct peer as a small, high-scoring Tuscan boutique producer with limited production and collector focus.
• Fontodi: Family-owned Chianti Classico producer in Panzano, Tuscany, focused on Sangiovese from old vines in Conca d'Oro. Direct peer in artisanal, terroir-driven Tuscan Sangiovese production.
• Masseto: Single-vineyard premium Tuscan Merlot produced by Frescobaldi. Direct peer in ultra-premium, allocation-driven, single-vineyard Italian wine with exceptional critic scores.
• Tenuta San Guido (Sassicaia): Producer of Sassicaia, the original Supertuscan, from Bolgheri in Tuscany. Closest direct peer in premium Tuscan Sangiovese/Cabernet-based wines with similar allocation-based distribution and collector positioning.
• Castello di Ama: Chianti Classico estate in Tuscany producing high-end Sangiovese-based wines. Comparable as a boutique Tuscan producer competing in the premium Chianti Classico/IGT category.
• Tenuta dell'Ornellaia: Premium Tuscan estate in Bolgheri producing Ornellaia and Masseto. Comparable in premium positioning, critic scores, and collector-driven allocation model.
• Angelo Gaja: Iconic Italian premium wine producer based in Piedmont with Tuscan holdings (Ca'Marcanda). Direct peer as a family-controlled Italian luxury wine brand commanding top critic scores and collector demand.

Broad incumbents

• Marchesi de' Frescobaldi: Large historic Tuscan wine group owning multiple premium estates including Ornellaia, Masseto, and CastelGiocondo. Broader incumbent with greater scale, distribution, and capital than Bibi Graetz.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bibi-graetz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bibi Graetz