Run the World

Name

Run the World

Legal name

World Marathon Majors LLC

Website

https://runtheworldapp.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marathon Sports Events

NAICS

Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

Keywords

• Marathon series
• Marathon ranking system
• Race achievement tracking
• Age group rankings
• Running event platform

Headquarters

HQ city

Giudecca

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel, Others

Revenue model

1. Title Sponsorship (Abbott): Abbott serves as the title sponsor of the World Marathon Majors series, providing financial support and brand association with the global marathon platform.
2. Travel Partner Commission (Marathon Tours & Travel): Official tour operator provides travel packages with guaranteed entry to Major races. Revenue likely generated through commission on bookings and travel packages.
3. Merchandise Store: Official World Marathon Majors merchandise store selling Six Star medals, collectibles, and official race merchandise through Fanatics platform.
4. Partner Sponsorship (TCS, Bank of America, ASICS, BMW): Individual Major marathons have their own title sponsors (e.g., TCS London Marathon, Bank of America Chicago Marathon) that support the overall series ecosystem.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Abbott World Marathon Majors operates a series of seven major world marathons (Tokyo, Boston, London, Sydney, Berlin, Chicago, New York City) and provides a digital platform for runners to track their progress through the Six Star System and compete in the Age Group World Rankings. The organization awards Six Star Medals to runners completing all original Majors, operates the Elite Series for professional competition, and runs the Runner Portal for personal race tracking and entry into race draws.

Product overview

Abbott World Marathon Majors is a platform built around a series of seven major marathons (Tokyo, Boston, London, Sydney, Berlin, Chicago, and New York City). The core offering includes the Six Star System, which tracks runners' progress through the Majors and awards medals upon completion, and the AbbottWMM Age Group World Rankings, the first global age group marathon ranking system. Supporting products include the Runner Portal for personal race tracking, the Elite Series for professional competition, Global Run Club for virtual challenges, Marathon Talk Podcast, MAJORS Magazine, Race Draws for race entries, and Collectibles for official merchandise. The platform is expanding toward a Nine Star Medal for completion of all nine potential Major marathons.

Differentiator

Problem solved

Functional benefit

Brands

• Marathon Talk: Official podcast of Abbott World Marathon Majors, hosted by Martin Yelling and Deena Kastor, bringing news and interviews from the world of running
• Six Star Medal
• Seven Star Medal
• MAJORS Magazine
• Age Group World Rankings

Products and services

• Abbott World Marathon Majors Series A series of seven major marathons: Tokyo, Boston, London, Sydney, Berlin, Chicago, and New York City. Annual competition for elite runners and elite wheelchair athletes competing for the Series Champion title.
• Six Star System Online results hub celebrating every runner on their journey through the Majors. Runners completing all six original Majors are awarded the Six Star medal.
• AbbottWMM Age Group World Rankings The first global age group marathon ranking system, with more than 375 races worldwide supplying results to allow runners to be ranked globally against their peers.
• Runner Portal An online dashboard where runners can view their current results, track their race history, see where they stand in age-group rankings, and enter race draws for Major entries.
• Elite Series Annual competition where the world's greatest runners and wheelchair racers compete for the title of AbbottWMM Series Champion and a share of the prize purse.
• Official Merchandise Store Official merchandise including Six Star medals, badges, collectibles, and commemorative items for runners, operated through the Fanatics platform.

Quantifiable outcome

• Six Star Medal awarded to runners completing all six original Major marathons
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered strategic (candidate), flagship/title, core and minor.

• Sanlam Cape Town Marathonstrategic (candidate)Strategic or Co-development Partner · 1 August 2021First African race to obtain AbbottWMM candidate status (August 2021). Undertaking multi-year assessment process to join the series. Route offers ocean scenery, mountain views, passing Table Mountain and city attractions.
• Abbottflagship/titleGTM or Marketing PartnerAbbott is the title sponsor of the World Marathon Majors series. A global healthcare leader with 114,000 colleagues serving people in more than 160 countries for over 130 years. Provides healthcare technologies spanning diagnostics, medical devices, nutritionals, and branded generic medicines.
• Marathon Tours & TravelcoreGTM or Marketing PartnerOfficial Tour Operator and travel partner. A recognized leader in sports travel industry for runners and supporters with over 45 years of client feedback experience. Provides travel packages with guaranteed entry to top running races worldwide.
• Westin Hotels & ResortsminorGTM or Marketing PartnerGlobal hospitality leader in well-being for more than a decade, operating at more than 230 hotels and resorts in over 40 countries. Part of Marriott International.
• Wanda GroupminorGTM or Marketing PartnerPartner referenced in Age Group World Rankings branding (AbbottWMM Wanda Age Group World Rankings in earlier issues).
• TCS (Tata Consultancy Services)coreGTM or Marketing PartnerTitle sponsor for TCS London Marathon and TCS New York City Marathon. Provides technology and sponsorship support for Major marathons.
• Bank of AmericacoreGTM or Marketing PartnerTitle sponsor for Boston Marathon presented by Bank of America and Bank of America Chicago Marathon.
• BMWcoreGTM or Marketing PartnerTitle sponsor for BMW BERLIN-MARATHON.
• ASICScoreGTM or Marketing PartnerPresenting sponsor for TCS Sydney Marathon presented by ASICS.
• Shanghai Marathonstrategic (candidate)Strategic or Co-development PartnerFirst World Athletics Platinum Label Marathon in China. Over 150,000 registrations annually. Bidding to become Abbott World Marathon Major with multi-year assessment process.
• WahoominorGTM or Marketing PartnerSponsor of Marathon Talk podcast episodes (Wahoo KICKR RUN treadmill promotion with code RUNTALK).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• World Athletics: The global governing body for athletics including road running. Comparable in establishing global competition frameworks, sanctioning elite events, and aggregating international rankings, but operates as a federation rather than a commercial series.
• World Triathlon: International federation governing triathlon including the World Triathlon Championship Series. Structurally analogous to AWMM's federation-style model for elite competition combined with mass participation rankings.

Emerging players

• Strava: Leading digital platform for runners and cyclists with deep training data, social features, and subscriber base. Overlaps AWMM's digital platform functionality but owns daily training engagement rather than episodic race results.

Direct peers

• IRONMAN (World Triathlon Corporation): Operates the IRONMAN triathlon series, the most directly comparable mass-participation endurance sports franchise globally. Both organizations run tiered achievement systems (Six Star / IRONMAN All-World Athlete), global ranking platforms, and multi-event championship structures with similar sponsorship-driven economics.
• Parkrun: Organizes free, weekly mass-participation 5K events globally with strong digital community engagement and results tracking. Comparable community-led, free-to-runner model, though at the 5K level rather than marathon scale.
• A.S.O. (Amaury Sport Organisation): Organizes the Tour de France, Dakar Rally, and other major global sports events. Highly comparable as a commercial organizer of tiered mass-participation and elite championship events with deep title-sponsor relationships.
• Chicago Event Management (Bank of America Chicago Marathon): Operates one of the seven AWMM Major marathons independently. Comparable as a large-scale marathon event organizer with major title sponsorship, though scoped to a single race versus the seven-Major platform.

Others

• Marathon Tours & Travel: Official tour operator partner for AWMM with 45+ years of experience in marathon race-entry travel packages. Closely economically coupled to AWMM as a primary distribution partner for race tourism.
• Fanatics: Operates the official AWMM merchandise store. Comparable as a global sports merchandising platform partner serving similar fan-monetization economics across multiple major sports properties.

Regional players

• USA Track & Field: US national governing body for distance running including the US Marathon Championships. Operates results, rankings, and elite competition frameworks analogous to AWMM but with US-only geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wmmajors
• Instagraminstagram.com/wmmajors
• TikToktiktok.com/@wmmajors
• Xx.com/RunTheWorldApp
• LinkedInlinkedin.com/company/run-the-world-app

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Run the World