USA Track & Field
USA Track & Field is the US National Governing Body for track and field, cross country, road running, and race walking, serving 130,000+ members, 3,000+ clubs, and sanctioning 8,000+ events annually through membership, broadcasting, and corporate sponsorship revenue.
- Company typePrivate
- Founded1878
- HeadquartersIndianapolis, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What USA Track & Field does
USA Track & Field (USATF) is the National Governing Body (NGB) for track and field, long distance running, cross country, and race walking in the United States, recognized by the United States Olympic & Paralympic Committee (USOPC) and aligned with World Athletics. The organization was established in 1979 as The Athletics Congress/USA following the Amateur Sports Act and was rebranded to USA Track & Field in 1992; its roots trace to the Amateur Athletic Union founded in 1878. Headquartered in Indianapolis with a staff of 51-100, USATF serves more than 130,000 individual members, over 3,000 clubs, and 56 regional associations, and sanctions approximately 8,000 events annually across the country.
USATF's core products are organized around three platforms: (1) USATF Connect, a Sport80-powered membership management system that handles registration, certification tracking, and coach registries; (2) USATF.TV, a direct-to-consumer streaming platform for live and archived event coverage; and (3) a tiered coaching education program spanning Developmental Coach through Level 3 with specialty courses (Marathon Specialist, Cross Country Specialist, Podium Coaches Camp) accredited by the National Council for Accreditation of Coaching Education (NCACE). The organization also operates a course certification system, an event sanctioning and insurance program covering 7,500+ youth events, and a fantasy/pick'em engagement game. A long-term broadcasting partnership with NBC Sports (announced 2016) anchors event distribution.
Revenue is generated through five primary streams: individual and club membership fees (Youth $35, Adult $65, VIP $200, Officials $240/4-year, plus club memberships), event sanctioning fees with associated insurance premiums, broadcasting rights (NBC Sports), tiered corporate sponsorships (flagship partners Nike and Toyota; core partners Hershey, KT Tape, Saatva, NCSA, Prevagen, Xfinity, Gatorade, UCS, Orlando Health), and coaching education course fees. Marketing is event-driven, centered on national championships, the USATF Tour, Junior Olympics, the Journey to Gold Zone podcast, and a multi-platform social media presence. In 2017 USATF reported a record annual budget of more than $35 million.
USA Track & Field firmographics
Firmographics- Name
- USA Track & Field
- Legal name
- USA Track & Field, Inc.
- Website
- https://usatf.org
- Company type
- Private
- Founded year
- 1878
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- USA Track & Field is the US National Governing Body for track and field, cross country, road running, and race walking, serving 130,000+ members, 3,000+ clubs, and sanctioning 8,000+ events annually through membership, broadcasting, and corporate sponsorship revenue.
- Ownership category
- akta.pro rank
USA Track & Field industry classification
Industry- Product category
- National Sports Governing Body
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (7112), Sports and Recreation Instruction (61162), Other Spectator Sports (711219)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
- akta.pro primary industry
- International Sport Federations (IFs) (MPAKAFAB)
- akta.pro secondary industries
- Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)
Keywords
Where USA Track & Field is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
USA Track & Field business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Annual membership fees from individual members (youth, adult, VIP, officials) and club/organization memberships across 56 associations. Membership provides competitive eligibility, insurance benefits, and access to USATF programs.
- Event Sanctions and Broadcasting Rights: Revenue from sanctioning 8,000+ events annually and long-term broadcasting partnership with NBC Sports. NBC is the primary broadcaster for USATF events.
- Corporate Sponsorship: National sponsors at partner, supplier, and licensee levels including Nike (official sponsor), Toyota, Hershey, KT Tape, Saatva, Prevagen, Xfinity, Gatorade, and Orlando Health. Sponsors receive broadcasting exposure and marketing integration.
- Coaching Education Programs: Revenue from coaching education courses including Developmental Coach, Level 1, Level 2, Level 3, and specialty programs. Fees vary by program with separate costs for CEU courses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Youth Individual Membership for athletes and fans 18 years and younger |
| Subscription | Annual | Adult Individual Membership for athletes, coaches, officials, club admins, event directors, volunteers, parents, fans, and supporters |
| Subscription | Annual | VIP Membership combining all adult benefits with elite extras including welcome gift, 50% off USATF.TV+, early ticket alerts, and Team USATF store early access |
| Subscription | Multi-year contract | Officials Membership for certified USATF Officials (4-year rate) |
| Subscription | Annual | Club/Organization Membership for competitive teams and non-competitive organizations |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
USA Track & Field product offering
Product offeringCore offering
USA Track & Field is the U.S. National Governing Body for track and field, cross country, road running, and race walking. It sanctions more than 8,000 events annually, manages membership for 130,000+ athletes and 3,000+ clubs across 56 associations, selects and fields Team USA for international competition, and runs a multi-tier coaching education and certification system. Revenue is generated through membership fees, event sanctioning and insurance, corporate sponsorships (including NBC Sports broadcasting rights), and coaching education course fees.
Product overview
USA Track & Field operates as a National Governing Body offering a portfolio of products and services centered around competitive track and field sports. The core offerings include membership management via USATF Connect (powered by Sport80), live event streaming through USATF.tv, and a comprehensive coaching education pathway spanning from entry-level Developmental Coach certification through Level 3 elite coaching credentials, supplemented by specialty courses (Marathon Specialist, Cross Country Specialist, Podium Coaches Camp). Additional services include event sanctioning and insurance for over 8,000 annual events, youth/adult/VIP/officials/club membership tiers, and a fantasy prediction game. The coaching education system is NCACE-accredited and utilizes a blended format combining self-paced online modules with live interactive sessions.
Differentiator
Problem solved
Functional benefit
Products and services
- USATF Membership Programs Tiered membership structure including Youth ($35), Adult ($65), VIP ($200), Officials ($240/4-year), and Club/Organization memberships providing competition eligibility, group accident insurance at 7,500+ sanctioned events, coaching education access, SafeSport compliance, and partner discounts.
- USATF.tv Streaming Platform USATF's official streaming platform for broadcasting live and recorded track and field events, including national championships and USATF Tour events, plus exclusive athlete content and behind-the-scenes programming. VIP members receive 50% off USATF.TV+ subscription.
- USATF Connect Membership Platform Membership management platform powered by Sport80 that provides member registration, certification tracking, coach registry, athlete biographies, event information, results, and membership details.
- Event Sanctioning and Insurance USATF sanctions over 8,000 events annually and provides general liability insurance coverage to sanctioned events, member clubs, and member athletes, along with course certification services for race accuracy.
- USATF Level 1 Coaching Program A 22-hour blended learning foundational coaching education program accredited by NCACE, covering all track and field events for coaches at junior, high school, and club levels.
- USATF Level 2 Coaching Program An advanced, in-depth coaching education program in a singular event discipline with blended format combining online learning and intensive in-person sessions.
- USATF Level 3 Coaching Program The highest level of USATF Coaching Education, a year-long process combining instruction from elite sport scientists and coaches with a capstone project.
- USATF Marathon Specialist Course A 12-hour blended learning course covering marathon history, training science, nutrition, race day preparation, and mental strategies for coaches at all levels.
- USATF Cross Country Specialist Course A 10-hour blended learning course adapted from Dr. Joe Vigil's philosophies, covering cross country terrain, physiology, and team dynamics.
- USATF Podium Coaches Camp A four-day intensive in-person premier specialty course for elite coaches held at High Performance Training Centers, focusing on medal-level athlete development.
- USATF Developmental Coach Program A 5-6 hour self-paced online introductory coaching course for new coaches, volunteers, and parents focusing on positive coaching and athlete development.
- USATF Fantasy/Pick'em Interactive fantasy sports game allowing users to make predictions on track and field competitions to drive fan engagement.
Quantifiable outcome
- More than $35 million annual budget (2017 record)
- +3 more outcomes
Companies that use USA Track & Field
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
USA Track & Field technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
USA Track & Field partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered flagship, core and minor.
- NikeflagshipOfficial Sponsor of USATF. Nike provides official uniforms and apparel for Team USATF athletes and serves as a key marketing partner for the organization.
- ToyotaflagshipOfficial Sponsor of USATF. Toyota sponsors USATF Outdoor and Para National Championships as indicated in event announcements.
- HersheycoreOfficial Sponsor providing chocolate and confectionery products for USATF events and athlete nutrition.
- KT TapecoreOfficial Sponsor and Supplier. Provides pain relief and support products for sore muscles, tendons, and joints. USATF members receive 10% off MSRP, VIP members receive 20% off.
- SaatvacoreOfficial Sponsor of USATF providing mattress and sleep products for athlete recovery.
- NCSA (Next College Student Athlete)coreOfficial Sponsor providing recruiting services. USATF members receive 5% discount upon enrollment for recruiting services.
- PrevagencoreOfficial Sponsor of USATF providing brain health supplement products.
- XfinitycoreOfficial Sponsor and Technology Partner of USATF providing telecommunications and connectivity services.
- GatoradecoreOfficial Supplier of sports drinks and hydration products for USATF events and athlete nutrition.
- UCS (UCSpirit)coreOfficial Supplier of spirit wear and apparel products for USATF events.
- Sport80coreOfficial Technology Partner providing the USATF Connect membership management platform. Sport80 powers membership registration, certification tracking, and coach registry.
- Orlando HealthcoreOfficial Medical Network Partner of USATF providing healthcare services for athletes and event medical support.
- NBC SportsflagshipLong-term broadcasting partnership with NBC Sports ensuring consistent coverage on the world's premier Olympic-sport network. In 2016, USATF announced this partnership to secure broadcasting consistency.
- United States Olympic & Paralympic Committee (USOPC)flagshipUSOPC provides oversight and recognition of USATF as the National Governing Body for track and field. USATF shares athlete information with USOPC for administrative purposes.
- United States Anti-Doping Agency (USADA)flagshipUSADA handles anti-doping enforcement for USATF athletes. USATF shares athlete profile information with USADA for drug testing and compliance.
- World AthleticsflagshipInternational governing body for track and field. USATF shares athlete information with World Athletics for international competition administration and team selection.
- National Center for Safety Initiatives (NCSI)coreNCSI provides background screening services for USATF members including coaches, officials, volunteers, and staff. Screens for criminal convictions, sex offender registrations, and pending cases.
- National Council for Accreditation of Coaching Education (NCACE)coreNCACE provides accreditation for USATF's Level 1 Coaching Education Program, ensuring quality standards for coach certification.
- Atlanta Track ClubminorLocal organizing partner for USATF Half Marathon Championships. Committed to compensating runners affected by 2026 course misdirection incident.
Scale indicators8 records
Expansion highlights1 record
USA Track & Field competitors and assessment
Company assessmentDirect peers
- USA Swimming: US national governing body for competitive swimming in the US. Structurally and operationally identical to USATF: non-profit NGB, NBC Sports broadcast partner, tiered membership model, sanctioned events, and Olympic-focused athlete development programs. Directly comparable for benchmarking revenue, sponsorship, and digital platform strategy.
- USA Gymnastics: US national governing body for gymnastics, operating under USOPC recognition with a similar membership, sanctioning, and event-driven revenue model. Comparable in scale and structure despite recent governance challenges, making it a useful peer for assessing NGB operational and reputational risk.
- USA Basketball: US national governing body for basketball with analogous NGB structure, Nike sponsorship, NBC/ESPN broadcast relationships, and Olympic-driven revenue cycles. Comparable scale of membership and sanctioning footprint across youth and amateur basketball.
- U.S. Soccer Federation: US national governing body for soccer, comparable to USATF in non-profit NGB structure, federation membership model, and reliance on men's/women's national team visibility. Useful benchmark for senior team economics, broadcast rights valuation, and youth pathway development.
- USA Hockey: US national governing body for ice hockey, structurally aligned with USATF as a non-profit NGB with membership fees, sanctioned events, and a tiered certification system for coaches and officials. Comparable revenue model centered on NBC broadcast partnership and youth tournament operations.
- USA Volleyball: US national governing body for volleyball with similar membership-based, event-sanctioning, and athlete-development model. Comparable headcount and operational footprint, providing useful benchmarking for sponsor diversification and coaching education revenue.
- USA Wrestling: US national governing body for wrestling operating under the USOPC umbrella with similar NGB structure, sanctioned event portfolio, and Olympic-cycle revenue concentration. Directly comparable for member-tier economics and grassroots development infrastructure.
Broad incumbents
- World Athletics: The international federation that governs track and field globally. While not a direct competitor, World Athletics sets the rules, eligibility, and commercial frameworks USATF operates within, and increasingly centralizes broadcasting and athlete compensation. Key counterparty for benchmarking governance and revenue trends in the sport.
Emerging players
- Running USA: US trade association for the running industry, member organization of USATF. Provides market research, industry data, and event promotion services to road race directors and brands. Adjacent peer that shares USATF's running event ecosystem but operates as an industry association rather than governing body.
- Road Runners Club of America: National association of running clubs in the US, member organization of USATF. Provides grassroots running club support, event promotion, and youth programming. Operates in a comparable grassroots/community space to USATF's 3,000+ club network but as a member-driven association rather than a governing body.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights7 records
Customer concentration
USA Track & Field social profiles
Digital presenceUSA Track & Field financial estimates
Financial estimateRevenue estimate
Valuation estimate
USA Track & Field leadership team
Management profileNumber of profiles
Profiles3 records
USA Track & Field funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
USA Track & Field M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about USA Track & Field
What does USA Track & Field do?
USA Track & Field is the U.S. National Governing Body for track and field, cross country, road running, and race walking. It sanctions more than 8,000 events annually, manages membership for 130,000+ athletes and 3,000+ clubs across 56 associations, selects and fields Team USA for international competition, and runs a multi-tier coaching education and certification system. Revenue is generated through membership fees, event sanctioning and insurance, corporate sponsorships (including NBC Sports broadcasting rights), and coaching education course fees.
Is USA Track & Field a public or private company?
USA Track & Field is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was USA Track & Field founded?
USA Track & Field was founded in 1878. It employs 51 to 100 people.
Where is USA Track & Field based?
USA Track & Field is headquartered in Indianapolis, United States, in the North America region.
How does USA Track & Field make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are event Sanctions and Broadcasting Rights, corporate Sponsorship and coaching Education Programs.
Who are USA Track & Field's main competitors?
Direct peers on record are USA Swimming, USA Gymnastics, USA Basketball, U.S. Soccer Federation, USA Hockey, USA Volleyball and USA Wrestling. World Athletics is listed as a broad incumbent. Emerging players are Running USA and Road Runners Club of America.
Does USA Track & Field have an API?
No public API is recorded for USA Track & Field.
What industry is USA Track & Field in?
USA Track & Field's product category is National Sports Governing Body. Its primary akta.pro industry code is MPAKAFAB, International Sport Federations (IFs), with a secondary code of MPAKACAD, Amateur Sport Governing Bodies & Federations (National/Regional). Its NAICS code is 711211 and its SIC code is 7997.