İndeks Medya

What İndeks Medya does

İndeks Medya is a Turkish full-service radio advertising agency, privately held and family-owned since its founding in 1982 by Mustafa Kamer, headquartered in the Levent business district of Istanbul. The company operates as an intermediary between advertising agencies and the Turkish radio market, providing media planning, media buying, campaign tracking, and reporting services to ad agencies on behalf of their end-client brands. Its core offering spans brand strategy work, brief analysis, target audience identification (age, gender, voice, education level), appropriate radio station selection, budget determination, and campaign execution with frequency management across daily, weekly, and monthly intervals. Campaign verification is conducted using Kantar daily broadcast monitoring data, and the firm produces broadcast reports, spot sequencing reports, competitor analysis reports, and monthly general reports for clients. The company also offers Special Projects & Sponsorships beyond standard spot buying to drive incremental visibility for brands on radio.

The firm maintains a formal partnership ecosystem of more than 40 Turkish radio stations, including major national broadcasters such as Alem FM, Best FM, CNN Türk Radyo, Power FM, Super FM, Virgin Radio Turkey, Kral FM, Metro FM, Number One, and Slow Türk, which provides near-comprehensive national radio inventory access through a single intermediary relationship. It serves both international media agency brands operating in Turkey (Carat Turkey, Mindshare Turkey, Vizeum Turkey) and local Turkish agencies (Access Media, Medya Ofisi, and ~11 additional names visible on the homepage), positioning itself explicitly as independent, non-affiliated, and transparent in its media buying practices.

İndeks Medya generates revenue on a commission/fee basis from radio advertising transactions, with a relationship-based B2B sales motion targeting advertising agency clients in the Turkish market. The company supplements this with monthly content marketing through the İndeks Blog, which publishes radio sector analysis covering sector usage, advertiser analysis by sector, total advertising duration by radio groups, sponsorship usage, and station occupancy rates (DT/ODT). Pricing is quote-based and tailored to client needs; no pricing, revenue, or ARR figures are publicly disclosed. There is no proprietary technology platform, no API, no mobile application, and no AI/ML capability described in the available data.

Name

İndeks Medya

Legal name

İndeks Medya

Website

https://indeksmedya.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

İndeks Medya is a Turkish family-owned radio advertising agency, founded in 1982, providing media planning, buying, and campaign tracking services to advertising agencies across Turkey via partnerships with 40+ radio stations.

Ownership category

akta.pro rank

Product category

Radio Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

Keywords

• Radio advertising agency
• Media planning services
• Media buying services
• Campaign tracking reporting
• Advertising agency services

Headquarters

HQ city

Besiktas

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Advertising Services: The company generates revenue through providing radio advertising planning and buying services to advertising agencies. They act as an intermediary between ad agencies and radio stations, offering campaign management, tracking, and reporting services. Revenue appears to be commission or fee-based from radio advertising transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

İndeks Medya is a Turkish radio advertising agency that provides radio advertising planning, media buying, campaign tracking, and reporting services. The company operates as an intermediary between advertisers/agencies and radio stations, handling end-to-end radio campaign execution and performance measurement.

Product overview

İndeks Medya operates as a full-service radio advertising agency established in 1982, providing media support services to advertising agencies. The company's core offering is its Radio Advertising Agency Services, complemented by Media Planning & Buying, Campaign Tracking & Research, and Special Projects & Sponsorships. The company also maintains informational resources including the İndeks Blog with monthly radio sector analysis reports and a Radio Frequency List for the Turkish market. Operating as a family-owned, fully independent company for 30 years, İndeks Medya positions itself as a contemporary, reliable, and transparent radio advertising agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Advertising Planning
• Radio Media Buying
• Campaign Tracking and Reporting

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Açık RadyocoreOthersPartner radio station providing broadcast inventory for advertising campaigns.
• Alem FMcoreOthersPartner radio station providing broadcast inventory for advertising campaigns.
• Best FMcoreOthersPartner radio station providing broadcast inventory for advertising campaigns.
• Power FMcoreOthersPartner radio station providing broadcast inventory for advertising campaigns.
• Super FMcoreOthersPartner radio station providing broadcast inventory for advertising campaigns.
• Kral FMcoreOthersPartner radio station providing broadcast inventory for advertising campaigns.
• Metro FMcoreOthersPartner radio station providing broadcast inventory for advertising campaigns.
• CNN Türk RadyocoreOthersPartner radio station providing broadcast inventory for advertising campaigns.
• Virgin Radio TurkeycoreOthersPartner radio station providing broadcast inventory for advertising campaigns.
• Slow TürkcoreOthersPartner radio station providing broadcast inventory for advertising campaigns.
• Number OnecoreOthersPartner radio station providing broadcast inventory for advertising campaigns.
• Joy FM / Joy TürkcoreOthersPartner radio station providing broadcast inventory for advertising campaigns.
• KantarcoreTechnology or IntegrationData provider for daily broadcast monitoring data used for campaign tracking and verification.
• Carat TurkeyminorChannel Partner/ Reseller/ DistributorInternational media agency operating in Turkey as a client of İndeks Medya for radio advertising services.
• Mindshare TurkeyminorChannel Partner/ Reseller/ DistributorInternational media agency operating in Turkey as a client of İndeks Medya for radio advertising services.
• Vizeum TurkeyminorChannel Partner/ Reseller/ DistributorMedia agency operating in Turkey as a client of İndeks Medya for radio advertising services.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• GroupM Turkey: GroupM is WPP's media investment group operating in Turkey, the parent ecosystem of Mindshare and other agency brands. It is comparable to İndeks Medya as a major Turkish media-buying incumbent but operates a much wider multi-channel and multi-agency portfolio versus İndeks Medya's radio-only specialist focus.
• Publicis Groupe Turkey: Publicis Groupe operates media networks (Zenith, Starcom, etc.) in Turkey, providing media planning and buying services across channels. Comparable as a broad Turkish advertising holding group with overlapping media-buying services, though much wider in scope than İndeks Medya's radio focus.
• Dentsu Turkey: Dentsu is a global advertising holding company operating in Turkey with full-service media and creative capabilities (parent of Carat and formerly Vizeum). It is comparable as a broad Turkish market incumbent offering overlapping media-buying capabilities, but at vastly greater scale and channel breadth than İndeks Medya.

Direct peers

• Mindshare Turkey: Mindshare is a global media agency (WPP/GroupM) operating in Turkey. Like Carat, Mindshare Turkey is both a peer competitor in Turkish media buying and a listed İndeks Medya customer, with directly overlapping business models around multi-channel media planning and buying.
• Cereyan Medya: Cereyan is a Turkish media agency listed among İndeks Medya's references. It operates in the same Turkish media-planning and buying horizontal segment, serving advertising agencies and brands, making it a closely comparable local peer in the Turkish ad market.
• Eksen Medya: Eksen Medya is a Turkish media agency referenced on İndeks Medya's site. As a domestic Turkish media-planning and buying peer serving similar agency clients, it competes in the same horizontal advertising-services market segment as İndeks Medya.
• Vizeum Turkey (Dentsu): Vizeum was an Aegis/Dentsu global media agency and operated in Turkey; similar to Carat/Mindshare, it competes in media planning and buying while also being a customer of İndeks Medya for specialist radio execution in the Turkish market.
• Carat Turkey: Carat is a global media agency (Dentsu network) operating in Turkey that handles media planning and buying across channels including radio. Carat Turkey is both a comparable competitor in Turkish media buying and a customer of İndeks Medya for specialist radio execution, making it a directly comparable media-buying peer.
• Medya Ofisi: Medya Ofisi is a Turkish media agency providing media planning and buying services, listed as a customer of İndeks Medya for radio execution. It is a directly comparable Turkish media-buying competitor at the same horizontal level in the Turkish ad market.
• Optimist Medya: Optimist Medya is a Turkish media agency listed in İndeks Medya's reference section. Operating as a domestic Turkish media-buying peer at similar scale, it competes for advertising-agency clients and media-buying mandates in the Turkish market alongside İndeks Medya.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/indeksreklam
• Facebookfacebook.com/indeksmedia
• LinkedInlinkedin.com/company/indeks-medya

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about İndeks Medya