What Weischer.Cinema Austria does

Weischer.Cinema Austria GmbH is the leading cinema advertising marketer in Austria and the Austrian subsidiary of the international Weischer.Cinema group, headquartered at Rockhgasse 6, Vienna. The company brokers national and regional cinema screen time on behalf of Austrian advertisers and their media agencies, complemented by in-house spot production (four tiers: CINEPICTURE still image at €350, CINEPICTURE PLUS with voice-over at €770, 2D-animated CINEMATION at €1,270, and custom CINEMOVIE shoots) and a Below The Line offering covering sampling, digital signage, and cinema-event activations. Distribution is direct and regionally segmented across Austrian federal states, with a Head of Sales (Yvonne Weber) overseeing four regional consultants, and a Managing Director (Michael Kindermann, CEO) who has led the business since founding predecessor Cinecom in 1997.

The technology stack centers on a Programmatic Cinema product launched as a world premiere and bookable through Active Agent DSP, paired with an AI-driven audience prediction tool that fuses box office data, Member Card data from over 350,000 registered cinema visitors, and the proprietary cine.ma study (an annual GfK-partnered Austrian cinema audience survey of 8,000 people running since 2011). Revenue is generated on a transactional basis — runtime-based bookings for classic campaigns and contact-based billing (pay per ticket sold) for target-group and programmatic campaigns — with supporting revenue from spot production and market research services. Customers span national brands, regional and local advertisers, international luxury brands, media agencies and planners, and nonprofit social campaigns (notably a long-running UNDP relationship dating to 2018). DACH-wide campaigns can be booked through group offices in Zurich, Hamburg, Cologne, and Munich.

Name

Weischer.Cinema Austria

Legal name

Weischer.Cinema Austria GmbH

Website

https://weischer-cinema.at

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Weischer.Cinema Austria is the leading cinema advertising marketer in Austria, selling national, regional, and programmatic cinema ad placements, in-house spot production, and audience research to brands, agencies, and media buyers across the country.

Ownership category

akta.pro rank

Product category

Cinema Advertising Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Cinema Media Planning & Buying (MPAAABAJ)

akta.pro secondary industries

Cinema Media Buying (BPAFABAG), Cinema Advertising & On-screen Media Networks (MPADAKAO), Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Cinema advertising
• Programmatic cinema
• Spot production
• Media research
• Brand safety

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Cinema Advertising Sales (Classic & Programmatic): Revenue is generated from selling cinema screen time to advertisers across Austrian cinemas. Booking options include runtime-based (flat fee for specific days) and contact-based (billed per ticket sold, target group specific). Programmatic Cinema uses guaranteed deals billed per sold cinema ticket. Services cover national and regional campaigns, with additional revenue from spot production and market research services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Weischer.Cinema Austria markets and sells cinema advertising inventory across Austrian cinemas on behalf of brands, agencies, and local advertisers, offering Classic Cinema Advertising (national/regional), Programmatic Cinema (bookable through Active Agent DSP with contact-based billing), Below The Line off-screen measures, market research (cine.ma), and four tiers of in-house spot production. The firm combines national sales reach with audience-level precision targeting through AI-driven forecasting built on 350,000+ Member Card users and the cine.ma research platform.

Product overview

Weischer.Cinema Austria operates as Austria's leading cinema advertising marketer offering a comprehensive portfolio of advertising services and production products. The core offering spans national and regional cinema advertising (Nationale Kinowerbung, Regionale Kinowerbung) with programmatic capabilities (Programmatic Cinema), supplemented by off-screen promotional services (Below The Line). The company provides complete spot production through four tiers: CINEPICTURE (€350 still image), CINEPICTURE PLUS (€770 with sound), CINEMATION (€1,270 2D animation), and CINEMOVIE (custom film production). Supporting services include market research (cine.ma study, cine.matrix tool), technical spot delivery, and film release information. All services are coordinated through unique booking and planning tools with extensive control systems for campaign optimization.

Differentiator

Problem solved

Functional benefit

Brands

• cine.ma: Austrian media category study for cinema advertising conducted in cooperation with GfK, surveying 8,000 people annually on cinema attendance and perception.
• Programmatic Cinema
• cine.matrix

Products and services

• Nationale Kinowerbung (Classic Cinema Advertising) National cinema advertising with 100% contact guarantee, offering runtime-based booking (flat-fee, fixed end-date) and contact-based booking (Movie Channel for film environment selection, Target Channel for target-group-based delivery with precise billing) to brands and agencies running nationwide Austrian campaigns.
• Regionale Kinowerbung (Local Cinema Advertising) Regional cinema advertising for companies targeting specific Austrian cities or regions; individual auditoriums can be booked, spots run before every regular performance, with daily booking options and target-group-oriented strategies for SMBs and regional advertisers.
• Programmatic Cinema Fully automated, dynamic programmatic cinema advertising using real-time data from over 350,000 registered cinema visitors; bookable via Active Agent DSP with guaranteed deals, regional targeting, and contact-based billing where clients only pay for tickets sold against the booked target group.
• Below The Line Off-screen promotional measures in the cinema environment, including sampling, product demonstrations, cinema tickets as Call2Action advertising, product sample distribution, digital signage (info screens), and exclusive cinema events for advertisers seeking creative on-premise campaigns.
• Marktforschung (Market Research) Cinema market research built on the cine.ma study (8,000 respondents/year in cooperation with GfK) and connected to Austrian cinema box office systems, providing visitor numbers, audience structure, and media consumption data for campaign optimization.
• CINEPICTURE Still-image (unvoiced) cinema spot production priced at €350 per regional spot, including consultation, concept, data preparation, archive images, graphic creation, encoding and cinema-quality editing. Minimum spot length 10 seconds, production time 1–2 weeks.
• CINEPICTURE PLUS Still-image cinema spot with voice-over and music priced at €770 per regional spot, including subject and voice-over conception, graphic creation, sound studio voice recording, music selected from a 400,000-track archive, encoding and cinema-quality editing. Production time 2–3 weeks.
• CINEMATION 2D animated and voiced cinema spot priced at €1,270 per regional spot, with high-impact animation and soundtrack. Minimum spot length 15 seconds, production time approximately 3 weeks.
• CINEMOVIE Full commercial film shoot production (price on request), including personal consultation, concept creation, filming by camera team, post-production with logo animation, voice recording, and sound studio dubbing. Production time approximately 6 weeks; price depends on location, actors and other factors.
• Spotanlieferung (Spot Delivery) Technical spot-delivery service with specifications for TIFF sequences (1920×1080 or 1998×1080), 8/16-bit color depth, RGB color space, 24 fps, and 5.1 or stereo audio (48 kHz PCM wav), with data submission via WeTransfer for processing and cinema broadcast preparation.
• cine.ma Austria's only comprehensive cinema study, conducted in cooperation with GfK, surveying 8,000 people annually on cinema attendance, perception and demographics, and providing data for campaign planning and reach analysis.
• cine.matrix Data tool providing reach-gain analysis when cinema is included in the moving-image mix, helping planners quantify the incremental reach value of cinema advertising in media planning.

Quantifiable outcome

• 95% of cinema advertising seconds are visually fixed by audiences (vs. 55% for TV, 24% for online video)
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SAWA (Screen Advertising World Association)coreOthersWeischer.Cinema Austria is a member of SAWA, the global industry association for screen advertising. This membership positions the company within the international screen advertising ecosystem and provides industry standards, networking, and best practice sharing.
• ÖWR (Österreichischer Werberat)coreOthersWeischer.Cinema Austria is a board member of the Austrian Advertising Council (ÖWR), the self-regulatory body for advertising standards in Austria. The company participates in setting and enforcing industry ethical guidelines.
• IAA (International Advertising Association)minorOthersMember of IAA (International Advertising Association), supporting international standards and practices in advertising.
• FMPminorOthersMember of FMP, an industry body related to cinema and film advertising.
• FOCUS Media ResearchcoreOthersCooperation with FOCUS Media Research, a market research partner providing additional data and analytical capabilities to support Weischer.Cinema Austria's research and campaign planning services.
• GfK (Gesellschaft für Konsumforschung)coreStrategic or Co-development PartnerLong-standing partnership with GfK for the cine.ma Austrian cinema study, an ongoing survey of 8,000 persons per year on cinema attendance and media perception, conducted since 2011. GfK provides methodological expertise and data collection for this proprietary research platform.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Others

• GroupM: World's largest media investment group (WPP) buying cinema, TV, digital and OOH on behalf of advertisers. Functions as a buyer-channel for Weischer.Cinema Austria's Programmatic Cinema inventory via Active Agent DSP, and as an ecosystem participant shaping agency-side adoption of programmatic cinema.

Broad incumbents

• Clear Channel Outdoor: Global out-of-home advertising company operating billboards, transit and place-based media. Competes for the same advertiser attention budgets as cinema advertising but at a much broader scale across formats and geographies.
• Ströer: Major German/DACH out-of-home and digital-out-of-home media operator with strong programmatic capabilities. Competes for DACH advertiser budgets and could absorb cinema spend into cross-channel OOH/DOOH planning if cinema budgets decline.
• JCDecaux: Global leader in out-of-home advertising including street furniture, billboards and airport media. Not a cinema specialist but a broader incumbent competing for the same advertiser budgets with a digital programmatic stack that overlaps with cinema's Programmatic offering.

Direct peers

• Digital Cinema Media (DCM): UK cinema advertising sales house representing the major exhibitors and selling cinema ad inventory to brands and agencies. Comparable function as national cinema advertising marketer with programmatic and research capabilities.
• Carlton Screen Advertising: Ireland-focused cinema advertising sales house representing Irish cinema chains. Same business model (selling cinema ad inventory nationally) on a smaller European market, with regional advertiser focus comparable to Weischer.Cinema Austria's regional offering.
• Screenvision Media: US cinema advertising sales and media company offering on-screen, lobby and programmatic cinema ad inventory to national and regional advertisers. Closest US analog to Weischer.Cinema Austria's role as intermediary between cinemas and advertisers.
• National CineMedia (NCM): Largest cinema advertising network in the US, selling on-screen and lobby advertising and operating its own programmatic capabilities (NCM 360). Same fundamental business of monetizing cinema inventory for advertisers across a national footprint.
• Weischer.Cinema (Germany): German parent/group sibling running the same cinema advertising marketing model in Germany, with Programmatic Cinema technology and cine.ma-style research that originated there. Direct strategic and operational peer; Austria is a sister entity within the same DACH network.
• Weischer.Cinema Switzerland: Swiss group sibling offering cinema advertising sales, programmatic cinema and research services in Switzerland under the same Weischer.Cinema brand and tech stack. Closely comparable business model and product portfolio, operating in a neighboring DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Weischer.Cinema
• LinkedInlinkedin.com/company/weischer-cinema-austria-gmbh
• Instagraminstagram.com/weischer.cinema_austria

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weischer.Cinema Austria