Imagine Leisure

What Imagine Leisure does

Imagine Leisure — operating under the legal/trade name Leisure Link — is a Den Haag-based, Netherlands-focused consulting and project management firm specializing in leisure industry development. Founded in 2018, the company serves three core customer verticals: governments and Destination Management Organizations (municipalities, provinces, and tourism boards); property owners and developers incorporating leisure into real estate projects; and leisure facility operators (museums, attractions, theaters, zoos, trampoline parks). Its portfolio spans more than 25 named Dutch public- and private-sector clients, including Gemeente Den Haag, Studio 100, Jumpsquare Group, Libema, Ouwehands Dierenpark, Vekoma, and Zaanse Schans.

The firm operates as a network organization rather than a traditional consultancy, assembling custom-built project teams per engagement to avoid the overhead of a large fixed-cost structure. Its offerings are organized around three service lines — Strategy and Insights (visitor research, competitor analysis, market exploration, strategic planning), New or Improved Leisure (business development, facility expansion, performance improvement), and Visitor Connections (visitor engagement, marketing effectiveness) — plus a productized diagnostic called Museum Scan that delivers 100 actionable recommendations for museum operators. Pricing is project-based and not publicly disclosed, with revenue derived from professional services engagements rather than software or platform licensing. There is no proprietary technology platform; delivery is human-led.

The go-to-market is sales-led and relationship-driven, anchored by founder/project leader Carolien Nederlof, whose personal network across Dutch municipalities and leisure operators is the primary business-development channel. Supporting channels include a content-driven website, LinkedIn presence (corporate and personal), and earned media coverage of project announcements. The company is privately held and bootstrapped, with no disclosed external funding, parent company, or subsidiaries. The firmographic rebrand to "Imagine Leisure" — referencing theme parks, museums, and retailtainment concepts for regions and real estate developers — signals a broadened positioning beyond pure consulting, though operational evidence of that expanded remit is not yet visible in the project portfolio.

Name

Imagine Leisure

Legal name

Leisure Link

Website

https://imagineleisure.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Imagine Leisure (trading as Leisure Link) is a Den Haag-based Dutch consulting firm that provides visitor research, business development, and project management services to municipalities, DMOs, real estate developers, and leisure operators across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Consulting Services: Project-based consulting and full project management services for leisure development. Services include visitor research, strategic planning, business development, and visitor engagement solutions delivered through custom-built project teams.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Imagine Leisure, operating under its legal entity Leisure Link, provides leisure development consulting and project management services to Dutch governments, DMOs, real estate developers, and leisure facility operators. The firm operates as a network organization with custom-built project teams, delivering end-to-end solutions from visitor research and strategic planning through facility enhancement and visitor engagement rather than acting as a traditional pure advisory consultancy.

Product overview

Leisure Link is a project management and consulting firm for the leisure industry, operating as a network organization with custom-built project teams rather than a traditional product company. The company offers three core service lines: Strategy and Insights (including visitor research and the Museum Scan tool), New or Improved Leisure (business development and facility enhancement), and Visitor Connections (engagement and marketing). The firm specializes in connecting leisure ambitions to concrete results across museums, attractions, theaters, and destinations, serving government clients, DMOs, property developers, and leisure facility operators.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Museum Scan delivers 100 actionable recommendations with practical implementation guidance

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• AEA Consulting: Global consultancy advising arts, culture, and leisure organizations on strategy, planning, and program development, comparable in the strategy and visitor-experience dimensions, though at much larger scale and broader scope.
• Hettema Group: Global experience design and attraction development firm, comparable for the design, concept, and visitor-experience elements of Imagine Leisure's attraction development work, though at significantly larger scale.
• MCI Group: Large international association and event management firm with leisure and tourism advisory capabilities, comparable as a broader incumbent competing for visitor-economy and destination mandates.

Direct peers

• Baker Richards: Specialist consultancy supporting leisure and cultural attractions with feasibility, business planning, and audience development, directly comparable in methodology and target clients to Imagine Leisure's visitor-research and strategy services.
• Forrec: International theme park, attraction, and resort design consultancy, comparable in the attraction-development and master-planning work Imagine Leisure performs for developers and operators.
• Leisure Expert Group: European leisure consultancy offering feasibility, concept development, and operational advisory for attractions, museums, and destinations, directly overlapping with Imagine Leisure's service lines.
• TEAM Leisure: Netherlands-based leisure consultancy providing strategy, business development, and project support to municipalities, DMOs, and leisure operators, overlapping directly with Imagine Leisure's positioning.
• BDC Group: Dutch consulting firm specializing in leisure, recreation, and tourism development for public and private sector clients, directly comparable in geography, service mix, and customer base.

Regional players

• Jora Entertainment: Netherlands-based leisure and entertainment developer/operator, comparable as a Dutch player in the leisure development space, though focused on operating concepts rather than consulting.
• Proleisure: Spanish leisure and tourism consultancy providing planning, market research, and business development services to public and private clients, comparable in service mix but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leisurelink-nl
• Xx.com/imagineleisure

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Leisure