Shakori Hills Grassroots Festival of Music and Dance

Name

Shakori Hills Grassroots Festival of Music and Dance

Legal name

Shakori Hills GrassRoots Festival of Music & Dance

Website

https://shakorihillsgrassroots.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Live Music Festivals

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), All Other Amusement and Recreation Industries (713990), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industry

Community Environmental & Sustainability Events (Earth Day, Clean-Up Festivals) (MPAGAEAO)

Keywords

• Live music festival
• Community music events
• Cultural arts programming
• Family camping festival
• Nonprofit event organization

Headquarters

HQ city

Pittsboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: General admission tickets sold for festival access, with tiered pricing based on timing of purchase and day vs. weekend passes.
2. Camping Passes: On-site camping options including tent, vehicle, and RV camping sold as add-on purchases to general admission tickets.
3. Vendor Fees: Food vendors, craft vendors, advocacy groups, healing arts practitioners, and wellness vendors pay application fees to participate.
4. Parking: Vehicle parking passes sold at $15/day or $30 for the weekend. Carpoolers with 4+ occupants park free.
5. Donations: As a 501(c)(3) nonprofit organization, the festival accepts tax-deductible donations to support operations and community programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Shakori Hills GrassRoots Festival of Music & Dance produces a bi-annual, family-friendly camping world music festival held each spring and fall at the Shakori Hills Community Arts Center in Pittsboro, North Carolina. The core sellable offering is general admission festival access, complemented by on-site camping (tent, vehicle, RV), food and craft vendor spaces, and a multidisciplinary programming slate spanning live music, dance and music workshops, healing arts, kids and teen activities, and sustainability education. Operations are run by a 501(c)(3) nonprofit collaboration and supported by nearly 500 volunteers per event.

Product overview

The Shakori Hills GrassRoots Festival of Music & Dance is a twice-yearly (Spring and Fall) family-friendly camping world music festival operated as a collaboration between the Shakori Hills Community Arts Center (501(c)(3) nonprofit) and the GrassRoots Festival Organization. The core product is General Admission festival tickets providing access to multiple music stages featuring live performances across diverse genres. The offering functions as a platform with modular add-ons including Tent Camping, Vehicle/RV Camping, and Family/Quiet Camping areas; Food Vendor and Craft Vendor spaces; and experiential programming areas such as Dance Workshops, Music Workshops, Kids Activities & Family Cabaret, The Outpost teen space, Healing Arts, Wellness Way, and the Peace & Sustainability Pavilion. The festival also operates a Volunteer Program where participants earn 4-day passes through service hours.

Differentiator

Problem solved

Functional benefit

Products and services

• General Admission Festival Tickets Core festival entry tickets providing access to all music stages, workshops, dance areas, kids activities, and festival grounds for the event duration; sold directly to individual consumers and families through the festival website.
• On-Site Camping Passes (Tent, Vehicle, RV) Add-on camping accommodations for festival attendees bringing tents, vehicles, or RVs to the festival grounds, valid for all four days of the festival.
• Vehicle Parking Pass Day or weekend vehicle parking on-site at the festival grounds; free for carpoolers with 4 or more occupants.
• Early Set-Up Pass Pre-festival early arrival add-on for campers, allowing them to set up in advance of the official festival start.
• Food Vendor Spaces On-site food vending opportunities for local and regional food vendors who pay application fees to operate at the festival; spaces are booked through the Eventeny vendor application platform.
• Craft Vendor Spaces On-site craft vending opportunities for local and international craft vendors who pay application fees to sell handmade goods and artisan products at the festival.
• Live Music Performances Multi-stage live music festival programming featuring regional and national artists across diverse genres, available to festival attendees as part of general admission.
• Volunteer Program (Service-for-Pass) Volunteer service program in which participants exchange 12 hours of festival service (or 14 hours pre/post festival) for a 4-day festival pass.

Quantifiable outcome

• 42 festivals produced with community volunteer support
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Shakori Hills Community Arts CentercoreStrategic or Co-development PartnerA 501(c)(3) not-for-profit organization that owns and operates the festival grounds. The GrassRoots Festival of Music & Dance is a collaboration between the Shakori Hills Community Arts Center and the GrassRoots Festival Organization.
• GrassRoots Festival OrganizationcoreStrategic or Co-development PartnerA 501(c)(3) not-for-profit organization also responsible for the Finger Lakes GrassRoots Festival in Ithaca, NY. Partners with Shakori Hills Community Arts Center to produce the bi-annual Shakori Hills festival.
• Foothills BrewingminorOthersFestival sponsor providing brewing services/products for the event
• Tito's VodkaminorOthersFestival sponsor providing vodka products for on-site alcohol sales
• Barefoot PressminorOthersFestival sponsor - local press/media partner
• Blue Ridge OutdoorsminorOthersFestival sponsor - outdoor lifestyle media partner
• Panacea KombuchaminorOthersFestival sponsor providing kombucha products
• Celestial WellnessminorOthersFestival sponsor - wellness products vendor
• Indy WeeklyminorOthersFestival sponsor - alternative weekly newspaper
• Yes WeeklyminorOthersFestival sponsor - alternative weekly newspaper

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• FloydFest: Family-friendly camping music festival in Floyd, Virginia featuring Americana, folk, bluegrass, and world music with similar volunteer-driven community ethos and multi-stage programming. Directly comparable in genre mix, family positioning, and venue-anchored format.
• WinterWonderGrass: Family-friendly bluegrass and Americana music festival series with camping and sustainability programming. Comparable in genre focus, mountain/regional setting, and community-oriented volunteer-influenced vibe.
• MerleFest: North Carolina-based folk and Americana music festival in Wilkesboro, also a 501(c)(3) with a multi-stage format closely aligned to Shakori Hills' genre mix and family-friendly positioning. Comparable scale, timing (April), and Southeast US regional draw.
• Bristol Rhythm & Roots Festival: Family-friendly camping music festival in Bristol, Tennessee-Virginia featuring Americana, roots, and Appalachian music. Directly comparable in regional Southeast focus, camping + music format, and multi-genre roots programming.
• ROMP Festival: Annual bluegrass and roots music festival in Owensboro, Kentucky with camping, family programming, and sustainability focus. Closely comparable in genre mix, family-friendly positioning, and regional Southeast/Midwest audience.
• Finger Lakes GrassRoots Festival: Sister festival operated by the same GrassRoots Festival Organization 501(c)(3) that co-produces Shakori Hills. Operates an identical volunteer-driven, family-friendly camping music festival model in Trumansburg, NY, with directly comparable programming, pricing tiers, and operational playbook.

Others

• Appalachian Sustainable Development (DELTA Farm Tour): Regional nonprofit in Southwest Virginia running sustainability-focused community events. Relevant adjacency through the Peace & Sustainability Pavilion programming and shared nonprofit agricultural/sustainability mission in the Southeast.

Broad incumbents

• Bonnaroo Music & Arts Festival: Large-scale multi-stage camping music festival in Manchester, Tennessee. Overlaps in camping-festival format and family-friendly expansion but operates at materially larger scale, broader genre mix, and more commercial orientation.
• Telluride Bluegrass Festival: Iconic bluegrass and Americana camping festival in Telluride, Colorado. Comparable in genre focus, family-friendly camping format, and festival community culture, but operates at substantially higher scale and price point.
• MusicFestNW: Portland-based multi-genre music festival. Compares on multi-stage festival format and indie/community music focus, though operates at larger scale and without camping-centric positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shakorihills
• Facebookfacebook.com/ShakoriHillsGrassRoots
• LinkedInlinkedin.com/company/shakori-hills-grassroots-festival-of-music-and-dance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shakori Hills Grassroots Festival of Music and Dance