Celestial Wellness

What Celestial Wellness does

Celestial Wellness is a privately held, North Carolina-based hemp and wellness e-commerce operator founded in 2018 and headquartered at 732 Trade Street NW, Winston-Salem. The company sells a catalog of 177+ products spanning six cannabinoid types (CBD, CBG, CBN, Delta-8 THC, Delta-9 THC, and THCV) across multiple delivery formats including gummies, tinctures, topicals, flower, concentrates, capsules, beverages, and pet products. It operates four in-house brands — Celestial Wellness, Tapestry Herb Co., The Potent Goat, and Sporeganix — alongside a curated marketplace of 15+ third-party partner and client brands such as Wyld, Grateful Meds, Moonwater, East Fork Cultivars, RAW, and Loyal Oils.

The business runs primarily as a direct-to-consumer e-commerce storefront on BigCommerce, supplemented by a wholesale distribution arm (The Plug Distribution) serving retail and business resellers, with USPS fulfillment (Standard, Priority, Priority Express) and free shipping on orders over $100 from in-house brands. Pricing is unit-based with tiered volume discounts (Buy 2 save 10%, Buy 3 save 15%, Buy 4+ save 20% on select 15ct gummies), and SKUs range from roughly $2.49 (RAW cones) to $180 (1oz THCA flower jars). Compliance is supported by Certificate of Analysis (COA) availability, and the company ships to all US states except 19 with restrictions (including CA, NY, TX, CO, WA). Marketing is digital-first, relying on Facebook, Instagram, an email newsletter, an educational blog, and SEO.

Revenue is generated through one-time direct product sales and wholesale transaction fees. The company targets three primary customer segments: adult wellness consumers seeking cannabinoid-based relaxation/sleep/focus products, pet owners purchasing CBD for animals, and wholesale/retail buyers sourcing inventory. Celestial Wellness is led by co-founder Justin Roberts and operates with 11-50 employees. No external funding rounds, M&A activity, or public ownership stakes are disclosed.

Name

Celestial Wellness

Legal name

Celestial Wellness

Website

https://celestialwellness.shop

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Celestial Wellness is a privately held, North Carolina-based hemp wellness e-commerce operator selling 177+ CBD, Delta-8/9, CBG, CBN, and THCV products under four in-house brands and 15+ curated partner brands to adult wellness consumers, pet owners, and wholesale buyers.

Ownership category

akta.pro rank

Product category

Hemp-Derived Cannabinoid Wellness Products

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Health and Personal Care Retailers (456), Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)

Keywords

• Hemp-derived wellness products
• Cannabinoid gummies and edibles
• CBD tinctures and topicals
• Delta-8 and Delta-9 THC products
• Hemp flower and concentrates

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from selling hemp-derived products including gummies, tinctures, topicals, flower, concentrates, and edibles directly to consumers through their e-commerce platform. Products range from budget-friendly items to premium offerings.
2. Wholesale Distribution: Wholesale sales through The Plug Distribution for retail partners and resellers seeking to stock Celestial Wellness and partner brand products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Celestial Wellness manufactures and sells hemp-derived cannabinoid wellness products through its own e-commerce store and wholesale channels, operating as a multi-brand retailer under its Celestial Retail DBA. Its own in-house brands cover gummies, tinctures, topicals, flower, pre-rolls, concentrates, vapes, beverages, capsules, and pet CBD products across six cannabinoid types (CBD, CBG, CBN, Delta-8, Delta-9, THCV), alongside curated third-party brands. Third-party lab Certificates of Analysis are published for transparency.

Product overview

Celestial Wellness is a North Carolina-based wellness company operating a multi-brand e-commerce platform specializing in premium hemp-derived products. The company offers an in-house Celestial Wellness brand alongside curated partner and client brands. Product portfolio spans cannabinoid-based offerings organized by type: By Cannabinoid (CBD, CBG, CBN, Delta-8 THC, Delta-9 THC, THCV); Smoke products (cartridges, concentrates, flower, pre-rolls, vapes); Edibles (gummies in multiple varieties, capsules, powders, sweets); Drinks (tinctures, seltzers, beverages, mushroom liquids); Topicals (lotions, roll-ons, salves); and Pet products (CBD oils and treats). The platform features over 177 products across 6 in-house and partner brands including Tapestry Herb Co., King Canna, The Potent Goat, Sporeganix, Modern Herb Co., and Grateful Meds, creating a comprehensive marketplace for hemp and wellness products.

Differentiator

Problem solved

Functional benefit

Brands

• Tapestry Herb Co. In-house brand producing gummies, pre-rolls, THCA flower products
• King Canna
• The Potent Goat
• Sporeganix
• Crowntown Cannabis

Products and services

• Celestial Wellness brand (in-house) In-house hemp-derived product brand offering gummies, tinctures, topicals, and flower formulated with multiple cannabinoid blends; sold directly to adult wellness consumers.
• Tapestry Herb Co. brand Brand line featuring THCA flower products (pre-rolls, infused blunts) and gummies in Sativa, Indica, and Hybrid classifications; sold to adult consumers through Celestial Wellness.
• King Canna brand Brand offering THCA flower, Delta-9 gummies, concentrates, and peanut butter cup edibles in multiple potencies and strain types, sold through Celestial Wellness.
• The Potent Goat brand Brand line featuring THCA live resin concentrates and Delta-8/Delta-9 gummies in various strengths including 3000mg extreme formulations, sold via Celestial Wellness.
• Sporeganix brand Brand offering 100% organic mushroom powder products (Lion's Mane, Cordyceps, Chaga, Reishi, Turkey Tail, Tremella, Shiitake) for focus, energy, immunity, and anti-aging, distributed by Celestial Wellness.
• Suzie's Pet Treats brand Brand offering CBD pet products — treats, soft chews, bones, crunchin' chicken chips, horse nibbles, and salves — for dogs, cats, and horses, sold through Celestial Wellness.
• Wyld CBD/CBN gummies CBD gummies with Elderberry flavor combining CBD and CBN in 20ct and 40ct configurations for sleep and wellness, distributed via Celestial Wellness.
• Modern Herb Co. brand Brand offering Delta-9 live resin and live rosin gummies, vape cartridges, disposables, caramels, and taffy in various strain formulations, sold through Celestial Wellness.
• Grateful Meds brand Brand offering functional mushroom canna gummies combining CBD and THC with mushroom blends (Chagit, Four Mushroom, Immunity, Brain) for targeted wellness benefits.
• Moonwater THC soda brand Brand offering THC soda beverages in 10mg, 30mg, and 60mg dosages, in flavors including Riptide and Darkside, distributed by Celestial Wellness.
• Loyal Oils brand Brand offering Delta-9 live resin canned mocktails and coconano-infused beverages in various dosages and sugar-free options, distributed via Celestial Wellness.
• Green Goddess brand Brand offering Nano Delta-9 beverages in 20mg Full Flavor formulations with flavors including Cherry Limeade, Blueberry Lemonade, Dragon Fruit, Pineapple, and Strawberry Coconut.
• Myaderm brand Brand offering advanced therapy relief cream, foot fast-acting relief cream, and ultimate calming cream in various potencies for topical wellness.
• Steding & Sons Mercantile / 1836 Kratom Brand offering 1836 Kratom products including powdered leaf and jumbo capsules in various quantities, distributed via Celestial Wellness.
• Day Tripper brand Brand offering mushroom gummies and artisan chocolate bars for functional wellness benefits, distributed via Celestial Wellness.
• East Fork Cultivars brand Brand offering organic CBD products including Peak dark chocolate bars, sublingual oils, and organic beverage enhancers, distributed via Celestial Wellness.
• SNCE Labs brand Brand offering Clear Serene and Green Serene sublingual oils and soft gel capsules in various potencies for wellness support.
• RAW cones and rolling accessories Distribution of RAW cones in multiple sizes including 1¼ and King Size configurations for smoke-shop accessories.
• Revelry brand Brand offering hemp-certified THCA prerolls in 7-pack configurations and custom smell-proof storage bags, distributed via Celestial Wellness.
• Stereo Flower brand Brand offering hemp-infused sparkling tea beverages combining THC and CBD in various ratios, distributed via Celestial Wellness.
• WinCup brand Brand offering cannabis-infused beverages in 10mg THC configurations, distributed via Celestial Wellness.
• Wholesale distribution via The Plug Distribution Wholesale distribution service enabling retail stores and distributors to purchase Celestial Wellness and partner brand products for in-store resale, complementing the D2C storefront.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• The Plug DistributioncoreChannel Partner/ Reseller/ DistributorWholesale distribution partner for Celestial Wellness, enabling retail and business customers to access their products for resale purposes.
• King CannaminorChannel Partner/ Reseller/ DistributorPartner brand featured on Celestial Wellness platform, offering THCA flower and related cannabis products.
• Tapestry Herb Co.coreChannel Partner/ Reseller/ DistributorIn-house brand partner offering gummies, pre-rolls, THCA flower, and related products crafted with premium ingredients.
• The Potent GoatcoreChannel Partner/ Reseller/ DistributorIn-house brand featuring Delta-8, Delta-9, and THCA products including gummies and concentrates.
• SporeganixminorChannel Partner/ Reseller/ DistributorPartner brand specializing in 100% pure organic mushroom powders for focus, immunity, and overall wellness.
• Suzie's Pet TreatsminorChannel Partner/ Reseller/ DistributorPartner brand offering CBD treats and products specifically formulated for dogs, cats, and horses.
• Steding & Sons MercantileminorChannel Partner/ Reseller/ DistributorPartner brand offering 1836 Kratom products including capsules and powdered leaf.
• Modern Herb Co.minorChannel Partner/ Reseller/ DistributorPartner brand featuring Delta-9 Live Resin products including gummies, caramels, vapes, and concentrates.
• WyldminorChannel Partner/ Reseller/ DistributorPartner brand offering CBD gummies with CBN formulations for various wellness needs.
• Grateful MedsminorChannel Partner/ Reseller/ DistributorPartner brand specializing in functional mushroom canna gummies combining CBD, THC, and mushroom extracts.
• RAWminorChannel Partner/ Reseller/ DistributorPartner brand offering smoking accessories including cones and rolling papers.
• Zig ZagminorChannel Partner/ Reseller/ DistributorPartner brand offering smoking accessories including wraps and rolling papers.
• MoonwaterminorChannel Partner/ Reseller/ DistributorPartner brand offering THC-infused sodas and beverages.
• Loyal OilsminorChannel Partner/ Reseller/ DistributorPartner brand offering Delta-9 Live Resin canned mocktails and infused beverages.
• East Fork CultivarsminorChannel Partner/ Reseller/ DistributorPartner brand offering organic CBD products including chocolate bars and sublingual oils.
• MyadermminorChannel Partner/ Reseller/ DistributorPartner brand specializing in topical relief creams for various wellness needs.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CBDistillery: CBDistillery is a vertically integrated hemp-DTC brand selling CBD and adjacent cannabinoid tinctures, gummies, topicals, and pet products online. Same hemp-wellness DTC channel and overlapping SKU mix (tinctures, gummies, topicals, pet) make it directly comparable.
• 3Chi: 3Chi is a hemp-DTC leader specializing in Delta-8, Delta-9, THCA, and other minor-cannabinoid products sold directly to consumers and through wholesale. Overlapping product categories, customer base (adult wellness and cannabinoid consumers), and multi-channel model make it a highly direct comparable to Celestial Wellness.
• Extract Labs: Extract Labs is a hemp-DTC brand producing and selling CBD and minor-cannabinoid tinctures, gummies, topicals, and pet products with published COAs. Overlapping product range and emphasis on lab-tested transparency make it a direct comparable.
• Kushy Punch: Kushy Punch is a cannabis-derivative edible and concentrate brand distributed through dispensaries and DTC where legal. Comparable on edible and concentrate SKUs and on multi-channel consumer/wholesale distribution, even if some of its footprint is regulated retail rather than hemp.
• Charlotte's Web: Charlotte's Web is a publicly recognized hemp-CBD wellness brand with a broad DTC catalog of tinctures, gummies, topicals, and pet products. Comparable as a hemp-wellness DTC retailer with broad cannabinoid SKUs and consumer education focus.
• Lazarus Naturals: Lazarus Naturals is a hemp-DTC brand selling CBD tinctures, topicals, gummies, and pet products direct to consumer with an emphasis on transparency and lab testing. Overlaps on hemp-wellness product mix, COA-driven transparency, and DTC-first distribution.
• cbdMD: cbdMD is a publicly listed CBD/hemp wellness brand distributing tinctures, gummies, topicals, sleep and pet products through DTC and wholesale. Comparable category mix (CBD wellness, pet, topicals) and multi-channel strategy similar to Celestial Wellness.
• CBD American Shaman: CBD American Shaman is a national hemp-CBD retailer selling tinctures, gummies, topicals, and pet products via DTC and franchise/wholesale. Comparable as a hemp-wellness multi-channel retailer combining e-commerce and physical/wholesale distribution.
• Botany Farms: Botany Farms is a craft hemp-DTC brand selling CBD/CBG flower, prerolls, and small-batch wellness products direct to consumer. Overlaps on flower, prerolls, and wellness positioning in the hemp-DTC channel.
• Plain Jane: Plain Jane is a hemp-DTC brand focused on CBD flower, prerolls, and smoking accessories. Comparable on hemp flower, prerolls, accessory categories and similar adult-consumer DTC positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/celestialwellnessco
• Instagraminstagram.com/celestial_nc/?hl=en
• LinkedInlinkedin.com/company/celestial-hemp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celestial Wellness