MICA

What MICA does

MICA Cabinets de services financiers is a privately held, third-generation Quebec family-owned financial services firm headquartered in Quebec City with a regional office in Montreal. Founded in 1986 by Denis Savard and led today by President Gino-Sébastien Savard (also President of the Chambre de la sécurité financière), Executive Vice President Martin Savard, and Vice President of Technology Marc Gingras, the firm operates as a B2B2C platform that recruits, vets, and supports a network of 375+ independent financial advisors serving 68,000+ Quebec individuals and families, with $12.5B in assets under management and $188M in active insurance premiums.

The firm distributes a comprehensive product shelf through two licensed entities — MICA Services financiers Inc. (insurance distribution) and MICA Capital Inc. (mutual fund and exempt market dealer) — encompassing life, critical illness, disability, long-term care, mortgage, travel, group, and buy-sell insurance, alongside mutual funds, exempt market securities, private wealth management, and the full suite of Canadian registered plans (RRSP, RRIF, TFSA, FHSA, RDSP, RESP, IPP, VRSP, LIRA, LIF, GIC). Product distribution is enabled by 60+ insurer, 40+ fund company, 4 bank, and 10+ exempt market partnerships, plus affiliated sub-brands including MICA Signature (HNW/family office), TRÉMA Conseils (corporate financial planning and tax), MICA Financement (leasing brokerage), and referral partners (Planiprêt, Escapade Assurance voyage).

MICA operates a proprietary digital platform ecosystem — Portail MICA (100% digital client/advisor portal), Extranet MICA (advisor resource portal), and W.connect/Winfund (investment operations) — integrated with the Kronos gateway for automated insurance and investment transactions. The firm is a member of CIPF and achieved OCRI membership in 2026. Revenue is generated exclusively through commissions, trailers, and referral fees paid by product manufacturers and partners to MICA-affiliated advisors; clients do not pay upfront advisory fees, with the exception of customized MICA Signature wealth management arrangements for HNW clients. Marketing is driven by SEO-optimized educational content on the micasf.com domain, supporting a direct-to-consumer funnel that matches inbound requests to advisors across Quebec.

Name

MICA

Legal name

MICA Cabinets de services financiers désigne MICA Capital Inc. & MICA Services financiers Inc., Cabinets de services financiers

Website

https://micasf.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

MICA Cabinets de services financiers is a privately held, family-owned Quebec financial services firm that supports a network of 375+ independent advisors distributing insurance, mutual funds, and registered plans from 60+ insurer and 40+ fund company partners to 68,000+ Quebec individuals and families, with $12.5B AUM and dedicated HNW services via MICA Signature.

Ownership category

akta.pro rank

Product category

Independent Financial Advisory Services

NAICS

Miscellaneous Intermediation (523910)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Independent Broker-Dealer / Registered Representative Networks (FSAEACAG)

Keywords

• Independent financial advisory
• Personal insurance brokerage
• Mutual fund distribution
• Wealth management services
• Group retirement planning

Headquarters

HQ city

Clarke City

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance commission revenue: MICA advisors sell life insurance, health insurance, critical illness insurance, disability insurance, and other personal insurance products through 60+ partner insurers, earning commission on premiums placed. The network also has agreements with 4 banks and 6 private market companies.
2. Investment and savings products revenue: MICA Capital Inc. acts as a broker in collective savings (fonds communs de placement/mutual funds) and the exempt market, offering products through 40+ fund companies. Advisors earn commissions and trailers on investment products sold to clients, including REER, CELI, FERR, REEE, and other registered accounts.
3. Referral fees: MICA earns referral fees through several partnerships including mortgage brokerage referrals (Planiprêt Agence Hypothécaire), travel insurance referrals (Escapade Assurance voyage), funeral pre-arrangement referrals, and other partner referral arrangements. MICA Signature, MICA Financement, and TRÉMA Conseils are affiliated services that may generate referral and service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels6 records

Core offering

MICA operates an independent financial advisory network across Quebec, distributing personal insurance and savings/investment products from 60+ insurers, 4 banks, 10+ exempt-market firms and 40+ fund companies through its 375+ affiliated advisors. Its advisor-facing digital ecosystem (Portail MICA, Extranet, W.connect, Kronos integration) supports client management, transaction processing, compliance and back-office operations.

Product overview

MICA Cabinets de services financiers operates as a unified financial services platform comprising two licensed entities — MICA Services financiers Inc. and MICA Capital Inc. (a mutual fund and exempt market dealer) — offering a comprehensive range of insurance and investment products and services through a network of over 375 independent advisors across Quebec. The product portfolio spans two main categories: (1) Insurance of persons products including life insurance (temporary and permanent), critical illness, disability, long-term care, mortgage and credit balance insurance, travel insurance, group insurance, children's insurance, buy-sell insurance, and prepaid funeral arrangements, distributed through over 14 insurance company partners; and (2) Savings and investment products including mutual funds, exempt market products, private wealth management, securities, registered plans (RRSP, RRIF, TFSA, FHSA, RDSP, RESP), individual pension plans, voluntary retirement plans, locked-in accounts, GICs, and chequing accounts, distributed through multiple fund company partners. The platform is complemented by MICA Signature, a dedicated wealth management and family office sub-brand for high-net-worth clients, as well as internal digital tools (Portail MICA, Extranet MICA, W.connect) and affiliated services including TRÉMA Conseils (tax planning) and MICA Financement (leasing).

Differentiator

Problem solved

Functional benefit

Brands

• MICA Signature: Wealth management and family office services for high-net-worth individuals and families in Quebec, offering comprehensive financial planning, private wealth management, and intergenerational wealth transfer services
• TRÉMA Conseils
• MICA Financement
• MICA RH
• MICA-STUDIO
• AutoSimplicité (Auto-géré-Simplicité)
• MICA Responsable

Products and services

• Personal Insurance Products (Assurance de personnes) Offers life insurance (temporary and permanent/universal), critical illness insurance, disability insurance, mortgage insurance, credit/loan balance insurance, buy-sell (rachat de parts) insurance for shareholders, children's insurance, long-term care insurance, accident and sickness insurance, group insurance and retirement plans (referral), travel insurance (referral to Escapade Assurance voyage), and prepaid funeral arrangements (referral). Designed for Quebec individuals, families and business owners seeking independent insurance advice.
• Savings and Investment Products (Épargne et investissement) Provides mutual funds, exempt-market securities (including flow-through shares and limited-partnership units), private wealth management referrals, securities (stocks and bonds), registered savings vehicles (RRSP/REER, RRIF/FERR, TFSA/CELI, FHSA/CELIAPP, RDSP/REEI, RESP/REEE, individual pension plans/RRI, voluntary retirement savings plans/RVER), locked-in retirement accounts (LIRA/CRI, LIF/FRV), GICs (CPG), chequing accounts and non-registered open accounts. Distributed for Quebec retail and HNW clients through independent MICA advisors.
• MICA Signature — Wealth Management and Family Office Comprehensive wealth management and family-office service for affluent Quebec families covering financial planning, private wealth management, tax and estate planning, family cohesion coaching, philanthropy advisory, intergenerational wealth transfer and business succession. Delivered via specially trained MICA advisors on customized fee arrangements.
• TRÉMA Conseils — Integrated Corporate Financial Planning Integrated personal and corporate financial planning service exclusive to entrepreneurs and incorporated businesses, with specialized tax advisory for financial security advisors. Accessed exclusively through MICA advisors and their incorporated business clients.
• MICA Financement — Lease Financing Brokerage Lease financing brokerage offering customized financing solutions for businesses and self-employed professionals, referred through MICA advisors.

Quantifiable outcome

• $12.5 billion in assets under management across 68,000+ savers
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

28 partnerships are on record, tiered core and minor.

• TRÉMA ConseilscoreStrategic or Co-development PartnerTRÉMA provides integrated personal and corporate financial planning services. Exclusive to entrepreneurs and incorporated businesses. Offers specialized tax advisory services for financial security advisors. MICA Cabinets de services financiers is a partner of TRÉMA Conseils.
• MICA FinancementcoreStrategic or Co-development PartnerMICA Financement is a capital/equipment leasing brokerage service offering personalized financing solutions for businesses and self-employed professionals. MICA Cabinets de services financiers is a partner of MICA Financement.
• MICA SignaturecoreStrategic or Co-development PartnerMICA Signature offers wealth management services to high net worth clients, providing comprehensive family office-type services including estate planning, philanthropy, family cohesion coaching, and investment management. MICA Cabinets de services financiers is a partner of MICA Signature.
• MICA RHcoreStrategic or Co-development PartnerMICA RH is a niche human resources and talent management service offered exclusively to MICA cabinets and advisors, supporting their internal HR needs.
• MICA-STUDIOminorStrategic or Co-development PartnerMICA-STUDIO is the satellite communications department for MICA advisors, providing specialized custom web tools and graphic design services.
• Autogéré-SimplicitéminorStrategic or Co-development PartnerSelf-managed Simplicité accounts offer a simplified, consolidated solution with a single statement and single access point for tax slips. Distributed through MICA advisors.
• Planiprêt Agence HypothécaireminorChannel Partner/ Reseller/ DistributorMICA Capital Inc. and Planiprêt Agence Hypothécaire have a referral agreement allowing MICA advisors to refer clients with mortgage financing needs. Mortgage brokers are regulated by OACIQ and must hold the CHA designation.
• Escapade Assurance voyageminorChannel Partner/ Reseller/ DistributorMICA does not distribute travel insurance directly. Advisors refer clients to Escapade Assurance voyage, which provides coverage including long-stay/Snowbird policies requiring specialized medical underwriting. Contact: 1 855 434-6422.
• Manulife (Manuvie)coreTechnology or IntegrationOne of the 13+ life and health insurance partners available through MICA advisors. Provides individual life insurance, health insurance, critical illness, and group benefits products.
• Sun LifecoreTechnology or IntegrationMajor insurance and wealth management partner. Offers life insurance, health insurance, critical illness, and investment products through MICA advisors.
• Empire LifecoreTechnology or IntegrationInsurance partner offering individual life insurance and wealth management products through MICA advisors.
• iA Financial GroupcoreTechnology or IntegrationInsurance and wealth management partner providing individual and group insurance, savings, and investment products through MICA advisors.
• BenevacoreTechnology or IntegrationInsurance partner formed from the merger of SSQ and La Capitale, offering individual and group insurance products through MICA advisors.
• Canada Life (Canada-Vie)coreTechnology or IntegrationMajor insurance and wealth management company offering individual life insurance, health insurance, critical illness, and group benefits through MICA advisors.
• Fidelity InvestmentscoreTechnology or IntegrationMutual fund partner offering a wide range of investment funds through MICA Capital Inc. for advisor distribution.
• Mackenzie InvestmentscoreTechnology or IntegrationMutual fund partner offering investment fund products distributed through MICA Capital Inc. advisors.
• CI InvestmentscoreTechnology or IntegrationMutual fund partner providing investment fund products distributed through MICA advisors.
• EdgePoint Wealth ManagementcoreTechnology or IntegrationMutual fund partner offering investment products distributed through MICA advisors.
• Dynamic Funds (Fonds Dynamique)coreTechnology or IntegrationMutual fund partner providing investment fund products distributed through MICA advisors.
• InvescocoreTechnology or IntegrationInvestment management partner offering fund products distributed through MICA advisors.
• AGFcoreTechnology or IntegrationMutual fund partner offering investment fund products distributed through MICA advisors.
• RBC (Royal Bank of Canada)coreTechnology or IntegrationBanking partner (one of 4 banks in the MICA network) and investment products partner offering banking, investment, and wealth management products.
• BMO (Bank of Montreal)coreTechnology or IntegrationBanking partner (one of 4 banks in the MICA network) offering banking and investment products through MICA advisors.
• National Bank (Banque Nationale)coreTechnology or IntegrationBanking partner (one of 4 banks in the MICA network) and investment products partner offering banking and wealth management solutions.
• TD SecuritiescoreTechnology or IntegrationBanking and investment partner (one of 4 banks in the MICA network) offering banking and investment products through MICA advisors.
• Association pour l'investissement responsable (AIR)coreStrategic or Co-development PartnerMICA was the first independent firm to become a member of the Association for Investment Responsibility (AIR), demonstrating commitment to responsible investing principles.
• Canadian Investor Protection Fund (CIPF) / Fonds canadien de protection des investisseurs (FCPI)coreStrategic or Co-development PartnerMICA Capital Inc. is a member of the CIPF. The CIPF is an independent organization that provides limited protection to clients of member dealers in the event of dealer insolvency. This is a regulatory membership required for securities dealers operating in Canada.
• OCRA / Organisme canadien de réglementation des investissements (OCRI)coreStrategic or Co-development PartnerMICA achieved official membership in OCRA (Organisme canadien de réglementation des investissements) in 2026. OCRA is the Canadian investment industry self-regulatory organization that regulates investment dealers and trading activity in Canada's debt and equity markets.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wealthsimple: Canadian digital wealth management and investing platform — emerging direct-to-consumer competitor that pressures the lower end of MICA's addressable market.

Broad incumbents

• Richardson Wealth: Canadian independent wealth management firm serving advisors and high-net-worth clients — broader incumbent offering competing platform services to independent financial advisors.
• Sun Life Financial: Major Canadian life insurer and wealth manager — broader incumbent that supplies MICA's product shelf while also competing for end-client relationships in Quebec.
• Manulife Securities: Canadian retail and independent advisor brokerage subsidiary of Manulife — broader incumbent offering competing product shelf and infrastructure to independent advisors.
• IA Private Wealth (iA Financial Group): Canadian independent wealth management dealer owned by iA Financial Group offering advisors product shelf and back-office support — broader incumbent with similar independent-advisor distribution model.
• Raymond James Ltd. (Canada): Canadian arm of Raymond James Financial, a full-service brokerage and independent advisor network — broader incumbent with comparable independent advisor and wealth management services.
• Desjardins (Caisse réseau): Quebec-headquartered cooperative financial group with broad retail insurance and investment distribution — broader incumbent and key competitor in MICA's home market.

Direct peers

• Aligned Capital Partners: Canadian independent dealer and advisor platform providing product access, compliance, and technology to independent financial advisors across Canada — closely matches MICA's independent dealer positioning.
• Worldsource Wealth Management: Canadian independent financial advisor network and mutual fund dealer supporting independent advisors with product shelf, compliance, and back-office services — directly comparable B2B2C platform model to MICA.
• Quadrus Investment Services: Canada-wide mutual fund dealer affiliated with London Life/Great-West Lifeco that serves independent advisors and their clients — comparable independent dealer distribution model to MICA Capital Inc.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mica---cabinets-de-services-financiers
• Facebookfacebook.com/micacabinetsdeservicesfinanciers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MICA