What Lennartz does

LENNARTZ GmbH Medizinprodukte is a Hamburg-based medical technology distribution and services company serving healthcare facilities primarily in Northern Germany. Founded in 1952 and operating as a privately held German GmbH with 11-50 employees, the company positions itself as "Norddeutschlands medizintechnischer Fachhandel" (Northern Germany's medical technology specialist trader). Rather than manufacturing its own products, LENNARTZ operates as a manufacturer-independent distributor and service provider, reselling a multi-brand assortment of medical devices from approximately 11 named-brand manufacturers including Atmos, B. Braun, Seca, Heine, Dr. Mach, Schmitz, VBM, Greggersen, BOSO, Asanus, and Mavig to healthcare institutions across Northern Germany.

The company organizes its offering around four core service lines: Beratung (manufacturer-independent consulting), Logistik (in-house logistics with field and inside sales staff), Reparatur-Management (manufacturer-specific repair management, loaner device service, repair exchange service, and equipment screening), and Qualitäts-Management (certified quality management services). Its technology footprint is that of a traditional services-led distributor — orders are processed via email, fax, or telephone, with no e-commerce portal, proprietary software platform, or digital procurement tool disclosed. The company's core technology is distribution and service orchestration rather than software, and no proprietary features, patents, or integrations are referenced.

The business model is sales-led and vertically segmented to healthcare facilities, with revenue generated from three streams: hardware resale (medical product distribution), repair and maintenance services, and managed services (logistics, loaner devices, equipment screening). Pricing is quote-based and not publicly disclosed. The company operates exclusively within Germany, targeting nearly all types of healthcare institutions (hospitals, clinics, medical practices, and other providers), with no named anchor customers, no international footprint, and no disclosed revenue. Marketing is minimal, relying primarily on a corporate website as a brand and contact surface.

Name

Lennartz

Legal name

LENNARTZ GmbH Medizinprodukte

Website

https://kliniklieferant.de

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

LENNARTZ GmbH Medizinprodukte is a Hamburg-based medical technology distributor serving healthcare facilities in Northern Germany, reselling multi-brand medical devices from named manufacturers and providing consulting, logistics, repair management, and quality management services.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Medical Product Distribution: LENNARTZ GmbH generates revenue by distributing a broad assortment of medical products from named-brand manufacturers (e.g., Atmos, B. Braun, Seca, Heine, Dr. Mach, Schmitz, VBM, Greggersen, BOSO, Asanus, Mavig) to healthcare facilities. The company acts as a manufacturer-independent trader and reseller of medical technology products.
2. Repair and Maintenance Services: The company offers manufacturer-specific repair management services, repair exchange services, and quality management consulting for medical devices, providing an ongoing service revenue stream alongside product sales.
3. Logistics and Loaner Device Services: LENNARTZ provides its own logistics operations including loaner device services and equipment screening (Siebsichtung), creating additional service-based revenue from healthcare facility customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

LENNARTZ GmbH is a manufacturer-independent medical technology trading company that distributes a broad assortment of medical devices from named-brand manufacturers (Atmos, B. Braun, Seca, Heine, Dr. Mach, Schmitz, VBM, Greggersen, BOSO, Asanus, Mavig) to healthcare institutions in Northern Germany. Around this product portfolio the company bundles four service lines: manufacturer-independent consulting (Beratung), in-house logistics, manufacturer-specific repair management with loaner devices and equipment screening, and certified quality management.

Product overview

LENNARTZ GmbH is a medical technology trading company and specialist supplier for healthcare facilities in Northern Germany. The company operates as a multi-brand distributor offering a comprehensive range of high-quality medical products from renowned manufacturers. Rather than manufacturing its own products, the company provides an integrated portfolio of services centered around four core offerings: Beratung (consulting/procurement support), Logistik (logistics), Reparatur-Management (repair management), and Qualitäts-Management (quality management). These services enable healthcare institutions to procure, maintain, and manage medical products through a single manufacturer-independent partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Beratung (Consulting) Manufacturer-independent consulting and procurement advisory for healthcare facilities, providing unbiased expert guidance on product selection across multiple brand manufacturers, project management, and cost optimization for medical device acquisition.
• Logistik (Logistics) In-house logistics operations supported by field (Außendienst) and inside (Innendienst) sales staff, providing delivery and supply chain management for medical products to healthcare facilities, with orders processed via email, fax, or telephone.
• Reparatur-Management (Repair Management) Manufacturer-based repair management services for medical devices, including loan device services (Leihgeräte-Service), equipment screening (Siebsichtung), and repair exchange service (Reparatur-Austausch-Service) to minimize device downtime and extend equipment lifecycle for healthcare customers.
• Qualitäts-Management (Quality Management) Certified quality management services supporting healthcare facilities in maintaining regulatory compliance and quality standards for medical products throughout the device lifecycle.
• Multi-Brand Medical Product Distribution Distribution of a broad assortment of medical technology products from named-brand manufacturers including Atmos, B. Braun, Seca, Heine, Dr. Mach, Schmitz und Söhne, VBM Medizintechnik, Greggersen, BOSO (Dr. Bosch und Sohn), Asanus, and Mavig, supplied to healthcare facilities across Northern Germany.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Atmos MedizintechnikcoreChannel Partner/ Reseller/ DistributorAtmos is a manufacturer of medical equipment. LENNARTZ distributes Atmos products as part of its broad multi-brand assortment to healthcare facilities in Northern Germany.
• B. Braun SEcoreChannel Partner/ Reseller/ DistributorB. Braun is a leading global manufacturer of medical and pharmaceutical products. LENNARTZ distributes B. Braun products as part of its product portfolio for healthcare institutions.
• SecacoreChannel Partner/ Reseller/ DistributorSeca is a manufacturer of medical measurement devices (scales, measuring stations). LENNARTZ includes Seca products in its assortment for healthcare facility customers.
• Heine OptotechnikcoreChannel Partner/ Reseller/ DistributorHeine is a manufacturer of diagnostic instruments. LENNARTZ distributes Heine products as part of its broad product range for healthcare facilities.
• Dr. MachcoreChannel Partner/ Reseller/ DistributorDr. Mach manufactures medical equipment including surgical and examination lights. LENNARTZ includes Dr. Mach products in its healthcare facility distribution portfolio.
• Schmitz und SöhnecoreChannel Partner/ Reseller/ DistributorSchmitz und Söhne manufactures medical furniture and equipment. LENNARTZ distributes their products as part of its multi-brand assortment.
• VBM MedizintechnikcoreChannel Partner/ Reseller/ DistributorVBM is a manufacturer of medical devices. LENNARTZ includes VBM products in its distribution assortment for healthcare facilities.
• BOSO (Dr. Bosch und Sohn)coreChannel Partner/ Reseller/ DistributorBOSO manufactures blood pressure measurement devices and diagnostics. LENNARTZ distributes BOSO products as part of its medical product range.
• GreggersencoreChannel Partner/ Reseller/ DistributorGreggersen manufactures medical gas equipment and related products. LENNARTZ distributes Greggersen products as part of its healthcare facility product assortment.
• AsanuscoreChannel Partner/ Reseller/ DistributorAsanus is a manufacturer of medical products. LENNARTZ includes Asanus products in its distribution portfolio for healthcare institutions.
• Mavig (formerly Haeberle)coreChannel Partner/ Reseller/ DistributorMavig is a manufacturer of medical equipment and protective devices. LENNARTZ distributes Mavig products as part of its multi-brand healthcare facility assortment.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Dräger: Dräger is a leading international manufacturer and distributor of medical and safety technology based in Lübeck, Germany. It serves hospitals and healthcare facilities with anesthesia, ventilation, monitoring, and other medical devices, overlapping with Lennartz's customer base and product categories.
• Medline Industries: Medline is one of the largest privately-held medical product manufacturers and distributors globally, with European operations serving hospitals and healthcare facilities. Its multi-category medical product distribution model competes for the same healthcare procurement budgets that Lennartz serves.
• Getinge: Getinge is a Swedish-based global medical technology company providing products and solutions for surgery, intensive care, sterilization, and infection control to hospitals. Its product categories (sterilization, surgical equipment) overlap with several of Lennartz's distribution lines.
• B. Braun: B. Braun is one of the largest global medical device and pharmaceutical manufacturers, headquartered in Germany. It operates both direct sales and distribution channels to hospitals and healthcare facilities — overlapping with Lennartz's customer base while also being one of its key distribution partners.
• Mölnlycke Health Care: Mölnlycke Health Care is a Swedish-based global medical solutions company specializing in wound care and surgical products, distributing to hospitals and healthcare facilities worldwide. Its hospital-focused sales model overlaps with Lennartz's healthcare facility customer base.
• Paul Hartmann AG: Paul Hartmann is a German medical products company manufacturing and distributing wound care, surgical, and hygiene products to hospitals and healthcare providers. Its broad multi-product portfolio to healthcare facilities overlaps significantly with Lennartz's distributor role.
• Fresenius: Fresenius is one of the largest healthcare groups globally, headquartered in Bad Homburg, Germany, operating hospitals and providing products and services for critically ill patients. It serves healthcare facilities across Germany with medical products and devices, competing for the same hospital procurement relationships.

Direct peers

• Sarstedt: Sarstedt is a German manufacturer and distributor of medical devices, laboratory products, and hospital consumables headquartered in Nümbrecht. Although it also manufactures, its distribution arm serves healthcare facilities in Germany with a multi-product portfolio similar to Lennartz's multi-brand assortment.
• Heyer Medical: Heyer Medical is a German specialty distributor of medical devices (anesthesia, ventilation, oxygen therapy) serving hospitals and healthcare facilities. Like Lennartz, it operates as a regional medical device distributor in Germany providing multi-brand products and services to healthcare providers.

Others

• Miele Professional: Miele Professional supplies medical and laboratory cleaning, disinfection, and sterilization equipment to hospitals and healthcare facilities in Germany. While it overlaps with Lennartz's healthcare facility customer base, Miele is primarily a manufacturer rather than a multi-brand distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lennartz