Thirty Seven
Thirty Seven is a London-based, 1–10 employee private company that operates a TeePublic print-on-demand merchandise storefront (apparel, accessories, home goods) targeted at Indonesian consumers, while its website also carries an HPTOTO online-gambling promotional overlay.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Thirty Seven does
Thirty Seven is registered as a London-based private company with 1–10 employees, described in firmographic records as a content creation and web design agency offering Web Design, Search Engine Optimisation, Social Media, and Online PR services, led by co-founder and CEO James White.
Concurrently, the company's public web presence — the domain thirtyseven.agency — and its associated product data describe a materially different operation: a print-on-demand merchandise storefront on the TeePublic marketplace. Under this storefront, the business sells approximately 16 SKUs across adult and kids apparel (t-shirts, hoodies, shorts, tank tops, long-sleeve shirts, baseball tees), accessories (hats, stickers, phone cases, totes), and home goods (mugs, tapestries, wall art, throw pillows), with designs spanning themes such as anime, music, sports, movies, sci-fi, vintage, and animals. Products are priced in Indonesian Rupiah (IDR 10,000 per t-shirt), targeted at the Indonesian market, and TeePublic handles production, fulfillment, shipping, and customer service globally under a print-on-demand model.
The underlying technology is non-proprietary: the storefront runs on TeePublic's standard marketplace template, with social-sharing integrations (Twitter/X, Facebook, Linktree, Pinterest, Reddit, Tumblr) for organic distribution and category/tag-based SEO. The website also carries an overlay branded as 'HPTOTO' — an Indonesian online slot-gambling promotion with login portals, fake Indonesian-language testimonials, and QRIS deposit messaging — indicating either a monetization pivot, a co-marketing arrangement, or domain repurposing. Revenue, funding, customer logos, partnerships, leadership beyond the founder, and AI capabilities are entirely undisclosed in the source data.
Thirty Seven firmographics
Firmographics- Name
- Thirty Seven
- Website
- https://thirtyseven.agency
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Thirty Seven is a London-based, 1–10 employee private company that operates a TeePublic print-on-demand merchandise storefront (apparel, accessories, home goods) targeted at Indonesian consumers, while its website also carries an HPTOTO online-gambling promotional overlay.
- Ownership category
- akta.pro rank
Thirty Seven industry classification
Industry- Product category
- Custom Apparel & Print-on-Demand Merchandise
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- General Arts & Crafts Supplies Retail (CRALACAA)
Keywords
Where Thirty Seven is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Thirty Seven business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- T-shirt and merchandise sales: The company operates as a designer/seller on the TeePublic marketplace, selling custom-designed t-shirts, apparel, and accessories. Revenue is generated through direct product sales to consumers via the online marketplace platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard t-shirt design product |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Thirty Seven product offering
Product offeringCore offering
Thirty Seven is a designer/seller on the TeePublic print-on-demand marketplace, offering custom-designed merchandise across multiple categories including adult and kids apparel (T-shirts, hoodies, shorts, tank tops), accessories (hats, stickers, phone cases, totes), and home goods (mugs, tapestries, wall art, throw pillows). TeePublic handles production, fulfillment, shipping, and customer service globally, while Thirty Seven provides the digital design assets.
Product overview
Thirty Seven operates as a T-shirt and merchandise design platform offering print-on-demand products across multiple categories. The core product line includes adult and kids apparel such as T-shirts, hoodies, shorts, and tank tops. The platform also offers accessories including hats, stickers, phone cases, and totes, as well as home goods like mugs, tapestries, wall art, and throw pillows. Products are available across design themes including anime, movies, sports, music, vintage, sci-fi, and animals.
Differentiator
Problem solved
Functional benefit
Products and services
- Shorts Athletic and casual shorts for adults featuring various designs sold via the TeePublic marketplace.
- Hoodies Hooded sweatshirts for adults in various designs and colors sold via print-on-demand.
- Long Sleeve T-Shirts Long sleeve t-shirts for adults with extended sleeves and various printed designs.
- Tank Tops Sleeveless tank tops for adults featuring various designs.
- Baseball T-Shirts Baseball-style t-shirts with contrast sleeves for adults.
- Kids T-Shirts T-shirts designed for children in various sizes and designs.
- Kids Hoodies Hooded sweatshirts designed for children.
- Hats Printed hats and caps featuring various designs.
- Stickers Decorative stickers with various printed designs.
- Phone Cases Protective phone cases featuring printed designs.
- Totes Reusable tote bags with printed designs.
- Mugs Printed ceramic mugs and drinkware.
- Tapestries Decorative wall tapestries with printed designs.
- Wall Art Posters and wall art prints featuring various designs.
- Throw Pillows Decorative throw pillows with printed designs.
- T-Shirts Adult T-shirts available in various styles and sizes, featuring designs across categories including anime, movies, sports, music, and vintage themes.
Companies that use Thirty Seven
Customer profileSegments1 record
Ideal customer profiles1 record
Thirty Seven technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Thirty Seven partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Thirty Seven competitors and assessment
Company assessmentDirect peers
- Redbubble: Redbubble is a leading global print-on-demand marketplace for independent artists selling apparel, stickers, phone cases, and home decor; it competes head-to-head with TeePublic and would be the most natural expansion channel for Thirty Seven's design catalog.
- Zazzle: Zazzle is a print-on-demand marketplace for customized apparel, accessories, and home goods where independent designers monetize digital assets — directly comparable to Thirty Seven's marketplace-designer model.
- Spreadshirt: Spreadshirt operates a print-on-demand marketplace where independent designers sell custom apparel and accessories; it offers a comparable designer economics model and product mix to Thirty Seven's TeePublic storefront.
- Threadless: Threadless is an artist-community print-on-demand apparel brand with community-curated graphic T-shirts; closely comparable to Thirty Seven's designer-driven apparel model.
- Society6: Society6 is a print-on-demand marketplace focused on art-driven designs across apparel, wall art, throw pillows, and mugs; it overlaps strongly with Thirty Seven's home-goods and apparel categories.
- Design By Humans: Design By Humans is an artist-led print-on-demand marketplace for graphic T-shirts and apparel, with comparable pop-culture/anime-style designs and a similar designer-revenue-share model to Thirty Seven.
- TeePublic: TeePublic is the print-on-demand marketplace on which Thirty Seven operates its storefront; it is both the platform and the most direct functional peer since it defines the same product category (custom-designed apparel, accessories, and home goods sold on-demand).
- Spring (Teespring): Spring (formerly Teespring) is a print-on-demand platform enabling creators to design and sell custom apparel and merchandise; comparable marketplace-designer mechanics to TeePublic.
Others
- Printful: Printful is a print-on-demand fulfillment and production provider that powers similar on-demand apparel businesses; relevant as the underlying production layer for the category in which Thirty Seven operates.
Broad incumbents
- Custom Ink: Custom Ink is a larger custom-apparel retailer focused on group orders and bulk printing; it overlaps in the custom apparel category but operates a fundamentally different B2B/group-order model.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Thirty Seven social profiles
Digital presenceThirty Seven financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thirty Seven leadership team
Management profileNumber of profiles
Profiles1 record
Thirty Seven funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thirty Seven M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thirty Seven
What does Thirty Seven do?
Thirty Seven is a designer/seller on the TeePublic print-on-demand marketplace, offering custom-designed merchandise across multiple categories including adult and kids apparel (T-shirts, hoodies, shorts, tank tops), accessories (hats, stickers, phone cases, totes), and home goods (mugs, tapestries, wall art, throw pillows). TeePublic handles production, fulfillment, shipping, and customer service globally, while Thirty Seven provides the digital design assets.
When was Thirty Seven founded?
Thirty Seven was founded in -1. It employs 1 to 10 people.
Where is Thirty Seven based?
Thirty Seven is headquartered in London, United Kingdom, in the Europe region.
How does Thirty Seven make money?
One revenue line is on record: T-shirt and merchandise sales.
Who are Thirty Seven's main competitors?
Direct peers on record are Redbubble, Zazzle, Spreadshirt, Threadless, Society6, Design By Humans, TeePublic and Spring (Teespring). Printful is listed as an others. Custom Ink is listed as a broad incumbent.
Does Thirty Seven have an API?
No public API is recorded for Thirty Seven.
What industry is Thirty Seven in?
Thirty Seven's product category is Custom Apparel & Print-on-Demand Merchandise. Its primary akta.pro industry code is CRALACAA, General Arts & Crafts Supplies Retail. Its NAICS code is 458110 and its SIC code is 5600.