Malner Gartenbau

What Malner Gartenbau does

Malner Gartenbau is a founder-owned landscaping and garden construction company established in December 2004 by Helmut Malner and headquartered in Vöhrum, a district of Peine in Lower Saxony, Germany. The company delivers end-to-end residential garden services — design/redesign, paving and hardscaping, fencing, natural stone and dry stone wall work, instant turf installation, earthwork and excavation, shrub and tree pruning, tree felling, recurring border/lawn maintenance, and winter snow clearance — through permanent, trained crews using company-owned machinery. Its operations extend from Peine to the broader Hannover region, and customer acquisition has historically been driven by word-of-mouth referrals, now supplemented by radio advertising and a Facebook presence.

The business operates on a project-based quote model: prospective customers contact the company by phone or email, receive a customized proposal, and the work is executed on-site by Malner crews. A 'Rabatten-/Dauerpflege' recurring maintenance offering, priced at a discount to one-off engagements, is intended to convert completed-project clients into longer-tenured service contracts and provide a partial recurring revenue layer atop the predominantly one-time project mix. There is no e-commerce, no self-serve digital motion, and no proprietary technology platform; the offering is unified and horizontally segmented by service type rather than by customer segment.

There is no public revenue disclosure, no external funding, and no indication of institutional ownership; Helmut Malner remains the controlling figure. Growth has been characterized by the company itself as steady ('Jahr für Jahr eine deutliche Umsatzsteigerung') and driven by geographic widening rather than pricing or product-line diversification beyond the existing ten-service portfolio.

Name

Malner Gartenbau

Legal name

Malner Gartenbau

Website

https://malner-gartenbau.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Malner Gartenbau is a founder-owned German landscaping firm in Peine/Vöhrum, founded in 2004, providing residential garden design, hardscaping, tree work, fencing, maintenance, and winter services to homeowners across the Peine–Hannover region.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscape Architectural Services (541320)

SIC

General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Landscape Construction Project Management & General Contracting (HSAIABAK)

akta.pro secondary industry

Patio Construction & Paver Installation (HSAIACAA)

Keywords

• Garden landscaping services
• Residential garden design
• Paving and hardscaping
• Tree removal and pruning
• Garden maintenance contracts

Headquarters

HQ city

Peine

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Landschaftsbau und Gartengestaltung: One-time project-based revenue from garden design, construction, planting, paving, fencing, tree removal, and earthwork services. Additional recurring revenue from ongoing garden maintenance contracts (Rabatten-/Dauerpflege) offered at discounted rates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Malner Gartenbau is a regional garden and landscaping contractor that designs, builds, and maintains residential outdoor spaces in the Peine and Hannover region of Germany. The company delivers a full lifecycle service including garden redesign, paving, fencing, natural stone work, instant turf installation, earthwork and excavation, tree removal, pruning, ongoing garden maintenance, and winter snow/ice services — all executed by company-employed crews using company-owned equipment.

Product overview

Malner Gartenbau is a garden and landscaping service company offering a comprehensive suite of horticultural and construction services for residential properties. Founded in 2004 and based in Vöhrum near Peine, Germany, the company provides ten core service offerings that cover the full lifecycle of garden care: from initial design and installation (garden redesign, paving, fencing, natural stone work, turf installation, earthwork) through ongoing maintenance (border care, pruning, tree removal) to seasonal services (winter maintenance). The services are delivered by permanent trained employees using company-owned equipment and vehicles. The portfolio functions as a unified service offering rather than discrete software products or modules—customers can engage Malner for individual services or comprehensive garden transformation projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Garten-Neu- / Umgestaltung (Garden Design and Redesign) New garden design and complete redesign of existing residential outdoor spaces, including perennial or gravel beds, stone or wood terraces, fencing, and dry stone walls for homeowners in the Peine and Hannover region.
• Rabatten- / Dauerpflege (Recurring Garden Maintenance) Ongoing garden maintenance service for residential clients, including weed removal and lawn mowing/verticutting, offered at discounted rates for regular contract customers.
• Schneidarbeiten (Pruning Services) Professional shrub and tree pruning services including specialist fruit tree pruning to optimize harvest yields, performed by trained staff for residential customers.
• Baumfällungen (Tree Removal) Tree removal for trees of any age, height, or width, including piece-by-piece dismantling in confined spaces and optional stump removal, for residential property owners.
• Natursteinarbeiten / Trockenmauern (Natural Stone and Dry Stone Walls) Natural stone work and dry stone wall construction in various rock types, colors, and functions, commonly used for borders, privacy screening, or retaining walls in residential gardens.
• Zaunbau (Fence Construction) Fence construction service for residential properties, including larch wood fences with granite posts, metal fences, welded mesh fences, standard wood fences, and gabion privacy screen elements.
• Rollrasenverlegung (Instant Turf Installation) Professional instant turf/roll lawn installation that gives homeowners an immediate lush, even green lawn without waiting for seed germination.
• Pflaster- / Verlegearbeiten (Paving and Laying) Paving and laying service for stones or slabs on terraces, paths, driveways, or parking areas, using solid subbase construction for residential customers.
• Erd- / Tiefbau- und Baggerarbeiten (Earthwork, Excavation, and Digger Services) Earthwork, excavation, and digger services for residential projects including drainage systems, seepage pits, utility and sewer shafts, house connections, pond or pool excavation, foundations, cisterns, paths, and driveways.
• Winterdienst (Winter Maintenance) Seasonal winter maintenance service including regular snow removal and salting of sidewalks and private paths for residential customers, executed according to agreed schedules and applicable municipal regulations.

Quantifiable outcome

• Year-over-year revenue growth achieved since founding

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• ScheererminorChannel Partner/ Reseller/ DistributorScheerer fence configurator offered as an online tool for customers to design custom privacy fences before ordering through Malner Gartenbau.
• A1-ZaundiscountminorChannel Partner/ Reseller/ DistributorA1-Zaundiscount fence planner referenced as online tool for customers to configure and preview fence designs prior to installation by Malner Gartenbau.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Hellweg Die Profi-Baumarkt GmbH: German DIY and garden retail chain. Indirectly comparable as a competitor for do-it-yourself homeowners who might otherwise hire Malner for paving, fencing, or garden construction projects.
• STIHL Vertrieb (Viking / Stihl Garten): Manufacturer and retailer of professional garden and landscaping equipment. Comparable as an enabling supplier whose equipment (chainsaws, mowers, excavators) is foundational to Malner's tree removal, maintenance, and earthworks service lines.
• EUROBAUSTOFF / hagebau Handelsgesellschaft: Major German trade and DIY retail network supplying landscaping materials, paving, fencing, and garden products. Comparable as an adjacent ecosystem participant serving the same residential landscaping demand with materials rather than installation services.

Regional players

• Dehner Gartencenter: Germany's largest garden center chain, strong in Bavaria and expanding nationally. Adjacent player in the residential garden ecosystem — overlaps with Malner's planting and design customers and could represent both an upstream supplier and a competitor for installation work.
• GaLaBau Schröder: Regional German Garten- und Landschaftsbau firm offering comparable garden design, paving, and maintenance services in a defined Lower Saxony catchment. Directly comparable business model, scale, and service mix to Malner Gartenbau.

Direct peers

• Grüner Daumen Garten- und Landschaftsbau: Small-to-mid German landscaping contractor offering garden design, hardscaping, fence construction, and tree work for residential clients. Closely matches Malner's service portfolio and SMB residential customer focus.
• Robert Klauser Garten- und Landschaftsbau: Independent German Garten- und Landschaftsbau company providing residential landscaping, paving, and tree services. Closely comparable in scale, service portfolio, and customer segment to Malner Gartenbau.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookde-de.facebook.com/Malner.Gartenbau
• LinkedInlinkedin.com/company/malner-gartenbau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malner Gartenbau