What Maxbuy does

Maxbuy, legally Công Ty Cổ Phần Công Nghệ Maxbuy Việt Nam, is a privately held Vietnamese joint-stock company founded in 2015 and headquartered in Hanoi, with a second regional office in Ho Chi Minh City. It operates an e-commerce-led industrial and household equipment distribution business at maxbuy.com.vn, supplemented by physical showrooms in both northern and southern Vietnam, a national hotline (1900 9491), Zalo chat support, nationwide cash-on-delivery, and participation in government public-procurement bidding.

The product catalog spans hundreds of categories and thousands of SKUs organized into ten major groups: humidity-control equipment (industrial and consumer dehumidifiers, dry-cabinet dehumidifiers, humidity meters from brands including Dorosin Airko, IKENO, Harison, FujiE, Panasonic, Digi-cabi, HoBo, Smart Sensor); aluminum ladders (retractable, folding, A-frame, household, industrial, and insulating types from Nikawa Japan and Ameca US-technology lines); material-handling equipment (supermarket carts, hand trucks, pallet jacks, caster wheels); water-measurement equipment (water meters from Zenner, Zermat, Komax, Asahi, plus valves); industrial and household cooling (Dorosin mobile industrial air conditioners, household portable air conditioners, industrial fans, misting fans, evaporative coolers); office equipment (barcode scanners, label and receipt printers, attendance machines, shredders, banking equipment such as money counters/detectors/binders, projectors, whiteboards); emergency-escape equipment (automatic descent devices, escape ladders, gas masks); industrial cleaning equipment (floor scrubbers, wet/dry industrial vacuums, hot-air dryers); household appliances (air purifiers, hot-cold water dispensers, water filters, safes, oil heaters, shoe polishers); and tools (drills, grinders, cutters, screwdrivers, concrete breakers). The company is an authorized distributor for multiple international brands rather than a manufacturer.

Maxbuy's revenue model is one-time product resale with unit pricing varying widely from approximately VND 250,000 for consumer humidity meters to VND 145,000,000 for industrial dehumidifiers. Customer segments are split hybrid across Government and Public Sector (schools, education departments, People's Committees, NGOs procuring via formal bidding — primary), Enterprise and Corporate (banks, supermarkets, large corporations — primary), and Individual Consumers (SMB/retail via the e-commerce storefront — secondary). Marketing runs through the SEO-optimized storefront, Zalo messaging, hotline sales, and a free-shipping threshold above VND 500,000 in major cities; the company accepts VietinBank transfer, COD, and QR-code payments and offers a 7-day return policy. No external funding, no AI/ML capabilities, no patents, and no management-team disclosures appear in the available data, and headcount is reported as 1–10 employees.

Name

Maxbuy

Legal name

Công Ty Cổ Phần Công Nghệ Maxbuy Việt Nam

Website

https://maxbuy.com.vn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Maxbuy is a Vietnamese e-commerce retailer and authorized distributor of industrial, commercial, and household equipment (ladders, dehumidifiers, water meters, office and banking devices), serving government, enterprise, and consumer customers nationwide via its online storefront and showrooms in Hanoi and Ho Chi Minh City.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Maxbuy generates revenue through the sale of equipment and tools across multiple categories including aluminum ladders, humidity control devices, lifting equipment, water meters, cooling equipment, office supplies, industrial equipment, and household appliances. The company acts as both an e-commerce retailer and authorized distributor for multiple international brands in Vietnam.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Maxbuy operates an e-commerce retail platform (maxbuy.com.vn) selling industrial and household equipment across multiple categories including aluminum ladders, dehumidifiers, water meters, shopping carts, banking equipment, office equipment, and household appliances. The company serves as both an online retailer and authorized distributor for multiple international brands in Vietnam, with physical showrooms in Hanoi and Ho Chi Minh City and nationwide delivery.

Product overview

Maxbuy là nền tảng thương mại điện tử (e-commerce) của Công Ty Cổ Phần Công Nghệ Maxbuy Việt Nam, hoạt động theo mô hình bán lẻ trực tuyến. Danh mục sản phẩm bao gồm hàng trăm nhóm hàng và hàng nghìn sản phẩm công nghệ và thiết bị. Các nhóm sản phẩm chính bao gồm: (1) Thiết bị xử lý ẩm — máy hút ẩm công nghiệp và dân dụng (Dorosin Airko, Harison, IKENO, FujiE, Panasonic, Aikyo, OLmas), tủ chống ẩm (Digi-cabi, Fujie), và thiết bị đo độ ẩm (HoBo, Smart Sensor, NAKATA, TIGERDIRECT); (2) Thang nhôm các loại — rút, xếp, ghế, chữ A, công nghiệp, cách điện (Nikawa Nhật Bản, Ameca Mỹ); (3) Thiết bị nâng – đẩy hàng — xe đẩy hàng (Ameca, Nikawa), xe nâng tay, bánh xe đẩy; (4) Thiết bị nước — đồng hồ nước (Zermat, Zenner, Komax, Asahi), van nước; (5) Thiết bị làm mát — máy lạnh di động công nghiệp Dorosin, điều hòa di động gia đình, quạt công nghiệp, quạt phun sương; (6) Thiết bị văn phòng — đầu đọc mã vạch, máy in mã vạch/hóa đơn, máy chấm công, máy hủy tài liệu, thiết bị ngân hàng (máy đếm/bó/kiểm tra tiền), thiết bị trình chiếu, bảng văn phòng các loại; (7) Thiết bị thoát hiểm — bộ dây thoát hiểm tự động, thang dây, mặt nạ phòng độc; (8) Thiết bị công nghiệp — máy chà sàn, máy hút bụi, quạt sấy gió nóng; (9) Thiết bị gia dụng — máy lọc không khí, cây nước nóng lạnh, máy lọc nước, két sắt, máy sưởi dầu; (10) Công cụ dụng cụ — máy khoan, máy mài, máy cắt, máy vặn vít. Maxbuy là nhà phân phối chính thức của nhiều thương hiệu lớn tại Việt Nam, phục vụ cả khách hàng cá nhân và doanh nghiệp (văn phòng, nhà máy, cơ quan nhà nước).

Differentiator

Problem solved

Functional benefit

Products and services

• Dehumidifiers (Máy hút ẩm)

Quantifiable outcome

• Products returned/exchanged within 7 days if not satisfied

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and moderate.

• NikawacoreChannel Partner/ Reseller/ DistributorMaxbuy is an authorized distributor of Nikawa aluminum ladders from Japan. Nikawa products are among the top brands sold through the Maxbuy platform, including retractable ladders, A-frame ladders, and multi-purpose ladders.
• AmecacoreChannel Partner/ Reseller/ DistributorMaxbuy distributes Ameca aluminum products manufactured using American technology. Ameca products include retractable single ladders, folding ladders, and various industrial-grade aluminum ladders.
• Dorosin AirkocoreChannel Partner/ Reseller/ DistributorMaxbuy is an authorized distributor of Dorosin Airko industrial dehumidifiers and portable air conditioners. Products include industrial dehumidifiers with capacities ranging from 12L/day to 240L/day.
• FujiemoderateChannel Partner/ Reseller/ DistributorMaxbuy distributes Fujie humidity control products including dehumidifiers and humidity meters. Fujie products are imported and sold as part of Maxbuy's moisture control equipment portfolio.
• PanasonicmoderateChannel Partner/ Reseller/ DistributorMaxbuy distributes Panasonic household appliances including air purifiers and dehumidifiers for the Vietnamese consumer market.
• ZennermoderateChannel Partner/ Reseller/ DistributorMaxbuy distributes Zenner water meters as part of its water measurement equipment category. Zenner is a German brand known for precision water metering solutions.
• ZermatmoderateChannel Partner/ Reseller/ DistributorMaxbuy distributes Zermat water meters for residential and commercial water measurement applications in Vietnam.
• VietinBankmoderateOthersMaxbuy accepts bank transfers through VietinBank (Chi nhánh Bắc Hà Nội) with account number 111622206789 for customer payments. VietinBank is used as the primary banking partner for transaction processing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Panasonic Vietnam: One of Maxbuy's authorized distribution partners and a major appliance/HVAC brand in Vietnam. Comparable as a broad incumbent in dehumidifiers, air purifiers, and household appliances, and a potential alternative distribution channel.
• Thế Giới Di Động: Vietnam's largest consumer electronics and home appliance retail chain (parent of Điện Máy Xanh). While more focused on consumer electronics and phones, it overlaps with Maxbuy in household appliances, small HVAC equipment, and tools, and serves a similar nationwide retail customer base.

Direct peers

• Điện Máy Xanh: Vietnamese electronics and home appliance retailer (part of Mobile World Investment Corp) selling air conditioners, dehumidifiers, fans, water heaters, tools, and similar household/industrial equipment through physical stores and online channels. Direct overlap with Maxbuy's HVAC, household appliance, and tool categories, and the most operationally similar competitor in Vietnam.
• Lazada Vietnam: Major Southeast Asian e-commerce marketplace operating in Vietnam; lists industrial tools, household appliances, and office equipment from multiple sellers. Direct competitor for online consumer and SMB sales.
• Shopee Vietnam: Leading horizontal e-commerce marketplace in Vietnam where many of Maxbuy's product categories (ladders, dehumidifiers, hand trucks, fans) are also sold by third-party sellers. Competes directly for online consumer traffic and pricing benchmarks.
• Tiki: Vietnamese e-commerce platform with strong consumer reach, selling household appliances, tools, and office equipment. Competes with Maxbuy for online consumer purchases across multiple overlapping categories.
• Sen Đỏ (Sendo): Vietnamese e-commerce marketplace with significant household goods and equipment listings. Direct competitor in online retail for Maxbuy's product categories.
• An Phát Group: Vietnamese industrial group active in industrial materials and equipment distribution with nationwide operations. Comparable as a Vietnamese B2B/industrial distribution platform serving enterprises and government contracts similar to Maxbuy's institutional channel.

Regional players

• FujiE Vietnam: Vietnamese humidity-control and home appliance brand that competes directly in dehumidifiers and humidity meters — overlapping product lines with Maxbuy's moisture control category. Acts as both a brand peer and an alternative brand for similar customers.
• Nikawa Vietnam: Official Vietnam presence of Nikawa, the Japanese aluminum ladder brand that Maxbuy distributes. Comparable as a brand competitor in the ladder category, often selling through alternative authorized distributors and own channels in Vietnam.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Maxbuycom
• LinkedInlinkedin.com/company/maxbuy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxbuy