Groupe Pratique

What Groupe Pratique does

Groupe Pratique is a privately-held French digital media group operating under the legal entity Pratique Media & Services, headquartered at 16 rue Auber, 75009 Paris. The company's core asset is 118000.fr, described as the second-largest directory in France, holding 30 million data points covering French professional and individual contact information. The group reaches 10 million monthly visitors across its websites and YouTube channels, with 250 million cumulative YouTube views, 1 million registered user accounts, and 500,000 social media followers, concentrating audience on practical life and home topics.

Revenue is generated through three streams. First, native advertising placements on the group's media properties, sold via direct sales to enterprise advertisers seeking ad-blocker-resistant sponsored content that targets specific communities and life moments; named enterprise clients include Accor (hospitality), Boursorama (banking/finance), and Conforama (retail/home furnishings). Second, AI-powered content solutions offered through the LabSense platform, which includes Dig-it for text mining and content classification, Scribt for generating SEO-optimized product descriptions from structured data, and Verdicto for synthesizing customer reviews into descriptive text; these are sold to e-commerce and media clients globally through the lab-sense.com platform. Third, directory services via 118000.fr for both B2C consumers and B2B professional contact lookups across France.

The group expanded into AI content technology through the April 2018 acquisition of LabSense, which operates as a wholly-owned subsidiary with brand retained. Guillaume Desombre serves as Director of Publication. The company is independently owned, with no disclosed institutional investors, parent company, funding rounds, or revenue figures, and its operating geography is concentrated in France, except for the globally available LabSense platform.

Name

Groupe Pratique

Legal name

Pratique Media & Services

Website

https://groupe-pratique.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe Pratique is a French digital media group operating the 118000.fr directory (France's second-largest with 30 million data entries), monetizing audience reach through native advertising and AI content tools acquired via LabSense (Dig-it, Scribt, Verdicto).

Ownership category

akta.pro rank

Product category

Digital Media & Advertising

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Native advertising solutions
• Digital media publishing
• AI content generation
• Directory services
• Content marketing services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Native Advertising: Sponsored content advertising integrated into media properties, targeting specific communities and life moments. Advertisers pay for content placement that appears as editorial content to avoid ad blockers and generate qualified leads.
2. AI Content Solutions: AI-powered content generation and optimization services offered through LabSense, providing automated text creation, product descriptions, and content optimization for e-commerce and media clients.
3. Directory Services: B2C and B2B directory services through 118000.fr, providing contact information for professionals and individuals across France

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Groupe Pratique operates a portfolio of French digital media properties anchored by 118000.fr, the country's second-largest directory with 30 million data entries on professionals and individuals. It sells native advertising placements through these owned media properties to B2B advertisers, and it commercializes AI-powered content generation tools via the LabSense platform (Dig-it, Scribt, Verdicto) for e-commerce and media clients. Audience reach across the network is reported at 10 million monthly visitors and 250 million YouTube views.

Product overview

Groupe Pratique is a French media group operating a portfolio of digital media properties and AI-powered content technology solutions. The core offering includes 118000.fr, France's second-largest directory with 30 million data entries. The company expanded into AI technology through the 2018 acquisition of LabSense, which provides three content generation tools: Dig-it (text mining), Scribt (automated product description generation from structured data), and Verdicto (customer review synthesis). Additional services include native advertising, content marketing, SEO, social media marketing, and video production. The portfolio is unified around digital media content creation and distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• 118000.fr Directory Self-service web directory platform providing contact information for professionals and individuals across France; the second-largest directory in France with 30 million data entries.
• Native Advertising Service Sponsored content advertising service distributed through Groupe Pratique's owned media properties, targeting specific communities and life moments to enable advertisers to reach qualified audiences with editorial-style placements that bypass ad blockers.
• LabSense AI-powered content generation platform offering tools for text mining, automated content creation from structured data, and review synthesis; used by e-commerce and media clients to produce SEO-optimized, original content at scale.
• Dig-it Text mining solution that analyzes heterogeneous content to extract and classify structured data, supporting content improvement and semantic categorization for media and e-commerce clients.
• Scribt Content generation tool that transforms structured data into SEO-optimized product descriptions and marketing text using AI automation; designed for e-commerce and media clients that need large-scale original content.
• Verdicto AI tool that synthesizes customer reviews and notes into coherent, professionally-written descriptive text for products and services, used by e-commerce and media clients to convert raw feedback into usable copy.

Quantifiable outcome

• 93.3% of internet searches in France go through Google, making SEO critical for visibility

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• LabSensecoreTechnology or Integration · 1 April 2018Groupe Pratique acquired LabSense in April 2018 to expand into AI-powered content generation and optimization services. LabSense provides tools including Dig-it (text mining), Scribt (automated content generation), and Verdicto (review synthesis). This acquisition enables Groupe Pratique to offer AI content solutions alongside their native advertising services.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Leboncoin: Leboncoin is France's leading classifieds and local services platform, capturing significant SMB advertising and directory intent. Comparable to Groupe Pratique in serving French consumer discovery and local business advertising, though with a different format.
• Outbrain: Outbrain operates a global native advertising and content recommendation platform serving publishers and advertisers. Comparable in native advertising mechanics to Groupe Pratique's sponsored content business, though as a technology platform rather than a French media owner.
• Taboola: Taboola is a global native advertising platform that powers content discovery and sponsored placements across publisher networks. Comparable to Groupe Pratique's native advertising offering, though at much larger scale and operating as an enabling technology rather than a direct publisher.

Direct peers

• Webedia: Webedia is a major French digital media group operating thematic content properties and advertising solutions. It shares Groupe Pratique's model of monetizing owned media audiences through branded content and native advertising for French advertisers.
• Solocal (PagesJaunes): Solocal operates PagesJaunes, the #1 directory in France, directly comparable to Groupe Pratique's 118000.fr #2 directory. Both compete in the French local search and directory advertising market with overlapping SMB and advertiser customer bases.
• Melty Group (Melty Network): Melty Group runs a network of youth-oriented French media sites with social and content marketing services. Comparable to Groupe Pratique as a French digital media publisher leveraging audience reach for brand campaigns and content services.

Emerging players

• Jasper AI: Jasper is a leading AI content generation platform for marketing copy, product descriptions, and SEO content. Directly comparable to LabSense's Scribt and Verdicto tools in the AI-powered content creation space, though Jasper operates globally while LabSense focuses on French enterprise.
• Anyword: Anyword is an AI copywriting platform focused on marketing performance copy and SEO content. Comparable to LabSense in the AI-generated marketing content space, representing direct competition for the same e-commerce and media buyer personas.

Regional players

• Prisma Media: Prisma Media is a French multi-brand media group with digital content, advertising, and audience data capabilities. Comparable to Groupe Pratique as a French media owner monetizing audiences through branded content and advertising solutions.
• Teads: Teads is a French-founded global video advertising platform focused on premium publisher audiences. Comparable to Groupe Pratique in offering brand-friendly advertising formats that avoid ad blockers, though operating at significantly larger scale and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/groupe_pratique
• LinkedInlinkedin.com/company/groupe-pratique

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Pratique