Prisma Media
- Company typePrivate
- Founded1986
- HeadquartersGennevilliers, France
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
Prisma Media firmographics
Firmographics- Name
- Prisma Media
- Legal name
- PRISMA MEDIA
- Website
- https://prismamedia.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Prisma Media industry classification
Industry- Product category
- Magazine Publishing
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
- akta.pro secondary industries
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), Premium Video Add-Ons & Channel Bundles (OTT Aggregators) (MPACAAAK), Video/CTV/OTT Media Buying (MPAAABAE)
Keywords
Where Prisma Media is headquartered
LocationHeadquarters
- HQ city
- Gennevilliers
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Prisma Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Magazine circulation revenue: Prisma Media generates revenue from print magazine sales through newsstands (kiosques), subscription sales via Prismashop, and single-copy digital edition purchases. The company is France's #1 magazine publisher with 130 million magazines sold annually and commands 1 in 4 magazine kiosk sales in France.
- Digital advertising: The company's digital properties attract 40 million monthly visitors generating advertising inventory sold programmatically via its DMP and adtech partnerships, or directly through Prisma Media Solutions, its in-house advertising sales division. Ad formats include display, video, native, and CTV.
- Digital subscriptions and passes: Prisma Media offers digital subscription passes (PASS PRISMA MEDIA) and premium digital tiers (e.g., Harvard Business Review Premium) providing access to full digital magazine editions, websites, and archives. Subscription pricing starts at €1.99/month for ad-free digital access.
- E-commerce (Prismashop): Prismashop.fr operates as Prisma Media's e-commerce platform for magazine subscriptions, single-copy magazine purchases, books, games, stationery, and calendars, generating transactional revenue from consumer purchases.
- Licensed brand publications: Revenue from licensing international editorial brands for French editions: Harvard Business Review France (licensed from Harvard Business School Publishing Corporation) and Harper's Bazaar France (licensed from Hearst Magazine Media). Royalty-based licensing model.
- Data monetization: Prisma Media monetizes its first-party audience data through its DMP by providing audience segments to advertisers, data enrichment services, and authenticated traffic solutions via LiveRamp. Data licensing includes postal address file rental and email-based audience matching.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine subscriptions via Prismashop |
| Subscription | Annual | Harvard Business Review France - bimonthly magazine |
| Unit Pricing | Monthly | France Dimanche single copy |
| Subscription | Monthly | PASS PRISMA MEDIA - ad-free digital access |
| Subscription | Monthly | Télé Loisirs app premium |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Prisma Media product offering
Product offeringCore offering
Prisma Media is France's leading multi-platform media group, publishing and distributing a portfolio of 30+ magazine brands across print, digital, mobile, video, audio, and e-commerce channels. The company produces editorial content, sells subscriptions and single-copy magazines to consumers, and monetizes its 40 million monthly digital visitors and 130 million annual print circulation through advertising sold via its in-house Prisma Media Solutions division and programmatic channels.
Product overview
Prisma Media is France's leading multi-platform media group, operating as a portfolio of over 30 magazine and digital brands under a unified corporate umbrella. The group encompasses several distinct product lines: (1) Owned core magazine brands including Capital, Femme Actuelle, GEO, Voici, Télé-Loisirs, Prima, Ca m'intéresse, France Dimanche, Cuisine Aktuelle, CuisineAZ, Turbo, and Management; (2) Digital-native platforms such as Gentside, OhMyMag, Déco.fr, Meteocity, GameSide, and Famed; (3) Licensed international magazine editions including Harvard Business Review France (Harvard Business School Publishing), Harper's Bazaar and Harper's Bazaar Intérieurs (Hearst Magazine Media), Flow (Roularta Media Netherlands), Mortelle Adèle (Mr Tan & Co SAS), Mini-Loup (Hachette Livre), and Dr Good! and Dr Good! C'est Bon (Le Club Santé Débat SAS); (4) Recently acquired luxury lifestyle titles IDEAT and The Good Life (via Côté Maison); (5) Supporting technology and commerce platforms including Prisma Connect (unified account system), Prismashop (e-commerce), Prisma Media Solutions (advertising), Editions Prisma (book publishing), and integrated video and audio production capabilities. The group generates approximately €309 million in net revenue (2023), sells 130 million magazines annually, and reaches 40 million monthly digital visitors across its portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Prisma Media Solutions: Advertising and commercial solutions division
- Prismashop
- Éditions Prisma
- Harvard Business Review France
- GEO
- Capital
- Femme Actuelle
- France Dimanche
- Télé-Loisirs
- Voici
- Gentside
- Neon
- Flow
- Dr Good!
Products and services
- Harvard Business Review France The French edition of the global management review, providing French managers and executives with insights on leadership, strategy, organization, innovation, and marketing. Published bimonthly with a Premium subscription tier combining print magazine, digital magazine, and full website access.
- Capital A business and finance magazine covering markets, investment, careers, and economic news for French readers.
- Femme Actuelle A weekly women's magazine covering news, fashion, beauty, health, cooking, and lifestyle topics for French readers.
- GEO A discovery and exploration magazine focused on travel, environment, geopolitics, science, and world cultures, published since 1979 with a commitment to positive media impact on society and environment.
- Voici A celebrity and people magazine offering news, exclusive photos, and behind-the-scenes stories about French and international stars.
- Télé-Loisirs A TV listings and entertainment magazine covering program guides, series, cinema, and leisure content for French households.
- France Dimanche An 80-year-old celebrity and people magazine covering star news, exclusive scoops, celebrity stories, society news, and practical content including horoscopes, recipes, and reader letters.
- Harper's Bazaar (France) The French edition of the global luxury fashion and beauty magazine licensed from Hearst Magazine Media, covering high fashion, beauty, culture, and lifestyle.
- Côté Maison A home design and décor magazine covering interior design trends, architecture, and lifestyle. Now also operates as the entity that acquired IDEAT and The Good Life magazines.
- CuisineAZ A digital recipe platform and magazine offering thousands of recipes, cooking tips, meal planning, and kitchen advice across web and mobile.
- Gentside A digital-native media platform covering society, politics, and lifestyle topics with accessible, engaging content designed for social media virality, attracting 1 million visits per month.
- OhMyMag A digital lifestyle and entertainment platform covering celebrity news, relationships, and trending social media content.
- Prisma Media Solutions Prisma Media's centralized advertising and brand solutions platform enabling advertisers to reach the company's 40 million monthly visitors and 40 million French readers through integrated, cross-brand advertising campaigns.
- Prisma Connect A unified user account platform providing single sign-on access to all Prisma Media digital properties and services, enabling subscription management, content access, newsletter preferences, and consent management across the portfolio.
- Prismashop Prisma Media's e-commerce platform for single-issue magazine sales and subscriptions, offering the company's print and digital magazine portfolio for purchase.
- Editions Prisma The book publishing imprint of Prisma Media, producing reference books, guides, and special editions under the group's various magazine brands.
- PASS PRISMA MEDIA (digital subscription pass) Cross-brand digital subscription pass providing ad-free access to all Prisma Media digital sites at €1.99/month (without tacit renewal). Offers premium digital access as an alternative to the free ad-supported model across the full brand portfolio.
- Video Content Production Service Prisma Media's integrated video production capability, producing over 5,000 videos per month across 8 integrated studios (500m² dedicated space) with more than 80 professionals, generating 500 million video views per month.
- Podcast and Audio Content Service Prisma Media's podcast production initiative, producing dozens of podcasts annually across varied topics as part of its strategy to make its brands conversational media.
- Dr Good! A health and wellness magazine licensed from Le Club Santé Débat SAS, focused on healthy living, nutrition, and well-being.
- Flow (France) An international creative magazine licensed from Roularta Media Netherlands, covering creativity, design, and inspirational lifestyle content.
- Mini-Loup A children's magazine featuring the Mini-Loup character, licensed from Hachette Livre, aimed at young readers.
- Mortelle Adèle A humorous comic magazine licensed from Mr Tan & Co SAS, featuring the adventures of the mischievous character Mortelle Adèle.
- Prima A women's magazine covering health, well-being, beauty, and lifestyle topics.
- Management A business management magazine covering leadership, organizational strategy, and management best practices for French executives.
Quantifiable outcome
- France's #1 bimedia media group with 40M monthly visitors and 130M magazines sold annually
- +3 more outcomes
Companies that use Prisma Media
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Prisma Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
Feature4 records
Prisma Media partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Côté Maison (Prisma Media subsidiary)coreCôté Maison, a subsidiary of Prisma Media, acquired the magazines Ideat and The Good Life from Ideat Editions through a court-approved takeover process (procédure de cession). This acquisition strengthens Prisma Media's luxury and lifestyle division alongside Harper's Bazaar and Milk.
- FIRST-ID (Prisma ID)corePrisma Media is a member of the FIRST-ID publisher network and uses its Prisma ID technology to create a unified cross-site identifier for audience tracking and advertising targeting across its digital properties and partner publisher sites.
- MediarithmicscoreMediarithmics provides Prisma Media with a data management platform (DMP) enabling behavioral data activation, audience segmentation, and cross-channel personalization for advertising targeting.
- Equativ (Maestro Activation)coreEquativ provides programmatic header bidding and audience activation services for Prisma Media, enabling retargeting, conversion measurement, and campaign performance reporting through joint data controller arrangements.
- Google Ad ManagercoreGoogle Ad Manager serves as Prisma Media's primary programmatic ad server for managing direct and programmatic digital advertising campaigns across web, mobile, and CTV inventory.
- Amazon (Transparent Ad Marketplace)coreAmazon's Transparent Ad Marketplace (TAM) provides server-side header bidding infrastructure for Prisma Media, improving monetization efficiency and page load performance for programmatic advertising.
- LiveRamp (ATS Direct)coreLiveRamp provides authenticated traffic solutions and email-to-RampID resolution enabling Prisma Media to match first-party identifiers across platforms for cross-device targeting and campaign measurement.
- The TradeDesk (EUID)coreThe TradeDesk's EUID (Encrypted Unified ID) enables Prisma Media to create deterministic advertising identifiers from email addresses for cross-platform programmatic targeting, with joint controller arrangements.
- CriteocoreCriteo provides retargeting and personalized advertising technology for Prisma Media's digital properties, enabling cross-device audience targeting through its Core ID solution.
- MaeciaminorMaecia is a digital agency responsible for the design, technical integration, and production of Prisma Media's institutional website (prismamedia.com).
- Sourcepoint (CMP)coreSourcepoint provides Prisma Media's Consent Management Platform (CMP) for GDPR-compliant cookie consent collection across its digital properties, managing user consent choices for advertising and analytics.
- MédiamétriecoreMédiamétrie provides audience measurement services for Prisma Media, including eStat'Streaming for video/audio streaming measurement and cross-screen audience analytics.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Prisma Media competitors and assessment
Company assessmentBroad incumbents
- Bauer Media Group: Global multi-platform magazine publisher and audio operator headquartered in Germany, with strong presence in UK and European consumer magazines. Comparable in scale and portfolio approach (multi-brand consumer magazines across print and digital), though broader geographic footprint.
- Lagardère Travel Retail / Lagardère Media: Parent group of Louis Hachette Group, which owns Prisma Media. Operates a broader media and travel retail portfolio. Comparable as the controlling shareholder context and as a major French diversified media group with overlapping advertising and publishing activities.
- Condé Nast: Global multi-brand publisher of premium magazines (Vogue, Vanity Fair, GQ, Wired) and digital properties. Comparable in premium consumer/luxury magazine publishing model and cross-platform audience monetization, with Harper's Bazaar being a Hearst counterpart to Condé Nast's portfolio.
- Axel Springer: Major European digital media group (Bild, Die Welt, Business Insider, Politico Europe). Comparable in multi-brand media portfolio, programmatic advertising focus, and transition from print to digital. Significantly larger and more diversified globally.
- Hearst Magazine Media: U.S. magazine publisher licensing Harper's Bazaar to Prisma Media. Comparable in publishing premium consumer magazines, with portfolio overlap on Harper's Bazaar and similar editorial categories. Functions simultaneously as a peer and as a licensor.
Direct peers
- Groupe Le Figaro: One of France's largest multi-platform media groups, operating Le Figaro newspaper, TV Magazine, and a portfolio of magazines. Directly competes with Prisma Media in French print/digital publishing, advertising sales, and audience reach, and has a programmatic data partnership referenced in Prisma's adtech integrations.
- Bayard Group: Major French family-owned media group publishing magazines across youth, senior, current affairs, and religion segments (e.g., Notre Temps, La Croix). Comparable in business model (multi-brand French magazine publisher) and in audience demographic mix.
- Reworld Media: French multi-brand digital and print media group that has grown aggressively through acquisitions (Telecoms.com, Bauer titles). Competes directly with Prisma Media in French consumer magazine publishing, lifestyle verticals, and digital advertising.
Regional players
- Mondadori Group: Italy's leading magazine publisher (Grazia, Panorama, Donna Moderna, Focus) with growing digital and advertising operations. Closely comparable multi-brand consumer magazine business model, though primarily serving Italy rather than France.
Others
- Vivendi SE: French media conglomerate that took a 14% minority stake in Prisma Media and acquired its luxury division (Harper's Bazaar) in 2026. Operates complementary media assets (Canal+, Havas, Dailymotion, Editis). Functions as a strategic investor and partial acquirer rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Prisma Media social profiles
Digital presencePrisma Media compliance and trust
Trust signalCompliance2 records
Prisma Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prisma Media leadership team
Management profileNumber of profiles
Profiles7 records
Prisma Media subsidiaries and ownership
Company hierarchySubsidiaries3 records
Prisma Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prisma Media M&A and investment
M&A and investmentM&A4 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prisma Media
What does Prisma Media do?
Prisma Media is France's leading multi-platform media group, publishing and distributing a portfolio of 30+ magazine brands across print, digital, mobile, video, audio, and e-commerce channels. The company produces editorial content, sells subscriptions and single-copy magazines to consumers, and monetizes its 40 million monthly digital visitors and 130 million annual print circulation through advertising sold via its in-house Prisma Media Solutions division and programmatic channels.
Is Prisma Media a public or private company?
Prisma Media is a private company. It is classified as corporate owned and is currently operating.
When was Prisma Media founded?
Prisma Media was founded in 1986. It employs 501 to 1,000 people.
Where is Prisma Media based?
Prisma Media is headquartered in Gennevilliers, France, in the Europe region.
How does Prisma Media make money?
Six revenue lines are on record. Magazine circulation revenue is the primary driver. The others are digital advertising, digital subscriptions and passes, E-commerce (Prismashop), licensed brand publications and data monetization.
Who are Prisma Media's main competitors?
Broad incumbents on record are Bauer Media Group, Lagardère Travel Retail / Lagardère Media, Condé Nast, Axel Springer and Hearst Magazine Media. Direct peers are Groupe Le Figaro, Bayard Group and Reworld Media. Mondadori Group is listed as a regional player. Vivendi SE is listed as an others.
Does Prisma Media have an API?
No public API is recorded for Prisma Media.
What industry is Prisma Media in?
Prisma Media's product category is Magazine Publishing. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines, with a secondary code of MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First). Its NAICS code is 513120 and its SIC code is 2721.