Digiorgios Sportswear

What Digiorgios Sportswear does

DiGiorgio's Sportswear is a family-owned custom apparel business founded in 2001 and headquartered in a single physical showroom in the Millard area of Omaha, Nebraska (11-50 employees). The company produces made-to-order custom apparel using three core production technologies: screen printing (12-piece minimum, with vector artwork setup), embroidery (no minimum, with a one-time $50 logo digitization fee that creates a permanent file for reorders), and Direct to Garment (DTG) printing (no minimum). Its primary customer segment is K-12 schools in the Omaha metro, where it serves over 30 schools with classroom-ready uniforms (navy pants, plaid items, polos) and claims it has not missed a day of school uniform deliveries since 2018. Secondary segments include local small and mid-sized businesses seeking branded apparel and families or groups ordering for events.

The business operates on a project-based, sales-led model: customers engage sales representatives in person, by phone, or by email, collaborate with in-house artists on design, pay a 50% deposit to start production, and receive orders on a 21-28 business day turnaround. Pricing is unit-based (no subscription); revenue is generated per order except where the company sets up dedicated webstores for larger teams or corporate buyers, which functions as a recurring buyer channel. Artwork is billed at $40/hour with a $20 minimum, $40 setup fees apply per new screen design, and rush fees may apply for must-have dates. The company is not externally funded, has no public filings, and has no disclosed management team beyond founder John DeGeorge.

There is no technology platform or proprietary software product; the underlying technology is the physical production equipment (screen presses, embroidery machines, DTG printers), the digital vector art workflow, the embroidery digitization pipeline, and the itemorder.com webstore infrastructure used for school uniform sales. The competitive positioning is local, relationship-driven, and reliability-anchored rather than technology-led, with no AI/ML capabilities, integrations, or intellectual property filings disclosed.

Name

Digiorgios Sportswear

Legal name

DiGiorgio's Sportswear

Website

https://digiorgios.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

DiGiorgio's Sportswear is a family-owned custom apparel business in Omaha, Nebraska, founded in 2001. It provides screen printing, embroidery, and DTG printing for K-12 school uniforms, local businesses, and families across the Omaha metro.

Ownership category

akta.pro rank

Product category

Custom Apparel Printing Services

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team & School Athletic Uniforms Retail (CRAMACAJ)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Custom screen printing
• Custom embroidery services
• School uniforms
• Custom apparel printing
• Direct to garment printing

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Custom Screen Printing: One-time custom screen printing orders with a 12-shirt minimum. Customers collaborate with sales reps and artists to create custom branded apparel. Revenue is transaction-based with 50% deposit required at order placement.
2. Custom Embroidery: Embroidery services with no minimum order requirement. Logo digitization is a one-time fee ($50) that enables permanent storage for future orders. Revenue generated per order with no minimum quantity.
3. Webstore Services: For larger orders, the company sets up dedicated websites for teams or employees to purchase directly from, providing ongoing order volume and convenience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

DiGiorgio's Sportswear is a local, family-owned custom apparel producer that designs and manufactures made-to-order screen-printed, embroidered, and Direct to Garment (DTG) printed apparel. Its core customers are K-12 schools (30+ in the Omaha metro), local businesses, families, and groups needing branded, uniform, or event apparel. Services include artwork collaboration, vector setup, logo digitization, production, and dedicated webstore setup for recurring team and school orders.

Product overview

DiGiorgio's Sportswear is a local, family-owned custom apparel business serving Omaha since 2001. The company offers a unified suite of customization services centered around two primary production methods: Screen Printing and Embroidery. These core services support the main Custom Apparel & Uniforms product line, which includes specialized School Uniforms (serving over 30 schools) and Direct to Garment Printing as an alternative option with no minimums. The business operates as a single-product service offering rather than a platform, where all offerings flow through their screen printing and embroidery capabilities, supplemented by custom webstore setup for larger team or corporate orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Screen Printing Custom screen printing service for apparel including branded t-shirts, business apparel, team uniforms, and event apparel. Requires a 12-shirt minimum and includes vector artwork setup ($40 setup fee per new design), proof approval, and production turnaround of 21-28 business days plus shipping. Sales representatives collaborate with customers on design details throughout the process.
• Embroidery Custom embroidery service that stitches logos and designs onto garments and items including caps, polo shirts, blankets, and other apparel. Features a one-time $50 logo digitization fee that stores the logo permanently in the system for all future embroidery orders. No minimum order quantity is required.
• Direct to Garment Printing Direct to Garment (DTG) printing service offered as an alternative customization method with no minimum order requirement, distinct from screen printing's 12-piece minimum. Mentioned on the terms-of-service page.
• Custom Apparel & Uniforms Made-to-order custom apparel and uniforms combining screen printing and embroidery services, offered to individuals, families, businesses, schools, and event groups for one-of-a-kind branded and personalized garments.
• School Uniforms Classroom-ready school uniforms serving 30+ schools in the Omaha metro area, featuring navy pants, plaid items (e.g., bows), polo shirts, and other made-to-order uniform components. Sold through a dedicated online uniform shop.
• Dedicated Team/Corporate Webstores For larger orders, the company sets up dedicated websites (via a dedicated sales representative) so teams, schools, or employees can purchase branded apparel directly. This enables recurring order volume and convenience for repeat buyers.

Quantifiable outcome

• Hasn't missed a day of school uniform deliveries since 2018

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RushOrderTees: Custom screen printing and embroidery provider known for fast turnaround. Competes with DiGiorgio's for custom apparel orders with a stronger digital ordering experience and quicker standard production times.
• CustomInk: National custom apparel platform offering screen printing, embroidery, and DTG with online design tools. Directly competes with DiGiorgio's for custom team, school, and corporate apparel orders but at a much larger, digitally native scale.
• Schoolbelles: K-12 school uniform specialist with school-specific programs and custom decoration services. Closely comparable in serving the Omaha-area school uniform segment DiGiorgio's anchors.
• Underground Printing: Custom screen printing and embroidery retailer with multiple physical locations serving schools, Greek life, and corporate clients. Directly comparable in production methods and customer mix, though at larger regional scale.
• French Toast: National school uniform brand selling directly to parents and through schools. Competes for the same K-12 uniform dollars but operates at scale through retail and e-commerce rather than local decoration.
• Lands' End School Uniforms: Large national school uniform provider with a dedicated K-12 program. Competes directly for the same Omaha-area school contracts that make up DiGiorgio's primary customer base.

Emerging players

• Printful: Print-on-demand and custom apparel platform with no-minimum DTG and embroidery options. Increasingly competes for the small-order, family/event, and SMB custom apparel demand DiGiorgio's serves.
• TeePublic: Custom and artist-driven apparel marketplace. Adjacent competitor for one-off custom and event apparel demand, particularly the family/group segment DiGiorgio's targets with DTG.

Broad incumbents

• 4imprint: Large promotional products and custom apparel distributor serving SMBs and enterprise. Overlaps with DiGiorgio's local business and corporate apparel segment at significantly larger scale.
• VistaPrint (Cimpress): Mass-market custom printing and apparel platform with national reach. Competes broadly with DiGiorgio's on small-business and event custom apparel, but lacks the local sales-led service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/digiorgiossw
• LinkedInlinkedin.com/company/digiorgios-sportswear-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digiorgios Sportswear