Sonnenalm

What Sonnenalm does

SonnenAlm operates a mountain restaurant, 64-bed overnight lodge, and event venue (weddings, corporate events, celebrations) located approximately 100 meters from the Kampenwandseilbahn mountain station at about 1,500m altitude on the Kampenwand in the Chiemgau Alps (Aschau im Chiemgau, Bavaria, Germany). The site is car-free: guests arrive via the 15-minute four-person gondola ascent from the valley station or by a roughly three-hour hike; overnight parking at the valley is permitted only for SonnenAlm guests. The operating entity is SG - Seilbahn- und Gaststätten GmbH (Amtsgericht Traunstein, HRB 883), with the affiliated Kampenwandseilbahn GmbH running the cable car; Eric Zbil is the authorized managing director of the SonnenAlm entity.

The venue generates revenue from five interconnected streams: à la carte Bavarian cuisine and on-site patisserie (wedding cakes and house-made specialties) served across multiple dining rooms (Edelweißraum, Kaminstüberl, Kitzfelsraum, Weinstüberl) and a panoramic terrace (cashless only, 09:30-18:00 seasonally); recurring Sunday Berg Brunch; 64 overnight beds in double and multi-bed rooms with shared floor showers, booked via the website; event hosting (summer and winter wedding packages including Wilder Kaiser, Alm-Hochzeit, and Alpen-Hochzeit, plus corporate events for 10-70+ persons with seminar technology and high-speed WLAN); and upstream cable car ticket revenue (single rides, round trips, skipasses, annual passes, and combination tickets such as Faulenzer-Ticket and 4-Berge & Co.) booked through the parent Kampenwandseilbahn operation.

The technology layer is entirely non-proprietary: Bookatable/LaFourchette handles table reservations; Oracle Fidelio/ibelsa processes room bookings; LiveTable/incert powers the online gift voucher shop; DayYourWay hosts the wedding event configurator; Feratel streams the live mountain webcam; and Outdooractive embeds the digital hiking map. Distribution runs through the Kampenwand.de website and Shop (Traumgutscheine.com), Facebook and Instagram pages (SonnenAlm-Kampenwand and Kampenwandbahn), regional tourism partners (Chiemsee-Alpenland Tourismus, Chiemgau Tourismus, Erlebniswelt Chiemgau), and bundled products with Chiemsee-Schifffahrt (See-Gipfel-Ticket) and Prienavera (Berg & Bad). Multiple certifications (Ausgezeichnete Bayerische Küche Drei Rauten 2015-2021, DEHOGA Wohlfühlsiegel, ServiceQualität Deutschland, Ökokontrolle, DEHOGA Umweltsiegel Gold) and ingredient partnerships with regional suppliers (Bio-Sennerei Hatzenstädt, Metzgerei Angermann, Kaffeerösterei Dinzler, Schlossbrauerei Maxlrainer, Molkerei Berchtesgadener Land, among others) anchor the premium regional-cuisine positioning.

Name

Sonnenalm

Legal name

SG - Seilbahn- und Gaststätten GmbH

Website

https://kampenwand.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SonnenAlm is a Bavarian mountain restaurant, 64-bed lodge, and wedding/corporate event venue at 1,500m on the Kampenwand, accessible only via the affiliated Kampenwandseilbahn cable car or a 3-hour hike. It serves day visitors, overnight guests, and event clients with award-winning regional cuisine and on-site patisserie.

Ownership category

akta.pro rank

Product category

Alpine Hospitality and Event Services

NAICS

Skiing Facilities (713920), Skiing Facilities (71392)

SIC

Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industry

Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)

Keywords

• Alpine mountain dining
• Mountain resort accommodation
• Wedding event venue
• Cable car tourism
• Bavarian regional cuisine

Headquarters

HQ city

Aschau Im Chiemgau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food & Beverage (Restaurant): Daytime à la carte dining (09:30-17:00/18:00 depending on season) with seasonal Bavarian menu. Breakfast served from 08:30 for overnight guests. Cashless payment only (EC or credit card). Catering is not offered; four experienced in-house chefs prepare all food including wedding cakes (made in the on-site patisserie).
2. Mountain Brunch: Sunday brunch is a flagship recurring event at the SonnenAlm. Brunch tickets are sold separately. Dogs are not permitted during brunch.
3. Accommodation (Overnight Stays): Upper floor hosts 64 beds in double and multi-bed rooms (2-6 beds per room), all with shared floor showers and toilets. Overnight stays booked exclusively via the website with credit card. Rooms feature predominantly skylights; rooms 15 & 16 have side windows overlooking the Kampenwand rock face.
4. Event Hosting (Weddings, Corporate Events, Celebrations): SonnenAlm hosts weddings (summer and winter packages), corporate events, seminars, Christmas parties, Silvester dinners, and Hüttenabende (mountain hut evenings). Event bookings include the use of dedicated rooms (Edelweißraum, Kaminstüberl, Kitzfelsraum, Weinstüberl), terrace spaces, and catering. Wedding packages include options like Wilder Kaiser (Mon-Thu, 10-30 persons), Alm-Hochzeit (Friday), and Alpen-Hochzeit (Saturday, from 50 persons).
5. Cable Car Tickets (Kampenwandseilbahn): The Kampenwandseilbahn GmbH operates the cable car system serving the SonnenAlm. Ticket revenue includes single rides, round trips, skipasses, annual passes, group rates, and combination tickets (e.g., See-Gipfel-Ticket, Berg & Bad, Faulenzer-Ticket including Kaiserschmarrn at SonnenAlm). Special evening/special operation cable car rides are available in combination with SonnenAlm events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

SonnenAlm operates a mountain restaurant, 64-bed overnight accommodation, and full-service event venue located at approximately 1,500m altitude on the Kampenwand, accessible only by cable car or a 3-hour mountain hike. The venue serves regional Bavarian à la carte cuisine prepared by four in-house chefs, hosts weddings, corporate events, and celebrations across multiple dining rooms and panoramic terraces, and offers Sunday Berg Brunch as a signature recurring event. The integrated offering includes the Kampenwandseilbahn cable car (15-minute gondola ascent), a 12-km ski area in winter, summer hiking infrastructure, and combination tickets with regional attractions.

Product overview

Sonnenalm operates as an integrated alpine hospitality destination at 1,500m on the Kampenwand mountain, accessible via Kampenwandseilbahn cable car. The offering consists of three interconnected pillars: (1) SonnenAlm Gastronomie – the mountain restaurant with regional Bavarian cuisine across multiple dining rooms and panoramic terrace; (2) SonnenAlm Übernachtung – 64-bed accommodation in double and multi-bed rooms with shared facilities; and (3) SonnenAlm Veranstaltungen – event services for weddings (summer and winter packages), corporate events, and celebrations. The Kampenwandseilbahn cable car provides base transportation and access to the ski area (12 km slopes) and summer hiking/activity infrastructure. Add-on services include the LOWA Testcenter for hiking boot testing and various Kombitickets bundling cable car access with regional attractions. The venue relies entirely on third-party booking platforms (Bookatable for dining, Oracle/ibelsa for rooms, DayYourWay for events, LiveTable for shop) rather than proprietary systems.

Differentiator

Problem solved

Functional benefit

Products and services

• SonnenAlm Gastronomie (Mountain Restaurant) Mountain restaurant at 1,500m altitude serving regional Bavarian à la carte cuisine with seasonal dishes, bakery items, cakes, and house-made specialties. Includes multiple dining rooms (Edelweißraum, Kaminstüberl, Kitzfelsraum, Weinstüberl) and a panoramic terrace with views of the Central Alps. Open 09:30-17:00/18:00 depending on season; cashless payment only.
• SonnenAlm Übernachtung (Overnight Accommodation) Overnight mountain accommodation with 64 beds in double and multi-bed rooms (2-6 beds per room). Rooms predominantly feature skylights; rooms 15 and 16 have side windows overlooking the Kampenwand rock face. Shared floor showers and toilets (separated for men and women). Accessible only via cable car or 3-hour hiking trail. Booked exclusively via website with credit card payment.
• Hochzeiten auf der SonnenAlm (Weddings) Full-service wedding venue and event planning at 1,500m altitude. Offers summer and winter weddings, church ceremonies at Steinlingkapelle, free-choice ceremonies, and complete coordination including catering, decoration, music, and overnight accommodations for up to 70 guests. Wedding packages include Wilder Kaiser (Mon-Thu, 10-30 persons), Alm-Hochzeit (Friday), and Alpen-Hochzeit (Saturday, from 50 persons).
• Winterhochzeit (Winter Wedding Package) Winter wedding package featuring mulled wine reception by fire pit, coffee and cake buffet with wedding cake options, Bavarian wedding buffet, torch-lit terrace after 10 PM, and midnight snack. Available for 10-30 persons on weekdays (Wilder Kaiser package) and larger groups on Fridays/Saturdays.
• Sommerhochzeit (Summer Wedding Package) Summer wedding package including decorated cable car ascent, ceremony at Steinlingkapelle with Lake Chiemsee views, sparkling wine reception on Kitzfels terrace, wedding menu, and dancing. Weekend packages (Alpen-Hochzeit Saturday from 50 persons, Alm-Hochzeit Friday) and weekday packages (Wilder Kaiser Monday-Thursday for 10-30 persons).
• Firmenevents (Corporate Events) Corporate event hosting including seminars with projectors, screens, and sound systems; free high-speed WLAN; exclusive rooms and weather-protected panoramic terrace; cable car arrival (regular or special night descent); grill evenings; torch lighting; cocktail bar; and dance floor with lighting and music system.
• Feiern (Celebrations including Silvesterdinner and Hüttenabend) Celebration events including New Year's Eve dinner (Silvesterdinner) with services up to 2:30 AM, and traditional alpine hut evenings (Hüttenabend) with grill specialties such as spit-roasted pig and grilled fish. Venue rental for private celebrations from cozy hut evenings with friends to romantic Valentine's Day candlelight dinners.
• Berg Brunch (Sunday Mountain Brunch) Sunday brunch buffet served from 11:00 AM to 2:00 PM featuring extensive menu with sweet and savory dishes, house-made cakes and strudel from the in-house pastry kitchen. Coffee and specialty beverages included. Dogs not permitted during brunch service.
• Kampenwandseilbahn (Cable Car Service) Cable car (gondola lift) service connecting the Aschau im Chiemgau valley station to the 1,500m mountain station. 4-person gondolas complete the ~15-minute ride. Operates year-round with seasonal hours and maintenance closures in March and November-December. Provides access to ski area, hiking trails, climbing, paragliding, and mountain biking. Operated by Kampenwandseilbahn GmbH, the related cable car entity.
• Kampenwand Skigebiet (Ski Area) Ski area with 12 km of slopes ranging from blue to black difficulty, served by the cable car, two chairlifts, and one drag lift. Features 5 km valley run with 840m vertical drop, one of the last ski areas with natural snow only. Ski passes available from €27 (2-hour) to €32 (full day) for adults.
• Kombitickets (Combination Tickets) Combination tickets bundling cable car rides with partner attractions: See-Gipfel-Ticket (lake cruise + cable car), Gipfel hoch 4 plus (4 mountain railways + 2 spas), Kombiticket Berg & Bad (cable car + Prienavera spa), Faulenzer-Ticket (cable car + Kaiserschmarrn at SonnenAlm), and 4-Berge & Co. winter season card covering 4 ski areas.

Quantifiable outcome

• Ausgezeichnete Bayerische Küche — drei Rauten award for 2015-2018 and 2018-2021 (consecutive recognition)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Chiemsee-Alpenland TourismuscoreGTM or Marketing PartnerRegional destination marketing organization for the Chiemsee-Alpenland area. Co-markets the Kampenwand and SonnenAlm as part of the Chiemgau Alpine destination. Provides photographic assets, joint promotional campaigns, and links from the regional tourism portal.
• Chiemgau TourismuscoreGTM or Marketing PartnerRegional tourism association representing the broader Chiemgau region. Markets the Kampenwand and SonnenAlm to hiking, skiing, and general tourism audiences in the Chiemgau area.
• Erlebniswelt Chiemgau (Andreas Plenk)minorGTM or Marketing PartnerExperience provider offering curated activities and excursions in the Chiemgau region. Partners with Kampenwandseilbahn for combined mountain experience packages.
• LOWA (Outdoor Footwear Brand)coreGTM or Marketing PartnerLOWA operates a free outdoor footwear Testcenter at the Kampenwand mountain station (May 9 to early November 2026), allowing visitors to test LOWA Renegade, Camino, and Mauria models on a marked 1.25-hour hiking trail. This partnership drives hiking visitors to the Kampenwand and the SonnenAlm, creating a joint attraction that benefits both parties.
• Bio-Sennerei HatzenstädtminorOthersOrganic dairy from the Priental valley comprising 43 mountain farms. Supplies Emmentaler and Bergkäse made from organically produced, silo-free milk, natural rennet, and salt — no additives or genetic engineering. Represents the SonnenAlm's commitment to regional organic sourcing.
• Metzgerei AngermannminorOthersAward-winning local butcher (Angermann's has been listed among Germany's 500 best butchers twice). Supplies meat and sausage products for the SonnenAlm's kitchen. Known for competent meat processing and high-quality raw materials from local farms.
• Vulcano Schinkenmanufaktur (Styrian Ham)minorOthersAustrian ham producer using Styrian pigs. Ham is hand-salted with sea salt and seasoned with rosemary, juniper, and other noble spices for a refined, subtle flavor. Supplies specialty ham products to the SonnenAlm.
• Kaffeerösterei Dinzler (Rosenheim)minorOthersRegional coffee roastery from Rosenheim. Roasts beans in small batches using drum roasters for consistent quality. Supplies the classic Viennese coffee blend and 'El Gustoso' espresso, named Germany's best espresso by the Feinschmecker magazine.
• Chiemsee Fischerei StephanminorOthersTraditional fish supplier from Prien am Chiemsee with a family tradition dating to 1612. Supplies Chiemsee whitefish (Renke), bream (Brachse), and trout. Highest quality and best taste guaranteed from sustainable local fishing.
• Molkerei Berchtesgadener LandminorOthersDairy cooperative supplying milk and dairy products to the SonnenAlm. Emphasizes animal welfare as the basis for best-quality milk. Farmers keep small numbers of animals for intensive, individual care.
• Schnapsbrennerei GuggenbichlerminorOthersDistillery operating since 1829, producing premium brandies from hand-picked, fully ripe fruit. Each step is performed manually with great care. Supplies artisanal spirits and brandies to the SonnenAlm's bar.
• Rinser Natur-EisminorOthersFamily-run natural ice cream producer from Söchtenau, made from the milk of cows from the Gschwendtner Hof. Contains no artificial flavors, colors, binding agents, or preservatives. Supplies ice cream to the SonnenAlm.
• Eiswerk (Bio Eis Manufaktur)minorOthersOne of the few certified organic ice cream manufacturers in Europe. Uses quality raw materials from local Austrian fruit harvests and exotic fruits from selected suppliers. Supplies bio/organic ice cream to the SonnenAlm.
• BIOTEAQUE Tee (Chiemgauer Teemanufaktur)minorOthersRegional tea manufacturer from the Chiemgau area producing organic, controlled-origin teas. Describes its character as 'alpine — pure — organic — different — good.' Supplies specialty teas to the SonnenAlm.
• Zotter SchokolademinorOthersAustrian bean-to-bar chocolate factory. Produces chocolate from the cocoa bean in-house. Has replaced the Fairtrade label with its own 'Fair-Handzeichen' (Fair Hand Sign) as its ethical sourcing logo. Supplies artisanal chocolate to the SonnenAlm.
• Schlossbrauerei MaxlrainerminorOthersHistoric brewery operating since 1636 in Maxlrain, with 16 hand-crafted specialty beers. Brewery master Josef Kronast oversees production. Consistently awarded DLG Gold and the Bundesehrenpreis (Federal Honorary Award) since 2008. Supplies beer to the SonnenAlm.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wankbahn (Garmisch-Partenkirchen): Bavarian mountain cable car with summit restaurant offering panoramic Alpine views. Closely comparable model of cable car infrastructure + alpine dining at altitude, same Bavarian market context.
• Jennerbahn (Berchtesgaden): Berchtesgaden cable car with mountain station gastronomy and ski area. Same geographic-adjacent (Chiemgau/Berchtesgadener Land) and product model (gondola + summit restaurant + winter sports); same Bavarian Alpine tourism ecosystem.
• Wendelsteinbahn: Bavarian mountain cable car with summit restaurant and panoramic alpine dining at ~1,800m. Same integrated model of cable car + mountain restaurant + event hosting in the Bavarian Alps, directly comparable to SonnenAlm's positioning.
• Berggastronomie Brauneck: Bavarian alpine resort combining cable car with multiple mountain restaurants and event hosting. Operates a similar integrated Bavarian Alpine hospitality and ski/hike day-visitor business to SonnenAlm.
• Nebelhornbahn (Oberstdorf): Allgäu cable car serving summit restaurants and ski area. Similar full-service mountain hospitality offering (cable car + F&B + skiing + events) targeting both day visitors and overnight guests in the German Alps.
• Kehlsteinhaus / Eagle's Nest: Historic mountaintop restaurant accessible only by special elevator from the mountain station near Berchtesgaden. Same 'car-free summit-only' access model as SonnenAlm, with comparable panorama-driven dining and event positioning.

Broad incumbents

• Zugspitze (Bayerische Zugspitzbahn): Germany's highest mountain with cable car + cog railway and multiple summit restaurants. A significantly larger and more established Bavarian alpine resort destination; comparable product mix but at much greater scale and broader tourist appeal.

Regional players

• Rigi (Switzerland): Swiss mountain resort with cable car + cog railway, multiple summit restaurants, and event hosting. Operates the same integrated alpine hospitality model as SonnenAlm but in Switzerland, serving a different geography.
• Schmittenhöhe (Zell am See): Austrian alpine cable car and ski area with summit restaurants and event venues. Comparable model of cable car + mountain dining + events, but based in Austria and serving a different geographic catchment.

Emerging players

• Tegernseer Hütte: Smaller-scale Bavarian mountain hut serving hikers and day visitors with alpine dining and limited overnight accommodation. Niche comparable to SonnenAlm's hiking-trail-fed day visitor segment but without the cable car or full event offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/SonnenAlm-Kampenwand/100068845491646
• Instagraminstagram.com/sonnenalmkampenwand
• LinkedInlinkedin.com/company/sonnenalm

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonnenalm