Eiswerk Brehna GmbH

What Eiswerk Brehna GmbH does

Eiswerk Brehna GmbH is a German artisanal ice cream manufacturer founded in 2003 and headquartered in Brehna, Saxony-Anhalt. The company produces 100+ ice cream varieties and operates with a small team of 8 employees. Its brand portfolio includes differentiated sub-lines such as the Gen Z-targeted "Heute schon geleckt?" and the protein-focused Fitness-Eis range. Customer reputation is strong, with 847+ verified reviews averaging 4.9/5 stars and over 1,000 customers served cumulatively.

The business operates a multi-channel go-to-market model. Direct-to-consumer e-commerce is fulfilled via DHL Express, with units priced at €3.99 and shipping of €14.90 waived on orders above €100. A B2B corporate catering offering is positioned for events scalable to 10,000+ guests. Physical distribution is extended through vending machines, and customer acquisition is supplemented by an influencer partnership program. Founder Thomas Berger leads the company, which has no disclosed funding, M&A, or external investment activity.

Name

Eiswerk Brehna GmbH

Legal name

Eiswerk Brehna GmbH

Website

https://eiswerk-brehna.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Eiswerk Brehna GmbH is a German artisanal ice cream manufacturer producing 100+ varieties, serving DTC consumers via e-commerce, B2B corporate catering for large events, and vending machine channels from its Brehna facility.

Ownership category

akta.pro rank

Product category

Artisanal Ice Cream Manufacturing

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industry

Ice Cream & Gelato Shops (THAFAGAA)

Keywords

• Artisanal ice cream
• Handcrafted frozen desserts
• Corporate event catering
• Ice cream vending machines
• Mobile ice cream carts

Headquarters

HQ city

Brehna / Sandersdorf-Brehna

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-consumer online ice cream sales: Sale of handcrafted ice cream in 160ml and 500ml sizes directly to consumers through the eiswerk-brehna.de online shop. Products are shipped nationwide via DHL Express with dry ice packaging. Free shipping on orders over €100.
2. Gift vouchers: Online ice cream gift vouchers sold in denominations of €25, €50, and €100. Redeemable in the online shop. Valid for 3 years from issuance.
3. Corporate event catering: Full-service ice catering for DAX corporations and large enterprises including summer parties, shareholder meetings, roadshows, and galas. Covers delivery with own cooling fleet, trained service staff, and custom-branded cups and napkins. Scalable to 10,000+ guests.
4. Event agency catering: Full-service ice catering partnerships with event agencies, wedding planners, and catering companies. White-label service with custom-branded cups, napkins, and ice cream carts. B2B pricing with dedicated key account management.
5. Ice cream truck and bike rental: Rental of vintage ice cream carts, mobile ice stands, ice bicycles, and counter vitrines for events. Includes service personnel, setup and takedown. Available in Saxony-Anhalt region and nationwide on request.
6. Ice cream vending machines (B2B): Placement and operation of G-Frozen FF8 vending machines at B2B locations (hotels, farm shops, companies, clinics, universities, fitness studios, stations, retail). Offered via purchase, leasing, or full-service model.
7. Fitness ice product concept: Protein-rich ice cream products (Protein Cream, Cold Pump, Green Split) targeting fitness studios, sports events, recovery zones, and fitness-oriented retail. Product development partnerships with studios, brands, and event organizers.
8. Influencer marketing campaigns: Creator drop campaigns, taste challenges, code & bundle promotions, event content, and co-branding initiatives with influencers, agencies, and brands. Measurable campaign paths with shop bundles and creator codes.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels8 records

Core offering

Eiswerk Brehna manufactures and sells handcrafted premium ice cream produced in small batches using natural ingredients (regional milk, Bourbon vanilla from Madagascar, Sicilian pistachios, origin-sourced fruits), offering over 100 varieties across milk ice, fruit ice, sorbet, yogurt, and vegan categories in 160ml and 500ml formats. Beyond retail ice cream, the company delivers full-service B2B ice catering for corporate events and DAX corporations, rents vintage ice cream carts and bicycles for private events, places premium ice vending machines at B2B hospitality and fitness locations, and runs influencer partnership campaigns. Products ship nationwide via DHL Express with a dry-ice cold chain.

Product overview

Eiswerk Brehna GmbH is a handcrafted ice cream manufacturer founded in 2003 in Brehna, Germany, operating as a unified product portfolio centered on premium handcrafted ice cream. The core offering includes over 100 varieties of ice cream across categories: milk ice (Milcheis), fruit ice (Fruchteis), yogurt ice, and vegan options, all made from natural ingredients without artificial flavors or preservatives. The product line spans individual ice cream tubs (160ml and 500ml sizes at €3.99), the "Heute schon geleckt?" sub-brand targeting Gen Z with playful flavors, and the "Fitness-Eis" protein-enriched line for sports studios. Beyond retail products, the company operates a comprehensive service ecosystem including ice cream cart and bicycle rentals for events, full-service B2B catering for corporate events and DAX companies, influencer partnership programs, and B2B ice vending machines (G-Frozen FF8). The company also sells gift vouchers and provides consultation for entrepreneurs seeking to open ice cream parlors.

Differentiator

Problem solved

Functional benefit

Brands

• Heute schon geleckt?: A playful sub-brand featuring six distinctive ice cream flavors with cheeky names and marketing slogans, targeted at younger consumers and retail partners including Spätis, gas stations, kiosks, and events.

Products and services

• Handcrafted Ice Cream (Handgefertigte Eiscreme) Premium handcrafted ice cream made from natural ingredients, offered in over 100 varieties across milk ice, fruit ice, sorbet, yogurt ice, and vegan categories. Available in 160ml and 500ml containers at a uniform €3.99 price point, with nationwide Germany delivery via DHL Express in dry-ice insulated packaging.
• Vegan Ice Cream (Vegane Eiscreme) Plant-based ice cream line including chocolate, mango, strawberry, and coconut varieties; all 100% vegan and dairy-free, sold in 160ml and 500ml formats.
• Heute schon geleckt? (Sub-brand) Playful ice cream sub-brand featuring six bold flavors (Cookie Dough Brownie, Salted Caramel Crunch, Strawberry Cheesecake, Cookies & Cream Extreme, Chocolate Fudge, Pistachio Deluxe) with catchy slogans and social-media-oriented packaging. Targeted at Gen Z and distributed through Spätis, kiosks, petrol stations, and festivals for impulse purchases.
• Fitness-Eis (Protein Ice Cream) Protein-enriched ice cream concept for fitness studios, sports events, recovery zones, and fitness-oriented retail. Varieties include Vanilla Skyr Crunch (31g protein), Chocolate Peanut (28g protein), and Pistachio Matcha (24g protein). Available via product development partnerships with studios, brands, and event organizers.
• Online Gift Voucher (Online Eis-Geschenkgutschein) Digital gift vouchers available in €25, €50, and €100 denominations, redeemable for all products in the online shop. Valid for 3 years from issue date; non-refundable and non-interest-bearing.
• Ice Cream Cart Rental (Eiswagen Mieten) Rental of vintage ice cream carts for events including weddings, corporate parties, birthdays, and festivals. Includes professional staff, customizable branding, setup and takedown, and options for 6-12 ice cream flavors. Available in Saxony-Anhalt region and nationwide on request.
• Ice Cream Bicycle (Eisfahrrad) Mobile ice cream bicycle rental for smaller venues, indoor events, green events, pedestrian zones, and trade shows. Features nostalgic design and customizable branding.
• Corporate Event Catering (Eis-Catering für DAX-Unternehmen) Full-service ice cream catering for corporate events targeting DAX corporations and large enterprises. Covers summer parties (5,000+ employees), shareholder meetings, roadshows, and galas. Includes branded cups, trained staff, custom-branded napkins, own cooling fleet for B2B logistics, and nationwide delivery. Scalable to 10,000+ guests with key account management and a dedicated B2B hotline.
• Event Agency Catering (Eis-Catering für Eventagenturen) Full-service ice cream partner for event agencies and wedding planners, offering white-label solutions, custom cup designs, trained personnel, and nationwide delivery. Includes B2B pricing with dedicated account management.
• G-Frozen FF8 Ice Vending Machine (Eisautomat) B2B premium frozen vending machine (Sanden Vendo G-Frozen FF8) deployed at hotels, farm shops, corporate locations, clinics, universities, fitness studios, railway stations, airports, petrol stations, and retail. Features -10°C to -25°C temperature range, 5 levels with up to 40 product slots, 7-inch touchscreen, and optional KF8 expansion unit. Offered via purchase, leasing, or full-service model.
• Influencer Partnership Campaigns Creator partnership program offering Creator Drops (limited edition flavors), Taste Challenges, Codes & Bundles, Event Content, and Co-Branding campaigns with influencers, agencies, and brands. Includes measurable campaign paths with shop bundles and creator codes for social media ice campaigns.
• Ice Cream Parlor Concept Consulting (Eismanufaktur-Konzept) Business consultation service for entrepreneurs seeking to open ice cream parlors, including concept consulting, assortment planning, and ongoing supply.

Quantifiable outcome

• 4.9 out of 5 stars average rating based on 847+ verified reviews
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• pawminominorGTM or Marketing Partnerpawmino is an ice cream cup collection partner. The company offers premium ice cream served in distinctive pawmino cups, positioned for special occasions, events, or as a personal treat. This is a co-marketing partnership where Eiswerk Brehna ice cream is promoted through the pawmino brand ecosystem.
• DHL ExpresscoreChannel Partner/ Reseller/ DistributorDHL Express is the exclusive shipping carrier for Eiswerk Brehna's nationwide ice cream deliveries in Germany. All online orders are shipped via DHL Express with dry ice packaging to ensure unbroken cold chain from manufactory to customer's door.
• PayPalcoreTechnology or IntegrationPayPal is the primary payment method offered to customers in the online shop, alongside gift vouchers. Payment processing is integrated into the checkout flow for online orders.
• Regional farmers (milk suppliers)coreStrategic or Co-development PartnerRegional dairy farmers supply milk for Eiswerk Brehna's ice cream production. This supply partnership ensures access to fresh, local ingredients that form the foundation of the company's natural ingredient positioning.
• Origin plantations (fruit suppliers)coreStrategic or Co-development PartnerDirect sourcing partnerships with origin plantations for fruits, ensuring high-quality, fresh fruit ingredients for sorbet and fruit ice varieties. Example: fruits sourced from origin plantations for sorbet production.
• Specialty ingredient suppliers (Bourbon vanilla, Sicilian pistachios, Madagascar cocoa)coreStrategic or Co-development PartnerSpecialty ingredient suppliers for premium inputs: Bourbon vanilla from Madagascar, real pistachios from Sicily, and premium cocoa. These sourcing partnerships support the premium quality positioning of the ice cream products.
• SandenVendo (G-Frozen FF8 ice vending machines)coreTechnology or IntegrationSandenVendo supplies the G-Frozen FF8 (Master) and KF8 Connectable ice vending machines used for B2B placements at hotels, farm shops, companies, fitness studios, and retail locations. The machines feature -10°C to -25°C internal temperature range, 7-inch touchscreen, and modular spiral configurations.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bofrost: Germany's largest DTC frozen-food delivery brand, operating a multi-temperature cold-chain direct to consumer across food categories including ice cream desserts. Closely matches Eiswerk Brehna's online-shop + DHL-class cold-chain fulfillment model.
• Mövenpick Eis: Premium Swiss-heritage ice cream brand sold through German retail and foodservice. Direct competitor for the premium, natural-ingredient positioning that Eiswerk Brehna also occupies in the German market.
• Eismann: Long-established German DTC frozen-food delivery company that ships frozen products directly to German households on a scheduled order cadence. Comparable to Eiswerk Brehna's direct-to-consumer nationwide dry-ice cold-chain model.
• Die Kuh die Lacht: German premium artisanal ice cream manufacturer focused on organic, natural ingredients and small-batch production. Closely aligned with Eiswerk Brehna on handcrafted positioning, natural ingredients, and DTC distribution in Germany.

Broad incumbents

• Nestlé Deutschland (Ice Cream): Operates a broad portfolio of mass-market ice cream brands in Germany (e.g., Mövenpick license, own-label impulse). Competes across the retail shelf where Eiswerk Brehna's Heute-schon-geleckt? sub-brand also seeks placement.
• Ben & Jerry's: Premium global ice cream brand widely available in German grocery, scoop shops, and foodservice. Competes for premium impulse and gifting occasions across the same consumer demographic as Eiswerk Brehna.
• Langnese: Germany's leading mass-market ice cream brand (Unilever), ubiquitous in supermarkets, kiosks, and impulse channels. Sets the price and availability baseline against which Eiswerk Brehna's premium artisanal offering must justify its price premium.
• Häagen-Dazs: Global premium ice cream brand with widespread German retail and foodservice distribution. Competes with Eiswerk Brehna for the same premium consumer but at much larger national scale and marketing reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eiswerk-brehna

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eiswerk Brehna GmbH