Sydney Jewish Museum

What Sydney Jewish Museum does

Sydney Jewish Museum is a not-for-profit cultural and educational institution founded in 1992 by Holocaust survivor John Saunders in Darlinghurst, NSW, Australia. It is the only major Jewish cultural and Holocaust education institution in Sydney, housing more than 15,000 artefacts, over 1,000 oral histories, a library of 10,000+ volumes, and a searchable index of 2,500 Australian survivor testimonies drawn from the USC Shoah Foundation's Visual History Archive of 53,000+ testimonies. The museum's core products are curriculum-linked school excursions (primary and secondary), teacher professional development (NESA accredited), corporate training programs, leadership programs, research fellowships, digital storytelling platforms (Digital Stories, Chai-Lights, Remembering Bondi, Antisemitism Resource), and virtual tours. The Sanctum of Remembrance commemorates over 600 plaques and 2,000+ names of Holocaust victims and survivors.

Name

Sydney Jewish Museum

Legal name

Sydney Jewish Museum

Website

https://sydneyjewishmuseum.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Sydney Jewish Museum is a not-for-profit cultural and educational institution in Darlinghurst, NSW, founded in 1992, that preserves Holocaust history and Jewish heritage through school excursions, digital archives, and community programs.

Ownership category

akta.pro rank

Product category

Cultural and Holocaust Education Museum Services

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (7121), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

Keywords

• Holocaust education programs
• Museum cultural services
• Jewish heritage preservation
• Survivor testimony archives
• Historical education tours

Headquarters

HQ city

Darlinghurst

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Entry Fees and Excursion Revenue: Revenue from school excursion bookings, individual museum entry, and group tours. Education programs are offered at per-student pricing.
2. Membership and Donations: Annual membership program with benefits, plus individual and organizational donations. Donations over $2 are tax-deductible. No government funding for operational needs.
3. Museum Shop and Gift Certificates: Sale of museum merchandise, Simcha (celebration) gift certificates, and memorial gift cards. Minimum donation of $20 per card/certificate.
4. Educational Programs: Fee-for-service education programs for schools including Discovering Human Rights, Understanding the Holocaust, Rights and Freedoms, and leadership programs.
5. Professional Training: NESA accredited professional development sessions for teachers and corporate training programs for professionals.
6. Plaque Dedications: Commemorative plaques in the Sanctum of Remembrance honouring Holocaust victims, survivors, and Righteous Among the Nations.
7. Legacies and Bequests: Planned giving program allowing supporters to leave legacy donations to the museum.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Sydney Jewish Museum is a cultural and educational institution that preserves and presents the history of the Holocaust and Jewish heritage in Australia. It delivers curriculum-linked educational excursions and programs for primary and secondary schools, NESA-accredited teacher professional development, corporate training, and a digital ecosystem (Digital Stories, virtual tours, Antisemitism Resource, survivor testimonies) supported by a collection of 15,000+ artefacts, 1,000+ oral histories, and a library with 10,000+ volumes. It sustains operations through memberships, donations, bequests, program fees, gift cards, and museum retail without government operational funding.

Product overview

The Sydney Jewish Museum is a cultural and educational institution offering a diverse portfolio of programs and services centered on preserving Holocaust history and Jewish heritage. The museum provides in-person and virtual educational programs for primary and secondary schools, including structured excursions, leadership programs, and teacher professional development. Its digital presence includes the Digital Stories platform, Holocaust Survivor Testimonies archive, Antisemitism Resource, and virtual tour capabilities. The institution maintains a collection of over 15,000 artefacts and 1,000+ oral histories, a research fellowship program, museum library with 10,000+ volumes, and access to the Shoah Foundation's Visual History Archive. Additional offerings include membership programs, commemorative plaque dedications, gift certificates, object donation programs, youth committee engagement, and online platforms for community storytelling (Chai-Lights and Remembering Bondi).

Differentiator

Problem solved

Functional benefit

Brands

• Chai-Lights: A platform by Sydney Jewish Museum for sharing stories
• Remembering Bondi
• Digital Stories
• Antisemitism Resource

Products and services

• High School Excursions

Quantifiable outcome

• 800+ NSW schools use the museum's education programs
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• USC Shoah FoundationcoreStrategic or Co-development PartnerPartnership provides access to the Visual History Archive containing over 53,000 Holocaust survivor testimonies. Australian testimonies are indexed and housed at the foundation, with search capabilities through the museum's library.
• University of SydneycoreStrategic or Co-development PartnerResearch fellowship partnerships with University of Sydney. Current fellows include Dr Edwina Light (Honorary Fellow), Associate Professor Michael Robertson, and Professor Garry Walter AM (affiliated with Dalhousie University as well).
• University of Technology SydneyminorStrategic or Co-development PartnerResearch fellowship partnership hosting Dr Jonathan Kaplan as 2021 Sydney Jewish Museum Research Fellow for project on 'Dress and Dignity in the Shoah'.
• University of Western AustraliaminorStrategic or Co-development PartnerResearch fellowship partnership hosting Associate Professor Melanie O'Brien as 2022 Sydney Jewish Museum Research Fellow.
• Brown UniversityminorStrategic or Co-development PartnerPartnership hosting PhD Candidate Alexandra (Ola) Morehead as Severyn and Frieda Pejsakowicz Memorial Research Fellow.
• University of New South WalesminorStrategic or Co-development PartnerResearch fellowship partnership hosting PhD Candidate Dovi Seldowitz for project on 'Pulpit Perspectives on Australian Antisemitism'.
• Dalhousie UniversityminorStrategic or Co-development PartnerAcademic partnership through Professor Garry Walter AM who is affiliated with both University of Sydney and Dalhousie University as a Research Fellow.
• Australian Jewish ChronicleminorOthersContent partner referenced on the digital stories platform.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Jewish Museum Berlin: Major European Jewish cultural and historical museum with exhibitions, education programs, and digital archive offerings. Comparable in scope and audience, though larger and more architecturally prominent.
• Anne Frank House: Amsterdam-based museum and education organization with school programs, exhibitions, and digital educational content about the Holocaust. Comparable as a mid-sized heritage museum with strong education and digital reach.
• Wiener Holocaust Library: London's Holocaust archive, library, and education institution. Comparable in archival research focus, library collections, teacher training, and educational programming for schools.
• Illinois Holocaust Museum & Education Center: Mid-sized American Holocaust museum with strong K-12 education programs, teacher professional development, and survivor testimony archives. Highly comparable in scale, audience, and program structure to SJM.
• Museum of Jewish Heritage – A Living Memorial to the Holocaust: New York-based Jewish heritage and Holocaust museum with education programs, survivor testimony, and artefact exhibitions. Closely aligned in programming (school groups, survivor engagement), collection focus, and visitor experience model.
• Montreal Holocaust Museum: Canadian Holocaust education institution with school programs, survivor testimony, and exhibitions. Comparable in mid-sized museum scale, K-12 education focus, and donor-funded nonprofit model similar to SJM.
• Melbourne Holocaust Museum (formerly Jewish Holocaust Centre): Australia's other major Holocaust education institution, also serving school groups with survivor testimony programs and exhibiting artefacts. Directly comparable in mission, customer base (NSW/Victoria schools), and educational programming, making it the closest peer in the same geography-adjacent market.

Broad incumbents

• Yad Vashem: Israel's official Holocaust memorial and one of the world's foremost Holocaust research, education, and archival institutions. Comparable in mission and archival scale (millions of artefacts and testimonies); a broad incumbent that competes globally for digital educational attention.
• United States Holocaust Memorial Museum (USHMM): The leading global Holocaust museum and education institution. Comparable in mission, exhibition model, and educational programming for schools and teachers; serves as a broad incumbent whose digital resources set the standard for online Holocaust education.

Others

• USC Shoah Foundation: Partner of SJM that maintains the Visual History Archive with 53,000+ Holocaust testimonies. Functions as both an enabler (content partner) and a competitive force in global digital Holocaust education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sydjewishmuseum
• YouTubeyoutube.com/user/SydneyJewishMuseum
• Facebookfacebook.com/sydneyjewishmuseum
• Instagraminstagram.com/sydneyjewishmuseum
• TikToktiktok.com/@sydneyjewishmuseum
• LinkedInlinkedin.com/company/sydney-jewish-museum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sydney Jewish Museum