Humanity

What Humanity does

Humanity, Inc (operating as SoulBranding℠) is a privately held boutique management consulting firm headquartered in New York with secondary presence in Santa Fe and Berlin, founded in 1994 as the successor to Maio&Co. The firm serves two primary customer segments: high-performing enterprises seeking to humanize their business practices, and social-mission organizations seeking to professionalize operations, addressing the gap between corporate promises and stakeholder delivery. Revenue is generated through professional services engagements, including bespoke consulting, private CEO mentorship, organizational workshops, and individual retreat programs.

The firm's core offering is the proprietary SoulBranding℠ System, a trademarked five-module methodology (Innovate, Align the Culture, Preference, Trust, Governance) introduced in 1997. This framework is operationalized through the e-SoulBranding℠ cloud-based Values Self-Audit app launched in 2014, which allows anonymous, multi-time-zone employee participation. Additional offerings include Take Trust In-House workshops, Triage for the Times workshops (Morning Mirror℠, Blitz Workshop℠, Values Screen℠), Threshold Weekend Workshops, and the Rethinking LEGACY retreat.

The go-to-market is enterprise field sales combined with event-driven engagement: bespoke engagements are quoted and booked via email inquiry, workshops are hosted at institutional venues (e.g., The Conference Board, Bocconi University, IMD), and individual retreats are limited-seat, screened programs. Public pricing is not disclosed. The eight-person consulting team includes founder Elsie Maio (McKinsey alumna, brand strategy practitioner since 1983), former Tata Group CEO/Chairman Ravi Chaudhry, former Discovery Channel President Ruth Otte, and senior practitioners from CSC Index, Accenture, and Young & Rubicam. Client logos span banking (Triodos Bank, BMO, Sun Life), technology (IBM), sustainability (SustainAbility, Veolia, Ecover, NRDC), media (Discovery Channel, MTV), and conglomerates (Tata Group). The firm holds multiple registered service marks (SoulBrand, SoulBranding, Being the Brand, Morning Mirror, Blitz Workshop, R.O.S.E. Process, Women's Threshold Weekend).

Name

Humanity

Legal name

Humanity, Inc Incorporated

Website

https://soulbranding.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Humanity, Inc is a private boutique consulting firm offering the proprietary SoulBranding methodology and related workshops to high-performing enterprises and social-mission organizations across finance, technology, media, and sustainability sectors.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612), Software Publishers (5132)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPACAJAJ

DEI, Equity & Inclusion Advisory

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

SECONDARYBPAHAGAJ

DEI (Diversity, Equity & Inclusion) & Belonging Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYEDABAIAL

Global HR, Mobility & Cross-Cultural People Ops Training

Education/Corporate Training & Professional Development/HR, Talent, DEI & People Operations Training

Keywords

• Management consulting services
• Brand strategy consulting
• Values-led transformation
• Executive coaching services
• Corporate sustainability advisory

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Management Consulting: Bespoke consulting engagements for Fortune 100 clients and enterprises seeking to integrate values-led operations with high-performance business practices. Engagements include private CEO mentor programs, organizational transformations, and strategic advisory services.
2. Workshop Services: One-day workshops including Take Trust In-House workshop, Triage for the Times workshops (Morning Mirror, Blitz Workshop, Values Screen). Booked via email for organizational teams.
3. Individual Retreats and Workshops: Threshold Weekend Workshops (3-day immersive retreats) and Rethinking Legacy one-day retreats for individuals. Registration limited to screened participants. Booked via email.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Humanity, Inc is a boutique management consulting firm that delivers the proprietary SoulBranding℠ methodology—a five-module framework (Innovate, Align the Culture, Preference, Trust, Governance) that helps enterprises align strategy, culture, and operations with enduring human values. The firm provides bespoke consulting engagements for Fortune 100 enterprises and social mission organizations, along with one-day enterprise workshops (Take Trust In-House, Triage for the Times) and multi-day individual retreats (Threshold Weekend, Rethinking LEGACY).

Product overview

Humanity, Inc is a consulting firm offering the SoulBranding℠ System as its core methodology for values-led business transformation. The company's portfolio includes the five-module SoulBranding℠ System (Innovate, Align the Culture, Preference, Trust, Governance), supported by the cloud-based e-SoulBranding℠ App platform. Enterprise offerings comprise workshops (Take Trust In-House, Triage for the Times with Morning Mirror℠, Blitz Workshop℠, and Values Screen℠), while individual offerings include Threshold Weekend Workshops (Women's and Men's) and the Rethinking LEGACY retreat. Additional services include Private CEO Mentor and the Values Self-Audit Program. The company was founded in 1994 as successor to Maio&Co.

Differentiator

Problem solved

Functional benefit

Products and services

• SoulBranding℠ System A modular strategic management framework with five modules (Innovate, Align the Culture, Preference, Trust, Governance) designed to help enterprises align strategy, culture, and operations with enduring human values.
• e-SoulBranding℠ App A cloud-based platform enabling the SoulBranding℠ Values Self-Audit, which benchmarks employee perceptions of company authenticity and fosters consensus on behaviors reflecting company values.
• Take Trust In-House Workshop

Quantifiable outcome

• Organizations entering new markets with immediate performance boosts
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor.

• Conference BoardminorStrategic or Co-development PartnerHumanity, Inc originally launched workshops with The Conference Board for senior branding, marketing, and communications executives. The collaboration provided hands-on experiences in aligning brand identity with core values to drive business success.
• Bocconi UniversityminorStrategic or Co-development PartnerGuest lecture to MBA Class on Managing Human Resources in the New Stakeholder Economy delivered September 2002 at Bocconi University in Milan, Italy.
• International Institute for Management Development (IMD)minorStrategic or Co-development PartnerDebut symposium on Leadership and Consciousness in Business hosted by Alumni Group of IMD in London, UK, April 2003. Elsie Maio led PowerTool for Conscious Leadership: SoulBranding workshop.
• Radhanath SwamiminorOthersWorld-renowned teacher of heart-centered living and author of The Journey Home. Serves as mentor/guide for Rethinking LEGACY retreat. Has inspired audiences at Apple, Intel, Princeton.
• Joshua GreeneminorOthersEmmy-winning documentarian and author. Serves as mentor/guide for Rethinking LEGACY retreat alongside Elsie Maio.
• Gary MacDougalminorOthersFormer McKinsey partner and Fortune 1000 CEO who transitioned to impactful social work. Shares legacy journey during Rethinking LEGACY retreat. Featured in exclusive interview on legacy shift.
• Old Westbury GardensminorOthersVenue partner for Rethinking LEGACY one-day retreat. Located at The Orchard Hill House, Old Westbury Gardens, Long Island, NY. Convenient to Manhattan and major airports.
• Le Sciare EstateminorOthersVenue for Women's Threshold Retreat IX in Puglia, Italy, October 3-7, 2025. Mediterranean estate setting for transformative retreat experience.
• Yogi CharuminorOthersMaster yoga teacher leading restorative yoga sessions at Rethinking LEGACY retreat. Facilitates relaxation and reconnection for participants.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• BSR: Global sustainability consultancy advising enterprises on ESG, human rights and inclusive business — overlapping with Humanity's work integrating values, sustainability and CSR into core strategy.
• McKinsey & Company: Top-tier management consultancy with purpose/ESG/stakeholder capabilities and where founder Elsie Maio is an alumna; broader strategic competitor that also publishes thought leadership relevant to Humanity, Inc's buyer base.
• Interbrand: Established global brand consulting firm offering brand strategy, purpose articulation and brand valuation — comparable to SoulBranding's brand alignment work but at vastly greater scale.
• Wolff Olins: Global brand and culture consultancy working on purpose, identity and organizational transformation — directly comparable to the SoulBranding System's culture/values alignment modules.

Emerging players

• Blue State: Creative and digital agency focused on purpose-driven work for nonprofits, brands and social enterprises — comparable target customer (social mission organizations) and values-led offering.
• GlobeScan: Insights and strategy consultancy focused on sustainability, trust and stakeholder research — overlapping with the Values Self-Audit diagnostic core of the SoulBranding methodology.

Others

• Landor & Fitch: Brand consulting and design firm specializing in brand strategy, experience and purpose — directly comparable to SoulBranding's brand-and-values alignment methodology.
• Concordia (Stern Strategy / Purpose Branding): Brand-driven strategy firm focused on purpose and authenticity; selected as an adjacent peer whose values-led brand methodology overlaps with SoulBranding's approach.

Direct peers

• Futerra: Purpose-driven brand and sustainability communications agency helping companies align brand and values with social impact. Direct peer to Humanity, Inc's SoulBranding mission of humanizing high-performance companies.

Regional players

• Aldo Cutri (ReDesign / Strategy& alumni practices): Boutique purpose and brand consultancies with similar methodologies are present regionally in Europe and the Americas. Listed here as a representative regional peer to illustrate comparable boutique purpose-strategy firms in adjacent geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OfficialSoulBranding

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humanity