Feel Films

What Feel Films does

Feel Films is a London-headquartered, multi-disciplinary boutique production company founded in 2004 by award-winning producer Nick Hirschkorn. It operates across four core service lines: Commercials (director representation for live-action and AI campaigns), Film + TV (development and production of high-end drama and feature films), Edit Suites (49 rooms across two Fitzrovia locations serving major broadcasters and streamers), and Feel Post (VFX and post-production services, the legacy of the Milk VFX co-founding). The company also runs Feel AI — a generative AI content studio formed in partnership with New Forest — and an Experiential division for large-scale stunt and live-event productions.

The underlying technology is largely physical infrastructure and creative talent rather than proprietary software. Core technical assets include 49 edit suites equipped with Avid systems and large LED screens, a technical director role, and remote-working capability for overseas clients. The technology stack is augmented by the New Forest partnership for GenAI content creation, but no proprietary AI models, patents, or in-house ML pipelines are disclosed.

The business model is professional services across multiple revenue streams: director representation fees for commercials, production fees for film/TV, recurring facility rental for edit suites, and project-based fees for AI content and experiential campaigns. The go-to-market is sales-led, driven by long-standing industry relationships, director reputation, and a regional rep network across the US (West Coast, Mid-West, East Coast, Hispanic markets). Primary customer segments are major broadcasters and streaming platforms (Netflix, HBO, Amazon, Sky, BBC, ITV, Disney) for edit suite and prestige production work, and global brand advertisers (Range Rover, KIA, NASCAR) for commercial work. Pricing is custom-quoted per project and not publicly disclosed. The company is private, founder-controlled, and has not taken institutional funding.

Name

Feel Films

Legal name

Feel Films

Website

https://feelfilms.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Feel Films is a London-based boutique production company founded in 2004 that represents award-winning directors for commercials, develops feature films and high-end TV drama, operates 49 edit suites in Fitzrovia, and runs an AI content studio in partnership with New Forest.

Ownership category

akta.pro rank

Product category

Film and TV Production Services

NAICS

Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Scripted Feature Film Production (Live-Action) (MPADABAA)

akta.pro secondary industries

Commercial Production Companies (Live-Action) (MPAAAMAA), Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Commercial production services
• Film and TV production
• Director representation
• Post-production editing
• Experiential campaign production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Commercials Production: Production of television commercials and digital content for brands, representing a roster of directors for commercial work.
2. Film & TV Production: Development and production of feature films and high-end television drama series, with completed projects and active development slate.
3. Edit Suite Rentals: State-of-the-art editing facility with 40 rooms at Mortimer Street and 9 rooms at Market Place, serving broadcasters, streamers, and directors for offline editing and post-production work.
4. AI Content Studio: GenAI content creation through partnership with New Forest, curating unique voices and creators in the AI space.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Feel Films is a multi-disciplinary boutique production company that represents award-winning directors for commercial, film, and TV projects. The company provides end-to-end production services spanning development, on-location production, and post-production, including 49 edit suites across two London facilities serving major broadcasters and streamers.

Product overview

Feel Films is a multi-disciplinary boutique production company with four main service areas: Commercials (director representation for live-action and AI commercials), Film + TV (development and production of drama and film projects), Edit Suites (state-of-the-art editing facilities with 49 total rooms in London), and Feel Post (VFX and post-production services). The company also partners with New Forest for Feel AI, a generative AI content studio. The company is built on partnership and craft, offering end-to-end production capabilities from development through post-production.

Differentiator

Problem solved

Functional benefit

Brands

• Feel Post: VFX and post-production services including offline cutting, Flame work, and collaborative third-party production solutions for commercials
• Feel Edit
• Feel AI
• AI Studio

Products and services

• Commercials Representation of directors for live-action and AI-generated commercial production for global brand advertisers including campaigns for Range Rover, KIA, and NASCAR.
• Film + TV Development and production of feature films and high-end TV drama series for broadcasters and streaming platforms including Netflix, HBO, Amazon, Sky, BBC, and ITV.
• Edit Suites State-of-the-art editing facility with 40 rooms at Mortimer Street and 9 rooms at Market Place in central Fitzrovia, London, equipped with Avid systems and serving major broadcasters, streamers, and directors for offline editing.
• Feel Post VFX and post-production services including offline cutting, Flame work, and collaborative third-party production solutions for commercials.
• Feel AI Generative AI content studio formed in partnership with New Forest, curating unique voices and creators in the AI space for commercials and creative projects.
• Experiential Large-scale experiential campaigns and production, including stunts, live events, and complex production challenges across global locations such as the Manhattan Bridge shutdown for Range Rover.

Quantifiable outcome

• 4 Emmy Awards for Black Mirror: USS Callister
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and flagship.

• Sony ClassiccoreChannel Partner/ Reseller/ Distributor · 1 January 2019Sony Classic released The Song of Names in North America in December 2019.
• Milk VFXcoreStrategic or Co-development Partner · 1 January 2012Feel co-founded Milk VFX (previously known as The Mill Film & TV) in 2012, which went on to win an Emmy, 3 BAFTAs, and an Oscar for Ex-Machina during their stewardship. This partnership provided post-production capabilities and VFX expertise.
• New ForestcoreStrategic or Co-development PartnerFeel has joined forces with New Forest, a leading GenAI content studio, to curate unique voices and inspirational creators in the AI space. This partnership enables Feel to offer AI-generated content capabilities through their Feel AI / New Forest initiative.
• The Jim Henson OrganisationflagshipStrategic or Co-development PartnerLong-standing collaboration for the '5 Children & It' film adaptation. The Jim Henson Organisation provided animatronics and puppetry expertise for the production.
• Capitol FilmscoreStrategic or Co-development PartnerPartnership for '5 Children & It' film production, working alongside UK Film Council, Davis Films, and Isle of Man Film Commission.
• BBCflagshipStrategic or Co-development PartnerBBC commissioned and aired Jonathan Strange & Mr Norrell, a 7-part drama series that received critical acclaim including BAFTA awards.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Partizan: Global director-representation and production house with offices in London, LA, Paris, and beyond. Comparable in representing directors for commercials, music videos, and branded content with strong award pedigree.
• Pulse Films: London-based boutique production company with commercials, music videos, feature film, and TV divisions. Similar integrated production model targeting brands and broadcasters, with a comparable director-talent roster.
• Somesuch: London-and-LA commercials and film production company representing award-winning directors. Directly comparable boutique model for premium commercial work and high-end drama.
• Anonymous Content: US- and London-based integrated production company representing directors for commercials, film, and TV. Comparable multi-disciplinary model combining commercial representation with prestige drama and feature production.
• Hungry Man: Global commercials production company with offices in LA, London, and beyond. Comparable boutique director-representation model targeting global brand advertising campaigns.
• RSA Films: Ridley Scott's London-anchored production company and director-representation house. Closely comparable to Feel: represents directors for commercials and feature work, with integrated post-production and long-standing relationships with global brands.
• Final Cut: London-based post-production house specializing in offline editing, finishing, and VFX for film, television, and advertising. Most direct competitor to Feel Edit for prestige-TV offline editing at broadcasters and streamers.
• Academy Films: London-based commercials and feature production company representing a roster of directors. Closely matches Feel's UK commercial director-representation focus and relationships with global advertisers.
• MJZ: New York- and LA-based commercials production company with a celebrated director roster including multiple Cannes Lions winners. Directly comparable in premium director representation for global brands.

Broad incumbents

• BBC Studios: The BBC's in-house production and distribution arm, producing high-end drama and factual content globally. Represents a broad incumbent that both commissions Feel Films as a partner and increasingly competes for prestige-TV production budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FeelFilms
• Facebookfacebook.com/FeelFilmsLtd
• LinkedInlinkedin.com/company/feel-films

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feel Films