myFaro

What myFaro does

myFaro (MyFaro BV) is a Belgian fintech company founded in 2017 that provides a CRM-agnostic ERP infrastructure platform for independent financial advisors operating in Belgium. The platform functions as an operating layer above existing CRM systems, consolidating client data from insurers, banks, and external providers (Infront for market data, CreditSafe for compliance/KYC) into a single environment that covers pension, investments, insurance, real estate, and corporate structures. Built-in compliance covers Belgian FSMA requirements (ARB, FiMiS reporting), MiFID, AssurMiFID, AML/CDD, and audit trails at client, office, and transaction levels. Notable technical components include automated advisory workflows, a financial planning engine for retirement/disability/death and succession scenarios, model portfolio management, profitability analytics per client/policy/segment, and automated calculation of the Belgian 80% pension follow-up rule.

The platform is offered as a subscription with two tiers (Essential with 200 included dossiers, Professional adding succession and life planning) on multi-year contracts. Revenue mechanics are file/dossier-based subscription recurring revenue, with additional per-file charges above the included volume. Go-to-market is sales-led with a consultative discovery call motion targeting insurance brokers, bank agents, pension/investment advisors, growing advisory offices (50-500+ client files), buy-and-build consolidator groups, and a distribution partnership channel for insurers and banks seeking reach into the independent advisor network. Named customers include BDO, Callant Financieel Advies, Omega Financial Advice, Agifin, Copper, Creafig, Drees Life Services, B-Sure (parent), Polares, and Cring. In October 2025, B-Sure acquired 100% of myFaro's shareholding, with CEO Michelle Bovy transitioning from B-Sure to lead myFaro full-time; the company was selected for the WealthTech100 2026 from over 1,300 evaluated companies.

Name

myFaro

Legal name

MyFaro BV

Website

https://myfaro.be

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

myFaro is a Belgian fintech providing a CRM-agnostic ERP infrastructure platform for independent financial advisors, consolidating data from insurers and banks while embedding FSMA, MiFID, and AML compliance into advisory workflows for the Belgian life and investments market.

Ownership category

akta.pro rank

Product category

Wealth Management Software

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)

akta.pro secondary industry

AML/KYC, Investor Onboarding & Compliance Services (FSAAAMAE)

Keywords

• Wealth management software
• Financial advisory platform
• Compliance automation
• Consolidated wealth reporting
• Pension planning software

Headquarters

HQ city

Rotselaar

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription (Per File/Dossier): Subscription-based model with file/dossier-based pricing. Essential plan includes 200 dossiers with additional costs per extra file. Professional plan adds succession and life planning capabilities. Revenue is recurring based on the number of client files managed on the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

myFaro provides a cloud-based, CRM-agnostic ERP infrastructure platform for independent financial advisors in Belgium. The platform consolidates client portfolios across banking, insurance, pension, real estate, and corporate structures, automates advisory workflows from onboarding through proposal generation, and embeds regulatory compliance (MiFID, AssurMiFID, AML, FSMA FIMIS reporting) directly into advisory processes. It connects directly to Belgian and international insurers and banks for real-time data, integrating market data from Infront and compliance/KYC data from CreditSafe.

Product overview

myFaro is a CRM-agnostic horizontal ERP infrastructure platform designed for independent financial advisors in Belgium. The platform operates as an 'operating layer' that unifies front office, compliance, underwriting, and servicing into a single environment. The core myFaro Platform serves as the central infrastructure connecting advisors, insurers, and banks, with two pricing tiers (Essential and Professional) providing compliance, financial analysis, and succession planning capabilities. The platform integrates specialised modules including Consolidated Wealth Dashboard, Profitability Analysis, Model Portfolio Management, Automated FIMIS/FSMA Reporting, Life Distribution Monitor, and 80% Rule Pension Follow-up. Unlike traditional tools that replace existing systems, myFaro works alongside existing CRM systems to connect data, structure advisory workflows, and embed compliance directly into the advice process.

Differentiator

Problem solved

Functional benefit

Products and services

• myFaro Platform The myFaro Platform is a CRM-agnostic, cloud-based ERP infrastructure platform that operates as an operating layer connecting advisors, insurers, banks, and existing CRM systems. It unifies front office operations, compliance, underwriting, and servicing into a single environment for independent financial advisors managing pension, investments, insurance, real estate, and corporate structures. Available in Essential and Professional pricing tiers.

Quantifiable outcome

• 80% reduction in time needed to integrate life portfolios of acquired firms (from 3-6 months to weeks)
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Callant Financieel AdviesminorStrategic or Co-development PartnerFormer shareholder that transferred its stake to B-Sure. Remains as customer and ambassador of the myFaro platform, maintaining a relationship with the company post-transaction. Represents a reference customer who advocated for the platform.
• Belgian and International InsurerscoreTechnology or IntegrationProvider data integration for life insurance, branch 21/23 products, investment insurances, group insurance, and pension products. Direct data feeds enable real-time portfolio data, automatic policy updates, and consolidated client views across multiple insurers.
• Belgian and International BankscoreTechnology or IntegrationBanking data integration for consolidated wealth views, investment accounts, and banking products within the client wealth overview. Enables reporting across banking and insurance products in a single environment.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Orion Advisor Tech (Jack Henry): US advisor technology platform offering portfolio management, reporting, and account management software to RIAs and broker-dealers. Comparable end-user base (financial advisors) and platform philosophy of consolidating advisor workflows, although Orion serves primarily US wealth managers while myFaro focuses on Belgian life/investments.
• Backbase: Digital banking and wealth platform providing orchestration, integration, and customer engagement tooling for banks and wealth managers. Comparable as a horizontal operating layer that connects back-end systems to front-end advisor/client experiences, with similar integration-led value proposition across banking and investment products.
• eMoney Advisor: Financial planning software for advisors offering cashflow analysis, retirement projections, and proposal generation. Closely comparable to myFaro's Financial Planning Engine (cashflow analyses for retirement/disability/death), although eMoney is a planning-centric point solution rather than a multi-domain ERP-style operating layer.
• Envestnet: US wealth management platform providing advisor technology, data analytics, and investment solutions across the advisor lifecycle. Operates the same horizontal-infrastructure playbook as myFaro (consolidating data, compliance, and reporting for advisors), but at materially larger US scale and broader product breadth.
• Addepar: US-based wealth management technology platform serving advisors, family offices, and private banks with consolidated reporting and portfolio analytics. Both operate as horizontal infrastructure layers consolidating multi-source financial data into a unified advisory workspace, although Addepar focuses on AUM-level wealth reporting whereas myFaro wraps in compliance and provider integrations for life/banking products.
• MoneyGuidePro: Financial planning software used by advisors for goal-based planning, retirement projections, and client-facing proposals. Comparable to myFaro's scenario-planning capabilities for pension, invalidity, inheritance, and wealth transfer — same advisor-side use case, although not an ERP layer.
• Practifi: CRM and client management platform purpose-built for financial advisors with workflow automation, compliance documentation, and integrations. Comparable to myFaro in CRM-agnostic adapter-and-workflow philosophy, with similar focus on automating advisory practice operations and compliance at the client/transaction level.
• FNZ: Global wealth management platform providing technology, infrastructure, and regulatory services to financial institutions and advisors. Closest analogue to myFaro in operating as a B2B infrastructure layer between distributors, advisors, and product providers, with strong EU presence and emphasis on compliance-led value propositions.

Broad incumbents

• Salesforce Financial Services Cloud: CRM giant's financial-services vertical offering advisor workflows, compliance tools, and life-insurance data models. A real substitute myFaro positions itself against by being CRM-agnostic rather than forcing a CRM replacement, and by being purpose-built for Belgian branch 21/23 versus a generalist FS cloud.

Emerging players

• Silverfin: Belgian-origin SaaS providing data automation and advisory infrastructure to accountancy practices across Europe. Most comparable market-structure peer: similar Belgian fintech DNA, same horizontal infrastructure playbook for professional-services firms, similar B2B SaaS subscription economics applied to a different regulated professional vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myFaro