North Carolina Values Coalition
North Carolina Values Coalition is a Raleigh-based 501(c)(4) non-profit founded in 2011 that mobilizes over 104,000 grassroots advocates across North Carolina to lobby for pro-life, pro-family, and pro-religious freedom legislation through digital advocacy tools, voter guides, and candidate endorsements.
- Company typePrivate
- Founded2011
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What North Carolina Values Coalition does
North Carolina Values Coalition is a Raleigh-based non-profit 501(c)(4) advocacy organization founded in 2011 that advocates for pro-life, pro-family, and pro-religious freedom values through grassroots organizing, legislative lobbying, voter education, and candidate endorsements in North Carolina. The organization has built a coalition of 104,646+ members and 32,737+ active advocates who have collectively generated 282,220+ calls and emails to 691 public officials across local, state, and federal levels. Its core constituency consists of North Carolina residents who share these foundational values, with secondary engagement of pastors and faith leaders, and elected officials as recipients of advocacy communications.
The organization's product surface centers on a digital advocacy platform at ncvalues.org that integrates click-to-contact legislative tools, a Voter Toolkit with iVoterGuide integration, a Legislative Scorecard, the Friday Five weekly newsletter, and the MamaBear Manual parental resource guide. The technology stack is conventional: email blast systems, social media management, video content distribution (3.1M+ plays), and virtual event streaming capabilities. Affiliated entities include NC Values PAC (electoral endorsements), NC Values Institute (policy research and amicus briefs), and strategic partnerships with iVoterGuide and Alliance Defending Freedom.
The business model is donation-driven: one-time gifts ranging from $5 to $250 and a recurring monthly membership program called The True North Society. The go-to-market motion is community-led grassroots mobilization across email, social media, video, press, and in-person events such as rallies, pastor luncheons, and legislative receptions. Distribution is exclusively domestic within North Carolina, with no geographic expansion signals beyond the single state.
North Carolina Values Coalition firmographics
Firmographics- Name
- North Carolina Values Coalition
- Legal name
- North Carolina Values Coalition
- Website
- https://ncvalues.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- North Carolina Values Coalition is a Raleigh-based 501(c)(4) non-profit founded in 2011 that mobilizes over 104,000 grassroots advocates across North Carolina to lobby for pro-life, pro-family, and pro-religious freedom legislation through digital advocacy tools, voter guides, and candidate endorsements.
- Ownership category
- akta.pro rank
North Carolina Values Coalition industry classification
Industry- Product category
- Political Advocacy and Civic Engagement
- NAICS
- Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
- akta.pro secondary industry
- Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA)
Keywords
Where North Carolina Values Coalition is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
North Carolina Values Coalition business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Individual Donations: One-time and recurring donations from individual supporters. Suggested donation amounts range from $5 to $250.
- Membership Program: Monthly membership program called 'The True North Society' offering recurring monthly contributions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | One-time donations |
| Subscription | Monthly | Monthly membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
North Carolina Values Coalition product offering
Product offeringCore offering
North Carolina Values Coalition is a 501(c)(4) non-profit grassroots advocacy organization that builds a statewide coalition of North Carolinians to advocate for life, family, and religious freedom. Its core activities include voter education, candidate endorsements, legislative scorecards, click-to-contact campaigns targeting elected officials, and ongoing member communications through newsletters, digital tools, and in-person events.
Product overview
The North Carolina Values Coalition operates primarily as a digital advocacy and grassroots mobilization organization, not a traditional technology product company. Their core offering consists of the ncvalues.org website platform which serves as the central hub for all organizational activities. The organization provides voter engagement tools including a Voter Toolkit, Legislative Scorecard, and iVoterGuide partnership for election information. Their primary digital products include Click-to-Contact advocacy tools enabling members to contact legislators, the Friday Five weekly newsletter, and the MamaBear Manual for parental resources. An Our Work metrics dashboard tracks organizational impact metrics. All products work together to advance the coalition's mission of advocating for life, family, and religious freedom values across North Carolina through education, engagement, and legislative advocacy.
Differentiator
Problem solved
Functional benefit
Products and services
- Voter Toolkit A comprehensive voter resource center providing election information, candidate endorsements, legislative scorecards, and iVoterGuide integration to help North Carolina residents make informed voting decisions aligned with pro-life, pro-family, and pro-religious freedom positions.
- Legislative Scorecard A scoring system that rates North Carolina elected officials based on their voting records on life, family, and religious freedom issues, enabling constituents to evaluate legislator positions on key advocacy priorities.
- Click-to-Contact Tools Digital advocacy tools that allow coalition members to contact North Carolina legislators and public officials directly regarding pending legislation and policy issues, including specific bills such as HB 805 and SB 442.
- Friday Five Newsletter A weekly newsletter sharing the top five articles, stories, and quotes related to the organization's advocacy priorities, designed for supporters to forward to friends and church communities.
- MamaBear Manual A resource guide for parents providing information and tools to help protect children from issues contrary to the coalition's family values, distributed through the organization's engagement portfolio.
- The True North Society A monthly membership program offering recurring contributions from supporters to sustain the coalition's advocacy, education, and lobbying work across North Carolina.
- Candidate Endorsements Official coalition endorsements of political candidates in North Carolina elections, distributed to members to guide voting decisions and provide grassroots support to endorsed candidates.
- iVoterGuide A partnered voter guide service that evaluates political candidates from a biblical, pro-values perspective, distributed through NC Values Coalition to help voters make informed choices in North Carolina elections.
Quantifiable outcome
- 282,220+ calls and emails delivered to 691 public officials
- +3 more outcomes
Companies that use North Carolina Values Coalition
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
North Carolina Values Coalition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
North Carolina Values Coalition partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- iVoterGuidecorePartnership with iVoterGuide to provide voters with biblical, pro-values candidate evaluations. NC Values promotes iVoterGuide to its supporters and helps distribute voter guide content across North Carolina elections including school board, municipal, and statewide races.
- Alliance Defending FreedomcoreADF award recognition shown on NC Values website. ADF is a prominent Christian legal organization that likely provides legal resources and support for the coalition's advocacy efforts.
- NC Values PACcorePolitical Action Committee associated with the coalition that handles electoral endorsements and political activities separate from the 501(c)(4) organization.
- NC Values InstituteminorResearch and policy institute arm of the organization that files amicus briefs and produces policy analysis (e.g., Supreme Court briefs on women's sports cases).
- Susan B. Anthony Pro-Life AmericaminorCo-signed letter to Congress with 100+ pro-life groups urging extension of moratorium on taxpayer funding for abortion providers.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
North Carolina Values Coalition competitors and assessment
Company assessmentBroad incumbents
- Americans for Prosperity: Large national conservative grassroots advocacy organization running scorecards, voter outreach, and legislative campaigns in all 50 states including North Carolina. Overlaps in grassroots tactics but operates on free-market rather than religious-freedom framing.
- Alliance Defending Freedom: National Christian legal advocacy organization already partnered with NC Values Coalition. Comparable on religious freedom and life issues but operates primarily through litigation and legal advocacy rather than grassroots mobilization.
- Focus on the Family: Large national Christian advocacy and resource organization promoting family values through civic engagement, voter tools, and policy advocacy. Comparable values-based mission but with a much broader ministry and content portfolio.
- Family Research Council: National-level Christian conservative policy and advocacy organization that operates legislative scorecards, voter education, and policy research across all 50 states. Comparable mission on family and religious freedom but at federal scale.
- National Right to Life Committee: National federation of pro-life state affiliates that lobbies and produces voter guides on abortion-related legislation. Closely comparable on the pro-life plank of NC Values' mission though broader in geographic scope.
Direct peers
- North Carolina Family Policy Council: Direct peer as another North Carolina-based conservative Christian policy and advocacy organization promoting family and faith values through lobbying and voter engagement. Highly comparable in mission, geography, and legislative focus.
- Susan B. Anthony Pro-Life America: National pro-life political and advocacy organization with which NC Values co-signed federal lobbying letters. Comparable on pro-life advocacy and endorsement work, though operating nationally rather than at the state level.
- Texas Values: State-level conservative values coalition operating a near-identical model of legislative scorecards, voter guides, and grassroots mobilization, but in Texas. Closest direct functional peer even though geographically separate.
Regional players
- Palmetto Promise Institute: South Carolina-based conservative policy and advocacy organization with a similar state-level legislative and cultural engagement playbook. Comparable mission and structure in an adjacent Southeast state.
Others
- iVoterGuide: Voter education partner organization providing biblical candidate evaluations; comparable as a voter-engagement technology and content platform that NC Values distributes to its membership. Functions as a supplier/partner rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
North Carolina Values Coalition social profiles
Digital presenceNorth Carolina Values Coalition financial estimates
Financial estimateRevenue estimate
Valuation estimate
North Carolina Values Coalition leadership team
Management profileNumber of profiles
Profiles4 records
North Carolina Values Coalition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North Carolina Values Coalition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North Carolina Values Coalition
What does North Carolina Values Coalition do?
North Carolina Values Coalition is a 501(c)(4) non-profit grassroots advocacy organization that builds a statewide coalition of North Carolinians to advocate for life, family, and religious freedom. Its core activities include voter education, candidate endorsements, legislative scorecards, click-to-contact campaigns targeting elected officials, and ongoing member communications through newsletters, digital tools, and in-person events.
Is North Carolina Values Coalition a public or private company?
North Carolina Values Coalition is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was North Carolina Values Coalition founded?
North Carolina Values Coalition was founded in 2011. It employs 1 to 10 people.
Where is North Carolina Values Coalition based?
North Carolina Values Coalition is headquartered in Raleigh, United States, in the North America region.
How does North Carolina Values Coalition make money?
Two revenue lines are on record. Individual Donations are the primary driver. The others are membership Program.
Who are North Carolina Values Coalition's main competitors?
Broad incumbents on record are Americans for Prosperity, Alliance Defending Freedom, Focus on the Family, Family Research Council and National Right to Life Committee. Direct peers are North Carolina Family Policy Council, Susan B. Anthony Pro-Life America and Texas Values. Palmetto Promise Institute is listed as a regional player. iVoterGuide is listed as an others.
Does North Carolina Values Coalition have an API?
No public API is recorded for North Carolina Values Coalition.
What industry is North Carolina Values Coalition in?
North Carolina Values Coalition's product category is Political Advocacy and Civic Engagement. Its primary akta.pro industry code is BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy, with a secondary code of BPAGAFAA, Civil Liberties & Constitutional Rights Advocacy. Its NAICS code is 8133 and its SIC code is 8600.