iVoterGuide
iVoterGuide is a non-profit 501(c)(4) division of AFA Action that provides free, address-personalized voter guides evaluating candidates against biblical values, serving millions of faith-based voters across all 50 states through a network of 60+ partner organizations and 1,000+ volunteer panelists.
- Company typePrivate
- Founded2019
- HeadquartersTupelo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What iVoterGuide does
iVoterGuide is a non-profit, faith-based voter education organization that operates as a division of AFA Action, the governmental affairs affiliate of the American Family Association, headquartered in Tupelo, Mississippi. Founded in 2019, it employs 33 year-round staff supported by a nationwide network of more than 1,000 volunteer researchers and panelists. The organization's stated mission is to inform and mobilize faith-based voters by evaluating candidates against biblical values, and it claims to be the nation's largest candidate research organization focused exclusively on that segment.
The core product is a free, web-based voter guide platform at ivoterguide.com where users enter their address to receive a personalized ballot showing federal, statewide, and state legislative candidates, each evaluated on a liberal-to-conservative scale based on voting records, contribution records, endorsements, and questionnaire responses. Supporting products include issue guides covering Right to Life, Religious Liberty, National Defense, Healthcare, Economy, and Border Security; The Compass weekly podcast co-produced with American Family Radio; a Church Outreach Program providing non-partisan educational materials for 501(c)(3) distribution; a Neighborhood Outreach toolkit (postcards, flyers, door hangers, yard signs); and a Panelist Program training volunteers to evaluate candidates. Coverage extends to 50 states for federal races, 41 states for federal and statewide races, and 32 states for full state legislative coverage, with 15,190 candidates researched in 2024.
The business model is donation-based: as a 501(c)(4) division of AFA Action, iVoterGuide provides its voter guides free of charge to all users and funds operations through charitable contributions from supporters aligned with its biblical-values mission. Go-to-market is community-led and channel-partner driven, relying on the Impact Network of 60+ partner organizations (Patriot Partners such as Family Research Council Action and North Carolina Values Coalition; Minuteman Partners including Texas Home School Coalition and Wisconsin Family Action; and Affiliated Partners such as Moms For Liberty, Tea Party Patriots Action, True The Vote, WallBuilders, and Concerned Women for America), church distribution networks, and the American Family Radio media partnership. No traditional commercial revenue, paid pricing tiers, or venture/PE capital involvement is evident in the input data.
iVoterGuide firmographics
Firmographics- Name
- iVoterGuide
- Legal name
- iVoterGuide
- Website
- https://ivoterguide.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iVoterGuide is a non-profit 501(c)(4) division of AFA Action that provides free, address-personalized voter guides evaluating candidates against biblical values, serving millions of faith-based voters across all 50 states through a network of 60+ partner organizations and 1,000+ volunteer panelists.
- Ownership category
- akta.pro rank
iVoterGuide industry classification
Industry- Product category
- Voter Education and Civic Research
- NAICS
- Marketing Research and Public Opinion Polling (541910), Political Organizations (813940), Civic and Social Organizations (813410)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
Keywords
Where iVoterGuide is headquartered
LocationHeadquarters
- HQ city
- Tupelo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iVoterGuide business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: As a division of AFA Action (a 501(c)(4) organization), iVoterGuide operates primarily through donations from supporters who share their biblical values mission
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free voter guides for all users |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
iVoterGuide product offering
Product offeringCore offering
iVoterGuide is a faith-based voter research organization and online platform that provides personalized voter guides based on a user's voting address. The organization conducts deep-dive research on candidates across federal, statewide, and state legislative races in up to 50 states, scoring them on a liberal-to-conservative scale using voting records, contribution records, endorsements, and questionnaire responses, so voters can identify candidates aligned with biblical values. Complementary offerings include a weekly radio show/podcast (The Compass), church and neighborhood outreach programs, and a volunteer panelist program.
Product overview
iVoterGuide is a faith-based voter research organization and online platform offering a voter guide service, the Compass podcast/radio show, and various outreach programs. The core offering consists of a voter guide platform that provides personalized ballot research based on user addresses, covering federal, statewide, and state legislative races across the United States. Supporting products include a weekly podcast (The Compass) in partnership with American Family Radio, church and neighborhood outreach materials for distribution, and a volunteer panelist program for candidate evaluation.
Differentiator
Problem solved
Functional benefit
Products and services
- Voter Guide
Quantifiable outcome
- Voters have swung hundreds of races, resulting in more strong, faith-first candidates in office every election cycle
- +2 more outcomes
Companies that use iVoterGuide
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
iVoterGuide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
iVoterGuide partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, patriot partner, minuteman partner and affiliated partner.
- AFA Action (Parent Organization)coreiVoterGuide is a division of AFA Action, the governmental affairs affiliate of American Family Association. AFA Action's mission is to inform and mobilize individuals to strengthen the biblical foundations of America.
- American Family RadiocoreAmerican Family Radio produces The Compass in partnership with iVoterGuide, a weekly conversation about the issues shaping the public square with faith, truth, and conviction.
- Family Research Council Actionpatriot partnerPatriot Partner level organization in the Impact Network, distributing iVoterGuide research to their network of conservative voters.
- North Carolina Values Coalitionpatriot partnerPatriot Partner level organization in the Impact Network focused on values-based voter engagement in North Carolina.
- Freedoms Heritage Forumminuteman partnerMinuteman Partner level organization in the Impact Network.
- The Family Foundation of Kentuckyminuteman partnerMinuteman Partner level organization in the Impact Network focused on family and faith values in Kentucky.
- Louisiana Family Forum Actionminuteman partnerMinuteman Partner level organization in the Impact Network focused on Louisiana.
- Texas Home School Coalitionminuteman partnerMinuteman Partner level organization in the Impact Network serving Texas home school families.
- Wisconsin Family Actionminuteman partnerMinuteman Partner level organization in the Impact Network focused on Wisconsin.
- American Pastors Networkaffiliated partnerAffiliated Partner in the Impact Network providing resources and networking for pastors.
- American Principles Projectaffiliated partnerAffiliated Partner organization in the Impact Network.
- Amplify USAaffiliated partnerAffiliated Partner organization in the Impact Network.
- Concerned Women for Americaaffiliated partnerAffiliated Partner organization in the Impact Network.
- Moms For Libertyaffiliated partnerAffiliated Partner organization in the Impact Network.
- Tea Party Patriots Actionaffiliated partnerAffiliated Partner organization in the Impact Network.
- True The Voteaffiliated partnerAffiliated Partner organization in the Impact Network focused on election integrity.
- WallBuildersaffiliated partnerAffiliated Partner organization in the Impact Network focused on biblical and constitutional foundations.
- Priests for Lifeaffiliated partnerAffiliated Partner organization in the Impact Network focused on the Right to Life issue.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
iVoterGuide competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
iVoterGuide social profiles
Digital presenceiVoterGuide financial estimates
Financial estimateRevenue estimate
Valuation estimate
iVoterGuide leadership team
Management profileNumber of profiles
Profiles1 record
iVoterGuide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iVoterGuide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iVoterGuide
What does iVoterGuide do?
iVoterGuide is a faith-based voter research organization and online platform that provides personalized voter guides based on a user's voting address. The organization conducts deep-dive research on candidates across federal, statewide, and state legislative races in up to 50 states, scoring them on a liberal-to-conservative scale using voting records, contribution records, endorsements, and questionnaire responses, so voters can identify candidates aligned with biblical values. Complementary offerings include a weekly radio show/podcast (The Compass), church and neighborhood outreach programs, and a volunteer panelist program.
Is iVoterGuide a public or private company?
iVoterGuide is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was iVoterGuide founded?
iVoterGuide was founded in 2019. It employs 11 to 50 people.
Where is iVoterGuide based?
iVoterGuide is headquartered in Tupelo, United States, in the North America region.
How does iVoterGuide make money?
One revenue line is on record: donations and Charitable Contributions.
Does iVoterGuide have an API?
No public API is recorded for iVoterGuide.
What industry is iVoterGuide in?
iVoterGuide's product category is Voter Education and Civic Research. Its primary akta.pro industry code is BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy. Its NAICS code is 541910 and its SIC code is 8200.