Piercing Studio Utrecht
Piercing Studio Utrecht, now Piercing Studio Amersfoort, is a single-location, owner-operated piercing studio in Amersfoort, Netherlands, offering professional piercing services, curated titanium and gold jewelry retail, and bespoke handcrafted gold pieces made in-house by owner Tom van Oudenarden for individual consumers.
- Company typePrivate
- Founded-
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Piercing Studio Utrecht does
Piercing Studio Utrecht, now operating as Piercing Studio Amersfoort, is a privately held, owner-operated piercing studio based at Langestraat 67, 3811 AC, in Amersfoort, Netherlands. The business relocated from Utrecht to Amersfoort, with founder and owner Tom van Oudenarden citing the new city as feeling like home from the start. Headcount is in the 1-10 range and the entity operates as a single-location retail service rather than a multi-site chain.
The studio operates three integrated offerings: (1) professional piercing services delivered with personalized consultation, hygienic procedures, and curated jewelry selection; (2) retail sales of titanium and gold piercing jewelry from the studio's collection; and (3) a custom-made gold piercing jewelry line that is designed and handcrafted by Tom in his own atelier. No proprietary technology platform, app, or digital tooling beyond a WordPress-based marketing website is referenced in available sources.
Revenue is generated entirely through direct-to-consumer transactions at the physical storefront, with appointments taken by phone and walk-in traffic during operating hours (Wednesday-Saturday 11:00-18:00, Sunday 12:00-17:00). Pricing is published via a separate prijslijst page but specific price points were not surfaced. There is no evidence of external investment, partnerships, patents, awards, regulatory actions, or institutional backing; the business appears to be wholly owner-operated.
Piercing Studio Utrecht firmographics
Firmographics- Name
- Piercing Studio Utrecht
- Legal name
- Piercing Studio Amersfoort
- Website
- https://piercingutrecht.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Piercing Studio Utrecht, now Piercing Studio Amersfoort, is a single-location, owner-operated piercing studio in Amersfoort, Netherlands, offering professional piercing services, curated titanium and gold jewelry retail, and bespoke handcrafted gold pieces made in-house by owner Tom van Oudenarden for individual consumers.
- Ownership category
- akta.pro rank
Piercing Studio Utrecht industry classification
Industry- Product category
- Body Piercing Services
- NAICS
- Jewelry Retailers (45831), Hair, Nail, and Skin Care Services (81211)
- SIC
- Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Custom Body Jewelry & Piercing Jewelry (Made-to-Measure) (CRAKAHAL)
- akta.pro secondary industry
- Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)
Keywords
Where Piercing Studio Utrecht is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Piercing Studio Utrecht business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Piercing Services: Professional piercing services provided to individual customers at the Amersfoort studio location.
- Jewelry Sales: Sale of titanium and gold piercing jewelry from the studio's collection, including custom-made pieces handcrafted by Tom in his own workshop.
Go-to-market motion1 record
Distribution channels1 record
Piercing Studio Utrecht product offering
Product offeringCore offering
The studio provides professional body piercing services delivered through personalized consultations, safe procedures, and curated jewelry selection for individual customers. It also retails high-quality titanium and gold piercing jewelry and offers a custom-made line of gold piercing jewelry designed and handcrafted in-house by owner Tom van Oudenarden.
Product overview
Piercing Studio Amersfoort (formerly Piercing Studio Utrecht) operates as a single-location piercing studio offering three integrated service lines: professional piercing services with personalized consultations, a curated collection of titanium and gold piercing jewelry, and a custom-made gold jewelry service where pieces are handcrafted in-house by owner Tom. The studio positions hygiene, quality, professionalism, and friendliness as core values, serving customers from first-time piercings to those with established collections.
Differentiator
Problem solved
Functional benefit
Products and services
- Piercing Services
Companies that use Piercing Studio Utrecht
Customer profileSegments1 record
Ideal customer profiles1 record
Piercing Studio Utrecht technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Piercing Studio Utrecht partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Piercing Studio Utrecht competitors and assessment
Company assessmentBroad incumbents
- Claire's: Claire's is a global mass-market retailer offering ear piercing services and fashion jewelry accessories across thousands of stores. Overlaps with Piercing Studio Amersfoort's ear-piercing service and basic jewelry retail, but at a fundamentally different price and quality tier.
- Piercing Pagoda: Piercing Pagoda is a US-based chain operating mall kiosks that provide ear piercing and gold jewelry sales. Comparable in combining piercing service with gold jewelry retail, but operates at a high-volume, lower-touch model rather than bespoke.
- Crazy Factory: Crazy Factory is a large European online retailer of body jewelry offering a broad catalog at lower price points. Comparable as a body jewelry retailer serving the same end-customer, but positioned at the mass-market end rather than the premium/bespoke end.
Direct peers
- Neometal: Neometal manufactures precision body jewelry in titanium and precious metals for professional piercers. Comparable premium-materials focus and piercer-channel distribution model to the subject studio's jewelry curation.
- Junipurr Jewelry: Junipurr is a body jewelry brand specializing in gold and gemstone piercing jewelry aimed at the higher-end of the market. Directly comparable premium positioning and material selection to Piercing Studio Amersfoort's curated assortment.
- Anatometal: Anatometal is a US-based manufacturer of high-end body jewelry (primarily titanium and gold) widely regarded as a premium benchmark in the piercing community. Comparable to Piercing Studio Amersfoort in its emphasis on premium materials and craftsmanship in body jewelry.
- Industrial Strength: Industrial Strength is a well-known US-based body jewelry manufacturer producing titanium and gold pieces favored by professional piercers. Closely comparable premium-materials body jewelry positioning to Tom's studio collection.
Emerging players
- Body Gems: Body Gems is a US-focused online retailer specializing in body jewelry for piercings. Comparable product offering to Piercing Studio Amersfoort's jewelry retail line, though it lacks the in-person piercing and custom goldsmithing services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Piercing Studio Utrecht social profiles
Digital presencePiercing Studio Utrecht financial estimates
Financial estimateRevenue estimate
Valuation estimate
Piercing Studio Utrecht leadership team
Management profileNumber of profiles
Profiles1 record
Piercing Studio Utrecht funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Piercing Studio Utrecht M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Piercing Studio Utrecht
What does Piercing Studio Utrecht do?
The studio provides professional body piercing services delivered through personalized consultations, safe procedures, and curated jewelry selection for individual customers. It also retails high-quality titanium and gold piercing jewelry and offers a custom-made line of gold piercing jewelry designed and handcrafted in-house by owner Tom van Oudenarden.
Is Piercing Studio Utrecht a public or private company?
Piercing Studio Utrecht is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Piercing Studio Utrecht founded?
Piercing Studio Utrecht was founded in -1. It employs 1 to 10 people.
Where is Piercing Studio Utrecht based?
Piercing Studio Utrecht is headquartered in Utrecht, Netherlands, in the Europe region.
How does Piercing Studio Utrecht make money?
Two revenue lines are on record. Piercing Services are the primary driver. The others are jewelry Sales.
Who are Piercing Studio Utrecht's main competitors?
Broad incumbents on record are Claire's, Piercing Pagoda and Crazy Factory. Direct peers are Neometal, Junipurr Jewelry, Anatometal and Industrial Strength. Body Gems is listed as an emerging player.
Does Piercing Studio Utrecht have an API?
No public API is recorded for Piercing Studio Utrecht.
What industry is Piercing Studio Utrecht in?
Piercing Studio Utrecht's product category is Body Piercing Services. Its primary akta.pro industry code is CRAKAHAL, Custom Body Jewelry & Piercing Jewelry (Made-to-Measure), with a secondary code of CRAKAGAJ, Custom/Bespoke Jewelry Retail Studios. Its NAICS code is 45831 and its SIC code is 3911.