TREE Industries

What TREE Industries does

TREE Industries is a privately-held, remote-first US technology company founded in September 2017 that develops AI-powered products and enterprise services spanning digital humans, multi-agent simulation, real-time technology, and blockchain. The company serves mid-market and enterprise clients seeking custom AI agents, simulation environments, and blockchain integration, alongside consumer users through app-store-distributed products. Leadership is founder-controlled and female-led: CEO Jill Johnson (former military, recognized in the St. Louis Small Business Journal) and CTO Joshua Johnson architect the emerging-tech and AI stack.

The company's technology stack centers on Unreal Engine 5 for real-time 3D environments, large language models used as world simulators, and open-source AI integration. The proprietary core is an end-to-end UE5 avatar pipeline that underpins internal projects such as AILU (a hyper-real-time UGC agent system), Claira AI (a real-time AI influencer), and Fable Simulation, alongside a SIM-1 multi-agent simulation engine documented in a published 'Wargames' white paper. Consumer-facing products include CardSnap, an AI-powered OCR-based business card scanning app distributed on iOS, Google Play, and the web, and Ultimate Disc Golf, an AI-powered sports simulation game on Steam. The platform service portfolio also covers AI Digital Human Pipeline, AI Agent and Simulation Services, Real-Time Technology Solutions, and Blockchain Services for digital ecosystems.

Revenue mechanics are hybrid: sales-led direct enterprise engagement via phone, email, and demo/consultation CTAs for custom AI and blockchain services priced on subscription or quote basis, and product-led consumer distribution through app stores, Steam, and Stripe web checkout with one-time/perpetual licensing. Marketing relies on earned media (Forbes and VentureBeat coverage in November 2024), industry events such as the Saint Louis Business Expo 2025, and content marketing via an insights platform. The company has no disclosed funding rounds, revenue figures, headcount, or named enterprise customers in source materials, and operates as a founder-controlled private entity.

Name

TREE Industries

Legal name

TREE Industries

Website

https://tree.industries

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

TREE Industries is a privately-held, remote-first US technology company founded in 2017 that builds AI-powered products and enterprise services, including a proprietary UE5 avatar pipeline, multi-agent simulation platforms (AILU, Claira AI, Fable Simulation), digital human development, and consumer apps like CardSnap.

Ownership category

akta.pro rank

Product category

Artificial Intelligence Software

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)

Keywords

• AI agent development
• Multi-agent simulations
• Digital human avatars
• Blockchain integration
• Real-time 3D solutions

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Product Sales (CardSnap): AI-powered business card scanning and contact management application sold as a downloadable app through iOS App Store, Google Play, and web platform with Stripe payment processing.
2. Product Sales (Ultimate Disc Golf): AI-powered disc golf video game sold through Steam platform with one-time purchase model.
3. Enterprise AI Solutions: Custom AI agent development, simulation services, digital human pipeline, and real-time technology solutions sold to enterprise clients through direct sales engagement.
4. Blockchain Services: Blockchain integration, digital asset management, and dApp development services for enterprise clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

TREE Industries builds AI software platforms and delivers enterprise services centered on a proprietary AI avatar pipeline, multi-agent simulations, real-time technology solutions, AI digital human development, and blockchain integration, leveraging Unreal Engine 5 and large language models. It also sells two consumer-facing products — CardSnap, an AI-powered business card scanning and contact management application, and Ultimate Disc Golf, an AI-powered disc golf video game with realistic physics on Steam.

Product overview

TREE Industries offers a portfolio of AI-powered products and technology services. The core products include CardSnap (AI-powered business card scanning with OCR and contact management) and Ultimate Disc Golf (AI-powered video game with realistic physics). The company provides platform services including AI Digital Human Pipeline for end-to-end character development, AI Agent and Simulation Services for custom AI agents and simulation environments, Real-Time Technology Solutions for virtual production and immersive simulations, and Blockchain Services for digital ecosystems. Internal projects include Fable Simulation (multi-agent simulations), Claira AI (AI influencer), and AILU (AI agent system). The company also publishes research such as SIM-1 for multi-agent conflict simulation.

Differentiator

Problem solved

Functional benefit

Brands

• CardSnap: AI-powered business card scanning and contact management platform with OCR technology and automatic contact extraction.
• Ultimate Disc Golf

Products and services

• CardSnap AI-powered business card scanning and contact management application that uses OCR and machine learning to extract contact information from business card images and integrates with SMS and Email; sold to professionals and small businesses via iOS App Store, Google Play, and a Stripe-powered web app.
• Ultimate Disc Golf AI-powered disc golf video game featuring realistic physics, character creator, explorable courses, and practice, tournament, and multiplayer modes; distributed via Steam as a one-time purchase to disc golf enthusiasts and casual gamers.
• AI Digital Human Pipeline End-to-end character development platform and service for crafting dynamic, real-time digital characters and AI representatives with AI-powered personalities and conversational AI capabilities; sold to enterprise clients seeking digital customer engagement and brand representatives.
• AI Agent and Simulation Services Custom AI agent development and advanced simulation environment services, including gamified ecosystems and urban simulations, that transform ideas into immersive interactive realities for enterprise clients.
• Real-Time Technology Solutions Enterprise real-time technology services covering virtual production, data-driven decision support, real-time AI integration, and immersive simulations that transform business and industry operations.
• Blockchain Services Enterprise blockchain integration services covering digital ecosystems, digital asset creation and management, decentralized application (dApp) development, and blockchain-driven AI applications.

Quantifiable outcome

• Featured in Forbes (November 2024) for AI simulation technology
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature9 records

Partnerships

Four partnerships are on record, tiered minor and core.

• The Culture DAOminorStrategic or Co-development Partner · 1 August 2021Joined The Culture DAO and developed an AI virtual being prototype capable of creating art within a real-time 3D environment. This collaboration focused on AI virtual beings and generative art in decentralized environments.
• Saint Louis University Business CohortminorStrategic or Co-development Partner · 1 March 2018Selected for Saint Louis University Business Cohort in March 2018 to collaborate with experienced innovators and mentors, working on an AI system to support education.
• Greater North County Chamber of CommerceminorStrategic or Co-development Partner · 1 February 2018TREE Industries joined the Greater North County Chamber of Commerce in February 2018 to engage with local businesses and promote adoption of emerging technologies like artificial intelligence and chatbots.
• Nvidia Inception ProgramcoreTechnology or IntegrationTREE Industries is a member of the Nvidia Inception program, which supports startups working on cutting-edge AI and technology solutions. This provides access to Nvidia resources, technology, and ecosystem support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Character.ai: Character.ai builds conversational AI characters and agents, comparable to TREE's AI Agent Services and digital human products, though targeted at consumer rather than enterprise use.
• Heygen: Heygen provides AI avatar video generation, comparable to TREE's digital human pipeline but focused on video content rather than real-time interactive experiences.
• Synthesia: Synthesia focuses on AI-generated avatar video for enterprise communications — adjacent to TREE's digital human and AI influencer (Claira AI) capabilities.

Others

• NVIDIA: NVIDIA is both infrastructure partner (via Nvidia Inception membership) and the underlying AI compute provider powering TREE's LLM-based simulations and digital human technology.

Direct peers

• Soul Machines: Soul Machines creates hyper-realistic digital humans with AI-powered personalities for enterprise and consumer use cases, directly overlapping with TREE's AI Digital Human Pipeline.
• Inworld AI: Inworld AI develops AI characters and digital humans for gaming and interactive experiences, with technology closely aligned to TREE's AI Digital Human Pipeline and AILU offerings.
• Convai: Convai builds conversational AI characters for games and virtual worlds, directly comparable to TREE's AI agent and digital human capabilities built on Unreal Engine.

Broad incumbents

• Roblox Corporation: Roblox operates a large-scale virtual world and simulation platform with AI-powered avatar capabilities, providing a broad incumbent comparable to TREE's gamified ecosystem and urban simulation offerings.
• Epic Games: Epic Games owns Unreal Engine 5, the platform TREE's AI avatar pipeline and simulations are built upon; represents both an enabling platform and a potential competitor with MetaHuman technology.
• Unity Technologies: Unity is an alternative real-time 3D platform and offers competing avatar and simulation tools to TREE's Unreal Engine 5-based pipeline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TREE_Industries
• Facebookfacebook.com/treeindustry
• LinkedInlinkedin.com/company/tree-industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TREE Industries