Everlasting Brows
Everlasting Brows (Everlasting Worldwide) is a London-based supplier of permanent makeup and microblading products—including pigments, blades, cartridges, and procedure consumables—and an accredited training academy serving professional and aspiring PMU artists globally.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Everlasting Brows does
Everlasting Brows (also operating as Everlasting Worldwide) is a London-headquartered, privately held supplier of permanent makeup (PMU) and microblading products combined with a vocational training academy, founded in 2013 and serving professional and aspiring PMU artists globally. The product division operates a direct-to-consumer e-commerce storefront selling pigments (brow, lip, eye), microblading blades in multiple configurations (0.18, 0.25, Nano, U, Mixed), PMU cartridges and devices, numbing agents, aftercare products, and procedure disposables, organized by both procedure type and product category, with branded proprietary lines including SALMA, PUCCI, MAJESTIC, Infallible U, and pigment collections (YAYA, KIM, LINDSEY, NAOMI). The platform natively supports five currencies (EUR, AED, GBP, USD, ZAR) and ships internationally with a £250 free-shipping threshold.
The education arm, branded as Everlasting Academy, delivers both asynchronous online courses (PMU Fundamentals, Brow PMU, Nano Brows, Lip PMU, Eyeliner PMU, Brow Mapping, Pigmentology Master) and in-person hands-on training programs covering the full PMU procedure spectrum. Pricing for products is unit-based with multibuy/bulk discounts; training is structured as professional services fees. Customer testimonials emphasize pigment healing consistency (no ashy or grey shift), blade sharpness and precision, and training quality. ABT and VTCT accreditations provide UK vocational credibility.
The business is operated without external investment as a founder-led entity with 1-10 employees, marketing primarily through organic Facebook and Instagram channels, blog content, a free lead-magnet (Express Mapping), and email. Geographic reach spans the UK, EU, US, Middle East, and South Africa. The company maintains no disclosed AI/ML capabilities, APIs, software products, or patents, and has no disclosed funding rounds, M&A activity, or partnerships.
Everlasting Brows firmographics
Firmographics- Name
- Everlasting Brows
- Legal name
- Everlasting Brows
- Website
- https://everlastingbrows.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Everlasting Brows (Everlasting Worldwide) is a London-based supplier of permanent makeup and microblading products—including pigments, blades, cartridges, and procedure consumables—and an accredited training academy serving professional and aspiring PMU artists globally.
- Ownership category
- akta.pro rank
Everlasting Brows industry classification
Industry- Product category
- Permanent Makeup Supplies
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products) (CRABACAI)
- akta.pro secondary industries
- Permanent Makeup (PMU) & Microblading (EDAOALAJ), Beauty & Personal Care Online Retailers (CRAFADAC)
Keywords
Where Everlasting Brows is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Everlasting Brows business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Sale of PMU and microblading supplies including pigments, blades, cartridges, devices, numbing agents, aftercare products, and disposables. One-time purchase transactions with unit pricing for individual items and bulk discounts for multi-buy purchases.
- Online Courses: Academy courses including PMU Fundamentals, Brow PMU (Microblading, Ombre & Combo), Nano Brows, Lip PMU, Eyeliner PMU, Brow Mapping, and Pigmentology Master offered through academy.everlastingworldwide.com.
- In-Person Training: Hands-on training programs including Brow PMU Training, Nano Brow Training, Eyeliner PMU Training, Lip PMU Training, PMU Troubleshooting & Refinement, and Advanced Patterns & Techniques conducted in person.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products with unit pricing |
| Unit Pricing | Pay-as-you-go | Bulk and multibuy options |
| Subscription | Pay-as-you-go | Online academy courses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Everlasting Brows product offering
Product offeringCore offering
Everlasting Brows sells a full line of permanent makeup and microblading supplies—including pigments, blades, cartridges, devices, numbing agents, aftercare products, and disposables—directly to PMU professionals via its own e-commerce storefront. The company also operates the Everlasting Academy, which delivers online courses and hands-on in-person training programs covering brows, lips, eyeliner, and pigmentology techniques.
Product overview
Everlasting Brows operates as a dual-entity business combining an e-commerce product portfolio and a global education academy. The product side offers a comprehensive suite of PMU (permanent makeup) and microblading supplies organised by procedure type (Brows, Lips, Eyes) and product category (Pigments, Blades, Cartridges & Devices, Procedure Items, Disposables, Multibuy Bundles). Key branded products include SALMA and PUCCI pigments, Zensa numbing products, MAJESTIC disposable tools, Infallible U nano blades, and PMU Precision cartridges. The education side consists of the Everlasting Academy offering both online courses (PMU Fundamentals, Brow PMU, Nano Brows, Lip PMU, Eyeliner PMU, Brow Mapping, Pigmentology Master) and in-person training (Brow PMU, Nano Brow, Eyeliner PMU, Lip PMU, Troubleshooting, Advanced Patterns). The company was founded in 2013 and serves thousands of artists globally.
Differentiator
Problem solved
Functional benefit
Products and services
- PMU Pigments Range of permanent makeup pigments covering brow, eye, lip, and pigment collections designed for professional PMU artists performing cosmetic tattooing procedures.
- Microblading Blades Microblading blades in multiple sizes (0.18, 0.25, U, NANO 0.15) and mixed packs for different hair stroke techniques used by PMU artists.
- Cartridges and PMU Devices Cartridges and devices for PMU procedures including brow cartridges, lip cartridges, universal cartridges, and PMU equipment for precise pigment delivery.
- Procedure Items Procedure consumables for PMU workflows including aftercare products, microblading tools, numbing solutions, predraw items, and wipes.
- Disposables Single-use disposable supplies for PMU procedures including brushes, disposable applicators, pencils, and other disposable procedure items.
- Multibuy and Bundles Bulk purchasing bundles for aftercare products, applicators, numbing solutions, and tools, allowing PMU professionals to buy at volume discounts.
- Everlasting Academy Online Courses Self-paced online PMU training courses covering PMU Fundamentals, Brow PMU (Microblading, Ombre & Combo), Nano Brows, Lip PMU, Eyeliner PMU, Brow Mapping, and Pigmentology Master, designed for aspiring and practicing PMU professionals seeking accredited education.
- Everlasting Academy In-Person Training Hands-on in-person PMU training programs covering Brow PMU, Nano Brow, Eyeliner PMU, Lip PMU, PMU Troubleshooting & Refinement, and Advanced Patterns & Techniques, delivered to PMU professionals seeking practical skills and certification.
Quantifiable outcome
- Pigments heal true to color without turning ashy or grey
- +2 more outcomes
Companies that use Everlasting Brows
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Everlasting Brows technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Everlasting Brows partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Everlasting Brows competitors and assessment
Company assessmentDirect peers
- Perma Blend: Major US-based PMU pigment and supply brand offering pigments, needles, and microblading tools for permanent makeup artists. Directly comparable as a product-led PMU supplier competing for the same artist customer base across the brows, lips, and eyeliner categories.
- Li Pigments: US PMU pigment manufacturer with broad color ranges for brows, lips, eyes, and areola. Comparable as a pigment-led PMU supplier competing for the same professional microblading and tattoo artist segment.
- Microbeau: Manufacturer of the popular 'Bellar' and 'Apollo' PMU machines and cartridges, plus pigments and accessories. Comparable as a PMU device and consumables supplier serving the same professional artist customer segment.
- Tina Davies Professional: UK/Canada-based PMU pigment and cartridge brand with strong artist community and education content. Closely comparable as a premium-positioned pigment line with international e-commerce and artist training offerings.
- Phi Academy: Globally recognized PMU and microblading training academy founded by Branko Babic, also selling proprietary pigments, machines, and supplies. Directly comparable as a dual product-plus-academy PMU brand competing for both training and consumables spend.
- Nouveau Contour: Established European PMU brand offering devices (the Smart Pigment device), pigments, and certified training programs. Comparable as a long-tenured European competitor combining PMU education with proprietary device and pigment products.
Broad incumbents
- Universal Companies: Large US beauty and spa supply distributor offering PMU products alongside broader spa, skincare, and wellness assortments. Comparable as a broader beauty-supply channel that competes for PMU artist purchasing through scale and breadth.
- SalonCentric: Major US professional beauty distribution platform (L'Oréal-owned) stocking PMU supplies alongside broader salon products. Comparable as a multi-brand beauty supply incumbent reaching professional artists through established distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Everlasting Brows social profiles
Digital presenceEverlasting Brows compliance and trust
Trust signalCompliance3 records
Everlasting Brows financial estimates
Financial estimateRevenue estimate
Valuation estimate
Everlasting Brows leadership team
Management profileNumber of profiles
Everlasting Brows funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Everlasting Brows M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Everlasting Brows
What does Everlasting Brows do?
Everlasting Brows sells a full line of permanent makeup and microblading supplies—including pigments, blades, cartridges, devices, numbing agents, aftercare products, and disposables—directly to PMU professionals via its own e-commerce storefront. The company also operates the Everlasting Academy, which delivers online courses and hands-on in-person training programs covering brows, lips, eyeliner, and pigmentology techniques.
Is Everlasting Brows a public or private company?
Everlasting Brows is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Everlasting Brows founded?
Everlasting Brows was founded in 2013. It employs 1 to 10 people.
Where is Everlasting Brows based?
Everlasting Brows is headquartered in London, United Kingdom, in the Europe region.
How does Everlasting Brows make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are online Courses and in-Person Training.
Who are Everlasting Brows's main competitors?
Direct peers on record are Perma Blend, Li Pigments, Microbeau, Tina Davies Professional, Phi Academy and Nouveau Contour. Broad incumbents are Universal Companies and SalonCentric.
Does Everlasting Brows have an API?
No public API is recorded for Everlasting Brows.
What industry is Everlasting Brows in?
Everlasting Brows's product category is Permanent Makeup Supplies. Its primary akta.pro industry code is CRABACAI, Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products), with a secondary code of EDAOALAJ, Permanent Makeup (PMU) & Microblading. Its NAICS code is 456120 and its SIC code is 2844.