Microbeau
Microbeau International designs and manufactures professional permanent makeup (PMU) machines, needle cartridges, pigments, and accessories in the USA, serving licensed PMU artists, beauty studios, and training academies worldwide through direct e-commerce and a global distributor network.
- Company typePrivate
- Founded2017
- HeadquartersDoral, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Microbeau does
Microbeau International is a US-based designer and manufacturer of professional permanent makeup (PMU) equipment, founded in 2017 by Gaston and Lulu Siciliano and headquartered in Doral, Florida. The company operates a vertically integrated product portfolio spanning proprietary PMU tattoo machines (E.L.B., Bellar Air, Flux Mini/S/MAX, Xion S, Apollo SMP), Vertix-branded needle cartridges in Academy/Nano/Pico/Microblade tiers, Perma Blend and Evenflo pigment lines, and supporting accessories (power supplies, batteries, grips, footswitches, practice skins, aftercare). Its machines are hand-assembled in the USA under ISO 9001 quality certification, with patented and patent-pending features including needle-sensing technology, adjustable eGive, interchangeable stroke systems, and precision voltage control with OLED readouts.
The business operates a dual go-to-market: direct-to-consumer via the Microbeau Shopify storefront, paired with a global network of 50+ authorized resellers across North America, Europe, Canada, Latin America, Oceania, Africa, and the Middle East. Pricing is transactional and one-time, spanning under $10 for accessories and practice supplies up to ~$1,200 for premium machines, with consumables (needles, pigments) driving repeat purchase volume. Distribution is supported by volume-discounted wholesale tiers, sponsored-artist marketing (Instagram 35K+ followers), content/SEO blogging on PMU education, and multi-channel social presence. Customer base consists of licensed PMU artists, multi-service beauty studios, and PMU training academies performing cosmetic tattooing (eyebrows, lips, eyeliner), scalp micropigmentation, and scar camouflage. EU REACH compliance and BVL registration on the LUXE pigment line are the primary regulatory footholds for international expansion, particularly in Europe.
Microbeau firmographics
Firmographics- Name
- Microbeau
- Legal name
- Microbeau International
- Website
- https://microbeau.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Microbeau International designs and manufactures professional permanent makeup (PMU) machines, needle cartridges, pigments, and accessories in the USA, serving licensed PMU artists, beauty studios, and training academies worldwide through direct e-commerce and a global distributor network.
- Ownership category
- akta.pro rank
Microbeau industry classification
Industry- Product category
- Permanent Makeup Equipment
- NAICS
- Synthetic Dye and Pigment Manufacturing (32513), Synthetic Dye and Pigment Manufacturing (325130)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products) (CRABACAI)
- akta.pro secondary industries
- Permanent Makeup (PMU) & Microblading (EDAOALAJ), Mobile Cosmetic Tattooing & Permanent Makeup (HSALAMAL)
Keywords
Where Microbeau is headquartered
LocationHeadquarters
- HQ city
- Doral
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Microbeau business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Sales - PMU Machines: Sale of proprietary PMU tattoo machines including E.L.B., Bellar Air, Flux Mini, Xion S, and Apollo SMP. Machines range from $262.80 to $1,249.99 depending on model and configuration.
- Cartridge Needles: Sale of Vertix and Vertix Academy needle cartridges in various configurations. Products range from $7.99 to $59.99.
- Pigments: Sale of Perma Blend, Perma Blend LUXE, and Evenflo pigment lines. Products include brow pigments, lip pigments, and color sets ranging from under $100 to $288.
- Power Supplies & Accessories: Sale of power supplies, batteries, chargers, grips, footswitches, and other PMU accessories. Products range from $12.99 to $449.99.
- PMU Essentials & Aftercare: Sale of practice skins, disposable supplies, aftercare products, and studio essentials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | E.L.B. Adjustable Stroke PMU Machine - Starting price |
| One time/ perpetual license | Pay-as-you-go | Flux Mini - Entry level wireless |
| One time/ perpetual license | Pay-as-you-go | Bellar Air - Advanced wireless |
| One time/ perpetual license | Pay-as-you-go | Xion S - Professional wired |
| Unit Pricing | Pay-as-you-go | Vertix Academy Needle Cartridges |
| Unit Pricing | Pay-as-you-go | Perma Blend LUXE Pigments |
| Other | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Microbeau product offering
Product offeringCore offering
Microbeau designs, manufactures, and distributes professional permanent makeup (PMU) equipment, including wireless and corded PMU machines, needle cartridges, cosmetic pigments, and accessories. The company sells primarily to professional PMU artists, studios, and training academies worldwide, offering ergonomic, precision-engineered devices and consumables for cosmetic tattooing procedures such as brows, lips, and scalp micropigmentation.
Product overview
Microbeau International is a PMU (Permanent Makeup) equipment manufacturer offering a comprehensive portfolio of products since 2017. The product lineup centers on four core PMU machine families: E.L.B. (versatile adjustable stroke machine for eyes, lips, brows), Bellar Air (advanced wireless with needle-sensing technology), Flux Mini/S/MAX (compact wireless options), and Xion S (wired professional-grade with interchangeable strokes). Supporting these are three needle cartridge sub-brands: Vertix Academy (simplified, accessible), Vertix Nano (precision), and Vertix Pico (high-precision with expanded configurations), plus the Vertix Micro Microblade. The pigment portfolio includes Perma Blend and Perma Blend LUXE/LUXE Lite (reduced pigment load) sub-brands, and Evenflo (with updated packaging). Accessories include power solutions (Airbolt, PowerBolt II, Hover touchless, Refuel charger, LightningBolt battery), grips (Xion Grip Slim), practice skins (A Pound of Flesh brand), pigment cups (Saferly, including biodegradable), travel cases, and safety supplies. The company holds ISO 9001 certification for quality management and manufactures in the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- PMU Machines (Bellar/Magic Moon/Spectra/Apollo series) Professional-grade corded and wireless permanent makeup machines designed for cosmetic tattooing procedures such as microblading, brow shading, lip blush, and scalp micropigmentation. Built for licensed PMU artists and studios requiring precision, low vibration, and consistent needle performance.
- PMU Needle Cartridges Single-use disposable needle cartridges engineered to fit Microbeau PMU machines and other standard cartridge-system devices. Available in multiple configurations (liners, shaders, magnums, flat) for varied PMU techniques and offered to licensed PMU professionals and training academies.
- Cosmetic Pigments Professional permanent makeup pigment line formulated for cosmetic tattooing of brows, lips, eyeliner, and scalp. Sold to licensed PMU artists seeking curated shade ranges with consistent color retention.
- PMU Accessories Supporting accessories for PMU procedures and machine maintenance, including power supplies, batteries, cables, grips, practice skins, and aftercare products. Targeted at working PMU professionals who need reliable supporting equipment.
Quantifiable outcome
- Up to 7 hours of battery life on E.L.B. machine
- +1 more outcomes
Companies that use Microbeau
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Microbeau technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
Microbeau partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor.
- Aesthetics Health AcademyminorOfficial US distributor located in McLean, VA. Part of Microbeau's global reseller network providing volume-discounted products to PMU artists in the US market.
- Coalition Tattoo SupplyminorOfficial US distributor based in Seattle, Washington. Provides Microbeau products to the Pacific Northwest market.
- Painful PleasuresminorOfficial US distributor in Hanover, Maryland. Part of the authorized Microbeau reseller network.
- Dream MasterminorOfficial US distributor located in San Francisco, California. Provides Microbeau products to the West Coast market.
- Kingpin Tattoo SupplyminorOfficial US distributor in St. Petersburg, Florida. Part of Microbeau's distribution network in the Southeast US.
- Body Cult GmbHminorOfficial European distributor based in Gunzburg, Germany. Provides Microbeau products to the German market.
- Barber DTSminorOfficial UK distributor based in Barnsley, South Yorkshire. Part of Microbeau's European reseller network.
- Killer Ink LimitedminorOfficial UK distributor located in Liverpool, Merseyside. Part of Microbeau's distribution in the United Kingdom.
- Golden Needle SRLminorOfficial Italian distributor based in Bologna. Part of Microbeau's European distribution network.
- Akira Body Art International, S.L.minorOfficial Spanish distributor based in Madrid. Provides Microbeau products to the Spanish market.
- Beauty GroupminorOfficial European distributor based in Vilnius, Lithuania. Part of Microbeau's distribution network in the Baltic region.
- BelleNova CosmeticsminorOfficial Netherlands distributor based in Ter Aar. Part of Microbeau's Benelux distribution network.
- FK Irons ArgentinaminorOfficial South American distributor based in Rosario, Santa Fe, Argentina. Part of Microbeau's Latin American distribution.
- Canada Tattoo SupplyminorOfficial Canadian distributor based in Orleans, Ontario. Provides Microbeau products to the Canadian market.
- Brett Stewart Tattoo SupplyminorOfficial Australian distributor based in North Geelong, Victoria. Part of Microbeau's Oceania distribution network.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Microbeau competitors and assessment
Company assessmentDirect peers
- Critical Tattoo: Critical Tattoo manufactures power supplies, foot switches, and accessories for tattoo and PMU professionals. It overlaps directly with Microbeau's PowerBolt, Hover, Killswitch, and LightningBolt power/accessory categories and competes for the same professional artist's bench setup.
- Tina Davies Professional: Tina Davies is a PMU-focused brand offering pigments, cartridges, and machines specifically for cosmetic tattoo artists. It is one of the closest direct competitors to Microbeau's Perma Blend and Vertix lines, targeting the same brow, lip, and eyeliner artist segments.
- Perma Blend (legacy / pre-acquisition): Perma Blend is a historical PMU pigment brand now part of Microbeau's portfolio; competitor brands in the legacy Perma Blend tier (pre-Microbeau integration or adjacent) share formulation lineage, artist base, and EU/US regulatory positioning with Microbeau's pigment SKUs.
- Li Pigments: Li Pigments is a long-established manufacturer of PMU pigments (brows, lips, areola, camouflage) and supplies. It competes directly with Perma Blend and Evenflo for the same professional PMU artist customer, with overlapping color ranges and similar EU regulatory positioning.
- Bishop Rotary: Bishop Rotary designs and manufactures rotary tattoo and PMU machines and accessories, including interchangeable stroke systems comparable to Microbeau's Xion S and Bellar Air. Targets the same professional artist customer base and competes on precision, ergonomics, and modularity.
- Hanafy Pigments: Hanafy is a US-based PMU pigment brand supplying brows, lips, scalp micropigmentation, and areola pigments. It competes head-to-head with Perma Blend / Evenflo and serves the same pro-PMU distribution and training channels.
- FK Irons: FK Irons is a leading manufacturer of tattoo and PMU machines, power supplies, and cartridges. It is one of Microbeau's most direct competitors in the PMU equipment category and is even listed as Microbeau's South American distributor, evidencing close commercial overlap in product lineups, target customers, and global distribution model.
Emerging players
- InkJecta: InkJecta is an Australian manufacturer of rotary tattoo and PMU machines with a reputation for precision devices. It has meaningful product overlap with Microbeau's Xion S and Bellar Air on stroke adjustability and wireless operation, though a smaller global distribution footprint.
Regional players
- Da Vinci Ink & Supply: Da Vinci is a US-focused PMU pigment and supply brand. It competes in the same professional PMU artist segment as Perma Blend and Evenflo, with overlap in brow and lip color families and similar training-academy distribution.
Broad incumbents
- Cheyenne Professional Tattoo Equipment: Cheyenne is a German-based premium tattoo machine and cartridge manufacturer with strong brand recognition in Europe. It serves many of the same professional tattoo/PMU artists as Microbeau, but with a broader, higher-end industrial product portfolio and a reputation as a category-defining incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Microbeau social profiles
Digital presenceMicrobeau compliance and trust
Trust signalCompliance3 records
Microbeau financial estimates
Financial estimateRevenue estimate
Valuation estimate
Microbeau leadership team
Management profileNumber of profiles
Profiles2 records
Microbeau funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Microbeau M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Microbeau
What does Microbeau do?
Microbeau designs, manufactures, and distributes professional permanent makeup (PMU) equipment, including wireless and corded PMU machines, needle cartridges, cosmetic pigments, and accessories. The company sells primarily to professional PMU artists, studios, and training academies worldwide, offering ergonomic, precision-engineered devices and consumables for cosmetic tattooing procedures such as brows, lips, and scalp micropigmentation.
Is Microbeau a public or private company?
Microbeau is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Microbeau founded?
Microbeau was founded in 2017. It employs 101 to 250 people.
Where is Microbeau based?
Microbeau is headquartered in Doral, United States, in the North America region.
How does Microbeau make money?
Five revenue lines are on record. Hardware Sales - PMU Machines are the primary driver. The others are cartridge Needles, pigments, power Supplies & Accessories and PMU Essentials & Aftercare.
Who are Microbeau's main competitors?
Direct peers on record are Critical Tattoo, Tina Davies Professional, Perma Blend (legacy / pre-acquisition), Li Pigments, Bishop Rotary, Hanafy Pigments and FK Irons. InkJecta is listed as an emerging player. Da Vinci Ink & Supply is listed as a regional player. Cheyenne Professional Tattoo Equipment is listed as a broad incumbent.
Does Microbeau have an API?
No public API is recorded for Microbeau.
What industry is Microbeau in?
Microbeau's product category is Permanent Makeup Equipment. Its primary akta.pro industry code is CRABACAI, Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products), with a secondary code of EDAOALAJ, Permanent Makeup (PMU) & Microblading. Its NAICS code is 32513 and its SIC code is 3950.