Groupe Pom’Évasion

What Groupe Pom’Évasion does

Groupe Pom'Évasion is a French agricultural producer organization (OP) headquartered in Juigné-sur-Loire that produces and markets apples and pears across 1,000 hectares and roughly 60,000 tonnes of annual output, spanning 26 apple varieties and 4 pear varieties. The group was created in 1997 as an association under French law 1901 and converted into a formal Producer Organization in 2000, growing through the integrations of Select Fruit (2012-2016) and Pom'2sèvres (effective January 2018). It operates three commercial brands: Henriette Jolly (conventional premium French apples and pears), Henriette Jolly Bio (organic, with explicit commitment not to import foreign apples), and Select Fruit (the 100% export division). Production is concentrated in western France — Val de Loire, Maine-et-Loire (49), Deux-Sèvres (79), Sarthe (72) — with smaller footprints in Hérault (34), Oise (60), and Marne (51); exports reach England, Ireland, Spain, China, and Taiwan.

Name

Groupe Pom’Évasion

Legal name

Pom'Évasion

Website

https://pomevasion.fr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe Pom'Évasion is a French producer organization of 11 fruit growers that produces, packs, and markets 60,000 tonnes of apples and pears annually across 1,000 hectares, serving French retailers via Henriette Jolly brands and five export markets via Select Fruit.

Ownership category

akta.pro rank

Product category

Fresh Fruit Production

NAICS

Fruit and Tree Nut Farming (1113), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Agricultural Production-Crops (100), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB)

akta.pro secondary industries

Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB), Fresh Fruit Wholesale (AFAIACAA), Fresh Produce Distribution (CRAOABAB)

Keywords

• Fresh apple production
• Organic pear farming
• Agroecological orchards
• Fruit producer organization
• Premium apple exports

Headquarters

HQ city

Juigné-sur-loire

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Fruit Sales (Conventional): Production and sale of conventionally grown apples and pears under the 'Vergers Écoresponsables' approach, commercialized through Henriette Jolly and Select Fruit brands.
2. Organic Fruit Sales: Production and sale of organic (BIO) apples and pears through Henriette Jolly Bio brand, emphasizing rare and unique French organic offerings.
3. Export Sales: International sales of Select Fruit brand to England, Ireland, Spain, China, and Taiwan markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Groupe Pom'Évasion produces and sells conventional and organic apples and pears (60,000 tonnes annually across 26 apple and 4 pear varieties) cultivated on 1,000 hectares by 11 member producers using agroecological farming methods. The group markets its produce through three brands — Henriette Jolly (domestic conventional), Henriette Jolly Bio (domestic organic), and Select Fruit (international export) — selling B2B to French retailers and wholesale importers in Europe and Asia.

Product overview

Groupe Pom'Évasion is an agricultural cooperative/association of apple and pear producers operating three main brands: Henriette Jolly (conventional premium French apples and pears), Henriette Jolly Bio (certified organic apples and pears), and Select Fruit (premium export-focused brand). The company produces 26 apple varieties and 4 pear varieties across over 1,000 hectares, with two production methods: eco-responsible orchards ("vergers écoresponsables") and organic agriculture. Select Fruit serves international markets while Henriette Jolly brands focus on the French domestic market.

Differentiator

Problem solved

Functional benefit

Brands

• Henriette Jolly: Traditional apples and pears of great visual and gustative quality. 11 Pom'évasion apple producers work in the Val de Loire region, mainly in Maine and Loire (49) and Deux-Sèvres (79). French production only, under the collective national approach 'les vergers écoresponsables'. The brand offers French apples year-round.
• Henriette Jolly Bio
• Select Fruit

Products and services

• Henriette Jolly Conventional French apple and pear brand offering produce of high visual and gustative quality, produced by Pom'Évasion member farmers primarily in the Val de Loire region (Maine-et-Loire 49, Deux-Sèvres 79) under the national 'Vergers Écoresponsables' collective approach. Offers French apples year-round.
• Henriette Jolly Bio Organic French apple and pear brand offering rare and unique French organic produce. Features rustic, traditional-style apples reminiscent of old-fashioned garden varieties, with selected varieties having strong storage capacity to provide French organic apples year-round. Commits to not importing foreign apples.
• Select Fruit Premium export brand of Pom'Évasion producing over 60,000 tonnes of apples and pears on more than 1,000 hectares. Fruits are selected based on sugar content, firmness, and visual quality. Exports to England, Ireland, Spain, China, and Taiwan. Offers 25 years of export experience with optimum customer service levels.

Quantifiable outcome

• Doubling of auxiliary insect populations through flower strip seeding
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Pour une Agriculture Du Vivant (PADV)coreStrategic or Co-development Partner · 1 January 2018Pom'évasion is a founding member of PADV, an association created in 2018 aiming to structure agroecological sectors by creating ideal technical and economic conditions to accelerate its deployment in France. Within PADV, Pom'évasion serves as THE referent for agroecological innovations in fruit tree cultivation.
• Entomologists (Partnership)minorStrategic or Co-development PartnerPom'évasion regularly collaborates with entomologists to help implement the best possible natural arrangements to promote biodiversity in their orchards. These partnerships support the agroecosystem approach to orchard management.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Blue Whale: Blue Whale is a leading French apple producer-marketer-packer and one of Pom'Évasion's closest direct competitors in the French wholesale and export apple market. Like Pom'Évasion, it operates across multiple brands, supplies French retail year-round, and exports internationally.
• Pomanjou: Pomanjou is a French apple producer-marketer combining producer organization and integrated packing/export activities, directly comparable to Pom'Évasion's Henriette Jolly and Select Fruit operations in product mix and channel strategy.
• VOG Consortium: VOG is a consortium of South Tyrolean apple producers marketing premium branded apples across Europe, structurally and operationally similar to Pom'Évasion as a multi-producer cooperative with branded export activities.
• Innatis: Innatis is a French apple producer-marketer based in the Loire Valley, operating in the same geography as Pom'Évasion with overlapping varietal and retail-channel exposure.
• Marlene / Vintages of South Tyrol: Marlene is the consumer brand of Italian apple producer association VI.P, directly comparable to Pom'Évasion in varietal diversification, branded marketing, and export-led European distribution.
• Perlim: Perlim is a French apple producer-marketing organization with similar cooperative/OP structure and varietal portfolio, competing head-to-head with Pom'Évasion for French retail shelf space and export customers.

Peers

• Pink Lady / Apple and Pear Australia Ltd:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pom-evasion

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Pom’Évasion