9X Tashan
9X Tashan is a Punjabi-language free-to-air music television channel and digital platform operated by INXMUSIC Private Limited (under 9X Media), serving Punjabi-speaking audiences in India and the diaspora via TV, web, YouTube, and live events.
- Company typePrivate
- Founded2011
- HeadquartersChandigarh, India
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What 9X Tashan does
9X Tashan is a Punjabi-language music television channel and digital media property targeting Punjabi-speaking audiences in India and the diaspora. It is operated by INXMUSIC Private Limited, a subsidiary of 9X Media Private Limited, with operations headquartered in Mumbai. The channel positions itself as a Punjabi music destination, distributing music video content alongside artist interviews (Tashan Da Peg), live event coverage (Tashan Nites), comedy (Bade Chote), photography features (Tashan da Lens), and entertainment news.
The platform is built on a free-to-air television broadcast model complemented by an owned-and-operated website (9xtashan.in), a YouTube presence, and live event IP. Content surfaces include a music library of songs and exclusive songs, entertainment news, and a live streaming service. The underlying technology stack is conventional broadcast/web publishing infrastructure; no proprietary algorithms, AI features, or advanced personalization layers are disclosed in the input.
Revenue mechanics rely on television advertising (the primary stream) supplemented by digital content licensing and advertising on the website and YouTube properties, with live events as an ancillary monetization channel. The company has filed regulatory disclosures aligned with the Cable Television Networks (Regulation) Amendment Rules 2021 and the IT Rules 2021, including a named Grievance Officer. No funding history, headcount, advertiser mix, or revenue figures are publicly disclosed in the source material.
9X Tashan firmographics
Firmographics- Name
- 9X Tashan
- Legal name
- INXMUSIC PRIVATE LIMITED
- Website
- https://9xtashan.in
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 9X Tashan is a Punjabi-language free-to-air music television channel and digital platform operated by INXMUSIC Private Limited (under 9X Media), serving Punjabi-speaking audiences in India and the diaspora via TV, web, YouTube, and live events.
- Ownership category
- akta.pro rank
Where 9X Tashan is headquartered
LocationHeadquarters
- HQ city
- Chandigarh
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
9X Tashan business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Television Broadcasting: The channel generates revenue primarily through television advertising and broadcast rights for Punjabi music content. As India's No.1 Punjabi music channel, it attracts advertisers targeting the Punjabi-speaking demographic.
- Digital Content Licensing: The platform distributes music videos and exclusive content through YouTube and its website, potentially monetizing through ad revenue sharing and content licensing deals with music labels and artists.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
9X Tashan product offering
Product offeringCore offering
9X Tashan is a Punjabi music television channel and digital media platform that delivers Punjabi music videos, exclusive artist interviews, entertainment news, event coverage, and live streaming content to Punjabi-speaking audiences. It operates as a free-to-air broadcast channel complemented by a digital website (9xtashan.in) and YouTube distribution, monetized through advertising. The platform also conducts physical events such as Tashan Nites and celebrity meet-and-greets.
Product overview
9X Tashan is a Punjabi music entertainment platform operating as a television channel and digital media website. The platform offers a unified media experience consisting of core streaming products (9X Tashan Songs and Exclusive Songs for music content, Live Streaming for real-time TV viewing), interview and event content (Tashan Da Peg interviews with artists, Tashan Nites event coverage), and supplementary entertainment (Tashan da Lens photography, Entertainment News, Bade Chote comedy series, Tashan Di Chundi curated content). The platform primarily serves Punjabi music fans in India with video-based entertainment content.
Differentiator
Problem solved
Functional benefit
Products and services
- 9X Tashan Songs A music streaming section featuring Punjabi songs with video playback, including new releases and popular tracks for Punjabi music fans.
- 9X Tashan Exclusive Songs Exclusive music video content featuring prominent Punjabi artists and Bollywood collaborations, including songs by Yo Yo Honey Singh, Badshah, and Gippy Grewal.
- Tashan Da Peg An interview series featuring Punjabi music artists, Bollywood actors, and entertainment personalities. Includes full interviews, shootouts, and college visit segments.
- Tashan Nites Event coverage featuring photo galleries and videos from entertainment events, including movie promotions and celebrity appearances.
- Live Streaming Live television streaming service for watching 9X Tashan channel content in real-time via the website.
- Tashan Da Lens Photography gallery showcasing behind-the-scenes content from music video shoots and artist photo sessions.
- Entertainment News News portal covering Punjabi music industry updates, artist controversies, and entertainment stories.
- Bade Chote A Punjabi comedy series featuring jokes and humorous content segments.
Companies that use 9X Tashan
Customer profileSegments1 record
Ideal customer profiles1 record
9X Tashan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
9X Tashan partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
9X Tashan competitors and assessment
Company assessmentDirect peers
- PTC Punjabi: PTC Network's flagship Punjabi-language entertainment TV channel offering music, news, movies, and general entertainment programming. Direct peer — both target Punjabi-speaking audiences with broadcast TV content spanning music videos, artist features, and regional entertainment.
- Zee Punjabi: Zee Entertainment Enterprises' Punjabi-language entertainment channel featuring music shows, reality programming, movies, and celebrity-driven content. Direct peer — competes head-to-head in the Punjabi entertainment broadcast segment with similar target demographics.
- 9XM: 9X Media's flagship Hindi music television channel and sister brand under the same parent (9X Media Private Limited). Direct peer — operates an identical broadcast-plus-digital music entertainment model, providing direct comparability on content strategy and monetization.
Emerging players
- Gaana: India's largest homegrown music streaming platform with a significant Punjabi music catalog and artist partnerships. Emerging player — represents the digital substitution risk to traditional music TV by capturing on-demand Punjabi music consumption among younger, mobile-first audiences.
- Times Music: Indian music label under the Times Group releasing Bollywood, devotional, and regional (including Punjabi) music content via digital and streaming platforms. Emerging player — adjacent music rights and distribution peer competing for the same Punjabi artist catalog.
- T-Series (Punjabi catalog): India's largest music label and film production house with a significant Punjabi music catalog distributed via YouTube and streaming platforms. Emerging player — increasingly captures Punjabi music consumption through digital channels, representing a structural substitute to traditional broadcast music channels.
- Speed Records: Leading Punjabi music record label and YouTube network releasing Punjabi music videos and artist content. Emerging player — competes for Punjabi music audience attention via digital-first distribution rather than broadcast TV.
Broad incumbents
- B4U Music: Indian music television channel focused on Bollywood film songs and contemporary Hindi music. Broad incumbent — competes for music advertising budgets and audience attention in the broader Indian music TV segment rather than the Punjabi-niche.
- Sony MIX: Sony Pictures Networks India's Hindi music television channel offering Bollywood and contemporary music programming. Broad incumbent — operates in the same Hindi/Indian music broadcast category but with a broader language focus than 9X Tashan's Punjabi-specific niche.
- Mastiii: Hindi music television channel from the Network18/News18 group targeting younger demographics with Bollywood and contemporary music programming. Broad incumbent — comparable music TV monetization model but broader content mandate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
9X Tashan social profiles
Digital presence9X Tashan compliance and trust
Trust signalCompliance2 records
9X Tashan financial estimates
Financial estimateRevenue estimate
Valuation estimate
9X Tashan leadership team
Management profileNumber of profiles
9X Tashan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
9X Tashan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 9X Tashan
What does 9X Tashan do?
9X Tashan is a Punjabi music television channel and digital media platform that delivers Punjabi music videos, exclusive artist interviews, entertainment news, event coverage, and live streaming content to Punjabi-speaking audiences. It operates as a free-to-air broadcast channel complemented by a digital website (9xtashan.in) and YouTube distribution, monetized through advertising. The platform also conducts physical events such as Tashan Nites and celebrity meet-and-greets.
Is 9X Tashan a public or private company?
9X Tashan is a private company. It is classified as corporate owned and is currently operating.
When was 9X Tashan founded?
9X Tashan was founded in 2011. It employs 51 to 100 people.
Where is 9X Tashan based?
9X Tashan is headquartered in Chandigarh, India, in the Asia region.
How does 9X Tashan make money?
Two revenue lines are on record. Television Broadcasting is the primary driver. The others are digital Content Licensing.
Who are 9X Tashan's main competitors?
Direct peers on record are PTC Punjabi, Zee Punjabi and 9XM. Emerging players are Gaana, Times Music, T-Series (Punjabi catalog) and Speed Records. Broad incumbents are B4U Music, Sony MIX and Mastiii.
Does 9X Tashan have an API?
No public API is recorded for 9X Tashan.